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Digital advertisement created by Circus, Argentina for Quilmes, within the category: Alcoholic Drinks.

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Film advertisement created by BLAB, Turkey for SEK, within the category: Non-Alcoholic Drinks.

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Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

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An over zealous bride-to-be can't stop checking up on her husband-to-be, because she has more than enough airtime to do so, courtesy of Airtel smartRECHARGE, a product that gives 10 times the recharge value to new and existing subscribers, allowing them to virtually "talk anyhow." Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

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The global campaign aims to inspire and educate every runner to get faster. The simple message is with ASICS Flytefoam, 'Don't run, fly'. Digital advertisement created by 180 Amsterdam, Netherlands for ASICS, within the category: Fashion.

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Reading is more satisfying than sex? Yes, according to Book of the Month’s members. In Book of the Month’s latest campaign, created by independent Brooklyn-based agency Quirk Creative, it shows how good a night in with a book can really be. The “Satisfied Customer” campaign features a Book of the Month member vividly describing her wild night while her friends anxiously hang onto every detail. They’re amazed to learn she does this act at least once a month—and usually while her boyfriend is asleep. Naturally, it’s her Book of the Month subscription keeping her so satisfied. “Satisfied Customer” also highlights the tribe feeling of sharing a good book and being part of the Book of the Month community. Film advertisement created by Quirk, United States for Book of the Month, within the category: Recreation, Leisure.

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Bookfest is the world's biggest second-hand book sale. It raises funds for Lifeline, a crisis counseling hotline. Lifeline Bookfest is quite well known as an event in Australia, with tens of thousands of books on offer. So our job was to remind people about the thrill of the hunt. And do it in a way that awakens the theatre-of-the-mind that comes from reading books - and listening to the radio. Audio advertisement created by BBDO, Australia for Lifeline Bookfest, within the category: Public Interest, NGO.

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An #ImPerfect initiative against fake online facades The Swedish insurance company Länsförsäkringar started a successful movement towards fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism. Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, who in various ways are helping young people to grow and believe in themselves, wanted to shine a light on this and help teens see beyond all fake online facades. But teens wouldn’t listen to an insurance company… The problem became the solution Länsförsäkringar hijackaed superficial venues – several major Swedish fashion events – and joined forces with the people causing the problem: influencers on front row. They became the solution, wearing the #ImPerfect t-shirt they turned into human billboards with a contradictory message against their own perfectionism. Teenagers closest online relation was used to change social feeds, making flaws and individuality the new ideal. A new subject in schools The human billboards disrupted teen’s social feeds overnight. Within days all major national media covered the story. Major celebrities/influencers such as actors, rock stars and designers joined the movement. Länsförsäkringar also launched the ImPerfect web series, introducing a new subject in schools: Social Media Behaviour. The initiative got 40 million organic reach (4 times Sweden’s population) and 65 % recognition (100% above business target). And the topic continues to be on the agenda for a healthier Sweden. Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

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The tobacco lovers will know Djarum Coklat for their range of products and flavors. We know Djarum from our recent cooperation on their stylized, paper-crafted-alike commercial dedicated to the special retro edition. And the locations in a video are considered as the most beautiful places in the country: Jatiluhur Dam, Selabintana, Ujung Genteng Coast and Citatah cliff.

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Film advertisement created by Wieden + Kennedy, United States for Nike, within the category: Fashion.

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Film advertisement created by eKō Films, United States for Oyster Bamboo Fly Rods, within the category: Sports.

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A unique artwork created by contemporary artist Love Lundell will be auctioned online during Stockholm Art Week to be inked on the highest bidder. The final artwork will only exist as one unique permanent tattoo on human skin and all proceeds raised from the auction will be donated to UNHCR to assist with the on-going refugee crisis. Ambient advertisement created by M&C Saatchi, Sweden for Stockholm Art Week, within the category: Recreation, Leisure.

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Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

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Film advertisement created by WNP, France for OPnGO, within the category: Electronics, Technology.

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Can a life philosophy that inspired a 170-year-old brand still be relevant in your life today? Probably. That’s why J.C. Jacobsen, the founder of Carlsberg, took the stage for a posthumous TEDx Talk in Copenhagen, on August 23rd. #ProbablyTEDx Content advertisement created by Happiness, Belgium for Carlsberg, within the category: Alcoholic Drinks.

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Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

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Learning the Thai Alphabets is the first step of Thai education. Through the power of photography, Canon believes there is a way we can create a more inspiring learning experience for Thai students by modifying the original format of the current Thai alphabet textbooks. We launched the “Canon Life Redefine: Thai Alphabet” campaign as a photo contest that turns an online community into a hub that lets photographers bring the power of photography to create a new set of Thai alphabet based on photographs. 6,253 photographers participated in the campaign and the total of 8,653 photographs were sent in. At the end of the campaign, we were able to produce a whole new set of learning tools for over 400 schools all across Thailand. The campaign’s meaningful objective made millions of impressions through shares on social media channels. Most importantly, this campaign successfully redefined Thai education’s most crucial learning tool through the power of photography. Experiential advertisement created by Rabbit's Tale, Thailand for Canon, within the category: Electronics, Technology.

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Launched in five languages globally, the Word Debt platform is linked to Facebook and Twitter and notifies users how many words from their social media posts are of Greek origin. The platform provides users with the original Greek word and gives them the option to donate 0.10€ per word to “The Smile of the Child”, the largest Greek Non-Governmental Organization committed to improving the welfare of children who are, according to Costas Yannopoulos, President of the BoD of “The Smile of the Child”, “the most innocent and vulnerable victims of the economic and migration crises in the country." Digital advertisement created by Geometry Global, Russia for The Smile of the Child, within the category: Public Interest, NGO.

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Agency website: / Creative Director: Eriks Stendzenieks Film advertisement created by !Mooz, Latvia for Latvian States Forests, within the category: Public Interest, NGO.




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