Лучшие видеоролики
Ambient advertisement created by McCann, Australia for The Hunger Project Australia, within the category: Public Interest, NGO.
Domestic abuse is a longtime problem in Italy. A 2012 United Nations report called it "the most pervasive form of violence" in the country. Former Prime Minister Enrico Letta called it femicide—the killing of women at the hands of current or former lovers.
Tweet the Blues was a Twitter based campaign created to introduce the Mp3 generation to the blues and increase awareness about the 2012 Burnaby Blues and Roots Festival. Digital advertisement created by Spring, Canada for 2012 Burnaby Blues and Roots Festival, within the category: Recreation, Leisure.
What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.
Content advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.
Film advertisement created by BBDO, New Zealand for Bank of New Zealand, within the category: Finance.
Film advertisement created by TBWA, France for McDonald's, within the category: Food.
Brazilian voters are going to the polls on Sunday in the first round of the presidential election. In an attempt to raise awareness of the importance of an informed voting decision (In Brazil where voting is mandatory), BURGER KING launches an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich with just onions and mayo, or just pickles, or with no bread at all? This is a Whopper chosen by someone else – and what customers got after answering their intent to vote Blank in the next presidential election. To stress the effects of the decision, the package spells out the message: “choosing the blank ballot is waiving your right to choose; and when you let someone choose for you, you can’t complain about the results.” “We wanted to show that casting a blank ballot is not as great as it sounds. Each and every one of us deserves their country their way– and an informed voting decision is the first step in that direction”, says Rafael Donato, creative VP for DAVID SP. Please note that Burger King does not support any candidate nor any party and that this promotion is not part of any election campaign. Experiential advertisement created by David, Brazil for Burger King, within the category: Food.
Digital advertisement created by Ogilvy, Brazil for BandSports, within the category: Media.
The campaign was created to encourage women victims of violence to go to police stations to report their aggressors. Research shows that many women who suffer domestic violence do not report because they feel they will not be heard or respected by the police. To undo this perception, the commercial presents a woman's report (based on actual testimony), highlighting the reactions of the delegate, which reflects the suffering of the victim. Thus we convey the idea that delegates have the empathy and sensitivity to help women victims of domestic violence. Film advertisement created by D/Araújo, Brazil for Adepol SC, within the category: Public Interest, NGO.
Film advertisement created by Saatchi & Saatchi, United Kingdom for Richmond Sausages, within the category: Food.
Film advertisement created by TRY, Norway for Talkmore, within the category: Electronics, Technology.
Ambient advertisement created by Ogilvy, Belgium for De Zelfmoordlijn, within the category: Public Interest, NGO.
Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.
Film advertisement created by Duval Guillaume, Belgium for Center Parcs, within the category: Retail Services.
Digital advertisement created by Digital Republic, Egypt for Axe, within the category: Health.
Ambient advertisement created by Cosmos, Russia for Talisman Language School, within the category: Education.
Film advertisement created by Krow, United Kingdom for FIAT, within the category: Automotive.
To put children from poor communities in touch with literature and encourage them to read more, the Brazilian NGO Pro-Livro decided to use those kids' favourite hobby - flying kites. In an ordinary morning,we flew 500 kites through the skies of Santa Marta Community in Rio de Janeiro, all of them printed with children’s tales from famous Brazilian writers. Ambient advertisement created by Publicis, Brazil for Pro-Livro, within the category: Public Interest, NGO.
Film advertisement created by OSG, Finland for The Swedish People's Party of Finland, within the category: Professional Services.