Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target this year’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. Humorous one-liners were updated throughout the day, reacting to events, fashion mishaps, and even the weather, all delivered with the tongue in cheek humour that has become synonymous with the Irish bookmakers. The campaign was created in-house with production by Grand Visual and planning and buying by MediaCom. The responsive campaign is delivered through OpenLoop, the dynamic creative optimization platform from QDOT.

Film advertisement created by Acne, Sweden for Telenor, within the category: Electronics, Technology.

Film advertisement created by JWT, United Kingdom for Kenco Millicano, within the category: Non-Alcoholic Drinks.

Film advertisement created by Leo's Thjnk Tank, Germany for McDonald's, within the category: Food.

Film advertisement created by MullenLowe Group, United Kingdom for Subaru, within the category: Automotive.

São Paulo is the city without beaches with more surfers in the world. There are 150,000 lovers who need to hit the road when they want to surf. They have to check the wheather, leave at dawn, pay an expensive toll fee and run back to work. With that in mind, Ford launched EcoSport Surf Tag, automatically paying the toll fee of Ford’s SUV owners in days of good surfing conditions, always before business hour. The car maker sent special toll tags to Ford EcoSport owners across the city and, using Waves Website technology, sent a detailed forecast of the waves, warning which days the toll fee would be free. Integrated advertisement created by GTB, Brazil for Ford, within the category: Automotive.

According to the survey of the project “Global Assessment of Values” conducted in 2020, 44.8% of Ukrainians do not want to live next to the representatives of LGBT+. “The challenge is that Ukrainians don't want to hear the stories of LGBT+ people. As soon as the rainbow flag appears, many click a skip button,” says Max Burtsev, the campaign's creative director. “The campaign is based on an insight that at the moment people for the first time meet a gay, lesbian, bisexual or trans person, their level of tolerance automatically increases. Because it becomes clear that real people have nothing in common with the stereotypes in their head.” The six LGBT+ stories were narrated by heterosexual opinion leaders who, at the beginning of the video, commit a coming-out... telling the story of another. The characters in the stories were all real people: a military man, a sports coach, a transgender man, a religious woman, a 68-year-old grandpa, a woman whose mother hired a man for her ‘curative rape’. The most unexpected and important result of the campaign was the act of Roman, a Ukrainian military man from Donbass. After publishing a video telling his story, Roman decided to come out publicly. Digital advertisement created by Arriba!, Ukraine for Kharkiv Pride, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United Kingdom for Seat, within the category: Automotive.

Ogilvy and Umbrella teamed up to bring the brand’s playful graphic style to life. We created a 2 minute animation and projected it with huge, high-end projectors on to buildings of a busy square of Budapest to capture the excitement and astonishment of the people passing by. Ambient advertisement created by Ogilvy, Hungary for Theodora, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Italy for Sognid'oro, within the category: Non-Alcoholic Drinks.

Class Act is a new short-form series sponsored by the California Lottery to showcase inspiring teachers making an impact on their students, schools, and communities at large. “Class Act” will have four videos rolling out through October and November, each featuring a different California teacher who is bringing innovation and enthusiasm to areas such as special education, math, writing, and physical education. Developed and produced in-house at SoulPancake.

Every 5 minutes, a woman is assaulted in Brazil. But most of those women who suffer from domestic violence are too afraid to report their aggressors and use simple excuses to explain their injuries. We saw in that an opportunity to show how hard it is to notice those signs, but there's still a way anyone can help: we only need to be a litlle bit curious. To get interested. To search for more. We wanted to show that curiosity can save lives. We asked the most influential brazilian female celebrities to post those excuses on a series of enigmatic sentences: "It was a stair fall.", "It was the shower faucet", and others. It aroused people's curiosity. The fans noticed that the posts were edited and clicked on the Edited button. Then they saw our message. A Facebook feature turned into a new free media showing that curiosity can save assaulted women's lives. Digital advertisement created by Agencia3, Brazil for Disque-Denúncia, within the category: Public Interest, NGO.

Digital advertisement created by Buena Vibra Group, Puerto Rico for Acuvue, within the category: Health.

Smartphones have become an integral part of our lives. They are our only constant companion be it a boardroom, or a bathroom. There is no denying the fact that smartphones have made our lives easier and have innumerable benefits. But, we also cannot run away from the fact that they are causing one of fastest growing ailments in the world – ‘Text Neck’. While using our smartphones, we subconsciously bend our necks. What we don’t realise is a small thirty-degree tilt of the neck, leads to an excess weight of thirty pounds. Idea: Straighten Up Using face recognition technology, Apple phones detect the angle at which the neck is bent. If the angle exceeds five degrees, the phone would blur the image/text on the screen, leaving the user with no option but to straighten up. Thus, inculcating a habit to always keep the neck upright, even while using the phone. Experiential advertisement created by Miami Ad School, India for Apple, within the category: Electronics, Technology.

Project Resound puts purity above all else. This generation of music lovers are restless, free-spirited and fanatical in their choice of music. But they seem to be lacking the ability to distinguish between sound and noise. Sony Headphones gave us the platform to wake up their senses and upgrade their ears to demanding pure sound. The brand fit was perfect. For pure music you need specially engineered headphones that give you ‘uncontaminated sound’. http://www.sony.co.in/microsite/headphones/project-resound.html Digital advertisement created by Ogilvy, India for Sony, within the category: Electronics, Technology.

Ambient advertisement created by DDB, Sweden for PEN, within the category: Public Interest, NGO.