HSBC Bank Canada and J. Walter Thompson Toronto wanted to showcase the Canadian spirit of inclusivity on a grand scale. The Welcome Mat was designed as a surprise and delight for returning Canadians, newcomers, visitors & international students arriving at one of North America’s busiest airports, Toronto Pearson. As Canada’s leading international bank with a presence in 67 countries and territories, HSBC Bank Canada is proud to be the bank of choice for many newcomers, visitors and long-time residents in Canada alike. Ambient advertisement created by JWT, Canada for HSBC, within the category: Finance.

Innovation Directors: Nicolás Pimentel
, Pedro Saleh
Innovation Director: Rulo Gowland
 Creative Director: Tomás Quartino 
 Project Executive: Florencia Arrizabalaga Creatives: Darío Rodríguez, Francesco Vicenzi, Martina Sasso
 Ambient advertisement created by +Castro Innovation, Argentina for Clight, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Blink Digital, India for KFC, within the category: Food.

To introduce the new tv services by mobilcom-debitel, we invented a very useless fake product to make the tv industry talk about mobilcom-debitels tv services. Digital advertisement created by Defacto BE/ONE, Germany for Mobilcom debitel, within the category: Electronics, Technology.

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This is a metaphor of a Man who goes for a cold beer to quench his thirst. Film advertisement created by McCann, Ivory Coast for Beaufort, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Film advertisement created by TBWA, Sweden for Canal Digital, within the category: Media.

Digital advertisement created by Saatchi & Saatchi, Israel for The Aguda, within the category: Public Interest, NGO.

Film advertisement created by Los York, United States for Motorola, within the category: Electronics, Technology.

Tui Brewery, Saatchi & Saatchi and five keen lads have teamed up and brewed a special surprise for a good mate – by plumbing his whole house with icy cold Tui beer. It took months of planning, a team of the brewery’s best beer technicians, an up-for-it plumber, 14 cameras, a heap of kept secrets and a generous helping of fresh Tui beer to turn a house-load of everyday taps into a dream come true. Ambient advertisement created by Saatchi & Saatchi, New Zealand for TUI, within the category: Alcoholic Drinks.

Direct advertisement created by Grape Ukraine, Ukraine for Renault, within the category: Automotive.

This game is black & white. It consists both: joy and tears (depending on game). Film advertisement created by Ogilvy, Latvia for VEF Riga, within the category: Sports.

Content advertisement created by POL, Norway for Bik Bok, within the categories: Hospitality, Tourism, Retail Services.

Film advertisement created by Pitch, United States for Public Storage, within the category: Professional Services.

In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap? Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement. We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives. Film advertisement created by Miami Ad School, United States for PartnersGlobal, within the category: Public Interest, NGO.

Digital advertisement created by FamousGrey, Belgium for Ketnet, within the category: Electronics, Technology.

Film advertisement created by The Hive, Canada for Ontario Power Generation, within the category: Industrial, Agriculture.