Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

Film advertisement created by Gyro, United States for Wow!, within the category: Electronics, Technology.

In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12. The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points. On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news." The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief. “Mr Mucus Misinforms” will run through February, 2018 the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel. In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube. Film advertisement created by McCann, United States for Mucinex, within the category: Health.

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine. Film advertisement created by Y&R, Israel for Café Joe, within the category: Recreation, Leisure.

Digital advertisement created by Grey, United Kingdom for Scope, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Post-production MPC Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Autism is more than what meets the eye. This short film illustrates what's possibly happening underneath. Film advertisement created by Miami Ad School, Germany for National Autistic Society, within the category: Public Interest, NGO.

Mira service dog owners are often denied access to public places because of their dogs. However, a Mira dog is an essential tool for their autonomy, just like a walker, a prosthesis or a cane. Integrated advertisement created by Publicis, Canada for Mira, within the category: Public Interest, NGO.

Every bike riders know that you should wear a helmet. Especially when riding through the city. Still lots of people leave their helmet at home - if they have one at all. The truth is, lots of people think it is pretty uncool to be seen wearing a helmet. But this piece of activation marketing we created for Nutcase Bike Helmets changes that... Outdoor advertisement created by Ogilvy, Denmark for Nutcase, within the category: Recreation, Leisure.

Digital advertisement created by BEE, Hungary for Energiaklub, within the category: Professional Services.

Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

Film advertisement created by Deloitte, Italy for Dr. Giorgini, within the category: Pharmaceutical.

The new digital ads for VH Sauces are designed for YouTube and Facebook and feature relatable dinner drama moments that we all want to avoid come mealtime. From a child’s tantrum to the lies we tell when a meal is lacklustre, VH is giving Canadians the confidence to skip the dinner drama by serving up impressive meals that everyone at the table will love. The ads are designed around YouTube’s ‘Skip Ad’ button and Facebook’s sound-off video environment. On YouTube viewers have the option to ‘Skip the Drama’ or ‘Skip the Lies’. Within Facebook the videos point to the ‘mute’ option within the video to “Mute the Drama” and “Mute the Lies”. Digital advertisement created by Arrivals + Departures, Canada for VH, within the category: Food.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by DDB, United Kingdom for Mulberry, within the category: Fashion.

Driving to a bar with friends on a holiday and being the only one not to drink. As if that weren’t challenging enough, Heineken put to the test the responsible attitude of these drivers and rewarded those who stood true to the purpose. What seemed to be just a delivery truck of the brand revealed a customized Jaguar F-Type that took these drivers to an unusual ride in the Interlagos Race Track with none other than Sir Jackie Stewart, former driver and three-time Formula 1 world champion. At the end of the ride, the responsible drivers won tickets to enjoy Formula 1 Grand Prix Heineken of Brazil 2017 with their friends. This was the mechanics used by Heineken, official sponsor of Formula 1, to create “The Green Drivers” campaign. Idealized in partnership with Hands (Brazilian ad agency), the film is airing on digital channels as part of a responsible consumer campaign surrounding the GP of Brazil 2017 that took place this month. The idea was to show that people who never drink while driving can also have incredible experiences. Experiential advertisement created by Hands, Brazil for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by Iris, United States for Saks Fifth Avenue, within the category: Retail Services.