Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Outdoor advertisement created by Kirowski, Hungary for Tesco, within the category: Retail Services.

The campaign highlighting the alarming mental health problems being caused for young people in the UK by social media Film advertisement created by Green Cave People, United Kingdom for Norwood, within the category: Public Interest, NGO.

Film advertisement created by Blackpool & the Fylde College, United Kingdom for Burger King, within the category: Food.

Staatsloterij, the largest lottery in the Netherlands is wheeling out a massive 30 million win for its 2019 New Year’s Eve jackpot. Yet the 2019 campaign isn’t all about money, it’s about the happiness that comes from helping one another. Yes, even hedgehogs! The film shows Freddie the hedgehog vulnerably crossing a road at night. His rescuer is on his way to see if he has the winning ticket when he just manages to avoid hitting Freddie. Instead of driving off again he stops to take Freddie back to his home to recover. Ultimately, they both find happiness in helping one another and we see no amount of money in the world can top that. Film advertisement created by TBWA, Netherlands for Staatsloterij, within the category: Gambling.

Ambient advertisement created by BBDO, United Kingdom for Pepsi, within the category: Non-Alcoholic Drinks.

When everybody knows everything about a subject, except you. Once in a while, you stumble upon a conversation on a topic you know absolutely nothing. To avoid being left out or seeming ignorant, we introduce the Blah Blah Blah Generator. An app that will get you trough any conversation with fast, shallow, embarrassment-free phrases. We help you to fake it until you make it. Digital advertisement created by Filadelfia, Brazil for UAI, within the category: Media.

Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. Integrated advertisement created by BBDO, United States for American Red Cross, within the category: Public Interest, NGO.

Today, Claire has an appointment. And she is happy Claire. Optimistic, she has confidence in her future. She believes in her projects. Unfortunately, that meeting, she didn’t anticipate it. Today, Claire learns that she has to go bankrupt, like 50,000 entrepreneurs every year. Without a safety net, she’s alone. Claire is thinking about her employees, her clients. What will she say to her children, her friends. And do you control that risk? For 40 years the GSC association has supported entrepreneurs in the event of loss of business. Entrepreneurs protecting you is our business. GSC Association. While every year more than 50,000 business executives face liquidations or revocations without protection, the GSC association is staging the unforeseen meeting of failure with an entrepreneur. Film advertisement created by Coriolink, France for Association GSC, within the category: Finance.

Desperados teamed up with world-renowned party producers elrow and iconic DJs Jackmaster, Honey Dijon and Paco Osuna, to create SkyFest – a multi-sensory music experience that raised festivals to new heights. Hosted in the mountainous landscape of La Seu, Spain, Desperados SkyFest brought to life an epic music and light show experience – the world's first Hot Air Balloon Electronic Light Orchestra. Experiential advertisement created by We Are Pi, Netherlands for Desperados, within the category: Alcoholic Drinks.

Honda Civic was always a family car for people who appreciate driving. This is for all parents who loves the drive. Film advertisement created by McCann, Israel for Honda, within the category: Automotive.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Digital advertisement created by Publicis, Brazil for The Noite, within the category: Media.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Popular Valencian actor Nacho Fresneda is the voice of the campaign and recites ‘Esto es Amor’, a famous poem by Spanish Golden Age Poet Lope de Vega (1562-1635), who lived for several years in Valencia. Integrated advertisement created by Serviceplan, Spain for Turisme Comunitat Valenciana, within the category: Hospitality, Tourism.

The peak of your career or, perhaps, an even higher peak? Highliners perform a breathtaking feat in Sao Paulo between two skyscrapers to create an unexpected OOH. “The Mountain Intervention”, from Cerveza Patagonia, wants to get people to reflect about their priorities in life. In the middle of the chaos of Sao Paulo, the busiest city in Brazil, 135 metres up in the air, athletes walk along a 125-metre highline to get people to reflect about the way they live their lives in big cities. Outdoor advertisement created by Beta Collective, Brazil for Cerveza Patagonia, within the category: Alcoholic Drinks.

To create awareness for Young people not to do drugs and drive, three original songs were created by three top djs in Spain, Cristian Varela, Abel Ramos and Dani Moreno, for three real disabled people, Óscar, Jonathan and Jaime. The tracks are based on the very little movements they can do now to dance, so it sounds weird and quite undanceable for the rest of the people. But that is exactly the idea: that no one else has to dance to these songs, ever. Digital advertisement created by Publicis, Spain for FAD, within the category: Public Interest, NGO.

URL: http://www.attraction-lemanga.fr DDB Paris creates a 10 minute interactive film to raise awareness about tobacco companies manipulating today's youth. 40% of 11-15 year olds smoke in France and hundreds of thousands start smoking every year. Instead of using a very harsh communication we decided to speak in a familiar voice and create a japanese anime that would convey our message in a way that french adolescents would share between each other. In the very early stages of production we involved digital production company UNIT9 and japanese animation company Studio4C. Together with their director Koji Morimoto, who worked on Akira and Animatrix, we created a seamless interactive anime that was made especially for the internet. Working hand in hand we were able to develop the interactions in a way that has never been done before, and allowed us to fully integrate the animation and interactive assets. After 12 months of hard work, the project was launched in cinemas, rich-media banners, projected on the walls of french high schools and was featured on major french TV channels. Digital advertisement created by DDB, France for Association de défence contre le tabac, within the category: Public Interest, NGO.