Help raise money for the American Red Cross simply by donating flight bonus miles. Digital advertisement created by Miami Ad School, Germany for Red Cross, within the category: Public Interest, NGO.

Airbnb launched an innovative content-led marketing campaign to mark the 25th anniversary of the fall of the Berlin Wall. The campaign, which will air on US national TV this weekend, leverages Airbnb’s greatest asset - its community - to bring to life its mission of belonging. It will also offer compelling content for any traveller planning to visit Berlin to join in the yearlong celebrations. A specially created microsite, www.belonganywhere.com/berlin, will act as a hub for the content. Film advertisement created by VCCP, Germany for Airbnb, within the category: Transport.

Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. We developed an online tool, that lets people experience the assistance system: „Side Assist Office“. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. Try it out and see: http://www.side-assist-office.com Digital advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Film advertisement created by Glow, Germany for Blush, within the category: Fashion.

Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous. Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Digital advertisement created by McCann, Germany for Stiftung Artenschutz, within the category: Public Interest, NGO.

Direct advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

A silent, vibrating window is turned into a completely new audio medium. A special transmitter releases high-frequency oscillations that are converted into sound in the brain - without any acoustic signals travelling through the ear. Ambient advertisement created by BBDO, Germany for SKY, within the category: Media.

The new KeMar kitchen blender is so frightening powerful, it gives you terrible nightmares the first three nights. Film advertisement created by HFF, Germany for KeMar Kitchenware, within the category: Electronics, Technology.

As a kid you‘d rather be a super villain than a victim. That‘s why Lamar needs to become a tough vampire like Dracula. He must become someone who takes his fate in his own hands and gets what he needs in order to survive. Dark Red tells the story of a boy tragically turning into a vampire, despite his good heart, only to realize that the true reason for his transformation is his powerlessness – the same powerlessness you feel as a blood cancer patient waiting for a stem cell donation. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Deutsche Stammzellspenderdatei, within the category: Public Interest, NGO.

Serviceplan Health & Life have teamed up with the L V Prasad Eye Institute in India and leading educational toy company Ravensburger to create Fittle, 3D printed Braille puzzles that make education for millions of visually impaired children more accessible and engaging. Direct advertisement created by Serviceplan, Germany for Ravensburger, within the categories: Public Interest, NGO, Toys.

Ambient advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Autistic kids fear loud noises, imagine catching diseases in public transport or possibility of being hit by tree thus missing therapy. Google Home’s new call and voice printing feature allows them to get at home therapy from their therapists in complete privacy (activated by only their voice). They can also learn how to build resistance by playing trivia games using the audio and lights control feature of Google home. Film advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

Film advertisement created by Jung von Matt, Germany for NBC, within the category: Media.

Experience the interactive film on www.force-for-good.de Digital advertisement created by La Red, Germany for Nummer gegen Kummer, within the category: Public Interest, NGO.

It’s no secret women pay more for razors just because of color. As a modern brand, Wilkinson Sword supports equality and self-expression. So to take a stand against the pink tax, we released 71 different-colored razors. That’s one for each of Facebook’s 71 gender options. And guess what? They all cost the same. After all 71 colors sold out, we donated the earnings to LGBTQ-related causes, and made all our regular razors genderless. Because no matter what makes us different, we all shave the same. Integrated advertisement created by Miami Ad School, Germany for Wilkinson, within the category: Beauty.

At first sight, the doctor looks pretty trustworthy. Until unintentionally he turns out to be a KISS fan with tongue piercing and facial tattoo. Don’t Hide the Guitar Hero! This spot's message is also a wake-up call for all those who cannot be satisfied anymore by air-guitars. Film advertisement created by Miami Ad School, Germany for Guitar Hero, within the category: Gaming.

Film advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.

Film advertisement created by Philipp und Keuntje, Germany for Audi, within the category: Automotive.