With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution. If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers. For this reason Instituto Nacional de Seguros, in its most recent road safety campaign, exposes through 4 tutorials the consequences of driving recklessly, and asks drivers to “be really smart", driving with care. Each tutorial is different: "How to overtake on a turn?", "How to overtake in traffic?", "How to run a red light?" and "How to exceed the speed limit?". These tutorials are told by former motorcyclists who were real victims of motorcycle accidents and lost some of their limbs. These people agreed to be part of the INS awareness campaign and recreate the attitudes of reckless motorcyclists in order to eradicate the irresponsible culture when driving a motorcycle. These tutorials tell, step by step and in an ironic way, how to do these imprudent things, which were chosen as representative of the different types of "smart ass" that motorcycle drivers have in Costa Rica. The contents feed on the attitude of many drivers who believe that "being the smartest" or "the best at the wheel" are immune to road accidents, and forget that motorcyclists are the most exposed to suffering serious accidents. The videos aim to talk to all motorcycle riders in the country and also to those who are thinking of buying one. It is a reality that in the country motorcycles are an intelligent option for mobility, however it is imperative that there is a change in driving behavior and a strong culture of prevention so that the number of accidents is reduced. Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

Film advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

Created to support Just Eat official sponsorship of Milan Pride 2019, “Just Amore” is the struggling love story between a slice of pizza and a pineapple aiming at turning a polarizing meal into a symbol of freedom of choice. Because “no match is a wrong match”. Film advertisement created by AKQA, Italy for Just Eat, within the category: Food.

With this, we want to get the world's biggest signatures bank for human rights petitions. And the idea is quite simple. A man is running through the city and we listen to him remembering what he went through. He comes to a stop and uncovers his torso, showing his skin covered in names from those who signed his freedom. At the end, we direct people to sign our petitions on the microsite attached on the Portuguese Amnesty Website: http://www.amnistia-internacional.pt/daoteunome Digital advertisement created by McCann, Portugal for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by John St, Canada for True Sport, within the category: Public Interest, NGO.

Film advertisement created by JWT, India for The Times of India, within the category: Media.

A 3-minute micro documentary depicting the plight of senior citizens in today’s world. This film takes the viewer into a world of shadows which conceal a group of magical beings – the elderly citizens, who have been forced into oblivion during the pandemic. Film advertisement created by Bun Omelette, India for COVID-19, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Brazil for Nestle, within the category: Food.

Film advertisement created by The Garden, Canada for Coinsquare, within the category: Finance.

An interactive viral film for Tuborg Ukraine which follows the journey of three guys through Kiev at night, giving the watcher the option to transform everyday objects into freezelight animation sequences. Digital advertisement created by Mather, Ukraine for Tuborg, within the category: Alcoholic Drinks.

Princess Cruises launched its first advertising campaign written and produced specifically for its international markets, titled "Princessa." It showcases the most popular worldwide cruise destinations offered by Princess Cruises through a beautiful storytelling moment of a multi-generational family onboard.

The movie was made by the company named "au Hikari" (Hikari means light), a fiber-optic internet provider.

Film advertisement created by Duval Guillaume, Belgium for Reborn to be Alive, within the category: Public Interest, NGO.

Film advertisement created by Extreme Group, Canada for Stanfield's, within the category: Fashion.

Film advertisement created by Rosapark, France for ING, within the category: Finance.

This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations around our biggest fears about the environment. This year, keeping up with United Nations theme of ‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to support the cause they have also planted over 1 million saplings across the group. The campaign focuses on the adverse effects of air pollution and how it affects everything around us - from heritage monuments and wildlife to human health and flora & fauna. Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it, as we too have the power to #FilterTheFuture. The campaign features four eco-conscious influencers from different walks of life, who talk about the adverse effects of air pollution and their biggest fears about the environment. They include renowned influencers – heritage enthusiast Akshay Shetty, wildlife photographer Nishank Joshi, fashion designer Jeena Gupta and environmentalist Sumaira Abdulali. Each of them shares their unique stories and their take on the future that awaits Mother Nature. At the end, each of their fears is presented in the form of sketches made by Air Ink, the first ink made from recycled air pollution. The underlying message is to urge people to fight air pollution by extracting the best out of the worst. Integrated advertisement created by Tonic, India for Aditya Birla Group, within the categories: Industrial, Agriculture, Public Interest, NGO.

Experiential advertisement created by Miami Ad School, Germany for Worst Unconscious Bias Awards, within the category: Professional Services.

A chestnut tree plays a concert for the preservation of Berlin city trees. Ambient advertisement created by BBDO, Germany for Friends of the Earth, within the category: Public Interest, NGO.