Direct advertisement created by Leo Burnett, Germany for Zoo Frankfurt, within the category: Recreation, Leisure.

Film advertisement created by lawinenstift, Germany for Möbel Kraft, within the category: House, Garden.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Meet the brand new TeleGIFs: We made the Telegraph the first newspaper to produce their own brand of GIFs. Reading an article you like? Simply click the share button to turn it into a GIF! This will really make news travel fast. Conversely, if you’re looking for a reference to a piece of news, all you’ll need to do is add a “t” to your GIF search, and you’ll find a wealth of related Telegraph articles at your disposal. Rather clever, isn’t it. Turns out nobody GIFs you the news like the Telegraph. Digital advertisement created by Miami Ad School, Germany for The Telegraph, within the category: Media.

The idea was to call attention to the consequences of nicotin consumption in a drastical and surprising way and create motivation for quitting smoking. Ambient advertisement created by Mediaplus, Germany for Lutz Mehlhorn, within the category: Public Interest, NGO.

Life doesn't always go as planned. And even less so on the streets. To survive there, you need good ideas and help. At the Franciscan monastery in Düsseldorf, nearly 300 people receive a warm meal every day. Film advertisement created by Ogilvy, Germany for Franciscans, within the category: Public Interest, NGO.

Digital advertisement created by Grey, Germany for Vitasprint, within the category: Pharmaceutical.

Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Film advertisement created by Jung von Matt, Germany for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.

Film advertisement created by UltraBold, Germany for Südzucker, within the category: Food.

Film advertisement created by Kemper Kommunikation, Germany for Porsche, within the category: Automotive.

Normally the German aid organization Caritas fights for inclusion. This Christmas they make an exception. Digital advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.

Film advertisement created by Jung von Matt, Germany for Genesis, within the category: Automotive.

Digital advertisement created by Fabian&Fred, Germany for Ambient Recording, within the category: Electronics, Technology.

Film advertisement created by Havas, Germany for Citroën, within the category: Automotive.

Ambient advertisement created by Ogilvy, Germany for Toom baumarkt, within the category: Retail Services.

Freeletics has partnered up with the leading esports organisation @fnatic to show that esports has become much, much more than the tired clichés of playing computer games all day. Stay tuned for more exciting content around gaming, fitness, and how these two universes can win together both in-game and IRL.

A chestnut tree plays a concert for the preservation of Berlin city trees. Ambient advertisement created by BBDO, Germany for Friends of the Earth, within the category: Public Interest, NGO.