Film advertisement created by Red Urban, Canada for Hudson's Bay Company, within the category: Retail Services.

Even the toughest and the most bad-tempered persons can’t fight the happiness that comes with eating the sweets from Nørregade. Film advertisement created by Lowe, Denmark for Nørregade, within the category: Confectionery, Snacks.

Film advertisement created by Hill Holliday, United States for Clark Bar, within the category: Confectionery, Snacks.

Film advertisement created by Ponce, Argentina for Axe, within the category: Health.

Direct advertisement created by Grey, Malaysia for Telekom Malaysia, within the category: Electronics, Technology.

URL: https://thecallthatcomesafter.com ​The project is called "The Call That Comes After" and what's interesting about it is how technology is used to bring the targeted teen into the narrative of the campaign - they receive personalized text message from their parent at a crucial point in watching a customized video. It targets teens on the device they use most - their phones. The goal of the campaign is to start a conversation between the teen and their parent about the dangers of high driving. Studies show that driving high nearly doubles the risk of an accident, but a recent study commissioned by Drug Free Kids Canada found that nearly one third (32%) of teens feel driving high is not as risky as drunk driving, while one in four high school seniors say they have ridden in a car with a high driver. Although more parents are speaking more frequently to their kids about drugs, Drug Free Kids Canada’s research showed that over 40% of parents say their conversation lasted only a few minutes or less which seems to indicate a reluctance to engage in a meaningful conversation.​ ​The tool that is being offered with the “CallThatComesAfter” provides an easy opportunity for parents to get a message across and open the dialogue all this with a few clicks. Experiential advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Malaysia for Durex, within the category: Health.

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by Droga5, United Kingdom for Bulk Powders, within the category: Health.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Blink Digital designed KFC Bucket Bae, a Valentine’s Day robot that unites chicken lovers with the bae of their dreams. The robot not only follows the consumer but also talks to them. When it comes to satisfying your love for KFC, Bucket Bae’s got you covered, offering a Hot’n’Crispy bucket of chicken goodness, a chicken popcorn bouquet, and a Krushers drink too. Yet, what really sets Bucket Bae apart is the built-in sensor that allows the robot to follow you everywhere, as true love does. Film advertisement created by Blink Digital, India for KFC, within the category: Food.

Talking about uncomfortable topics with your family early on, may be more important as you think. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Deutsche Alzheimer, within the category: Public Interest, NGO.

Film advertisement created by Innocean, United Kingdom for Hyundai, within the category: Public Interest, NGO.

Content advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Visitors to New Zealand will now be able to book an adrenalin seeker’s ultimate dream – the chance to complete five of the world’s most exhilarating adrenalin sports, within a single day. These include a skydive, snowboard, mountain bike, bungy and jetboat, one adrenalin filled epic experience after the other. Digital advertisement created by TBWA, Australia for Tourism New Zealand, within the category: Transport.

Film advertisement created by Serviceplan, Germany for Germany Trade & Invest, within the category: Finance.

Film advertisement created by Retroviral, South Africa for Russell Hobbs, within the category: House, Garden.

Woodland creatures sing the virtues of a popular holiday gift. Film advertisement created by Fuseideas, United States for Vermont Lottery, within the category: Gambling.