The advertising introduces FirstBank’s new product, Zelle, which is an app that allows easy mobile-to-mobile, or mobile-to-email payments. The idea behind the creative is that while paying—Zelle’s actual user benefit—isn’t much fun, payback is. So instead, we see the non-user non-benefit. For its first 20 seconds, the spot is wordless and “blind.” In Scorcese-like slow motion, to an ominous choral soundtrack, four deadbeats (as we later learn) fall victim to four just-short-of-deadly pranks: nailed-down slippers; a floured hair dryer; chickens coming to the office to roost; a confetti car bomb. Eventually the VO sheds some light: “Pay your friends back, before they pay you back. Zelle, on the FirstBank app.” Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

Ahead of this summer's anticipated match-up between the Boston Red Sox and the New York Yankees in the the Mitel & MLB Present London Series 19, event promoter, CSM have collaborated with fellow Chime agency, VCCP on a series of social films featuring comedian Jimmy Carr. Film advertisement created by VCCP, United Kingdom for MLB, within the category: Sports.

The old SPLASH jingle is back as a kitschy, full-on musical production starring the washer fluid’s hero character in his baby blue velour suit fighting crafty villains like Grime, Bugs and Dirt. Film advertisement created by Griffin Archer, United States for Splash, within the category: Automotive.

Content advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Audio advertisement created by Lowe, South Africa for Sweat1000, within the category: Recreation, Leisure.

Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking campaign, we created a shooting survival video. It gives practical tips and advice to individuals on effective self-preservation and first aid in the case of a mass shooting. It was the video we didn't want to create. Film advertisement created by Saatchi & Saatchi, United States for Concerned Citizens to Take Down Gun Violence, within the category: Public Interest, NGO.

He thought the birds would bring him luck and take him closer to his dreams. But luck had other plans... Follow the journey of this brave man and his ambitions to make his one true dream a reality. Calm and resolved, his life takes a sharp turn when he discovers his life goals; but what measures will he take to make them materialize? Will Lady Luck favor him or will he have to take aid of something superior? Film advertisement created by Dentsu, India for Aditya Birla Capital, within the category: Finance.

LG wanted to promote their new generation of Smart TV's and announce it In a viral way. The solution we gave them was a candid camera prank. The “victims” were husbands that came with their pregnant wives to an ultrasound scan they will never forget. For the prank we recruited several pregnant women and a real and very "cool" doctor that agreed to cooperate with us. During the ultrasound scan, the smart fetus that was shown on LG screen, interacted with his parents using a variety of gestures which Extorted from the stunned fathers a real excitement and very funny reactions. Digital advertisement created by TBWA, Israel for LG, within the category: Electronics, Technology.

The film shows visitors to Stockholm, live casted, as they pose for the camera on different scenic locations across the Swedish capital city. It includes families from the middle east, asia, teenage punks, skaters, climbers, people in wheelchairs and a priest, among others. Digital advertisement created by Volontaire, Sweden for Visit Stockholm, within the category: Hospitality, Tourism.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.

This Mother’s Day, Martin Starr helps Mother New York remind us all how lucky we are to have human moms. Take a second (or 30) to truly appreciate how good you and your human mom have it versus, say, the beetle who gives birth inside an animal corpse. Yup, that actually happens. ‘Silicon Valley’ star and comedian, Martin Starr, lends his voice as narrator of the series. Film advertisement created by Mother, United States for Mother, within the category: Agency Self-Promo.

Production Company: 76 ltd. Film advertisement created by TBWA, United Kingdom for Smyths, within the category: Retail Services.

Film advertisement created by Fold7, United Kingdom for CoppaFeel!, within the category: Public Interest, NGO.

Site: http://www.doritos.nl Fitzroy Amsterdam has developed a very bold new campaign for the new Doritos flavour: Sensational Salsa. An online campaign within the Benelux, which gives young people the chance to invite two complete strangers to form a threesome with them. Aptly named Skip or Trip! If these two strangers do not respond within 9 hours, they will be stuck with each other. Creating the chance that you will be going on a Late Night Triangle Trip to Moscow, Istanbul and Berlin, to experience the nightlife each city has to offer. Skip or Trip is played on a night version of Google Maps in which young people can locate themselves (addresses) on the map. They are given the opportunity to form exciting threesomes, in the wee-hours of the night, with whom to discover the nightlife of Moscow, Istanbul and Berlin. Digital advertisement created by Fitzroy, Netherlands for Doritos, within the category: Confectionery, Snacks.

Now you don’t have to decide. With Boxer Flex16 you can pick and choose your favourite TV channels and change for free each month. Film advertisement created by CP+B, Sweden for Boxer TV, within the category: Electronics, Technology.

A climate protection foundation should always set the best possible example in whatever it does. That’s why we developed an annual report for myclimate that is one hundred percent aligned to the climate protection foundation’s goal: reducing CO2. But which at the same time is just as valuable, unique and -for that very reason - worth protecting as our earth is. Direct advertisement created by KSP, Switzerland for myclimate, within the category: Public Interest, NGO.

Film advertisement created by Contrapunto, Spain for Getxophoto, within the category: Professional Services.