Ambient advertisement created by Heimat, Germany for CNN, within the category: Media.

Task : In 2018, fur is still a thing. And since it has a revival on the runway, the fight against the cruel fur trade is more urgent than ever. How can we finally kill supply and demand? Insight : GIFs and the demand for fur are at an all time high since the nineties. And the cycle does not seem to stop. Idea : An endless GIF shows in an never-ending loop that killing animals for fur is wrong. It fits perfectly to all social media and boils our message down to the core: no sound, no stop. And with just a simple tap, users share the post and play the looped GIF in reverse, breaking the negative cycle. Digital advertisement created by Miami Ad School, Germany for Fur for Animals, within the category: Public Interest, NGO.

With a digital campaign based on the motto "Better to have than need" SIGNAL IDUNA, one of Germanys leading insurance and financial services provider, presents itself as a strong partner for supplementary dental insurance. At the center of the campaign are three digital spots where quirky misadventures create an entertaining sense of need for supplementary dental insurance. Digital advertisement created by KNSK Group, Germany for Signal Iduna, within the category: Health.

Film advertisement created by Serviceplan, Germany for Dot, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, Germany for ZDF, within the category: Media.

With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music. The aim was therefore to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. We enabled people to experience music as never before: with their sense of taste. Scientists have proven that classical music makes cows produce more milk, which is why we let cows listen to the music of selected artists from the new season. The milk produced was sold in shops as 'Dortmund Concert Milk' and offered in nine varieties. Each bottle contained further information about the DCH season. Film Production: Markenfilm GmbH & Co. Ambient advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

Ambient advertisement created by Lukas Lindemann Rosinski, Germany for Mercedes, within the category: Automotive.

Since the summer, Blick and SonntagsBlick readers have been able to upload their wishes to a dedicated Blick microsite. With a little luck, these wishes will be fulfilled by the Blick Group’s helpful wish team. Almost 30 very different people, all with very different wishes, have already seen their dreams come true. Many of these touching wishes and the unexpected way in which they were fulfilled are entertaining stories that create interesting content for the editorial teams of the Blick titles. This enables not only those who sent in a wish, but also the readers to enjoy the campaign, and allows the Blick titles to demonstrate how close they are to their target group. Digital advertisement created by Jung von Matt, Germany for Blick, within the category: Media.

Production: @radical.media Berlin Film advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.

Film advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

Microsoft Surface is the most flexible product. In an animated video series, we let our customers tell how they defy dogmas themselves and create their own rules.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Film advertisement created by Serviceplan, Germany for PETA, within the category: Public Interest, NGO.

Film advertisement created by Leagas Delaney, Germany for Followfish, within the category: Food.

Digital advertisement created by Jung von Matt, Germany for Stabilo, within the category: Office Equipment.

Due to the Coronavirus pandemic, to enter any shop people have to practice safe distancing. This means the lines get longer and the waiting get’s boring. To a point where some customers might even give up when they see the line. To help Three Brothers Coffee shop secure their customers, We created: “The Instagrammable Wait. By combining street art with social responsibility to create a cool waiting experience. We used optical illusion art in our line and we encouraged people to take photos and selfies, to have a no-common picture of a place/moment, making this initiative very attractive on social media platforms. And turning the boring moment of waiting into a cool experience. Experiential advertisement created by Miami Ad School, Germany for Three Brothers Coffee, within the categories: Food, Non-Alcoholic Drinks.

Film advertisement created by Heimat, Germany for OTTO, within the category: Retail Services.

Film advertisement created by antoni, Germany for Mercedes, within the category: Automotive.

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home. Ambient advertisement created by Saatchi & Saatchi, Germany for Your's Irish Bar, within the category: Recreation, Leisure.