Film advertisement created by Serviceplan, Belgium for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ireland / Davenport, South Africa for Dion Wired, within the category: Electronics, Technology.

Film advertisement created by Publik Cine Video, Brazil for Gazin, within the category: Retail Services.

You already lost much worthwhile. In life you can not miss the moments that are really important. A simple idea where we see how creatives are missing the important moments of their lives because of excessive working hours. The message points to the reward, if you lost those moments, it better be for an award, and FIAP is the festival that rewards effort in finding and making the best ideas in the region. Film advertisement created by DKP, United States for FIAP, within the category: Professional Services.

A few days ago, Diesel secretly opened an authentic knock-off store called Deisel on Canal Street, very far from Fifth Avenue or the other fashion landmarks, and right in the heart of New York City’s most famed fake-fashion destination. The unsuspecting shoppers probably did not realize then, but the items they bought at the Deisel store were actually one-of-a kind pieces specially crafted by Diesel design team disguised with fake Deisel branding. Those lucky shoppers took home some rare pieces, very likely to become collector’s items. Operating in the original style of its Canal Street neighbors, the store’s interiors and selling experience played out authentically, and the whole experiment was caught in a video that celebrates those who are brave enough to venture off the beaten path to find their own unique style. Film advertisement created by Publicis, United States for Diesel, within the category: Fashion.

Film advertisement created by Preston Kelly, United States for Twin Cities YMCA, within the category: Public Interest, NGO.

Sargento gives away free pizzas, you just have to wait 4 to 18 months to get it. Integrated advertisement created by Ogilvy, United States for Sargento, within the category: Food.

In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12. The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points. On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news." The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief. “Mr Mucus Misinforms” will run through February, 2018 the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel. In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube. Film advertisement created by McCann, United States for Mucinex, within the category: Health.

Film advertisement created by Hjaltelin Stahl, Denmark for Copenhagen Metro, within the category: Transport.

O2, a Slovak TELCO operator gave thousands of people an unique opportunity to delight their close ones in a very personal way. On the O2 website, they could record a short message. The soundwave with their voice was automatically turned into a 3D model directly on the website. And printed out on a 3D printer as a pendant representing the unique voice and message from the sender. To delight, support or maybe just to remind them to give you a call. Ambient advertisement created by Triad, Slovakia for O2, within the category: Electronics, Technology.

Photographer: Enno Endlicher Digital advertisement created by Fabian&Fred, Germany for Ambient Recording, within the category: Electronics, Technology.

Teleflora, the world’s leading floral delivery service, announced the launch of its new Mother’s Day national campaign and a partnership with singer and songwriter Jason Mraz. The company is honoring all sacrifices and fearless acts of love this Mother’s Day with the launch of the “Love Makes a Mom” campaign. The campaign introduces three sixty-second videos featuring fearless moms who earned their title with beautiful displays of love. From a biological mom whose love for her daughter with Down syndrome helped her family thrive, to an Army Veteran who stepped in to raise her younger sister, and an LGBT couple who worked through adversity to raise their beautiful family, the videos show that while motherhood has a different path for each woman, the only prerequisite is love.

Film advertisement created by BBDO, France for Just Dance, within the category: Gaming.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Wavo, within the category: Media.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: House, Garden.

A unique web series focusing on the people, passion and workmanship behind perfect driving moments. Watch all episodes at http://www.michelin.co.uk/every-gesture-counts Digital advertisement created by TBWA, France for Michelin, within the category: Automotive.

Direct advertisement created by pasdepubmerci, France for Leocare, within the category: Finance.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

Seeding:The Viral Factory Film advertisement created by Elbkind, United Kingdom for Mercedes, within the category: Automotive.

Digital advertisement created by BEE, Hungary for Energiaklub, within the category: Professional Services.