On the off chance England gets knocked out of the Euros (yet again), Rustlers, the hamburger brand, is releasing its own heart pounding, spirit-rousing and, frankly, completely realistic, factually accurate and logically sound, football anthem. The anthem is sung and performed by the one and only Chesney Hawkes and, the most capped England player of all time, Peter Shilton OBE.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

The Wild Detectives bookstore wanted to boost its online sales among Millennials, but nowadays they mostly consume short content. That’s what makes Donald Trump’s Twitter account an influential source of misinformation. So, we created The Donald Book Club. A twitter account that replies in real-time each of his thoughts and opinions with contextualized books, to redirect the attention his tweets got towards books that provide a broader perspective of what he talked about, along with an URL to buy them. Reminding millions of people about the importance of reading, before tweeting. Digital advertisement created by Dieste, United States for The Wild Detectives, within the category: Recreation, Leisure.

Valerie Plame is running for Congress: "America is going backwards on national security, health care, and women's rights. We need to turn our country around."

Digital advertisement created by M&C Saatchi, United States for Epson, within the category: Electronics, Technology.

Reading is more satisfying than sex? Yes, according to Book of the Month’s members. In Book of the Month’s latest campaign, created by independent Brooklyn-based agency Quirk Creative, it shows how good a night in with a book can really be. The “Satisfied Customer” campaign features a Book of the Month member vividly describing her wild night while her friends anxiously hang onto every detail. They’re amazed to learn she does this act at least once a month—and usually while her boyfriend is asleep. Naturally, it’s her Book of the Month subscription keeping her so satisfied. “Satisfied Customer” also highlights the tribe feeling of sharing a good book and being part of the Book of the Month community. Film advertisement created by Quirk, United States for Book of the Month, within the category: Recreation, Leisure.

Audio advertisement created by Leo Burnett, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Leo Burnett, Argentina for Arcor, within the category: Non-Alcoholic Drinks.

This spot shows the story of a man who lived his daily life through newspapers headlines and all the problems that this caused him for not having the complete info on anything he wanted to talk about. Film advertisement created by McCann, Argentina for Perfil Newspaper, within the category: Media.

Hair is essential to how we express our self. We love that feeling of clean, textured, natural hair, that instantly makes us feel more confident. We consider our hair as the reflection of inner strength. It’s not an ornament but a way to express our self.

Digital advertisement created by Leo Burnett, Canada for Leo Burnett, within the category: Agency Self-Promo.

Film advertisement created by DDB, New Zealand for YWCA, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Film advertisement created by gnet, United States for World of Warcraft, within the category: Gaming.

Film advertisement created by Contrapunto, Spain for Cruilla Music Festival, within the category: Recreation, Leisure.

Film advertisement created by Taxi, Canada for AMA Insurance, within the category: Finance.

Ambient advertisement created by TRY, Norway for DnB, within the category: Finance.

The campaign highlights the importance of finding balance in life and the benefits of selecting a beer that works for you - also highlighting the importance of moderation and responsible consumption. Film advertisement created by Hello_, Spain for Amstel, within the category: Alcoholic Drinks.

URL: http://ifidie.net/ Solution: Using the API of popular location based services (foursquare, Gowalla..), combined with twitter, 'Facebook places' and 'Google Latest', we were able to track thousands of check-ins worldwide. With this information we knew exactly where someone was in real time, and could communicate the message in person and that's exactly what we did. We called thousands of people from all over the world to their place of check-in and asked to speak with that person, after he was called to the phone, we've communicated our message in a personal way and reminded him that death can catch him anywhere, anytime. Synopsis: We all know that one day we will die, but we don't like to think about it, because it's not going to happen anytime soon. Based on the strategy that "Death can catch you anywhere, anytime" and with an innovative use of location based services, we reminded people, that just like we did, death could also catch them anywhere, anytime and that they’d better leave a message before it was too late. Results: Without any media budget at our disposal , the sudden and extensive interest that the campaign initiated produced numerous headlines in newspapers, blogs, radio and TV coverage, resulted in an 800% increase in recorded messages being left on “If I Die". Digital advertisement created by Mizbala, Israel for If I die, within the category: Electronics, Technology.

Canon swaps music stands for synchronized printers in live orchestra performance. Experiential advertisement created by 360i, United States for Canon, within the category: Electronics, Technology.