We raised the prices so you won’t buy them. On Mother’s Day, moms don’t always get what they really want. That's why Oechsle, one of the largest retail stores in Peru, raised the prices of those products moms don’t want to receive. Film advertisement created by Fahrenheit, Peru for Oechsle, within the category: Retail Services.

Today, in France, 9 out of 10 deaf children are equipped with hearing aids to improve communication. However, these devices only allow them to hear voices... not music. What a pity, in a digital world where music has never been so accessible. Damien Quintard, 27 years old, is a sound engineer and founder of The Mono Company and Sound X. Passionate about sound science and physics, he obtained an EMMY AWARD in 2015, at only 23, for the opening ceremony of the Baku Olympic Games. For a long time, he has been aware of disabilities and has always wanted to be able to put his skills at the service of people with disabilities. Thanks to INJS, Damien Quintard works directly with young deaf people and deaf professionals to understand their problems. Together, they are developing a system that will allow deaf people to feel sound frequencies through vibration. Digital advertisement created by Marcel, France for INJS Paris, within the categories: Education, Public Interest, NGO.

Imagine having the job as a mattress tester. Sounds bliss right? Well, what if you’re woken up every time someone watches a YouTube video? That’s what Michael had to do. See how he took to his new job advertising the new Cocoon mattress. Film advertisement created by SLG, United Kingdom for Cocoon, within the category: House, Garden.

Film advertisement created by Lucky Generals, United Kingdom for Frankie & Benny's, within the categories: Food, Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.

In their latest ad, the Norwegian pharmacist Vitus took on a monumental project: to document the development of the human skin through an entire lifetime. In just 60 seconds. People come in all ages, shades and shapes. Vitus’ mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future. After all, we are all living proof that the only thing constant is indeed change. This project set out to document just that. The result is a film with no less than 101 women from age zero to one hundred portrayed completely natural and without any retouching. Put together in a stop motion fashion the spectator is taken on a journey through generations and ultimately a time-lapse of an entire lifetime. Film advertisement created by POL, Norway for Vitus, within the category: Pharmaceutical.

Digital advertisement created by BBDO, United States for Bacardi, within the categories: Alcoholic Drinks, Music.

Film advertisement created by JWT, United States for UN Women, within the category: Public Interest, NGO.

Film advertisement created by BBH, Spain for Chupa Chups, within the category: Confectionery, Snacks.

Film advertisement created by Mistress, United States for World Surf League, within the category: Public Interest, NGO.

AMV BBDO has created a digital campaign for MARTINI to help drive awareness of the brand’s pivotal role and heritage in F1 racing. The campaign is a celebration of the iconic brand’s long standing passion for racing that it shares with fans, which can be traced back to its founders. It will launch with a film this week across Facebook, Instagram and Twitter announcing the opportunity for one lucky fan to win a one-of-a-kind, hand painted helmet designed by contemporary Spanish artist Kenor and worn by Felipe Massa. All fans have to do to be in with a chance of winning is tell MARTINI what the joy of racing means to them via the social channels using #JoyOfRacing. The winner will then be selected from a shortlist on 8th Aug and receive a Williams Martini Racing experience in Spa, Belgium; flights, transfers and four nights’ accommodation; and the #JoyOfRacing helmet presented by Felipe Massa. The launch film tracks the journey of the creation of the racing helmet from the inspiration to concept, design and production, highlighting the love and attention that goes into every stage. It also shows the audience what #JoyOfRacing means to superstar driver Felipe Massa to help spark ideas for entries, and gives full details of this money-can’t- buy prize. Kenor was briefed to create a design that embodies the joy of racing. This design was then transferred to an F1 racing helmet by leading helmet designers JMD. The bespoke helmet is to be worn by Williams Martini Racing driver Felipe Massa at the 2017 FORMULA 1 PIRELLI BELGIAN GRAND PRIX. Racing is a sport MARTINI has been involved in for nearly 50 years across a variety of iconic liveries. The brand returned to Formula One in 2014 as the title sponsor of the Williams F1 team, aiming to make a new generation fall in love with the gioia di vivere - the Italian "joy of living" - that MARTINI brings to the racing world. Design advertisement created by BBDO, Italy for Martini, within the category: Alcoholic Drinks.

In the US, assault rifles are not banned but Kinder Surprise Eggs are (the toy inside is deemed a choking hazard). To help raise awareness Moms Demand Action went to The White House on Easter Sunday to hand out Kinder Eggs and information. http://momsdemandaction.org Ambient advertisement created by Grey, United States for Kinder Surprise, within the category: Gaming.

Film advertisement created by BBDO, United States for Sandy Hook Promise, within the category: Public Interest, NGO.

Film advertisement created by 72andSunny, United States for World of Warcraft, within the category: Gaming.

Direct advertisement created by Grey, Mexico for Mexican Fund for the Conservation of Nature, within the category: Public Interest, NGO.

Zuzu and Mouf are graffiti artists with Austin based SprATX, who were tasked with creating new artwork for Bud Light bottles to be distributed during SXSW. This is their story of how they developed the art, and what inspires them. Film advertisement created by The Infinite Agency, United States for Bud Light, within the category: Alcoholic Drinks.

They work in the shadows to make football shine ever brighter. Enter backstage and meet the backbone of football with the new Nissan NV300. Through a documentary-like series, People Raising the Game sheds light on the employees of Manchester City FC who accepted to become ambassadors for a day. Moments leading to a match, we meet Lee the gardener, Lewis the handyman, Victoria the photographer and also Brandon the kitman. We discover their lives between passion for football and drive for excellence as they give us the keys to what makes them raise the game everyday. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Film advertisement created by Humanaut, United States for Not Your Mother’s, within the category: Beauty.

Ambient advertisement created by Cosmos, Russia for Talisman Language School, within the category: Education.