Chinese Communist Party is eliminating the spiritual practitioners of Falun Gong since 1999. More than 3.383 have been tortured to death, hundreds of thousands of men, women, children have been sent to labour camps. It is easier to accept illustration than real photo when it comes to torture and real people suffer. Illustration posters create an awareness about methods of torture and calls for the act to help Falun Gong practitioners - victim of forced organ harvesting to stop the persecution by simply scan QR code and sign the petition. Integrated advertisement created by Miami Ad School, Germany for DAFOH, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Germany for MasterCard, within the category: Finance.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

At first sight, the doctor looks pretty trustworthy. Until unintentionally he turns out to be a KISS fan with tongue piercing and facial tattoo. Don’t Hide the Guitar Hero! This spot's message is also a wake-up call for all those who cannot be satisfied anymore by air-guitars. Film advertisement created by Miami Ad School, Germany for Guitar Hero, within the category: Gaming.

The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognized in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In a world first, they got support from one of the most well-known vocalists in the world: Alexa, the AI voice assistant from Amazon, present in millions of devices in homes around the globe. Content advertisement created by Serviceplan, Germany for Too Many T's, within the category: Music.

Digital advertisement created by La Red, Germany for KIA, within the category: Automotive.

Film advertisement created by Glow, Germany for Blush, within the category: Fashion.

To show one's self. A film about determination. Focusing on the process, the journey – with euphoria and anxiety constantly taking turns. Exploring the “man against self“ conflict the project aims to challenge traditional ways of brand communication. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Levi's, within the category: Fashion.

In 18% of all fatal distracted-driving crashes cell phones are involved. Hands-free with Volkswagen Accessories. Digital advertisement created by Agenta, Germany for Volkswagen, within the category: Automotive.

Film advertisement created by lawinenstift, Germany for Möbel Kraft, within the category: House, Garden.

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

Since the summer, Blick and SonntagsBlick readers have been able to upload their wishes to a dedicated Blick microsite. With a little luck, these wishes will be fulfilled by the Blick Group’s helpful wish team. Almost 30 very different people, all with very different wishes, have already seen their dreams come true. Many of these touching wishes and the unexpected way in which they were fulfilled are entertaining stories that create interesting content for the editorial teams of the Blick titles. This enables not only those who sent in a wish, but also the readers to enjoy the campaign, and allows the Blick titles to demonstrate how close they are to their target group. Digital advertisement created by Jung von Matt, Germany for Blick, within the category: Media.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

Film advertisement created by Film Academy Baden-Württemberg, Germany for Steinway & Sons, within the categories: Music, Personal Accessories.

The WWF format is a PDF that cannot be printed out. It's a simple way to avoid unnecessary printing. So here's your chance to save trees and help the environment. Decide for yourself which documents don't need printing out -- then simply save them as WWF. Digital advertisement created by Jung von Matt, Germany for WWF, within the category: Public Interest, NGO.

Film advertisement created by BYL, Germany for Mercedes, within the category: Automotive.

Only those who know their rights can exercise them: On the occasion of the 30th International Day of Children's Rights on 20 November, the Hamburg Child Protection Association (Kinderschutzbund Hamburg) not only opened the "Square of Children's Rights" in Hamburg, but also the first virtual museum for children's rights. Senators Dr. Melanie Leonhard and Dr. Carsten Brosda, and the president of the Child Protection Society Germany Heinz Hilgers were present to inaugurate. The aim of ’The Secret Sculpture’ is to visualise the UNCRC, and raise awareness of the work of the Child Protection League. There are 54 articles in the United Nations convention on the rights of the child, and St. Elmo’s invited 42 artists to create a virtual artwork for a plinth in the Platz der Kinderrechte. Each virtual sculpture is visible via a new Kinderschutzbund Hamburg app using augmented reality when you hold your phone up to the plinth. Integrated advertisement created by Saint Elmo's, Germany for Hamburg Child Protection Association, within the category: Public Interest, NGO.

Digital advertisement created by Filmakademie Baden-Württemberg, Germany for Diesel, within the category: Fashion.

Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.