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Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.
Film advertisement created by Gas Rocket, Brazil for Instituto Unidos pela Vida, within the category: Public Interest, NGO.
Tweet the Blues was a Twitter based campaign created to introduce the Mp3 generation to the blues and increase awareness about the 2012 Burnaby Blues and Roots Festival. Digital advertisement created by Spring, Canada for 2012 Burnaby Blues and Roots Festival, within the category: Recreation, Leisure.
Alcohol and cellphones are the leading causes of death in traffic. How to show that this combination goes against life? Upon realizing that the structure on the back of the plates resembles a cross, a new signage was developed. Outdoor advertisement created by Mark+, Brazil for Nissul Renault, within the categories: Automotive, Public Interest, NGO.
Airbnb launched an innovative content-led marketing campaign to mark the 25th anniversary of the fall of the Berlin Wall. The campaign, which will air on US national TV this weekend, leverages Airbnb’s greatest asset - its community - to bring to life its mission of belonging. It will also offer compelling content for any traveller planning to visit Berlin to join in the yearlong celebrations. A specially created microsite, www.belonganywhere.com/berlin, will act as a hub for the content. Film advertisement created by VCCP, Germany for Airbnb, within the category: Transport.
Sharpies are permanent markers used to jot down and record permanent thoughts. In order to connect to a millennial demographic, Sharpie wanted to hone in on the topics that millennials of today were dealing with, and demonstrate how the timeless marker could make an impact. Film advertisement created by Miami Ad School, United States for Sharpie, within the category: Office Equipment.
Brief: Create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D. Idea: We also brought LEGO to a new dimension: By turning LEGO into music – with a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets we wanted to promote, integrated into four fascinating Star Wars worlds (Hoth, Tatooine, Endor and the Death Star). Around the time of the premiere, the organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and order the sets built on the organ via a QR-Code and a microsite. Ambient advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.
On 17th June 2021 in St Petersburg on the territory of Sevkabel Port - the new urban space in the city where modern trends and technology are combined, the world’s first ever sculpture that creates musical compositions aided by the wind and artificial intelligence for the Saint Petersburg Electrotechnical University "LETI" online radio station was unveiled. Radio LETI BIT is the first online radio statio in the world where the music is created by the sculpture itself, weather conditions and complex neural network algorithms. The sculpture is modeled like an d radio, from which 144 fine rods emerge, ranging in height from 4 - 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound. Inside the monument is a computer with neural networks, as well as piezoelectric transducers which measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such, that just like the music the variations are endless, and therefore it never repeats itself. Experiential advertisement created by Decembrist, Russia for Saint Petersburg Electrotechnical University, within the category: Education.
A social project for "Zeus" Animal Charitable Foundation trying to attract attention to homeless animals. The project was held at Picnic Afisha festival, the biggest and the most popular Moscow festival with a huge amount of social-active visitors. The team handed people ice figures of cats and dogs. Ice was melting releasing the card with the link to Zeus Facebook page. Later everyone could find his photo with the melting figure in hands on that page with unique “melting” animation. Ambient advertisement created by BBDO, Russia for Zeus, within the category: Public Interest, NGO.
Ambient advertisement created by McCann, Romania for Untold, within the category: Recreation, Leisure.
Digital advertisement created by Integer, Italy for Sony, within the category: Electronics, Technology.
Film advertisement created by Agência UM, Brazil for Uninassau University, within the category: Education.
Film advertisement created by POL, Norway for Kondomeriet, within the category: Retail Services.
Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”. Film advertisement created by BBH, United Kingdom for Johnnie Walker, within the category: Alcoholic Drinks.
Film advertisement created by Johannes Leonardo, United States for Google, within the category: Electronics, Technology.
Editing Company: Whitehouse Post London Mix: Ed Downham Digital advertisement created by Cheil, United Kingdom for Samsung, within the category: Electronics, Technology.
Film advertisement created by Genesis, India for Metro Dairy, within the category: Non-Alcoholic Drinks.
Film advertisement created by Havas, Canada for Volkswagen, within the category: Automotive.
10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.