Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Film advertisement created by Serviceplan, Germany for Rodenstock, within the category: Retail Services.

Bell honours Canadian Veterans.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by DDB, Argentina for FATH, within the category: Public Interest, NGO.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Direct advertisement created by Serviceplan, Germany for Passage du désir, within the categories: Personal Accessories, Retail Services.

Digital advertisement created by BBDO, Italy for Linear Assicurazioni, within the category: Finance.

The Florida Pro Chapter of the Society of Professional Journalists (SPJ), America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like. Film advertisement created by Wax, United States for Society of Professional Journalists, within the category: Professional Services.

Digital advertisement created by Accademia di Comunicazione, Italy for Department Of Health, within the category: Health.

Experiential advertisement created by Mortierbrigade, Belgium for Ghent University, within the category: Education.

Subito.it is an Italian online platform that connects people willing to sell objects with those wishing to buy them. The aim of the campaign is primarily to educate users to a more responsible and safety usage of the platform (and of course secondarily to be also an educational campaign for everyone who usually buys online). Experiential advertisement created by Publicis, Italy for Subito, within the category: Electronics, Technology.

Direct advertisement created by Ogilvy, Germany for Gesicht Zeigen, within the category: Public Interest, NGO.

It is neither the first, nor the last move by Vodafone Egypt to impact people's lives and transform mindsets. "E3rafli" is one of the newest initiatives by the Sustainable Business unit in Vodafone Egypt. E3rafli is a mobile application that is meant to empower the visually impaired public with a set of necessary tools to be more independent. Additionally, what makes this initiative remarkably indubitable is that the owner himself is visually impaired; proving that the lack of sight is irrelevant in the minds of a true visionary. Although TMI. MEA had the pleasure to work on this project shy of just a couple of months ago, our strategy in TMI was to turn a communications piece into a beautiful story with the essential purpose of inspiring the visually impaired demographic in Egypt through a lovely sound experience, as well as inspiring the entire Egyptian community through demonstrating the use of the application in real life. The copywriting came very descriptive to visualize what we see on screen for the visually impaired people, coupled with brilliant musical tones to be able to touch the hearts of the audience. We meant to create a story that is more of a short film than a commercial, thus literally bringing the film industry to the advertising world! Digital advertisement created by TMI, Egypt for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by Grey, Germany for Deichmann, within the category: Retail Services.

Samsung and Association for Child Education wanted to create an online education platform (sesgetirenler.com) in order to prepare hearing impaired children, who started to use cochlear implant and regained their hearing ability, for the future. Therefore, we thought it would be appropriate to call these children “Inspirational Voices”. Then, we prepared a film to introduce the project and help hearing impaired children raise their voices. In this film featured by hearing impaired children, we showed how much they could achieve through their reflexes and intuitions, and broke down the prejudices. We demonstrated that these children could achieve much more when they are provided with the right education at an earlier stage. Film advertisement created by Roy+Teddy, Turkey for Samsung, within the category: Electronics, Technology.

This is a tribute to all who have discovered the smartest way to buy consumer electronics - straight from the warehouse. 'Lager' means warehouse in Swedish and Norwegian. Digital advertisement created by Garbergs, Sweden for NetOnNet, within the category: Retail Services.

Film advertisement created by Happy People Project, Turkey for Ford, within the category: Automotive.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.