The Salvation Army and GREY Canada have launched a new campaign that uses tourism to bring awareness to the issue of hidden poverty during Canada’s 150th birthday celebration. While most of Canada, and numerous brands, celebrate a milestone birthday, this campaign reveals that despite being a great place to live, Canada is not yet great for everyone. Film advertisement created by Grey, Canada for Salvation Army, within the category: Public Interest, NGO.

Ambient advertisement created by 5SEIS, Argentina for Gotham, within the category: Media.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

The Barina will be auctioned for the charity Cancer Council Australia. Digital advertisement created by Digital Chimney, Australia for Digital Chimney, within the category: Agency Self-Promo.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Film advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

Film advertisement created by Y&R, Mexico for Special Olympics, within the category: Public Interest, NGO.

Digital advertisement created by DDB, United States for United States Tennis Association, within the category: Recreation, Leisure.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Film advertisement created by Glory Paris, France for PeopleCare, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Spain for Fundación Alia2, within the category: Public Interest, NGO.

This is a measure to arouse interest in Red Bull Race Day. Focusing on the roaring sound of racing machines, we created a flip book with a super-difficulty level using a cartoon-like onomatopoeia expression unique to Japan. Film advertisement created by dentsu inc., Japan for Red Bull Japan CO., within the categories: Non-Alcoholic Drinks, Sports.

KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera. Digital advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Ambient advertisement created by Dentsu, India for Suzuki, within the category: Automotive.

Film advertisement created by DDB, France for National Geographic, within the category: Media.

Film advertisement created by Copacino + Fujikado, United States for Columbia Crest, within the category: Alcoholic Drinks.

Direct advertisement created by Blink Digital, India for KFC, within the category: Food.