At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe. Digital advertisement created by BBDO, Chile for El Ciudadano, within the category: Media.

It’s time to get up and move your body! Visual effects boutique Light of Day recently worked with the WAT-AHH! Foundation, an organization founded by WAT-AAH!, a brand of functional bottled water for kids and teens, to create a PSA promoting the third annual “Move Your Body” event, held in New York and Los Angeles on May 1. The event gathered 250,000 kids from over 600 schools nationwide. Light of Day co-founder and director Charles Nordeen directed the motivational spot supporting First Lady Michelle Obama’s “Let’s Move!” initiative, while Light of Day provided visual effects and finishing services to the high-energy spot. The PSA features a wealth of young stars including Austin Mahone, Bella Thorne, Blake Michael, Carly Rae Jepsen, Coco Jones, Eve, Jacob Latimore, Jada Grace, Jessica Sanchez, Luke James, Madison Beer, Mindless Behavior, Perez Hilton, and The Wanted, all interacting with playful motion graphics portraying a variety of positive messages.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Since the law of transportation made the use of the belts on the front seat compulsory, this became a habit for Brazilians. Unfortunately, this same habit does not happen when sitting in the back seat. To remind and educate the Brazilian population of the importance of using seat belts also in the back seat Aktuellmix has created an action, where covers were placed in the taxi banks, which simulate the dashboard of the car, and it carries the following message: “If you were in the front seat, you would have your seat belt on by now.” Direct advertisement created by Aktuellmix, Brazil for Trânsito Amigo, within the category: Public Interest, NGO.

Film advertisement created by Havas, Italy for Campari, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, France for Auchan, within the category: Retail Services.

In the Spring of 2018, we set out to track down and discover some of Canada’s more highly evolved specimens. An expedition led by a documentary film crew into the wilderness of British Columbia to locate and document how the Kia family of SUVs survive in such a diverse range of conditions found here in Canada. What they found was that the vehicles had evolved and formed many adaptations to combat the elements. What came of all the expeditions hard work and countless hours in unforgiving terrain? A full length film, positioning the SUVs as survivors that adapt to the diverse and demanding conditions. Film advertisement created by Innocean, Canada for KIA, within the category: Automotive.

When looking at e-sports, the fastest growing sport in the world, we found that it as a culture attracts mainly young men (10:1 ratio 2018), both playing and following, excluding not only women, but also older people. The elderly, who are also seen as the digital underclass. But gaming really isn’t about physical strength or about who you are or where you’re from. Anyone should be able to take part. So, when every tech brand is looking to promote AR or VR inventions we looked the other way and embodied Lenovos brand tagline “Different is better” in a new shape and form. We created a living proof in that would strengthen Lenovo’s brand in the e-sport community. This by creating a series of Counter Strike Teams consisting of elderly that could infiltrate the gaming community. With our modest budget, they have played against pro kids, made interviews, spoken with politicians, inspired and been copied (seriously great). A digitally overloaded group has connected with the digital underclass. Grandmothers play with grandchildren. The attention in mainstream media has brought understanding to an often misunderstood sport. The Silver Snipers, Grey Gunners and the other teams proves that gaming is for everyone. Digital advertisement created by Ehrenstråhle, Sweden for Lenovo, within the category: Electronics, Technology.

Peter Madden, CEO of AgileCat, has had enough. Enough of political advertisements that do nothing to raise the level of discourse above mud-slinging. So he decided to have a little fun while making a statement between-the-lines that it’s high time our politicians keep it constructive, not destructive. Digital advertisement created by AgileCat, United States for AgileCat, within the category: Agency Self-Promo.

The hand-made World is a project which involved more than 500 embroiderers from across Brazil. These Brazilian hands embroidered and gave life to a more joyful and human world. The result of two years of work is special embroidery that makes a beautiful video. The project started to take shape in the hands of artist Speto, who developed the illustrations to give the film its start. Numbers: 10 million stitches,1267 pieces of embroidery, 144 colors, 587 embroiderers, 700 days of production, 20 states, 167 cities. Digital advertisement created by D/Araújo, Brazil for Döhler, within the category: House, Garden.

Experiential advertisement created by Flexus, Belgium for TUI, within the category: Transport.

Digital advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Film advertisement created by Red Lion, Canada for Canadian Beef Bacon Company, within the category: Food.

Who provides a break for those taking care of mentally ill relatives? The Runner, a new film by The National Family Association promoting Mental Health in Finland, takes a stand on the demanding nature of family care. Everyone needs a break from time to time, family caregivers too. When a family member becomes mentally ill, it affects family life in many ways. Film advertisement created by Havas, Finland for FinFami, within the category: Health.

Unboxing videos are one of the most popular content types on YouTube. We used specific device targeting feature of YouTube ads in a way that’s never done before. We shot 18 different pre-roll videos with 18 different phone models (7 Apple models, 11 Samsung models) to play the most popular unboxing videos on YouTube. People saw their own phone model coming out of an iPhone X box or a Samsung Galaxy Note 8 box as a surprise. Our host then informed people about the new loan we created for people who want to buy smartphones and led them to apply for “Credit X” Digital advertisement created by FCB, Turkey for DenizBank, within the category: Finance.

Following up on the successful launch of Volkswagen BlueMotion Technologies via the innovative Fun Theory platform, Volkswagen and DDB created the Fun Theory Award, a competition which ultimately saw 699 amazing entries from more than 35 countries. The winner was the Speed Camera Lottery, created and submitted by San Francisco's Kevin Richardson, a games producer for NickelodeonKids whose idea was based around rewarding those who obeyed the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea became reality and was tested in Stockholm, in collaboration with NTF (The Swedish road transport authority). Speed Camera Lottery worked on many levels: the average speed was reduced by 22%. Media ranging from ABC to the BBC Worldwide Service covered the campaign, the competition and the winning idea. Even better Speed Camera Lottery helped Volkswagen continue to boost share and sales in Sweden. From January to June 2010 Volkswagen market share increased almost 4% to 12.9% while sales grew by 5.8% compared to an increase of 3.9% for the overall market compared to the first half of 2009. In the eco car segment alone, Volkswagen saw market share leap from about 8% to nearly 15% proving another theory at DDB: Creating ideas that people want to play with, participate in and pass along is good for business. Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

If you haven’t rolled down Franklin in beautiful Eugene, OR in a minute, it’s got a bit of a makeover, and we’re talking a facelift, tummy tuck, calf implants and botox. Their brand new $220+ million dollar basketball arena is seriously legit. Some may even say it’s 2 legit 2 quit. Thanks Uncle Phil. They wanted help putting some asses in seats, so they came to us to do ‘em up with some videos to draw attention to their basketball squad. These are those fateful videos. Film advertisement created by Super Top Secret, United States for University of Oregon, within the category: Education.

Digital advertisement created by Buzzman, France for You Got Trumped, within the category: Media.