IW Group launched McDonald’s Bacon event with a groundbreaking spot that utilized Asian American Influencers as the stars, the director and the content producers—a first for a McDonald’s broadcast commercial. This quirky spot captures an authentic voice for the brand, the target and the influencers (Amber Liu, Mike Bow, Wesley Chan and Wong Fu Productions). Unique content was also created for Amber and Mike’s respective YouTube channels. Film advertisement created by IW Group, United States for McDonald’s, within the category: Food.

What if we found another way to make food we love? Do we have to give up on taste to become healthy and sustainable? Let's reinvent the food we love. Change without changing. Why Not? Film advertisement created by Havas, Chile for NotCo, within the category: Food.

In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, Artplan had turned a book jacket advertising of Metro Newspaper into a Pinhole, a camera without lens. The purpose of the action was to communicate the Metro Photo Challenge and the winners of 2017 Metro Newspaper photography contest in Brazil and worldwide, as well as encouraging participation for 2018 edition. "We started from the concept that in the contest, the world's most democratic photo shoot, even those who do not have a camera, can use the newspaper to create their own and participate", says Zico Farina, Artplan Creative Director. The communication contemplated a book jacket advertising in São Paulo city. In order to disclose the action, two films were produced: the first one invites a professional photographer and a "non-photographer" to create a Pinhole and perform the best clicks with the equipment. The results can be checked in Metro Newspaper’s social networks. The second film brings a tutorial on how to set up your own Pinhole. Metro Newspaper is freely distributed in more than 21 countries, reaching an estimated audience of more than 16 million people. Film advertisement created by Artplan, Brazil for Metro, within the category: Media.

This summer, Dentyne will build on its social campaign, #FollowFood by introducing the first-ever “Follow Food Truck”. In a society seemingly saturated with food trucks, Dentyne’s fresh breath truck is both a cheerfully cheeky nod to foodie culture and a reminder that when great flavors come with bad breath repercussions, Dentyne has you covered. The Dentyne Follow Food Truck will travel across America, emboldening food lovers to celebrate food, including at some of the country’s best food festivals, from Texas and Tennessee to Philly and DC. Outdoor advertisement created by McCann, United States for Dentyne, within the category: Health.

In times of crisis, online news-outlets are encouraged to temporarily replace their paywalls by humanity walls on all relevant articles to the crisis. Not just once. But every time there’s money needed. Important: Humanity Wall is not meant to be a temporary campaign. It is an open source idea, to be deployed in a permanent way, by any publisher to the benefit of the non-profit of their choice. Digital advertisement created by Happiness, Belgium for Varia, within the category: Media.

OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. The agency’s goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems. Film advertisement created by BBDO, Russia for OBI, within the category: Retail Services.

see the work at http://drivenbybacon.com The first-ever, custom built, bacon-fueled motorcycle, and its bacon-loving rider, left Austin, MN on Aug. 4, blazing a path across the States, where it arrives Aug. 29 for the International Bacon Film Festival in San Diego, CA. Digital advertisement created by BBDO, United States for Hormel, within the category: Food.

Ambient advertisement created by DDB, New Zealand for BMW, within the category: Automotive.

Film advertisement created by K2, French Polynesia for RentHub.pl, within the category: Professional Services.

Film advertisement created by Slyman Arts, Spain for Coca-Cola, within the category: Non-Alcoholic Drinks.

This annual event is popular not only among professional bicyclist. Every year around 10 000 people take part in the event and promote a best way to commute around the city – bicycle. From kids to pros – everyone keeps the city moving at least for one day. Film advertisement created by McCann, Lithuania for Velomarathon, within the category: Recreation, Leisure.

The strategy for the yearlong Small Business Big Game program is to inspire, educate and connect the nation’s 29 million small businesses. Intuit QuickBooks kicked off Small Business Big Game in June 2015, inviting small businesses to apply on Own It: A Small Business Network. A panel of QuickBooks judges selected the top 10 finalists in September from more than 15,000 applicants. Hundreds of thousands of public votes then determined the grand-prize winner. This is the second year QuickBooks has worked with RPA to present Small Business Big Game. Educational toy company GoldieBlox, based in Oakland, California, received the ad in 2014. VP, Executive Producer: Carolyn Casey VFX/Finishing: MPC NY VFX Producer: Bindy St. Leger Creative Director/Sound Designer: Stephen Dewey Mix: Lime Engineer: Loren Silber Film advertisement created by RPA, United States for Death Wish Coffee Company, within the category: Non-Alcoholic Drinks.

Slavery, Isis, beheadings and crucifixions. Just a few of the nightmares Syrian families are fleeing their homes from. In just three days, Turkey took in more Syrian refugees than Europe has in three years. Violence from the Assad regime has forced ten million people from their homes - that’s half the country - and more than 3 million out of the country itself. There are now 3.3 million refugees, and over half are children. Syria’s neighboring countries have bore the brunt of the war's effects by taking in millions. But now, they can’t keep up. In some of the poorest communities in the Middle East, the strain on resources has made life unbearable. Lebanon has welcomed 1,600,000 refugees, swelling its population by 36%. While at last count the UK had only resettled 54.

Film advertisement created by Moxie, United States for Quilted Northern, within the category: House, Garden.

On the 8th of March - International Women's Day - here are 8 steps decision makers must take to support women and girls fighting for their rights in the most difficult places on Earth.

The commercial was developed to promote a new offer from Volia – the package of cinema channels providing a non-stop movie broadcast. Film advertisement created by Scholz & Friends, Ukraine for Volia, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.

Outdoor advertisement created by Havas, France for Notaries of France, within the category: Professional Services.

To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated. Film advertisement created by Vitro, United States for ASICS, within the category: Fashion.

Film advertisement created by Leo Burnett, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.