Sharing your offline experience directly with your online friends. Renault made it possible. By bringing the world of Facebook into the real world of the AutoRAI 2011. For the Amsterdam Motorshow we've created an innovative and real-time social sharing experience. At the largest automotive event of The Netherlands, 250.000 visitors could like Renault cars through a RFID Facebook card. We placed specially made Facebook pillars in front of the Renault cars. By holding their pass in front of these pillars, a connection was made to their profile and the car was being "shared" on their wall. This way their offline car experience had been shared with their online friends. At the Renault stand, car fans got a free card. With this pass, visitors were able to login to their Facebook profile. Since the pass held a RFID-microchip which stored their username and password, it automatically became their Facebook connect card. Ready to LIKE one of the Renault cars at the AutoRAI. Simple, innovative and fun. Do you LIKE us? We LIKE you! www.facebook.nl/RenaultNederland Ambient advertisement created by Blogmij, Netherlands for Renault, within the category: Automotive.

Film advertisement created by DF, United Kingdom for Amazon, within the category: Retail Services.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Film advertisement created by BBDO, United States for M&M's, within the category: Confectionery, Snacks.

Paris agency Animals launches a short 2D/3D animated film for Pimento and it’s as weird as the drink itself. Produced with the natural flavours of ginger, tonic and chili pepper, Pimento is an unusual drink that has taken the market by storm since its debut in 2009, selling a million bottles in 2017 alone. A non-alcoholic drink, Pimento offers the taste of alcohol with its own distinctive kick, and, according to the brand, is the only seriously spicy drink on the market that triggers an explosion of flavours. Consumed as both a stand-alone drink and as a mixer, for its chili taste, Pimento is unique on the ginger drinks market - a concentration of innovation. In order to celebrate the flavor’s weirdness, the brand turned to Paris agency Animals, which created “Totally Weird”, a 2D/3D animated film. The 100-second long spot portrays a series of events which illustrate the intensity and bizarreness of the brand’s unique ginger flavour. Each scene in the vibrant and light-heated animation is as unexpected as the next, an apt representation of how ‘Totally Weird’ the drink really is. Film advertisement created by Animals, France for Pimento, within the category: Alcoholic Drinks.

Digital advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

The prostate is a marvelous thing. But 1 in 9 men will get prostate cancer. Get yours checked. And join the fight by buying our Euphejisms book of 100 all-new terms for...that. 100% of the profits will be donated to prostate cancer research and support. Purchase at http://euphejisms.com Film advertisement created by NIgel & Co., United States for Euphejisms, within the category: Health.

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

When we come up with ideas, we feel like they're our babies. We breathe life into them, nurture them, and protect them from internals and clients alike. So if the ideas are our babies, the ADDYS are a baby pageant like no other. AAF Dallas presents The 2013 ADDYs "May the Best Babies Win.” Film advertisement created by The Richards Group, United States for AAF ADDY Awards, within the category: Professional Services.

A social project for "Zeus" Animal Charitable Foundation trying to attract attention to homeless animals. The project was held at Picnic Afisha festival, the biggest and the most popular Moscow festival with a huge amount of social-active visitors. The team handed people ice figures of cats and dogs. Ice was melting releasing the card with the link to Zeus Facebook page. Later everyone could find his photo with the melting figure in hands on that page with unique “melting” animation. Ambient advertisement created by BBDO, Russia for Zeus, within the category: Public Interest, NGO.

An aspiring French filmmaker sits down with Hollywood’s top producers of big budget blockbusters to pitch his seemingly eccentric movie ideas. It doesn’t go well. Unbeknownst to them, the scripts he describes have already been created and released to commercial success and critical acclaim, even winning The Palme d'Or, the highest prize awarded at the Cannes Film Festival. Film advertisement created by Ogilvy, Singapore for Alliance Française de Singapour, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

A climate protection foundation should always set the best possible example in whatever it does. That’s why we developed an annual report for myclimate that is one hundred percent aligned to the climate protection foundation’s goal: reducing CO2. But which at the same time is just as valuable, unique and -for that very reason - worth protecting as our earth is. Direct advertisement created by KSP, Switzerland for myclimate, within the category: Public Interest, NGO.

You might have seen the new Skittles Touch Videos. But what you didn't see are the digital Easter eggs hidden in each one. There are 5 in total that people can find by clicking on YouTube annotations hidden in the videos. The first one is in the Dr. Cyclops video. You can find the above video by clicking on the Skittles poster. Digital advertisement created by BBDO, Canada for Skittles, within the category: Confectionery, Snacks.

Integrated advertisement created by IW Alliance, United States for Southern California Edison, within the category: Industrial, Agriculture.

Pass the Plate website: http://thedonationplate.org Digital advertisement created by Leo Burnett, United States for Greater Chicago Food Depository, within the category: Public Interest, NGO.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Digital advertisement created by TBWA, Japan for Nissan, within the category: Automotive.

The first of its kind project consisted of two ad spots voiced over by Liev Schrieber and an integration to highlight the Stanley Cup – where the Cup has traveled; the greats who have lifted it over their shoulders and skated around the ice with it; what it’s seen and how it is truly the most iconic trophy in all of sports history. Film advertisement created by R&R Partners, United States for NHL, within the category: Sports.