Digital advertisement created by mcgarrybowen, United States for JC Penney, within the category: Retail Services.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

In order to raise funds for three new research projects, CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven's 9th Symphony score. This is what happened. Ambient advertisement created by Grey, Spain for Cris against Cancer, within the category: Public Interest, NGO.

Ambient advertisement created by Cosmos, Russia for Talisman Language School, within the category: Education.

Film advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Others videos : Mister Ham http://youtu.be/IvzRfK3iBN8
And Man Without Head http://youtu.be/-kGAa5P7DUI

Thousands of items for1 euro. At this price, don't think twice.
On http://www.masterkoo.com/, there is a good deal for everyone, even people with no brains.

Not every small-scale business can afford an accountant. Fortunately, there is “Elba”, an Internet program making accounting so easy that anybody can be an accountant. The target is to draw attention of business owners to Elba. Media budget is 0 $. Small-scale companies commonly don’t have HR managers. Directors search for employees themselves. Therefore, we posted over 250 CV of non-existent drivers, guards and secretaries on major Russian free job sites (job.ru, headhunter.ru, top-job.ru, etc.). When directors called our candidates the candidates said they had become accountants and work with the help of Elba. Result: Within two weeks over 12000 people viewed the CV and 5500 of them offered a job. The number of “Elba” users grew two-fold. Ambient advertisement created by Voskhod, Russia for Elba, within the category: Recreation, Leisure.

Film advertisement created by M&C Saatchi, United Kingdom for Ageas, within the category: Finance.

Film advertisement created by 180heartbeats + Jung v. Matt, Poland for OBI, within the category: Retail Services.

Integrated advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

Additional credits: Producer: Dejan Ivanov Outdoor advertisement created by McCann, Serbia for Maskot, within the category: Fashion.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Kingo, a pioneer in decentralized clean energy services for off-grid communities, is announcing that Leonardo DiCaprio has joined the company as an investor and member of its board of advisors. To introduce the company globally and announce the investment, Kingo partnered Ogilvy's Columbia & Guatemala offices to create a docu-style video highlight Kingo’s mission and future plans. The video shows how important it is for Kingo to provide clean energy to people who don’t have direct access to electricity, thus needing to use unsafe and expensive methods to have energy, like using kerosene and candles. Film advertisement created by Ogilvy, Colombia for Kingo, within the category: Industrial, Agriculture.

Film advertisement created by Herezie, France for Optifog, within the category: Health.

Digital advertisement created by DDB, Poland for LOT, within the category: Transport.

After 70 years of the last recorded case, Brazil is again facing a yellow fever outbreak, and Brazilians no longer know how to handle the spread of the disease. Yellow fever is spread by mosquitoes, but people think monkeys are responsible. Because of this, many Brazilians started killing the monkeys, even endangered species, thinking this would help fight the disease. To scare the monkeys away from humans, we used the help of the most unexpected ally: the black hawk-eagle, their natural predator. Film advertisement created by Master, Brazil for Life Institute, within the category: Public Interest, NGO.

Why a bar in Zagreb served drinks without ice? Despite the unbearable heat in August, some bars in Zagreb and Belgrade have been serving drinks without ice. Only a straw and a sign was put inside the glass saying “Wondering why there’s no ice? It would be much cooler if you did something about global warming.” This was a message from WWF, one of the largest independent global preservation of nature organizations. They also served the guests with a few simple tips&tricks about how each one of us can decrease climate change every day. The guests could get their ice only if they shared a photo of their drink and spread the message via social media. “Climate changes are huge issue and if we don’t do something about it, it will become an even greater problem tomorrow. This is our way of increasing awareness about how each one of us can help. Don’t just sit there and watch the ice melt!”, say in WWF Adria. Experiential advertisement created by Bruketa & Zinic, Croatia for WWF, within the category: Public Interest, NGO.

Ambient advertisement created by Red Pepper, Russia for Bushe Bakery, within the category: Food.

Film advertisement created by Pereira & O’Dell, United States for Realtor.com, within the category: Professional Services.