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La Voz del Corazon (Voice from the Heart) was born as an act of protest where pregnant women with megaphones connected to their developing children heartbeats allowed them, for the first time, being the ones expressing themselves in favor of being born and against the abortion law being discussed in the Chilean parliament. The initiative started in Santiago and it has expanded throughout the world, becoming the most seen and shared pro-life demonstration in history.

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Outdoor advertisement created by Mortierbrigade, Belgium for STIB/MIVB, within the category: Public Interest, NGO.

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We found the 8th most important search on Google locally was: “How to be the perfect women?”. Peruvian society is very traditional so we still have women around the country worried about male perception and the image they show as mothers, wifes and daughters. We interviewed real women and influencers so they can share us their thoughts on this fact, giving us different answers and showing us that the only way to be perfect is being yourself, being different. Digital advertisement created by Wunderman, Peru for Lenovo, within the category: Electronics, Technology.

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These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

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The Jetsons and The Flintstones are the protagonists of Bradesco's new campaign, in an iconic crossover in the world of advertising. The film features the characters of Hanna-Barbera studios (today Warner Bros) using the Brazilian bank's technological solutions, essential for the safety of people in today's world and showing that digitalization has come to stay. Created by Publicis Brazil, and under the signature "Experience the future.", the film takes place in a petshop - a service considered essential and which remains open in the pandemic - and shows the unexpected meeting of the families of George Jetson and Fred Flintstone in the store checkout, making a contactless payment. Amazed, George questions whether they are also in the future and hears from Fred that with a bank like Bradesco, everyone is in the future. Then, the characters continue to use BIA, Bradesco's artificial intelligence, and make a video call with a female bank manager - in the previous film the character was presented in the male genre. The well-known friends of the Flintstone family, Barney and Betty Rubble, are also present, to the sound of the theme "Meet the Flintstones", highlighting the strong emotional and nostalgic appeal of the campaign. Film advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.

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Direct advertisement created by WE, Brazil for EMS, within the category: Pharmaceutical.

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Twentieth Century Fox’s (FOX) much anticipated, action-thriller, “Alien: Covenant,” hitting theaters May 19th, marks visionary director Ridley Scott’s return to the universe he created. Continuing to enthrall fans, FOX has tapped Advanced Micro Devices (AMD) to be the official CPU/GPU partner for “Alien: Covenant” and today will release its branded short, “Meet Walter” that stars Michael Fassbender as his character Walter. As the centerpiece of the #MeetWalter campaign, this short introduces Walter, the latest synthetic android with intelligence powered by AMD (NASDAQ: AMD), RyzenTM and RadeonTM processors, and manufactured by the film’s fictional corporation Weyland-Yutani. The short, conceived by Ridley Scott and 3AM, produced by RSA Films with technology partner AMD and directed by Luke Scott, showcases Walter as the world’s most advanced synthetic companion, created to serve and designed to help achieve a better human experience with intelligence. As part of the campaign, a limited-edition poster debuts online and at SXSW, plus a Twitter activation allows users to tweet #MeetWalter to receive a personalized video autoreply from Walter.

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Film advertisement created by Shackleton, Spain for EuroMillions, within the category: Gaming.

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Film advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

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Film advertisement created by Publicis, France for Renault, within the category: Automotive.

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In Bangladesh, every 80 out of 100 women face violence in some form or another in their lives and in most cases their stories remain unheard of. Where hair is the most beautiful thing of any women, it is also used as a common tool to assault them. As a result, many women silently cut their hair off just to save themselves from getting abused.

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A piece of content to spearhead a campaign to encourage the people of Scotland to carry out an act of kindness on their national day, St Andrew's Day. Be it big, or small, it can all make a difference. Film advertisement created by Whitespace, United Kingdom for Scottish Government, within the category: Public Interest, NGO.

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The extraordinary efforts of India's frontline warriors are an inspiration to communities around the world. As one of several initiatives to help combat the pandemic in India, Marriott Bonvoy created a short animated film to pay tribute to India's frontline warriors. The film consists of a montage of animated scenes that draw inspiration from actual events and show that the word 'superhero' is not just an exaggerated term for frontline workers. In fact, it is truly what they are! To show this, we highlighted these real-life superheroes by putting their work into a perspective that has a strong association with fictional superheroes. We showed their everyday acts, sacrifices, motivation and commitment through a mixture of pop culture's most famous superhero depictions: comic book-style illustrations, motion comics and popular superhero movies. In India, there's a new language in almost every corner of the diverse nation. To highlight how people from numerous corners of the country are standing united for the cause, the dialogues in each new scene of the film are delivered in a new language. Superheroes Are Real, and Marriott Bonvoy is applying its philosophy of "good travel" by ensuring this message travels far and wide. Content advertisement created by Chrisaldo Goldiloy, India for Marriott Bonvoy, within the category: Hospitality, Tourism.

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We are all affected by stress in some way. But it’s hard to take control of something we can’t see. Using a cutting-edge mixture of data, technology and art, McCann and Cigna partnered with doctors, technologists and artists to visualize stress in the body and mind for the first time. Experiential advertisement created by McCann, Hong Kong for Cigna, within the category: Health.

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Film advertisement created by Immersion Creative, Canada for Sempio, within the category: Food.

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Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

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Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.

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Film advertisement created by Ogilvy, Brazil for Hasbro, within the category: Toys.

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Khadi, the greatest symbol of defiance in India’s freedom movement was born from a handicraft that was hand-woven and hand-spun by villagers across the country. On India’s 70th Independence Day, Turtle, the fashion brand with a conscience which has a Khadi line of fashionable menswear pays tribute to the thread that strung together our freedom. These three 8ft x 5ft string art canvases beautifully captures an iconic picture of freedom connected by nearly 9000 nails holding together over 20 kms of hand-spun thread. These canvases were exhibited in major shopping malls across India and have become permanent displays in Turtle stores. Ambient advertisement created by JWT, India for Turtle Khadi, within the category: Fashion.




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