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Leftover Art, BMW started offering free automatic transmission on every new BMW. We wanted to raise awareness with the urban, trendier demographic that tends to prefer the less expensive manual transmission option. Leftover Art was born, a sustainable design project that gives new life to a driver’s left shoe. Partnering up with two upcoming Dutch designer duo Annebel & Esther, we created a one-of-a-kind Collection based on residual left shoes. That will inspire all automatic drivers. Ambient advertisement created by Fel, Netherlands for BMW, within the category: Automotive.
Ambient advertisement created by Dentsu, Japan for Seabreeze, within the category: Health.
Humans in giant mouse wheel run for free snacks. Fantastic Delites' sadistic Delite-o-matic snack machine returns to the streets but this time to challenge how far people will go for the brand's Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when they'd built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they'd have to start all over again. Ambient advertisement created by BBDO, Australia for Fantastic Delites, within the category: Confectionery, Snacks.
Film advertisement created by The Richards Group, United States for GameStop, within the category: Retail Services.
Here’s a short film about love, time and concrete we at Strays, an ad agency in Stockholm, did for Formbetong to launch their first holistic communication concept - Alla tiders betong. Which roughly translates to ”A Concrete Story." Formbetong has been around for a long time and has has grown into Sweden's leading construction company in the concrete industry, but it is only now that they take a holistic approach to their marketing and communication. With the new concept the brand wants to dramatize the central part of the company's business - that generations to come will be able to benefit from the buildings that Formbetong is building today. We were thrilled with the idea that each concrete building has several lives, since concrete is incredibly durable, and is rediscovered by every new generation. And since Formbetong cherished the idea that the concept should first and foremost be about people and not concrete the 5-minute short film depicts young love throughout several decades. The concrete's presence consists only of the concrete roof on which every decade takes place on. Film advertisement created by Strays, Sweden for Frombetong, within the category: Professional Services.
Film advertisement created by M&C Saatchi, United Kingdom for Fujifilm, within the category: Electronics, Technology.
Would you walk 6A’s route to get to school? This bus-wrap for Save the Children Denmark demonstrates how far millions of children have to walk to get to school: 6A's entire route from Rødovrehallen to Buddinge Station of over 20 km. Outdoor advertisement created by Robert/Boisen & Like-minded, Denmark for Save the Children, within the category: Public Interest, NGO.
Digital advertisement created by Jung von Matt, Austria for T-Mobile, within the category: Electronics, Technology.
Conversations, connections and relationships brew over a pot of tea. This Chinese New Year, let’s stay close and start the year with the warmth of time spent together. #StayClose
Imagine the year 2063. All the tech, all the time, but deep down inside you reminisce on the golden age of mountain biking. 2020 was that year. The year of "The Perfect Lap". Film advertisement created by Sabertooth Pictures, United States for Specialized Bicycles, within the category: Sports.
Netflix needed to get people excited about the new season of The Spy. Instead of just asking people to watch the show, we got them to live it. Using coded messages in subtitles, OOH, social, and even radio, we sent people on missions to interact with the show like never before. To become spies themselves. Integrated advertisement created by Miami Ad School, Canada for Netflix, within the category: Media.
Digital advertisement created by Hungry Boys, Russia for WWF, within the category: Public Interest, NGO.
Film advertisement created by DDB, Spain for Audi, within the category: Automotive.
Film advertisement created by Iris, United States for The Weather Channel, within the category: Media.
Direct advertisement created by Grey, Ecuador for Aseplas, within the category: Public Interest, NGO.
Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.
10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.
Film advertisement created by &Co, Denmark for Velux, within the category: House, Garden.