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Film advertisement created by Publicis, France for Renault, within the category: Automotive.
Our task was to create a banner delivering a message "Persen helps fighting with stress." TA was women, 25-40, living an active life and experiencing stress. We came up with the following idea and solution. What is special about people in stress? It's their irritability. A person in stress can be irritated by mere nothing. And what can irritate those people in the Internet? Tons of things. Our banners, for example. But if irritation is unavoidable – why not capitalize on it? So we made an interactive banner that irritates you even more than usual. In this banner we asked women questions about things that irritate them. A lot of questions. A whole lot of annoying questions. Sooner or later a viewer would lose her temper – and in this moment we would propose her a medicine for irritability and stress. And those who stayed totally calm while answering our questions we asked again and again until they gave up. Because even the best stress handlers need preventive measures. Digital advertisement created by OutofTheBox, Russia for Persen, within the category: Pharmaceutical.
10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.
Digital advertisement created by Swing Swing, United States for Camper, within the category: Fashion.
The global campaign aims to inspire and educate every runner to get faster. The simple message is with ASICS Flytefoam, 'Don't run, fly'. Digital advertisement created by 180 Amsterdam, Netherlands for ASICS, within the category: Fashion.
Advertising Agency: Enfants Terribles/ebolaindustries, Milan, Italy Vfx Supervisor: Francesco Pepe. Film advertisement created by Enfants Terribles, Italy for Vorwerk, within the category: Electronics, Technology.
Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.
Film advertisement created by Trigger, Canada for AMI Autoglass insurance, within the categories: Automotive, Finance.
Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.
Film advertisement created by Y&R, Namibia for Lifeline Childline, within the category: Public Interest, NGO.
Film advertisement created by Ogilvy, South Africa for Metropolitan, within the category: Finance.
Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.
Search Responsibly – a collaboration between Multicultural ad agency ALMA and former neo-Nazi Christian Picciolini – which exposes the pitfalls of hateful internet searches and aims to prevent recruitment to violent extremist groups via paid search.
Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies. Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.
Film advertisement created by Argonaut, United States for Nerd Wallet, within the category: Finance.
Digital advertisement created by NOA, Denmark for Danish Cancer Society, within the category: Health.
As a lead-in to the NCAA Women’s Basketball Championship Presented by Capital One, ESPN has launched a new campaign today, which coincides with International Women’s Day. Narrated by Good Morning America host and former college basketball player Robin Roberts, the spot is underscored by P!nk’s song “What About Us,” and celebrates female empowerment and achievement in sports from the past, present and future. The creative weaves images of female athletes who have defied expectations, broken gender barriers and achieved incredible feats in their sport with iconic moments from previous NCAA women’s tournaments. The creative was produced by ESPN’s internal agency, CreativeWorks.
Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.
Juventus in collaboration with We Are Social Milan are to mark International Day for the Elimination of Violence Against Women by creating ‘Don’t Sit and Watch’ – a campaign which involved turning one in three seats in the Allianz Stadium orange, representing the one in three women who endure violence in their lifetime – to inspire people to take positive action to end violence against women. Film advertisement created by We Are Social, United Kingdom for Juventus, within the category: Public Interest, NGO.