Film advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

Film advertisement created by Kemper Kommunikation, Germany for Porsche, within the category: Automotive.

A direct mailing for Christmas lovers and haters as well. Just everybody's darling at christmas. Send to friends, partners and clients. Direct advertisement created by Mr Creative Rebel, Germany for Mr Creative Rebel, within the category: Agency Self-Promo.

Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale. Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet. Ambient advertisement created by JWT, Germany for Nokia, within the category: Electronics, Technology.

Ambient advertisement created by Philipp und Keuntje, Germany for Jagermeister, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land. As the work of civil sea rescue organisations is hampered, the proportion of deaths and missing persons in the Mediterranean has quadrupled since 2015. It is also alarming that 85 percent of Germans are not even aware of the extent of this crisis, according to a YouGov survey* commissioned by Sea-Watch. Now is the time for the aid organization Sea-Watch to take drastic measures and make these dangers tangible for the general public: with "LIFEBOAT - The Experiment", documented in a film directed by Oscar-nominated Skye Fitzgerald. Leading psychologist Michael Thiel was on hand throughout the experiment as a consultant. 40 volunteers experienced a simulated Mediterranean crossing in a rubber dinghy for "LIFEBOAT - The Experiment", which was developed together with five refugees who had survived Mediterranean sea crossings and told of their experiences and impressions. Based on the first hand accounts of these traumatic experiences, the simulation was designed to be as realistic as possible. While the 40 volunteers were crowded together on a rubber dinghy in a maritime training facility, the motion of the sea, lighting conditions and background noise were constantly changing for five hours. During the course of the simulation, waves and ambient noise increased, and increasing darkness aggravated the situation. This made the experience even more exhausting for the participants. During the experiment, rescue divers and medical personnel ensured the safety of the participants throughout. The result: a deeply moving experience that caused the participants to reevaluate their views of immigrants attempting dangerous sea crossings. The majority of the participants became seasick and complained of dizziness and nausea. Some of them vomited Seven participants aborted the simulation prematurely by jumping out of the boat and swimming to the edge of the pool - a decision that would mean certain death in the middle of the open sea. After five hours, all the volunteers agreed that only extreme despair and hopelessness could motivate people to take that risk. That no man can do such a thing voluntarily. Film advertisement created by Serviceplan, Germany for Sea-Watch, within the category: Public Interest, NGO.

Fritz and Frieda are a freshly retired couple. Day to day Fritz makes these icky noises, which are slowly driving Frieda insane. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Ohropax, within the category: Health.

Ambient advertisement created by Ogilvy, Germany for Toom baumarkt, within the category: Retail Services.

Film advertisement created by Leagas Delaney, Germany for Followfish, within the category: Food.

Direct advertisement created by DDB, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, Germany for Gesicht Zeigen, within the category: Public Interest, NGO.

Digital advertisement created by Filmakademie Baden-Württemberg, Germany for IKEA, within the categories: House, Garden, Public Interest, NGO.

Film advertisement created by Jung von Matt, Germany for Fanta, within the category: Non-Alcoholic Drinks.

Film advertisement created by Aimaq von Lobenstein, Germany for Audi, within the category: Automotive.

Three freaks shoot a giant onion to heaven. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Tears Dry Gin, within the category: Alcoholic Drinks.

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. Ambient advertisement created by Jung von Matt, Germany for Eichborn, within the category: Professional Services.

Film advertisement created by BBDO, Germany for True Fruits, within the category: Non-Alcoholic Drinks.

Film advertisement created by lawinenstift, Germany for Möbel Kraft, within the category: House, Garden.