Direct advertisement created by Ogilvy, Germany for Kontor Records, within the category: Media.

With 'Bayerische Motoren Werke', Serviceplan and BMW create a bold new brand appearance to accompany the model offensive of the automotive manufacturer in the luxury segment. Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 - 24 September 2017). Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Film advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

To reach Designers with passion for typography, we created a font of our own and simply changed around the letters. So upon installation it now shows our recruitment ad instead of the usual font preview. Digital advertisement created by Jung von Matt, Germany for Jung von Matt, within the category: Agency Self-Promo.

Film advertisement created by Grabarz & Partner, Germany for 66°NORTH, within the category: Fashion.

Ambient advertisement created by Havas, Germany for Citroën, within the category: Automotive.

Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity. Creative Execution: We made a jump ‘n’ run game, created by the user themselves, and becoming bigger and bigger, with every user who takes part in it. This promotes perfectly the core of the brand LEGO: creativity. Describe the creative solution to the brief/objective. We created an idea for the most common banner: The leader board banner. 728px x 90px for endless fun: An interactive jump ‘n’ run game, created by the users themselves. A little LEGO figure, starting on the very left, has to reach the right side of the banner in order to finish a level. While playing in the banner, users always have the possibility to visit builders-of-infinity.com. Here, users can create their own level – with LEGO bricks. Small bricks, big bricks, moving bricks, pink bricks, fast forward bricks… Once a user finished building a level, he can publish it. His level will be added to the game – raising the number of levels for the banner. Results: Countless LEGO fans from all over the world create a never-ending jump ‘n’ run game. And to become #1 in the high score some of them played even more than 1 hour on this banner. Digital advertisement created by Plan.net, Germany for Lego, within the category: Gaming.

Digital advertisement created by Interone, Germany for BMW, within the category: Automotive.

Ambient advertisement created by Preuss und Preuss, Germany for Edel Books, within the category: Retail Services.

Digital advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Taiberg was bored. So he took the most quacksalvering and magnificent thought of his cerebral loops and cast it into an unprecedented shape: The Cancealed Can. The ultimate spray can-camouflage for all of you harmonic-hedonistic flagship artists with the required dose of realness. So venture forth, beloved street artists and stick your art on walls all over the world – without having to stop. Direct advertisement created by Jung von Matt, Germany for Taiberg, within the category: Non-Alcoholic Drinks.

Chinese Communist Party is eliminating the spiritual practitioners of Falun Gong since 1999. More than 3.383 have been tortured to death, hundreds of thousands of men, women, children have been sent to labour camps. It is easier to accept illustration than real photo when it comes to torture and real people suffer. Illustration posters create an awareness about methods of torture and calls for the act to help Falun Gong practitioners - victim of forced organ harvesting to stop the persecution by simply scan QR code and sign the petition. Integrated advertisement created by Miami Ad School, Germany for DAFOH, within the category: Public Interest, NGO.

Ambient advertisement created by Jung von Matt, Germany for DHL, within the category: Professional Services.

Film advertisement created by Hitparade, Germany for Adidas, within the category: Fashion.

Direct advertisement created by Ogilvy, Germany for Regina, within the category: House, Garden.

Direct advertisement created by Serviceplan, Germany for Austria Solar, within the category: Professional Services.

Film advertisement created by Film Academy Baden-Württemberg, Germany for Steinway & Sons, within the categories: Music, Personal Accessories.

Babies are undoubtedly at their happiest when cradled constantly in the arms of their Mummy or Daddy. Unfortunately, some day-to-day activities don’t lend themselves to being carried out with a baby under one arm – cooking, for example. Which is precisely why Serviceplan Campaign has joined forces with HiPP to design the Onehand-Cookbook, containing healthy and delicious recipes for parents. These can be prepared quickly and simply with just one hand using a jar of HiPP baby food as their starting point. Integrated advertisement created by Serviceplan, Germany for HiPP, within the category: Food.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.