Film advertisement created by GSD&M, United States for Alzheimer's Association, within the category: Public Interest, NGO.

For the first time in history, there are over one million openly LGBTQ people in the UK alone. In other words, 1 in 50. That means one of them is happy, self-confident and proud of their sexuality… and the other 49 are Premier League footballers. Because isn’t it curious that, out of the hundreds of male footballers in the Premier League, not a single current player is openly gay? That’s why, as an official partner of the Brighton & Hove Pride Festival 2018, Paddy Power wants to show our support by encouraging our national heroes to come out and become role models, not only on the field, but off it as well. Because a Premier League with gay players shouldn’t be a fantasy league. On Saturday, August 4th, Paddy Power launched their float in the Brighton & Hove Pride Parade: the first official bus for gay professional footballers. Fabulous, fierce, and with all the rainbow trimmings…and absolutely no one on it. Because while the LGBTQ community has made incredible progress in other levels of society, when it comes to professional football, there’s still no gay in game. With their empty bus amongst the hundreds of other teeming with people, Paddy Power sent a powerful statement about the state of play in professional football, and a special message to any professional footballers who might be considering coming out: We’re ready when you are. Gay professional footballers, the fans have come out to support you, now it’s your turn to... Come Out and Play! Film advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Public Interest, NGO.

Can a life philosophy that inspired a 170-year-old brand still be relevant in your life today? Probably. That’s why J.C. Jacobsen, the founder of Carlsberg, took the stage for a posthumous TEDx Talk in Copenhagen, on August 23rd. #ProbablyTEDx Content advertisement created by Happiness, Belgium for Carlsberg, within the category: Alcoholic Drinks.

Film advertisement created by MullenLowe Group, Spain for Magnum, within the category: Confectionery, Snacks.

Princess Cruises launched its first advertising campaign written and produced specifically for its international markets, titled "Princessa." It showcases the most popular worldwide cruise destinations offered by Princess Cruises through a beautiful storytelling moment of a multi-generational family onboard.

Film advertisement created by Duval Guillaume, Belgium for Reborn to be Alive, within the category: Public Interest, NGO.

Audio advertisement created by BBDO, Puerto Rico for Snickers, within the category: Confectionery, Snacks.

A BMW may not be born of the Middle East but it is made of it, of the same pioneering ambition, quest for progress, respect for tradition, and bonds of family that define the region and its inhabitants. #ANABMW is the expression of the values that BMW shares with the region and a rallying call for the people to define what BMW represents about them. Film advertisement created by Interone, United Arab Emirates for BMW, within the category: Automotive.

An unbuckled passenger can increase your chance of being seriously injured or killed in a car crash by 40 percent – even if you are buckled up. The Colorado Department of Transportation asked Amélie to bring new life to their “Beware of the Beltless” campaign, now in its third year, to raise awareness about the dangers posed by unbuckled occupants. To spread this message, we partnered with Lyft to give customers a ride they wouldn’t forget. Cue lifeguard. There’s not a lot for him to do in the winter months, so he continues to guard lives by moonlighting as a Lyft driver, encouraging people to buckle up. A lifeguard sitting in the car was an unexpected surprise for our passengers, but so were the shocking statistics he shared about seat belt use in Colorado. Footage of the lifeguard’s interactions with passengers was captured via hidden camera and turned into a series of videos. The videos will run on social and digital media throughout the month of March to spread these important messages statewide. This entertaining take on an important topic caught the attention of local media, resulting in over a dozen news stories, and touched the lives of participants and viewers alike. Digital advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Italy for Baldini & Castoldi, within the category: Media.

Vinge tells a spellbinding story about a chair with a special purpose Vinge is one of Sweden’s leading law firms with expertise in all areas of business law. They are constantly looking to attract the best talents by expressing their somewhat unconventional company culture, where all employees are encouraged to influence the law firm. In their new campaign, Vinge have chosen to communicate that through a piece of furniture. In the somewhat mysterious short film titled “The Seat” we get an entertaining glimpse into Vinge’s process of creating a chair with a special purpose. The film stars CEO Maria-Pia Hope and an eccentric French artist called Gustave. What’s so special about Vinge’s chair then? In the end of the short film, when we get to see the chair in all its splendor, we learn that the chair provides the latest employee at Vinge with a seat on the executive committee. It symbolizes Vinge’s aspiration to always embrace change. Film advertisement created by BBDO, Sweden for Vinge, within the category: Professional Services.

Ambient advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Digital advertisement created by Cheel, Netherlands for Dutch Digestive Foundation, within the category: Public Interest, NGO.

Zach King - With nearly 30 million followers across Instagram, Youtube and Facebook, Zach King is a social media influencer who is famous for his magic videos that are best described as digital sleight of hand. Chaz Smith - Chaz Smith is a social media personality with millions of views across Instagram, Facebook and YouTube. He is most famous for his recent "Water is Not Wet" video -- viewed over 18,000,000 times when shared by Buzzfeed. He currently lives in Los Angeles and continues to make funny, motivational and encouraging content on his platforms. Kirsten Collins - Kirsten Collins is a singer/songwriter who got her start on YouTube. With over 66,000 followers on Youtube, and 100's of thousands of plays on Spotify, she continues to encourage and inspire through her music and her social media platform. Matthew Weathers - Matthew Weathers is everyone's favorite April Fools Math Teacher. Featured on The Huffington Post, Daily Mail, Business Insider and more, Matthew Weathers is a math professor at Biola University. In his spare time, he makes videos pranking his students that continue to go viral on YouTube and Facebook. He has collected 10s of millions of views for his famous "shadow pranks", "projector pranks" and more. He recently just passed 100,000 subscribers on YouTube and is excited to continue making videos that make people laugh.