Every three seconds the world loses a child. Again, this year many children will not see their fifth birthday. The reasons for this tragedy are diverse; hunger, malnutrition, dirty water or the absence of vaccine protection. Every single one of these problems can weaken the immune system so much that avoidable diseases lead to life-threatening danger. Universal Children's Day was on November, 20th Ambient advertisement created by Grey, Germany for International Children's Fund, within the category: Public Interest, NGO.

Digital advertisement created by Serviceplan, Germany for WhatsGerman, within the category: Public Interest, NGO.

Production Company: JOTZ! Ambient advertisement created by Havas, Germany for FiftyFifty, within the category: Public Interest, NGO.

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Film advertisement created by Jung von Matt, Germany for Lego, within the category: Gaming.

Film advertisement created by Filmakademie Baden-Württemberg, Germany for Kindle, within the category: Electronics, Technology.

Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Integrated advertisement created by Miami Ad School, Germany for Durex, within the categories: Health, Personal Accessories.

EXIT-Deutschland, an organisation providing support for people dropping out of right wing movements in Germany, handed out what appeared to hardcore t-shirts (message: Hardcore Rebels. National and Free.) last August at the Rock Fuer Deutschland festival run by Germany’s right wing NPD party. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to festival visitors. Once the guys came home after the Festival and washed their shirts the shirt revealed a different message: “Was dein t-shirt, kan kannst du auch” (If your T-shirt can do it, so can you.), and the message “We’ll help you break with right-wing extremism”, and a contact number for Exit Deutschland. Direct advertisement created by Grabarz & Partner, Germany for EXIT-Deutschland, within the category: Public Interest, NGO.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

Ambient advertisement created by BBDO, Germany for WWF, within the category: Public Interest, NGO.

From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help with the XXXL-experiment? Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Film advertisement created by thjnk, Germany for McDonald's, within the category: Food.

Film advertisement created by Havas, Germany for Citroën, within the category: Automotive.

Brief: Create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D. Idea: We also brought LEGO to a new dimension: By turning LEGO into music – with a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets we wanted to promote, integrated into four fascinating Star Wars worlds (Hoth, Tatooine, Endor and the Death Star). Around the time of the premiere, the organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and order the sets built on the organ via a QR-Code and a microsite. Ambient advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.

Hans goes on an epic journey to find out that life is about the choices we make each and every day. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Stella Artois, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

The Jaz Amsterdam hotel is all about music. After all, it’s right next to Ziggo Dome, Amsterdam’s biggest concert venue. We wanted to let everyone know – and turn its opening into a show. Good thing the crowd was there, waiting for Adele to play. Ambient advertisement created by Jung von Matt, Germany for Jaz, within the category: Transport.

Ambient advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.