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Situation: Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That's why Salta beer wanted to make rugby fans live a unique experience. Idea: The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle. Ambient advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.
The campaign aims to raise awareness of social issues in Japan and highlights the growing number of homeless people year on year. In addition, support is always hard to come by as homelessness is seen as a personal failure and ultimately the fate that one brings upon oneself. Ambient advertisement created by Ogilvy, Japan for Moyai Support Centre for Independent Living, within the category: Public Interest, NGO.
Ambient advertisement created by Miami Ad School, United States for illy, within the category: Non-Alcoholic Drinks.
When tasked with creating a video My Heritage DNA, a new challenger brand in the competitive DNA testing space, we reflected on the level of anxiety and tension today around the subject of cultural and racial identity. During these conversations we thought, can DNA testing help to create greater personal awareness and social understanding? It wasn’t about using a ‘celebrity’ or ‘co-opting’ a cultural moment. It was about finding an authentic voice who could speak credibly and passionately to the issue. After considering many options, the creative team suggested a collaboration with Prince Ea. After seeing his videos that tackle social conversations ranging from the environment, to education and race itself, we were convinced he was the right person to amplify the message. It took a confident client to give Prince Ea the creative license to articulate this issue in his own words and not as ‘advertising copy.’ He wrote the monologue himself and we created a platform for him to share his very personal experiences, including racism itself. A pivotal point in the monologue is Prince Ea’s idea that ‘Racism is very real, but race is a figment of our collective imagination.’ This became the essence of the MyHeritage DNA message and we believe sharing this message with as many people as possible has the potential to create a genuine connection between commerce and societal challenges that is genuine, passionate and most importantly—authentic. Film advertisement created by Berlin Cameron, United States for MyHeritage DNA, within the category: Public Interest, NGO.
The past year took a heavy toll on the mental health of athletes everywhere as they experienced competition delays, isolation from family and friends, injuries and career uncertainty. To provide an extra boost to world-class athletes along their journey, Allianz is introducing a new initiative called the Allianz Support Dog Squad. In association with non-profit organizations Love on 4 Paws and Little Angels, Allianz will provide a squad of 50+ trained emotional support dogs to international skateboarders training in Los Angeles as they prepare for their Olympic debut as well as other upcoming international competitions – including Leticia Bufoni (Brazil) and Dashawn Jordan (U.S.). Over the course of multiple sessions and weeks, Leticia, Dashawn and other attending skateboarders will participate in interactive sessions with emotional support dogs that are designed to enhance their mental health by reducing stress and anxiety, easing loneliness and increasing optimism, and elevating their overall self-esteem before they compete. Integrated advertisement created by BBDO, United States for Allianz, within the category: Finance.
Film advertisement created by The Red Brick Road, United Kingdom for Magners, within the category: Alcoholic Drinks.
Production Company: LANDIA Film advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Automotive.
A short video about a short drive. Windlesham Golf Club in Surrey is far more accessible than people think due to it's proximity to the M3 motorway. How do you raise awareness in a way that golfers will understand? You hit golf balls from the Club into their gardens and see what happens. Direct advertisement created by ...Gasp!, United Kingdom for Windlesham Golf Club, within the category: Recreation, Leisure.
There is only one like you in the whole world. Your world is shaped by your own decisions. Decisions taken and deferred. What would you do if you were the last person on earth and the obstacles that you built in your mind no longer exist. If you could live the way you want. Would you see the fear in his eyes without being frightened. Would not be silent saying that in fact you think and feel. Would do even if others say that there is no point in this. Would burn for your ideas and dreams, if you're the only soldier in the battle. It all starts with you and your inspiration. To make dreams come true and the whole world yours. Viasat – we believe in inspiration. Film advertisement created by Tribe, Latvia for Viasat, within the category: Media.
Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics. Film advertisement created by Humanaut, United States for Organic Valley, within the categories: Food, Non-Alcoholic Drinks.
Digital advertisement created by Y&R, Ecuador for Ron San Miguel, within the category: Alcoholic Drinks.
Digital advertisement created by BBDO, Japan for Human Academy, within the category: Education.
Integrated launch campaign for REMIX, the online tool that allows you to customise you own pair of Ray-Ban. Film advertisement created by RXM, United States for Ray-Ban, within the category: Personal Accessories.
As grown-ups, our curiosity is sometimes hindered by our life experience, and adventures are discouraged by distrust. To travel like a three-year-old is to recall the ingenuous explorer that lives inside every one of us. Film advertisement created by Secret Tour, Hong Kong for HK Express, within the category: Transport.
Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.
In 2012 Havaianas celebrates its 50 years by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90's when people started turning the sole to top inspiring Alpargatas to create the Top models. This film tells a little more about this rich history. Film advertisement created by BBDO, United States for Havaianas, within the category: Fashion.