Film advertisement created by Publicis, United States for CoorDown, within the category: Public Interest, NGO.

Subito.it is an Italian online platform that connects people willing to sell objects with those wishing to buy them. The aim of the campaign is primarily to educate users to a more responsible and safety usage of the platform (and of course secondarily to be also an educational campaign for everyone who usually buys online). Experiential advertisement created by Publicis, Italy for Subito, within the category: Electronics, Technology.

It is neither the first, nor the last move by Vodafone Egypt to impact people's lives and transform mindsets. "E3rafli" is one of the newest initiatives by the Sustainable Business unit in Vodafone Egypt. E3rafli is a mobile application that is meant to empower the visually impaired public with a set of necessary tools to be more independent. Additionally, what makes this initiative remarkably indubitable is that the owner himself is visually impaired; proving that the lack of sight is irrelevant in the minds of a true visionary. Although TMI. MEA had the pleasure to work on this project shy of just a couple of months ago, our strategy in TMI was to turn a communications piece into a beautiful story with the essential purpose of inspiring the visually impaired demographic in Egypt through a lovely sound experience, as well as inspiring the entire Egyptian community through demonstrating the use of the application in real life. The copywriting came very descriptive to visualize what we see on screen for the visually impaired people, coupled with brilliant musical tones to be able to touch the hearts of the audience. We meant to create a story that is more of a short film than a commercial, thus literally bringing the film industry to the advertising world! Digital advertisement created by TMI, Egypt for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Altmann + Pacreau, France for French Red Cross, within the category: Public Interest, NGO.

Samsung and Association for Child Education wanted to create an online education platform (sesgetirenler.com) in order to prepare hearing impaired children, who started to use cochlear implant and regained their hearing ability, for the future. Therefore, we thought it would be appropriate to call these children “Inspirational Voices”. Then, we prepared a film to introduce the project and help hearing impaired children raise their voices. In this film featured by hearing impaired children, we showed how much they could achieve through their reflexes and intuitions, and broke down the prejudices. We demonstrated that these children could achieve much more when they are provided with the right education at an earlier stage. Film advertisement created by Roy+Teddy, Turkey for Samsung, within the category: Electronics, Technology.

Film advertisement created by Huge, United States for Airheads, within the category: Confectionery, Snacks.

Digital advertisement created by Grey, Malaysia for The Body Shop, within the category: Retail Services.

Film advertisement created by Godfather, Argentina for Wine On, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for Whistle, within the category: Electronics, Technology.

Earlier this week, the VR headset was crowned the Christmas gift of 2016, proving that Virtual Reality has made its big breakthrough, even on the consumer market. Now, in the days counting down to this black Friday, the Swedish Society for Nature Conservation (SSNC) wants to challenge this idea. They present you with this alternative: “Natural reality” – a clever and climate friendly 360 experience, available for everyone and honoring the beautiful Swedish nature. Film advertisement created by Bloomy Ideas, Sweden for Swedish Society for Nature Conservation, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Australia for Corelle, within the category: House, Garden.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Ukrainians, both adults and children, are terribly tolerant about the violation of their rights. Our task was to show teens that they have rights and these rights must be upheld. We had to explain them how to do it without making them bored. We decided to put a teen in a position of an expert who helps other kids out when their rights are violated. We created #smthwentwrong, a chatbot quest in messengers where players got messages from the characters in need. The teens advised them what to do best and instantly they could figure out where their advice got the characters. Regardless of the players' choices, they were taught what’s the right thing to do in such situations. Also, the teens could write to us in the messengers if their rights were violated in order to have the real lawyer’s advice. They wrote indeed, and even shared their personal problems! Integrated advertisement created by UAMASTER, Ukraine for Pact & Change Communication, within the category: Public Interest, NGO.

Film advertisement created by H-Paris, France for Darty, within the category: House, Garden.

Film advertisement created by McCann, Canada for WCLC, within the category: Gambling.

Film advertisement created by JWT, United States for Shell, within the category: Industrial, Agriculture.

In Argentina, 6 out of 10 people suffer from sleep disorders. That data was our kick-start for the production of this commercial campaign for the client Melatol, the brand of the leading sleep-inducing drug in the market. Film advertisement created by ds, Argentina for Melatol, within the category: Pharmaceutical.