Film advertisement created by El Laboratorio, Spain for Mercedes, within the category: Automotive.

Experiential advertisement created by Marcel, France for DS, within the category: Automotive.

Film advertisement created by Publicis, Panama for Maggi, within the category: Food.

The Jetsons and The Flintstones are the protagonists of Bradesco's new campaign, in an iconic crossover in the world of advertising. The film features the characters of Hanna-Barbera studios (today Warner Bros) using the Brazilian bank's technological solutions, essential for the safety of people in today's world and showing that digitalization has come to stay. Created by Publicis Brazil, and under the signature "Experience the future.", the film takes place in a petshop - a service considered essential and which remains open in the pandemic - and shows the unexpected meeting of the families of George Jetson and Fred Flintstone in the store checkout, making a contactless payment. Amazed, George questions whether they are also in the future and hears from Fred that with a bank like Bradesco, everyone is in the future. Then, the characters continue to use BIA, Bradesco's artificial intelligence, and make a video call with a female bank manager - in the previous film the character was presented in the male genre. The well-known friends of the Flintstone family, Barney and Betty Rubble, are also present, to the sound of the theme "Meet the Flintstones", highlighting the strong emotional and nostalgic appeal of the campaign. Film advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.

PostNL – the Dutch Postal Service - has been delivering emotions for many years. On uithethart.nu (the name means ‘from the heart’) we collect emotions and feelings people are sharing through social media, using a smart language filter. All these messages are divided into categories, and this makes it possible, for the first time in the Netherlands, to see how people are feeling in real time. Whenever a message touches a nerve, people can respond by posting a heart sign or a response. This makes the best messages of every day come floating to the top. During the campaign, the best message of the day received a surprise batch of real mail: all the responses were copied onto real postcards, which were delivered in person by the Twitterer of the Year, Dutch celebrity Nicolette van Dam. Digital advertisement created by Greenberry, Netherlands for PostNL, within the category: Professional Services.

The summer-2019 in Ukraine was hot. The ice cream market was hot too. Several brands launched a high-budget campaigns with celebrity. So, how could a little brand “Laika” draw your attention? hhh We decided to catch you with an out-of-box video in digital. Because the right targeting allows getting the greatest results with our budget. In the pre-rolls, we played with the meme of animals with human hands. We made alive our logo. And it is impossible to skip a brand-hero, like us. llll We made this to say, that ice-cream is so delicious! So delicious, that you would like any situation with it! Even the heat. Even a cat, despite you, are a dog. Even pre-rolls. Try it, like it. Film advertisement created by Saatchi&Saatchi, Ukraine for Laika, within the category: Food.

Vincent Léorat/Florent Depoisier/Paul Royer DDB Paris Account Supervisor Digital advertisement created by DDB, France for Mini, within the category: Automotive.

In the past three years Sprite has been so quiet in the market to the point of non-existence. We were tasked to bring it back to life, in full force as a no bullshit brand – in the heavily censored KSA. We did that through comedy, by creating a platform that’s as refreshingly honest as our brand. Sprite Minalakhir was born, with a 5-minute video series taking an honest spin on life. These videos were broadcasted on YouTube, the Minalakhir-website, Facebook page, and Twitter account. Once Minalakhir was launched, the young Saudis were quickly following our series after relating to the refreshing honest perspective to their daily social struggles and life. And because Saudis feel more comfortable expressing themselves online where restrictions are decreased, they were encouraged to contribute in discussions on our Facebook page, Twitter account, and Minalakhir website. The introduction of customized competitions with every episode proved to be a big success. Tailored questions were designed to encourage viewers to engage and express themselves around a certain topic, or simply have fun by interacting with the video to find hidden prizes. We grew from only 53 fans on our Facebook page at the beginning of the campaign to around 400,000 Active fans, with over 6,000 participations in the competitions alone. The show went from almost getting canceled, to hitting over 5.5 million views… and counting. Digital advertisement created by Ogilvy, United Arab Emirates for Sprite, within the category: Non-Alcoholic Drinks.

Production company: karmafilm.dk

The Barina will be auctioned for the charity Cancer Council Australia. Digital advertisement created by Digital Chimney, Australia for Digital Chimney, within the category: Agency Self-Promo.

Film advertisement created by Entrinsic, Canada for Days Inn, within the category: Transport.

Film advertisement created by Dentsu, Japan for Bsize, within the category: Electronics, Technology.

Directors: Hans Hoj, Alexey Rojas Barroso, Daniel Ramos. Film advertisement created by McCann, Venezuela for DIRECTV, within the category: Media.

Digital advertisement created by FCB, South Africa for Toyota, within the category: Automotive.

Rovio Entertainment and YouTube announced their partnership to seamlessly integrate The Slow Mo Guys YouTube stars into RETRY. Retry is a tribute to the challenging old school games of the 8-bit era. In RETRY the players pilot their planes through side-scrolling levels in a world where the gameplay, music and art are a homage to the 80s. With The Slow Mo Guys partnership, Rovio leads the way in new native mobile media formats where the brand integration is part of the game and enhances the player experience. Gamers will be able to progress in the game through branded The Slow Mo Guys content that is seamlessly integrated to the game.

On 17th June 2021 in St Petersburg on the territory of Sevkabel Port - the new urban space in the city where modern trends and technology are combined, the world’s first ever sculpture that creates musical compositions aided by the wind and artificial intelligence for the Saint Petersburg Electrotechnical University "LETI" online radio station was unveiled. Radio LETI BIT is the first online radio statio in the world where the music is created by the sculpture itself, weather conditions and complex neural network algorithms. The sculpture is modeled like an d radio, from which 144 fine rods emerge, ranging in height from 4 - 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound. Inside the monument is a computer with neural networks, as well as piezoelectric transducers which measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such, that just like the music the variations are endless, and therefore it never repeats itself. Experiential advertisement created by Decembrist, Russia for Saint Petersburg Electrotechnical University, within the category: Education.

Digital advertisement created by JWT, United Kingdom for Bepanthen, within the category: Health.

Film advertisement created by Sra.Rushmore, Spain for International Committee of the Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families. In partnership with Gilbert Rugby, Nakatomi, child psychologist Dr Emma Woodward and Colenso BBDO, Spark is developing a Bluetooth-enabled smart rugby ball to help families achieve a healthy balance of screen time and active playtime. The product is currently a prototype, with a New Zealand trial underway with local families. Experiential advertisement created by BBDO, New Zealand for Spark, within the category: Toys.