Outdoor advertisement created by Jung von Matt, Germany for OBI, within the category: Retail Services.

In 18% of all fatal distracted-driving crashes cell phones are involved. Hands-free with Volkswagen Accessories. Digital advertisement created by Agenta, Germany for Volkswagen, within the category: Automotive.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car? Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. Digital advertisement created by RCKT, Germany for ADAC, within the category: Professional Services.

Digital advertisement created by Jung von Matt, Germany for Stabilo, within the category: Office Equipment.

Digital advertisement created by McCann, Germany for MasterCard, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Germany for Elanco, within the category: Pets.

Film advertisement created by Leo's Thjnk Tank, Germany for McDonald's, within the category: Food.

Film advertisement created by BBDO, Germany for True Fruits, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Miami Ad School, Germany for Google, within the category: Professional Services.

Integrated advertisement created by Serviceplan, Germany for Mini, within the category: Automotive.

The pollution of the oceans is one of the biggest threats for our planet. But those most affected won't be us. It'll be our kids. Waste Free Oceans wanted to change that – while stopping the pollution of our oceans. So they launched The Ocean Plastic Books. Kid's books against ocean waste – created from recycled ocean waste. Film advertisement created by Jung von Matt, Germany for Waste Free Oceans, within the category: Public Interest, NGO.

In Germany, 31 million people work in their free time for the benefit of us all. Volunteering isn’t just about supporting a good cause – it can also be a lot of fun. Volunteering offers something for everyone. Integrated advertisement created by fischerAppelt, Germany for German Federal Ministry of the Interior, within the category: Public Interest, NGO.

Film advertisement created by C3, Germany for Globus, within the categories: Food, House, Garden, Retail Services.

Film advertisement created by Leagas Delaney, Germany for Followfish, within the category: Food.

On New Year’s Eve, millions of people across the continent celebrated the arrival of 2014 with dinners, parties and of course fireworks. In this “Screen Age”, a staggering estimated 1.1 billion photos and videos were shared on social media platforms in the last 24 hours. In the past people used to share texts on special occasions, now they send each other Vines, Instagrams and short videos. To strengthen the Life Is For Sharing positioning, Deutsche Telekom launched the next chapter with a 90’’ film taken from crowd-sourced videos uploaded on Vine & Instagram. Little film snippets show how people across Europe welcomed 2014, and were edited through the night. The result is a feel-good 90 second film sourced from a variety of hashtags, which included #share2014. The soundtrack “Million Dollar Bills” comes courtesy of worldwide music sensation Lorde. Digital advertisement created by DDB, Germany for Deutsche Telekom, within the category: Electronics, Technology.

Direct advertisement created by Serviceplan, Germany for Austria Solar, within the category: Professional Services.