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Ambient advertisement created by The Viral Factory, United Kingdom for Samsung, within the category: Electronics, Technology.
To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.
Film advertisement created by BBDO, France for Just Dance, within the category: Gaming.
3.2 billion images are shared every day. Over 95 million photos are uploaded every day in Instagram. Today everyone can make some-sort-of-art in a second. Just snap a picture - filters and AI will do all dirty work for you. Lenovo wants to remind us about joy and fun of drawing not by tricky algorithms, but by own hands in 21 century. With Lenovo YOGA BOOK you can draw on screen, draw on paper, draw everywhere! To present its multifunctional benefits we collaborated with Bird in Flight (BiF), the biggest Ukrainian site about modern photography and visual culture, and professional illustrator. We asked an artist to recreate all photo content from BiFs main page. Then we added Art Switch - trigger that replaces all photos with artists illustrations on BiF's main page. Yep, firstly users reacted "WTF!!!", but changed their mind to "WOW that's cool!" while playing with Art Switch to compare photo & illustrations on site. In addition we created longread with interview and the video story about project with link to product page. Results in 24 hours x2.5 more traffic than average 184K+ total reach without paid media 4 mins — average contact time with branded longread. Digital advertisement created by NGN.AGENCY, Ukraine for Lenovo, within the category: Electronics, Technology.
Film to promote the release of Barrett®'s military contract AR10 platform, the REC10™. Since the rifle would actually be used in theater overseas, we wanted the story of soldier and rifle to be told in the most authentic way possible. We used real marines and special operations forces to both be on screen and off making sure every scene was authentic and true to how it might be in the field. We wanted every frame to feel dusty, grimy, with no escape to any semblance of comfort. We filmed on the Canon® C700™ and had to have it bagged in every scene because of the amount of dust and debris we kept putting in the air. All of the action scenes were shot with the shutter over-cranked as well to give it that frantic look made famous by Saving Private Ryan. Filming took place in central Utah in the middle of December. There was no snow on the ground miraculously, but it was a struggle to have the locations read hot in camera. All-in-all, we had an incredible cast, crew, and client that really made our vision for this spot come to life. Film advertisement created by Riot, United States for Barrett, within the category: Retail Services.
Digital advertisement created by Stendahls, Sweden for Harman Kardon, within the category: Electronics, Technology.
Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey's most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used "switch" became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide. Audio advertisement created by Rafineri, Turkey for LÖSEV, within the category: Public Interest, NGO.
FOX Networks Group Latin America viewed the International Women’s Day as an opportunity to communicate that the brand believes in the power of sorority. So much that, throughout March 8th, the brand is praising shows with powerful female characters. All shows, specially shows of competitor channels and streaming services. Using both TV and social media, FOX is recognizing amazing women from shows like HBO’s Game of Thrones, Netflix’s Jessica Jones and Amazon Prime Video’s The Marvelous Mrs. Maisel. It’s sisterhood - women supporting women - at its core.
Film advertisement created by Bruckner Yaar Levi, Israel for Migdal, within the category: Finance.
URL: http://thegoodroad.in Digital advertisement created by Ogilvy, India for Bangalore traffic police, within the category: Public Interest, NGO.
Contemporary artist, Robi Walters, has been announced as Aston Martin’s Artist-In-Residence at a ‘defining period’ in Aston Martin’s history. Infamous for creating beautifully re-worked collages from discarded materials, Walters boasts an extensive celebrity collectors list, including Thandie Newton, Usain Bolt and 2 Michelin starred chef, Tom Kerridge, for whom he recently created the restaurant artworks in the Corinthia hotel. On his latest venture, Walters will work alongside Aston Martin’s Vice President and Chief Creative Officer, Marek Reichman to push the boundaries once more, creating unique and innovative artworks from waste materials from the production process. Film advertisement created by Smoke & Mirrors, United Kingdom for Aston Martin, within the category: Automotive.
Film advertisement created by TBWA, Spain for Association for the right to die with dignity, within the category: Public Interest, NGO.
Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Professional Services.
To be the most punctual, you have to beat the most punctual. Therefore, before heading to Paris for this year’s Roland-Garros, the world's most punctual airline airBaltic by using the airplane's turbine as a ball machine challenged the greatest Latvian tennis player and the champion of Roland-Garros 2017 Alona Ostapenko. Alona vs. airBaltic CS300. Who will win? Film advertisement created by Wrong Digital, Latvia for airBaltic, within the category: Transport.
To raise awareness for its FairChain (Fairtrade 2.0) coffee, Dutch brand Moyee continues to provoke the status quo. Their latest stunts include sending coffee to the world's best know whistleblowers and creating a parody of Apple's iconic 'Crazy One's' campaign.
The educational campaign makes use of bathroom mirrors across the AZIMUT Hotel chain, revealing educational messages about water usage. The messages appear when the mirrors become steamy, thanks to anti-condensation substance and waterproof marker. They reveal facts around our use of water, one of the earth’s most valuable resources, and how to avoid wasting it. Thanks to its highly innovative approach, this activation has reached an audience of 48 million in less than a month. Direct advertisement created by Y&R, Russia for Colgate, within the category: Health.
Film advertisement created by Deutsch, United States for Dr Pepper, within the category: Non-Alcoholic Drinks.
‘The Drive’ takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation. Part of the appeal for using a long, slow TV-style approach was to tap into the zen nature of the genre in a time when people seemingly crave it more than ever – encouraging a moment of calm in an otherwise frantic climate. The Drive is Inspired by the slow TV genre and made to showcase both the beauty and diversity of the Australian landscape, to allow people to experience the calming feeling of the open road. Content advertisement created by We Are Social, Australia for Audi, within the categories: Automotive, Public Interest, NGO.
Digital advertisement created by HSAd, South Korea for LG, within the category: Electronics, Technology.