Happy Talk Like a Pirate Day. Wiggle Your Toes Day. National Ship in a Bottle Day. Thanks to social media, there's one of these not-so-special days, pretty much every single day of the year—and millennials can't get enough of them. So, we invited this penny pinching generation to celebrate all these small days they love so much, with a treat at a small price. Digital advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Film advertisement created by DDB, Latvia for Road Traffic Safety Department Latvia, within the category: Public Interest, NGO.

Advertising agency Spawn Ideas has launched the latest edition of its 90x2020 initiative for the United Way of Anchorage, a multi-year, integrated-marketing campaign that aims to raise funds that the organization will use to increase the local high school graduation rate to 90% by 2020. “Look Beyond the Labels” is the tagline for the 2019 campaign, which is targeting TV, print, radio and digital media to show people the various barriers that keep students from getting an education. “The strategic idea was to give Anchorage a story they could root for and include them in the solution,” said Kaylee Devine at Spawn Ideas. “So many times, people look at kids who skip school or who do poorly as bad or lazy, when the truth is we don't know what they're going through. They might have to take care of younger siblings or maybe don't get enough to eat and can't concentrate enough to do well.” The objective of “Look Beyond the Labels” is to tell stories that create empathy for students who are having trouble staying in school and, it is hoped, to generate donations to United Way programs that research has shown can help them graduate. The initiative has been successful thus far: When it began in 2005, the graduation rate was 59.6% [compared with the national average of 73%]. It has risen to 81.6% in 2019. In one TV ad, set in a classroom, the camera focuses on a student who stares straight ahead with a dead-eyed glaze. “I’M NOT SMART ENOUGH,” the screen reads. However, as the camera pans back, additional text appears, making the picture—and the kid’s words—come into better focus. “It’s not that I’M NOT SMART,” the young man explains. “I just can’t think when I don’t get ENOUGH to eat.” In “I HATE SCHOOL,” we learn that what a teenage girl actually loathes is getting teased by other students about wearing dirty clothes to class. “There’s more to every kid’s story,” a female narrator says, before directing viewers to the 90by2020.org website to learn more about how they can help Anchorage students graduate. Print ads use a similar tack and feature teens with sensational labels like, “I’M A LOST CAUSE” or “I’M JUST LAZY.” However, when we look closer and read between the lines, we see smaller text that helps tell a more complete story. The campaign is running as both paid media (radio, TV, digital) and PSAs (TV) in Anchorage, Alaska. PSAs will continue throughout spring 2019. The digital buy was enhanced with Google AdWords and had a strong presence at local newspaper site ADN.com. Integrated advertisement created by Spawn Ideas, United States for United Way of Anchorage, within the category: Public Interest, NGO.

A mother observes the son eating its breakfast, serene, thoughtful and asks him what he has, to which he responds: Its Daddy. Several scenes of life, a wedding, a birth, a romantic dinner, the first steps of a child, always without the presence of the father and with a voice off that repeats:The father did not arrive in time. An ambulance arrives at the hospital, running the patient (father) down the corridor of the hospital. We've heard off that a lot of people do not live all they had to live just because they do not know their blood type. Images of all previous situations but now with the presence of the father. We are back in the kitchen, the child eats the breakfast, we hear a door open and the child rises happily, excited. The father came home and kissed him: Fortunately, Criam arrived in time to save lives.

Burger King is known for its Halloween campaigns, and this year the brand is back inviting people to face the “scariest” hour of the day (3am) for a free meal. According to paranormal experts, that’s the time of day when spirits, ghosts, and unexplained apparitions are most likely to appear. Every day during Halloween week, at 3am and for one hour only, a different free meal will appear on the Burger King app. People just need to download it and wait for the 3AM APPARITIONS to happen. Film advertisement created by David, Spain for Burger King, within the category: Food.

Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.

Film advertisement created by Empty Yard, Bangladesh for Spreeha, within the category: Public Interest, NGO.

Kenya Tourism Board needed a tool to Educate local population on the national monuments. So we created the CULTURE CAPTCHA, a tweaked version of the existing Captcha platform that is used to prove online users are not robots. It uses the short video format to showcase Kenya’s unique destinations in an innovative way that requires locals to identify key landmarks by filling out their names. Thus improving their aptitude in helping foreigners getting around and boosting domestic tourism. Digital advertisement created by Scanad, Kenya for Kenya Tourism Board, within the category: Hospitality, Tourism.

Mira service dog owners are often denied access to public places because of their dogs. However, a Mira dog is an essential tool for their autonomy, just like a walker, a prosthesis or a cane. Integrated advertisement created by Publicis, Canada for Mira, within the category: Public Interest, NGO.

iffgaff is a very special British mobile network. Special because it's run by the users. If you help the company, the company helps you. This philosophy it's called: mutual giving (giffgaff in gaelic) They wanted to thank all giffgaffers for their support and we decided to create Mutual Giving Lessons inside the app. Because we know the phone can screw relationships, but with giffgaff you will have the best makeups. Digital advertisement created by Miami Ad School, Spain for giffgaff, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Decathlon, within the category: Retail Services.

Wikipedia is banned in Turkey. 80 million Turks are without access to free knowledge as the Turkish government controls the internet. But we found a way to give them Wikipedia back. Through an FM radio pirate station. Ambient advertisement created by Danish School of Media and Journalism, Denmark for Wikipedia, within the category: Education.

Digital advertisement created by Eleven, United States for Oakley, within the category: Personal Accessories.

Film advertisement created by POL, Norway for Vipps, within the category: Finance.

Today, 29.3% of households in Israel suffer from food insecurity. That means that 1 in 3 families do not have enough food as opposed to 1 in 5 before the COVID-19 pandemic (20.1%). With the problem growing, previous volunteer numbers no longer suffice. So while the need for food packages has never been this high, there are less and less volunteers to pack the boxes and distribute them to those in need. Ford decided to do something about this. With the high Jewish Holiday season around the corner, Ford teamed up with Latet, Israel’s largest NGO battling Food Poverty, and issued a nationwide call to people looking to buy a car and test drive a Ford, to use their test drive to do some good along the way by distributing holiday food packages to families in need. A wonderful way to let people experience their cars while doing good. Integrated advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.

Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman. To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Content advertisement created by Publicis, Argentina for Renault, within the category: Automotive.

Film advertisement created by Fisheye, India for Fastrack, within the category: Fashion.

Film advertisement created by Grey, Czechia for Royal Crown Cola, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.