A chestnut tree plays a concert for the preservation of Berlin city trees. Ambient advertisement created by BBDO, Germany for Friends of the Earth, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Israel for Israel Discount Bank, within the category: Finance.

The Smok-Ink exhibition is an innovative project half way between art and science, conceived by Moreno De Turco and Mirco Pagano, a creative team at TBWA\Italy and made with the artistic support of street artist Ozmo. It is a project by First Floor Under, digital publishing house and event venue, created under the artistic direction of Francesco Guerrera and Nicola Lampugnani. Humanitas, center of excellence for treatment and research, has supplied the creative team with scienfic information and has supported the project together with Fondazione Humanitas. The result is a 60 square meter canvas entirely hand painted, with an artistic infographic scientific twist. Numbers, images and words are combined together and tell, with a very understandable but particular language, what happens to the lungs of a smoker. Smok-Ink (#smokink) is an installation that literally involves the visitors showing "from within" the damages caused by cigarette smoke. The result, therefore, turns the perspective upside down and it is an experience that leaves its mark. Producer: Federico Fornasari Creative director (Digital): Michele La Fiandra Web developer: Chiara Villotta Ambient advertisement created by TBWA, Italy for Smok-Ink, within the category: Public Interest, NGO.

In a country that loves its bobsleigh, at a time when all eyes are on the Olympic contestants, we took four adventurous people on a truly epic ride. Virtual reality meets a comfy BMW X5, with a champion racing driver behind the wheel – to give passengers all the adrenaline of an Olympic bobsleigh run. Film advertisement created by DDB, Latvia for BMW, within the category: Automotive.

Film advertisement created by Doner, United States for Portfolio Night, within the category: Professional Services.

Forty students from the Jerusalem Academy of Music and Dance took a classical approach to the flashmob as they flashwaltzed Tchaikovsky's Waltz of the Flowers at the new Sarah Wetsman Davidson Hospital Tower in Jerusalem. Doctors, patients and passers-by joined in the fun. The surprise concert was part of Good Deeds Day, an annual event that originated in Israel in 2007 and now takes place in over 50 countries worldwide. On this day volunteers reach out to the less fortunate and the vulnerable. The Academy students enjoyed the day so much that they have decided to schedule regular concerts at the hospital. Hadassah Medical Organization treats over one million patients annually, without regard to race, religion or national origin.

Enter here: http://www.omaze.com/Arnold to support After-School All-Stars and spend an afternoon with Arnold.

Film advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.

To launch our new ad campaign, Chobani created a Super Bowl commercial featuring a discerning bear on the hunt for real, natural food. We decided to bring that to life on the streets of NYC and see how people would react. Ambient advertisement created by In House, United States for Chobani, within the category: Food.

American Express Israel is promoting The Young Professionals Project — a nourishing environment for young business talents — and chose to focus and guide nine young professionals for a year providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential. The launching of the campaign started with a music clip in collaboration with TYP – an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer Ivry Lider. Executive Creative Director / Deputy CEO:Yoram Levi Digital advertisement created by Saatchi & Saatchi, Israel for American Express, within the category: Finance.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

We decided to capture everyone's attention by creating pseudo fashion brand Dze_ (most of Georgian surnames finish with mentioned ending), as stylish clothes and accessories easily grab everyone’s attention. Everybody talks about street fashion, Demna Gvasalia (who is Georgian) and other trendy topics. So, we have partnered with the best fashion DOP's and photographers to shoot fashion video, that created huge buzz. With the support of carefully picked influencers and media channels, we started to spread the word about it. Big reveal was coming on Mercedes-Benz Fashion Week Tbilisi, perfect platform to present new famous brand - Dzegvi Shelter - that is known by everyone in Georgia, however nobody was paying attention to it. Hopefully, not anymore. Actually, Dze became real fashion brand, as it is selling bracelets, and amount from sales goes to Dzegvi Shelter. Integrated advertisement created by Windfor's, Georgia for Dzegvi Shelter, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Volkswagen revolutionizes the way of talking to young people about drinking and driving: the German automaker together with DDB Argentina launched a special edition of a 0.0% alcohol beer designed especially for drivers. Yes, for the first time in history a car company makes a beer. The strategy behind the idea was to change the focus on how to raise awareness. Instead of showing the dangers of alcohol at the wheel, it was decided to reward responsible drivers when they go out at night, and choose not to drink alcohol; with a cold Volkswagen 0.0% alcohol beer. The event took place in a well-known bar in the city of Buenos Aires. Direct advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

To make sure Honda Civic R owners are able to bring out the maximum from the car's amazing potential, we provided them with a unique service. Digital advertisement created by McCann, Israel for Honda, within the category: Automotive.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Is your agency taking a one-year break from entering award shows? Why not take a One-Year Break from your agency? Introducing the WAX One-Year Break. If you’re looking to win awards, we’re looking for you—awards-hungry writers, art directors, designers, strategists and account people. We’d like to offer you a one year contract to do the best work of your career and have it entered into award shows. To apply, email us at oneyearbreak@wax.ca before July 15, 2017 with a link to your book and a note telling us why you want to take a One-Year Break at WAX. See our LinkedIn page for full details: www.linkedin.com/company-beta/2486379

Film advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.