Film advertisement created by TRY, Norway for Right Price Tiles, within the category: House, Garden.

Film advertisement created by Godfather, Argentina for Wine On, within the category: Electronics, Technology.

The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It's not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account for 85% of all consumer purchases. Ironic, but there is an explanation: women make up for only 20% of creatives in advertising agencies in Brazil. Troubled by this scenario, Laura Florence and Camila Moletta, creative leaders at Dentsu Aegis Network, created MORE GRLS. The first roadmap to female creative talent in advertising, design and content. Mapping talents is the first step towards changing this reality. We need to know and value the creatives that, despite the hostile environment, are still working in the field. It’s important to emphasize that it is not only a "portfolio showcase", it’s also a hub for journalists and festival organizers to find the best women for their editorials and jury panels - women also face low visibility and participation in awards. The platform (www.moregrls.com.br) categorizes talents according to creative field, skills, experience and city. It also tells you who is available for freelancing or willing to move for an opportunity. The launch campaign film was directed by Juliana Curi from Damasco Filmes and included an entire set made up of only women. Besides talking about the platform, it shows how this kind of gender inequality affects the whole society, not just the advertising industry. MORE GRLS also set up goals for different stakeholders: for agencies, the goal is to have 50% of women in creative departments by 2020; for journalists in specialized media, the mission is to interview at least one creative woman per issue; for recruiters, we recommend recruiting the same number of men and women for job opportunities; and finally, our special request to clients, the ones that will truly accelerate change: watch your agency closely and make sure that the 50/50 by 2020 goal was achieved. Next steps include mapping new creative fields, take the platform to other countries and use its data to inform the industry. As with every initiative that aims to generate impact, we know there’s a lot to be done. And MORE GRLS is the first step.

Digital advertisement created by Saatchi & Saatchi, Thailand for Electrolux, within the category: Electronics, Technology.

Film advertisement created by Motive, United States for RAM, within the category: Automotive.

Spectacular, super-slow motion stretches everyday moments into epic representations of the Nissan Navara N-Guard’s design and USPs contrasted against the rugged environments it’s made for. The scenes are almost on pause, everything moves only slightly, tough is the new stylish. The styling beauty caught - frozen in time is design to grab the eye, frescoes made for the Instagram generation. The beauty of the moments are revealed in extreme detail from floating dust particles to owners’ emotions, before time shifts back to normal speed and shows the Navara N-Guard in action. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

Presenting the new discovery of the chef Ángel León, a liquid salt that solidifies and is capable of cooking more than 90 degrees in contact with oxygen. Film advertisement created by CLV, Spain for Aponiente, within the category: Food.

Now in its third "season," the Classic Dad original series Lawn Whisperers is back and sponsored by Scotts. The series follows three guys obsessed with their lawns. Film advertisement created by Bandolier Media, United States for Scotts, within the category: House, Garden.

We wanted Budweiser to be the first alcohol brand to take action in getting people to actually drink responsibly. Digital advertisement created by The Creative Circus, United States for Budweiser, within the category: Alcoholic Drinks.

This video is aimed at all staff that is not really into tech side of of MTS functioning. Complicated processes are told simply so each and every of 53 000 MTS workers including Masha from HR get a big picture of cellular networking. Digital advertisement created by Fastway, Russia for MTS, within the category: Electronics, Technology.

Show the super-human lengths Motorpoint staff go to for customers.

Film advertisement created by Publicis, United Arab Emirates for Maggi, within the category: Food.

Drivers and cyclists have never really got along. But, you don't have to like each other to keep each other safe. You just need to give each other space. Film advertisement created by One Twenty Three West, Canada for CAA, within the category: Public Interest, NGO.

Film advertisement created by Publik Cine Video, Brazil for Gazin, within the category: Retail Services.

Film advertisement created by Enigma, Australia for Transport For NSW, within the category: Transport.

Film advertisement created by Loyal Kaspar, United States for Amnesty International, within the category: Public Interest, NGO.

Clemenger BBDO Adelaide and Anifex built the 'Delite-o-matic' - an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them. Ambient advertisement created by BBDO, Australia for Fantastic Snacks, within the category: Food.

Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Walk This Way is an Instagram site for exploring work, life and play at Next. It's primary objective is to attract graduates to join as trainees through a scrolling flat lay that launched with 204 original pieces of content with a few hidden challenges thrown in too. An original shoot that was nearly 30 metres long and used hundreds of Next products. View it for yourself @nextwalkthisway. Digital advertisement created by Havas, United Kingdom for Next, within the category: Public Interest, NGO.

Film advertisement created by M&C Saatchi, Spain for UnionPay, within the category: Finance.