A chestnut tree plays a concert for the preservation of Berlin city trees. Ambient advertisement created by BBDO, Germany for Friends of the Earth, within the category: Public Interest, NGO.

The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognized in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In a world first, they got support from one of the most well-known vocalists in the world: Alexa, the AI voice assistant from Amazon, present in millions of devices in homes around the globe. Content advertisement created by Serviceplan, Germany for Too Many T's, within the category: Music.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

An App that helps you to maintain your target pulse for more efficient training. Digital advertisement created by Miami Ad School, Germany for Nike, within the category: Fashion.

Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.

Direct advertisement created by Kolle Rebbe, Germany for Kim Weisswange, within the category: Health.

Film advertisement created by Serviceplan, Germany for Germany Trade & Invest, within the category: Finance.

Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

Film advertisement created by Jung von Matt, Germany for Simfy, within the category: Electronics, Technology.

Film advertisement created by McCann, Germany for Sony, within the category: Electronics, Technology.

Hyundai’s #whatsnext lauds the extraordinary pursuits and unique perspectives that Saudi woman bring to the table. Film advertisement created by Jung von Matt, Germany for Hyundai, within the category: Automotive.

In a world, that presents tons of different possibilities to work our, everyone has their personal motivation to do sports. We present what does connect all of them, no matter how little or big the reason behind might be.

At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land. As the work of civil sea rescue organisations is hampered, the proportion of deaths and missing persons in the Mediterranean has quadrupled since 2015. It is also alarming that 85 percent of Germans are not even aware of the extent of this crisis, according to a YouGov survey* commissioned by Sea-Watch. Now is the time for the aid organization Sea-Watch to take drastic measures and make these dangers tangible for the general public: with "LIFEBOAT - The Experiment", documented in a film directed by Oscar-nominated Skye Fitzgerald. Leading psychologist Michael Thiel was on hand throughout the experiment as a consultant. 40 volunteers experienced a simulated Mediterranean crossing in a rubber dinghy for "LIFEBOAT - The Experiment", which was developed together with five refugees who had survived Mediterranean sea crossings and told of their experiences and impressions. Based on the first hand accounts of these traumatic experiences, the simulation was designed to be as realistic as possible. While the 40 volunteers were crowded together on a rubber dinghy in a maritime training facility, the motion of the sea, lighting conditions and background noise were constantly changing for five hours. During the course of the simulation, waves and ambient noise increased, and increasing darkness aggravated the situation. This made the experience even more exhausting for the participants. During the experiment, rescue divers and medical personnel ensured the safety of the participants throughout. The result: a deeply moving experience that caused the participants to reevaluate their views of immigrants attempting dangerous sea crossings. The majority of the participants became seasick and complained of dizziness and nausea. Some of them vomited Seven participants aborted the simulation prematurely by jumping out of the boat and swimming to the edge of the pool - a decision that would mean certain death in the middle of the open sea. After five hours, all the volunteers agreed that only extreme despair and hopelessness could motivate people to take that risk. That no man can do such a thing voluntarily. Film advertisement created by Serviceplan, Germany for Sea-Watch, within the category: Public Interest, NGO.

Ambient advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.

Outdoor advertisement created by Tinkerbelle, Germany for German Federal Ministry for the Environment, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

An augmented touch-based experience: using conductive ink, the brochure becomes an interface, letting you explore Audi's new Virtual Cockpit. Direct advertisement created by Razorfish, Germany for Audi, within the category: Automotive.

Fritz and Frieda are a freshly retired couple. Day to day Fritz makes these icky noises, which are slowly driving Frieda insane. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Ohropax, within the category: Health.