Digital advertisement created by Publicis, France for Securite Routiere, within the category: Public Interest, NGO.

Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.

1 in 7 Ukrainian women will face breast cancer during her lifetime. Half the times the illness will claim its victim’s life. The best solution in preventing the disease is getting regular checkups. Women, especially those already having bad suspicions, tend to believe that until the diagnosis is heard, there’s a glimpse of hope that the illness will just go away eventually. That’s why convincing Ukrainian women to see a breast physician before it’s too late have become our main challenge. We get an insight from women diagnosed with breast cancer on the late 3rd-4th stage, that what holding held them back from getting a checkup sooner was the fear of bad news that "paralyzed" any further actions. However, there also could be a positive example and encouragement for other women from those who have already been in those shoes. We decided to give the women an example of courage at the very moment when they think about their breasts the most – while buying a bra. That’s how a special BRAve collection was born in cooperation with local lingerie manufacturer. Ladies who have sewed the bras became the first brave women to go through breast examination on this initiative, to now pass on the bravery baton to a woman with a handwritten note attached to each item from the special collection. We presented BRAve collection to media and influencers to launch our brave relay in social and traditional media. A beautiful mini film told the inspiring story of seamstresses and directed their message to other women: be BRAve. Film advertisement created by Be-it, Ukraine for Avon, within the category: Health.

Gong Xi Fa Cai from all of us at McCann Singapore. Film advertisement created by McCann, Singapore for McCann, within the category: Agency Self-Promo.

Titled "Does Love Exist?", this hour-long documentary Film advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Film advertisement created by Wieden + Kennedy, Netherlands for Desperados, within the category: Alcoholic Drinks.

Digital advertisement created by FCB, Venezuela for Banplus, within the category: Finance.

Ambient advertisement created by Red Pepper, Russia for Greencard, within the category: Finance.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, United States for BMW, within the category: Automotive.

Digital advertisement created by MullenLowe Group, El Salvador for El Faro, within the category: Public Interest, NGO.

Content advertisement created by FHF, United Kingdom for Unicef, within the category: Public Interest, NGO.

Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid. Film advertisement created by The&Partnership, Italy for Toyota, within the category: Automotive.

40 years of exceptional footwear. 40 years of Canadian adventures. Explore with Baffin. Film advertisement created by Elemental, Canada for Baffin, within the category: Fashion.

Insight: Newborn babies’ only means of communication during their first year of life is through the language of touch. Academic research by Harvard University and The Boston Children's Hospital have proven that "skin to skin" communication releases "Love Hormones" right after birth and helps babies' development as they build their trust in the environment and in their parents. Solution: We made an emotional social experiment video (TV and online) featuring interviews with expecting dads who were challenged to state the sacrifices they are willing to make in order to be closer to their baby. All expectant dads were ready to make extensive lifestyle commitments (work, friends, hobbies, etc...) but when it came to their beards, they were reluctant… until we introduced them to the "Skin To Skin" research findings. Content advertisement created by Grey, Israel for Gillette, within the category: Health.

Sargento gives away free pizzas, you just have to wait 4 to 18 months to get it. Integrated advertisement created by Ogilvy, United States for Sargento, within the category: Food.

Film advertisement created by David, Brazil for Nestle, within the category: Confectionery, Snacks.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Digital advertisement created by Grey, United Kingdom for Scope, within the category: Public Interest, NGO.

Outdoor advertisement created by Publicis, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.