Film advertisement created by CHI & Partners, United Kingdom for The Prince's Trust, within the category: Public Interest, NGO.

Digital advertisement created by Media Contacts, Brazil for Media Contacts, within the category: Fashion.

Two creatives, tasked with creating a “sincere holiday greeting,” envision a grab bag of a spot filled with... affluence, Jingle Bells, abundant gifts (and purchases), kittens, puppies, polar bears, romance, retro, ethnic diversity, dancing Santa, VR Santa, dancing cookies, dreamy kids (dreaming of clients’ products and services), lumber. The closing voiceover, as they would have it, is “genuine, sincere, heartfelt,” as it states, “The very best thing about the holidays is you. Our warmest holiday greeting and best wishes for the new year.” The spot-within-a-spot ends, and over a festive photo of Brunner staff (Michael Brunner in elf hat), a final super states “at least we nailed the sincerity part.”

With themes such as divorce, teenage angst and adoption Ikea has portrayed modern family life in Sweden in a series of films. In this latest one a single parent has her challenges arriving home tired to a hoard of teenage kids. Sometimes it takes an outburst for a change to take place. This is the fourth ad under the concept “Where life happens” created by Swedish agency Åkestam Holst and directed by Martin Werner, Bacon. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Refuge is marking 50 years of fighting domestic abuse in a new campaign created by BBH, which highlights the insidious ways technology is being used by abusers to monitor and control their partners, and how this makes the charity’s job more complex than ever. At the heart of the campaign is a 40-second film which, at first glance, appears to be promoting a new smartphone. But as the camera lingers on its elegant design and a voiceover details its features, things take a sinister turn. Maps in real time, we are told, can “keep you up to date with traffic in your area… and her movements”, while smart home features can be used to adjust the heating and lights “even when you’re not at home, so you can control her from wherever you are”. It ends by reminding us that as domestic abuse gets smarter, the job of Refuge gets harder, along with details of how to make a donation. Integrated advertisement created by BBH, United Kingdom for Refuge, within the category: Public Interest, NGO.

Film advertisement created by Naked, Australia for Oxy, within the category: Health.

Film advertisement created by BBDO, France for Just Dance, within the category: Gaming.

Ambient advertisement created by Dentsu, Japan for Seabreeze, within the category: Health.

Humans in giant mouse wheel run for free snacks. Fantastic Delites' sadistic Delite-o-matic snack machine returns to the streets but this time to challenge how far people will go for the brand's Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when they'd built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they'd have to start all over again. Ambient advertisement created by BBDO, Australia for Fantastic Delites, within the category: Confectionery, Snacks.

Grandma Hackers is an experiment featuring 6 real-life grandmas trying to hack their grandchildren in order to demonstrate how easy it is to get hacked if you’re not protected.

A campaign to make missing people unmissable has been launched by the Missing Persons Advocacy Network (MPAN). The campaign follows 2016’s "Too short stories" campaign, and features a reimagining of traditional missing persons’ posters into vibrant stories and images that reflect the person that family and friends know. With over 38,000 Australians reported missing every year, and many remaining missing long term, "The Unmissables" aims to get Australia’s best storytellers and artists to highlight these important untold stories. The campaign aims to match artists and authors with the family of a long term missing person, to create a piece of art that highlights the missing person as an individual – beyond their vital statistics. Outdoor advertisement created by Grey, Australia for Missing Persons Advocacy Network, within the category: Public Interest, NGO.

Would you walk 6A’s route to get to school? This bus-wrap for Save the Children Denmark demonstrates how far millions of children have to walk to get to school: 6A's entire route from Rødovrehallen to Buddinge Station of over 20 km. Outdoor advertisement created by Robert/Boisen & Like-minded, Denmark for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by BEE Environmental Communication, Hungary for Grantham Institute, within the category: Public Interest, NGO.

Film advertisement created by Leo's Thjnk Tank, Germany for McDonald's, within the category: Food.

Film advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Direct advertisement created by 10 Advertising, Belgium for 10 Advertising, within the category: Agency Self-Promo.

Ambient advertisement created by TBWA, Paraguay for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Costa Rica for Spoon, within the category: Food.