Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.

In Poland every year when come to pay taxes, everyone can give their 1% of tax for charity. For that You have to put KRS number into tax form. But, that number is long, and a lot of people left blank input in a form. We persuade to take a photo of KRS, and when we make form only search for photo in a cell. Cunning as a fish. Digital advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

A campaign to make missing people unmissable has been launched by the Missing Persons Advocacy Network (MPAN). The campaign follows 2016’s "Too short stories" campaign, and features a reimagining of traditional missing persons’ posters into vibrant stories and images that reflect the person that family and friends know. With over 38,000 Australians reported missing every year, and many remaining missing long term, "The Unmissables" aims to get Australia’s best storytellers and artists to highlight these important untold stories. The campaign aims to match artists and authors with the family of a long term missing person, to create a piece of art that highlights the missing person as an individual – beyond their vital statistics. Outdoor advertisement created by Grey, Australia for Missing Persons Advocacy Network, within the category: Public Interest, NGO.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.

TROS is a well-established men’s grooming product brand in Thailand. For over 20 years, they have focused their communications on the functional benefits of their products – demonstrating on how they helped young men look their best. In 2017, they wanted to elevate their brand, from being only an appearance-enhancer to become a confidence-provider, by helping groom the personality and mindset of their audience as they enter adulthood. TROS believes that the beginning of adulthood is the stage where life starts to become more interesting with new responsibilities, challenges, and opportunities on the horizon. However, because it is also a stage of life where young men have to take responsibility for their decisions, they now rely on their self-confidence more than ever. Unfortunately, the fear of failure has driven many young Thai men to adopt a lifestyle of procrastination, thus influencing them to be contented with living an ordinary life following norms, rather than chasing their dreams. With Ray MacDonald (a well-respected Thai actor, TV host, adventurer and idol) as the brand ambassador, TROS inspires young men to start taking chances, to face their fears, and even make mistakes, rather than living a life full of regrets. Film advertisement created by Grey, Thailand for Tros, within the category: Beauty.

For the promotional campaign of the brand “Khortytsya”, it was necessary to demonstrate the ingenious methods of cooling the new bottle, that changes its color when cooled to +5 °C (41 F). We built a Rube Goldberg-like* device to perform a series of “freezing” tasks: chill the bottle with the fire extinguisher, throw it in ice water, and finally launch the bottle into the stratosphere. To take one good shot, the team spent two days in the shooting pavilion and filmed over 72 takes. Film advertisement created by Aimbulance, Ukraine for Khortytsya, within the category: Alcoholic Drinks.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotizes them. Using 3D audio best listened to through headphones. Audio advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Film advertisement created by Rokkan, United States for Dishonored, within the category: Gaming.

Digital advertisement created by Etcetera, Netherlands for Ditzo, within the category: Finance.

Film advertisement created by The Pencil Agency, United Kingdom for Agent Provocateur, within the category: Fashion.

Film advertisement created by Grey, Peru for Suzuki, within the category: Automotive.

URL: http://max.lays.pl/en/ Digital advertisement created by BBDO, Poland for Lay's, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Ukraine for AXA, within the category: Finance.

From the same brand heritage that brought you Dogtown and Z-Boys, No Room for Rockstars, and Bones Brigade comes Vans' first-ever documentary series. Watch all episodes: http://livingoffthewall.vans.com

The commercials and the stop motion effects are made entirely on an iPhone. A mix of high tech and low tech. No apps, no fancy programs, just the iPhone´s camera, 2000 pictures, the photo album - and the finger. Digital advertisement created by FRANK., Norway for The Walking Dead, within the category: Media.

Outdoor advertisement created by Ogilvy, Hong Kong for Hong Kong CleanUp, within the category: Public Interest, NGO.

Children in abusive homes are exposed to a cycle of violence that can change the way the see themselves and the world around them. Film advertisement created by Up In The Sky, Nigeria for Project Alert on Violence Against Women, within the category: Public Interest, NGO.

This is the first national integrated campaign by Forever-Beta for Chase distillery who are looking to build on their strong credentials as Britain’s first field-to-bottle distillery. The campaign launched in cinemas and online along with a press and poster campaign The campaign was written & created by Miles Bingham in collaboration with animation director Anthony Farquhar-Smith of Not to Scale. Farquhar-Smith has worked as lead animator for Wes Anderson on films such as Fantastic Mr Fox and Isles of Dogs. The film features a beautiful handmade collage depicting Chase’s unique story. This is brought to life utilising a quirky stop frame animation technique. The print & posters were designed by Forever-Beta’s Alexander Harazim sharing the same beautiful tactile collage style as the films. Integrated advertisement created by Forever-Beta, United Kingdom for Chase Distillery, within the category: Alcoholic Drinks.

To encourage Bessies submissions, JWT created a spot that, at first glance, looks like the original Skittles lick-the-screen commercial we’ve all seen before (Also a previous Bessie’s winner). But, instead, it takes an interesting twist when BBDO’s ECD Carlos Moreno appears and, let’s just say, plays copycat… Digital advertisement created by JWT, Canada for The Bessies Award, within the category: Professional Services.