Outdoor advertisement created by McCann, United States for Shatterproof, within the category: Health.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Film advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Russia for Fenistil, within the category: Pharmaceutical.

Film advertisement created by DDB, Argentina for FATH, within the category: Public Interest, NGO.

In August 2006, in Sri Lanka, 17 Action against Hunger humanitarians were murdered. Following that unpunished massacre, we had to put an end to our action in this country. With no prospect of an international investigation, Action against Hunger trusted TBWA\PARIS with the mission to accompany the publication of « The Truth About Muttur » report. Before the Human Rights Day on December 10th, Action against Hunger & TBWA\PARIS raised awareness on the violence against humanitarians: actions which in fine deprived population in need of vital help and resources. On the platform, a spectacular installation for a tragic story: an Action against Hunger humanitarian, shot in the head. Commuters follow the bullet going through a series of prints, shooting a bottle of water, a flour bag, an oil can, symbols of the essential help humanitarians bring to those in need. White letters on a black background, the sentence “Killing a humanitarian is like killing those he helped” concludes the drama. Commuters are then invited to support the protection of humanitarian help by signing directly on the last print: the first 4x3 billboard. Outdoor advertisement created by TBWA, France for Action Against Hunger, within the category: Public Interest, NGO.

The global campaign aims to inspire and educate every runner to get faster. The simple message is with ASICS Flytefoam, 'Don't run, fly'. Digital advertisement created by 180 Amsterdam, Netherlands for ASICS, within the category: Fashion.

Film advertisement created by Don't Panic, United Kingdom for The Wildlife Trusts, within the category: Public Interest, NGO.

Ambient advertisement created by The Viral Factory, United Kingdom for Samsung, within the category: Electronics, Technology.

This film is about encouraging the elderly to try something new for the first time and loving it! Shares CCO, Ogilvy & Mather Italy, Giuseppe Mastromatteo, “…no sappy undertones or easy tears, which would have made our task easier. Instead, we raised the bar and created a video full of energy, positiveness and joy of living…” The story debunks all preconceptions and stereotypes, as Pino Auber, a 79 year-old man appears atop a ten meter platform to dive into an Olympic size swimming pool while budding young divers train and watch on.

Film advertisement created by BBDO, France for Just Dance, within the category: Gaming.

Presenting the new discovery of the chef Ángel León, a liquid salt that solidifies and is capable of cooking more than 90 degrees in contact with oxygen. Film advertisement created by CLV, Spain for Aponiente, within the category: Food.

Film advertisement created by The Hallway, Australia for Google, within the category: Electronics, Technology.

Film advertisement created by JWT, Netherlands for ING, within the categories: Electronics, Technology, Finance, Recreation, Leisure.

Earlier this week, the VR headset was crowned the Christmas gift of 2016, proving that Virtual Reality has made its big breakthrough, even on the consumer market. Now, in the days counting down to this black Friday, the Swedish Society for Nature Conservation (SSNC) wants to challenge this idea. They present you with this alternative: “Natural reality” – a clever and climate friendly 360 experience, available for everyone and honoring the beautiful Swedish nature. Film advertisement created by Bloomy Ideas, Sweden for Swedish Society for Nature Conservation, within the category: Public Interest, NGO.

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

DACIA cars are the smart choice. They have everything a person really needs - such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price. But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use? Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories. See all the Dacia Unnecessories here: www.unnecessories.com Film advertisement created by Publicis, Portugal for Dacia, within the category: Automotive.