This year, THORPE PARK Resort has partnered with AMC’s global TV series The Walking Dead to create a series of unmissable events throughout the season. At the centre of this is The Walking Dead: The Ride, the first ever rollercoaster experience themed on the TV show. Film advertisement created by TBWA, United Kingdom for Thorpe Park Resort, within the category: Recreation, Leisure.

Digital advertisement created by Grey, Peru for Action Earth Global, within the category: Public Interest, NGO.

Film advertisement created by Innocean, India for Hyundai, within the category: Automotive.

Direct advertisement created by Serviceplan, France for Securite Routiere, within the category: Public Interest, NGO.

Film advertisement created by DDB, United Kingdom for AA, within the category: Public Interest, NGO.

Every spring in Latvia comes with a huge increase in bicycle thefts. Everyone knows it, but because of the state laws, police can’t do much about it. We had to change the situation, so we made an experiment called “Velofenders” (Bike theft).It involved 5 bikes equipped with GPS trackers, multiple online cameras, 16000 crime witnesses, every bike thief in Latvia and the local police. After the project IR magazine raised the topic and because of our experiment state police admitted that there is something wrong with the laws, so now they are working on a new and hopefully better law. Ambient advertisement created by Pika, Latvia for IR Magazine, within the category: Media.

Film advertisement created by DLBGROUP, Venezuela for Betcris, within the category: Gambling.

Digital advertisement created by Saatchi & Saatchi, United Arab Emirates for Good Night, within the category: Non-Alcoholic Drinks.

Kevin Anderson Film advertisement created by R&R Partners, United States for SNWA, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, Argentina for Vea Supermarkets, within the category: Retail Services.

Film advertisement created by Translation, United States for NBA, within the category: Recreation, Leisure.

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared - red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood. Ambient advertisement created by Decembrist, Russia for Fonddonorov, within the category: Public Interest, NGO.

Helping people to recognise the early stages of a mental health issue, before it comes a life-threatening crisis. Integrated advertisement created by WPP, Ireland for Turn2Me, within the category: Public Interest, NGO.

Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

The films were developed by Wieden+Kennedy London to support the call for entries for the D&AD 2014 Professional Awards. Factory Fifteen’s captivating animations frame the series, providing a glimpse within the rich history of D&AD and the Yellow Pencil. Closer inspection reveals some of the most awarded work in recent years, including Heatherwick Studio’s Olympic Cauldron, McCann Erickson’s Dumb Ways to Die and Channel 4’s Meet the Superhumans. Film advertisement created by Wieden + Kennedy, United Kingdom for D&AD, within the category: Professional Services.

To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, Beaphar and communication agency Gutzandglory set up a surprising social experiment. Beaphar asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were. The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family. The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign Experiential advertisement created by Gutzandglory, Belgium for Beaphar, within the category: Pets.