Jeep is built to escape the concrete jungle. But how can we give urban people a taste of what they can expect outdoors? Easy: We let them taste it. To find out how hungry people really were for adventure, we served something special: Jeep Snacks. Mealworms sweet & sour? Roasted black scorpion? Or a tarantula? These new snacks gave everyone an exotic taste of adventure. We challenged adventurers in shopping malls, railway stations, car parks, outdoor stores and Jeep Showrooms to taste our snacks and win an exclusive Jeep off-road training. Brave gourmets could also order the yummy snacks online. Outdoor advertisement created by Leo Burnett, Germany for Jeep, within the category: Automotive.

BBDO Berlin and Zavod BBDO develop and stage tourism campaign for Estonia. The "Stress Buster" travels to European capital cities, armed with sounds of nature and an Estonian pop-up forest. He scans the city to find the most stressed-out people to surprise them with a vacation trip to Estonia, so they can liberate themselves from the stresses and strains of daily life. Ambient advertisement created by BBDO, Germany for Estonian Tourist Board, within the category: Hospitality, Tourism.

Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous. Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Film advertisement created by Jung von Matt, Germany for ENBW, within the category: Industrial, Agriculture.

Film advertisement created by Hitparade, Germany for PlayStation, within the category: Gaming.

Film advertisement created by Innocean, Germany for Hyundai, within the category: Automotive.

Skating might not be the best thing on earth for your shoes. When skating, one of your shoes gets normally the worst part, while the other one remains almost intact. We wanted to give these survivor-shoes a good purpose, donating them to people that really need them, so they don’t end up thrown away along with their destroyed pair. Digital advertisement created by Miami Ad School, Germany for Nike, within the category: Fashion.

Film advertisement created by Leo's Thjnk Tank, Germany for McDonald's, within the category: Food.

Film advertisement created by Heimat, Germany for Swisscom, within the category: Electronics, Technology.

An App that helps you to maintain your target pulse for more efficient training. Digital advertisement created by Miami Ad School, Germany for Nike, within the category: Fashion.

Film advertisement created by Leagas Delaney, Germany for Followfish, within the category: Food.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

Film advertisement created by Serviceplan, Germany for Maximal G, within the category: Non-Alcoholic Drinks.

2019 Clio Juror: Felix Fenz Media Markt, the biggest electronics retailer in Germany, asked us: What to do with a rather dull 5% discount promotion for Easter? Our answer: Let’s make branded content out of it: The Rabbit Race. A live sports event in a commercial break. Customers shopped at the store before each race. If the winning rabbit’s number matched the last digit of their receipt number, they won a voucher to get 50% worth their purchase back. The Race was broadcasted live on the 9 biggest TV stations. Media Markt turned from a big electronics retailer to the biggest entertainer over night. Content advertisement created by Ogilvy, Germany for Media Markt, within the category: Retail Services.

Direct advertisement created by Ogilvy, Germany for Gesicht Zeigen, within the category: Public Interest, NGO.

Ambient advertisement created by Philipp und Keuntje, Germany for Jagermeister, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous. Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Film advertisement created by antoni, Germany for Mercedes, within the category: Automotive.

Production: @radical.media Berlin Film advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.