#SnickersGate UK

For the last 10 years, Snicker’s base line campaign has been « you are not yourself when you are hungry ». Today, in collaboration with CLM BBDO, the brand goes to the extreme deliberatly put Bounty bar inside Snickers packagings. Immediately the story spread around on twitter with the hashtag #Snickersgate. Snickers lets the story go around for 24h before revealing the hoax in an ad signed « We're not us when we're hungry ».