Digital advertisement created by McCann, Costa Rica for Gollo, within the category: Retail Services.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.

The Cultural Heirs is a non-profit association committed to integration and violence prevention as well as the prevention of discrimination and inequalities in our society. The font is available for everyone to make their own statements for freedom, using the anniversary typeface. The statements will be collected and turned into a book which will be sent as a message to the current leaders of the world. Film advertisement created by Heimat, Germany for The Cultural Heirs, within the category: Public Interest, NGO.

Exotic cooking with Yelli became easier. It almost registered in the home kitchen. And now you don’t have to go to a restaurant to have an American chowder or Indian masurdal. But it was difficult for customer to put up with this fact because of the barrier: exotic means hard to cook. That’s what we were working on in the video., We found out a funny insight: when you’re cooking something complicated you’re standing at the stove for a long time, you’re cleaning, cutting, crushing, pouring in, grinding, brewing– you’re sweating as you’re working out. That’s why we decided to show that cooking an exotic soup with Yelli would be such a simple exercise. At the same time we associated with a healthy lifestyle where our product was a full first course. And a friendly crazy chef in the lead role not only became a source of joy for the agency but also increased the viewing time of the pre-roll. Film advertisement created by Arriba!, Ukraine for Yelli, within the category: Food.

Digital advertisement created by NOA, Denmark for Danish Cancer Society, within the category: Health.

Film advertisement created by Khanna\Reidinga, Netherlands for MOIA, within the category: Automotive.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Bookfest is the world's biggest second-hand book sale. It raises funds for Lifeline, a crisis counseling hotline. Lifeline Bookfest is quite well known as an event in Australia, with tens of thousands of books on offer. So our job was to remind people about the thrill of the hunt. And do it in a way that awakens the theatre-of-the-mind that comes from reading books - and listening to the radio. Audio advertisement created by BBDO, Australia for Lifeline Bookfest, within the category: Public Interest, NGO.

Digital advertisement created by EverythingChocolate.org, United States for OnlineClock.net, within the category: Electronics, Technology.

Film advertisement created by BBDO, New Zealand for Mainland, within the category: Food.

Content advertisement created by Publicis, Argentina for Renault, within the category: Automotive.

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute. Film advertisement created by F.biz, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

Film advertisement created by la comunidad, United States for Victoria, within the category: Alcoholic Drinks.

Film advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Direct advertisement created by Glory Paris, France for Glory Paris, within the category: Agency Self-Promo.

Micralite strollers are designed with the entire user journey in mind, ensuring parents can continue to live their lives - now with a child in tow - without being inhibited in any way. It’s this thinking and resulting product design that inspired isobel to develop the new brand proposition of ‘thoughtfully engineered’. Reflecting the true experience of using a Micralite stroller, the brand film ‘Fly’, created by Ben Stump and Simon Findlater at isobel, shows a series of babies and toddlers appearing to fly in mid-air as they travel through various different scenes. The film focuses on the brand’s engineering qualities, stating that ‘the best engineering should go unnoticed’. Film advertisement created by Isobel, United Kingdom for Micralite, within the category: Retail Services.

Direct advertisement created by Innocean, United States for KIA, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, United Arab Emirates for KIA, within the category: Automotive.

Scalapay is the latest Italian fintech that offers a split payment solution in 3 monthly installments, all without having to pay any fees or interest. Built for both online or in-store purchases, this payment method will allow you to improve your daily life with quality products and services without breaking your monthly budget. Through this first brand campaign, Scalapay wants to show instalment payments in a different light – instead of compulsive purchases, the brand promotes a more sophisticated vision. Buying in 3 instalments without fees means giving yourself the means to buy better: high quality products that you really enjoy. The campaign shows just that, a series of characters caught in the midst of contemplating their purchases. This moment of contemplation is imagined visually as a slowing down of time in the middle of the surrounding frenzy. Film advertisement created by Buzzman, France for Scalapay, within the category: Finance.