Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

Film advertisement created by McCann, United Kingdom for Homepride, within the category: Food.

Like heart arrhythmia or hypertension, substance user disorder is a disease. And yet, we still talk about addiction like a personal failing on the part of the individual. But what if the average American could understand what it was really like to try and just 'kick the habit'.

Ambient advertisement created by Y&R, New Zealand for Jaguar, within the category: Automotive.

THERE'S SOMEONE IN THE HOUSE is an interactive advertisement that positions viewers in the midst of a home invasion in an effort to provide information about home security. It's an immersive horror - seemingly the first of its kind for advertising. Setting out to be both integrative and informative, the experience utilizes these pillars for effective presentation in a technology driven world. Digital advertisement created by NYU, United States for ADT, within the category: Professional Services.

After five decades of hibernation, Celestial Seasonings announced the awakening of its iconic Sleepytime Bear to a brand new digital world. To bring to life a more social mascot, Celestial Seasonings partnered with creative agency Deutsch NY to create a digital-first campaign that shows the Sleepytime Bear what he missed during his decades-long hibernation. Through content across platforms including TikTok, YouTube, Facebook and Instagram, Sleepytime Bear will catch up on what he’s missed including popular trends like restocking and reaction videos, exercising at home, reality TV shows, astrology, fantasy sports leagues and TikTok dances. While at SleepytimeBearWokeUp.com, a launch video features the Sleepytime Bear singing “The Wake Up Song” and content featuring Sleepytime Bear's opinion on what he’s missed over the decades, from the 1970’s to today. Integrated advertisement created by Deutsch, United States for Celestial Seasonings, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by FCB, South Africa for Nivea, within the category: Health.

Film advertisement created by The Secret Little Agency, Singapore for KFC, within the category: Food.

Digital advertisement created by Mortierbrigade, Belgium for Nationale Loterij, within the category: Gaming.

Film advertisement created by Tere Suarez, Puerto Rico for KIA, within the category: Automotive.

Film advertisement created by Khanna\Reidinga, Netherlands for NN Group, within the category: Finance.

Digital advertisement created by Rethink, Canada for Sports Experts, within the category: Retail Services.

1 in every 3 Israeli women has been sexually assaulted. 1 in every 5 has been raped. Researches show that 40% of the Israeli public believe that women who choose to wear revealing clothes are partly to blame for their assault, in other words - they are “asking for it”. The time has come to break the link between women’s clothing and sexual assault, and to put an end to victim blaming. Women are NEVER asking for it. Comme Il Faut is a women’s Israeli fashion brand with a mission to promote feminist agendas, and this summer the brand has decided to take on the topic of victim blaming. To highlight the absurdity, each collection item was attached to a quote, based on words of rapists and assaulters, collected from the media, court protocols, internet commentary and victims' testimonies. In Comme Il Faut’s stores, shopping transformed into a thought-provoking experience: The Fitting Rooms were turned into confession booths, encouraging women to anonymously write their personal stories and add their own quotes. The collection didn’t just raise awareness and changed the conversation regarding victim blaming - it also raised donations for the Association of Rape Crisis Centers in Israel, with which the brand even collaborated in the concept throughout the process. Integrated advertisement created by GefenTeam, Israel for Comme Il Faut, within the category: Fashion.

Content advertisement created by Valenstein & Fatt, United Kingdom for Volvo, within the category: Automotive.

Film advertisement created by Publicis, France for WWF, within the category: Public Interest, NGO.

Film advertisement created by Kanter Lovertising, Argentina for Gobierno de Santa Fe, within the category: Public Interest, NGO.

Ambient advertisement created by Salles Chemistri, Brazil for Discovery Channel, within the category: Media.

Film advertisement created by Dentsu, Australia for HCF, within the category: Finance.

Film advertisement created by Aktuellmix, Brazil for Hershey's, within the category: Confectionery, Snacks.