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Durex has enlisted YouTube star Hannah Witton to give frank advice about sex and relationships to her fans as part of a new campaign for the brand. Fans who engage in the campaign will also be able to get discounts on any Durex product on the Durex website by using a special discount code revealed by Hannah in the video. Digital advertisement created by TMW, United States for Durex, within the category: Health.
KFC understands the paramount importance of culture, tradition, and the focus on family and going back to your roots during Chinese New Year celebrations. This is why this content driven domination campaign in partnership with the National Museum of China was such a success. KFC together with National Museum of China and STDecaux transformed Xujiahui Station in Shanghai metro into a mini-museum with replica exhibits displayed inside customized columns. Commuters enjoyed taking a short break from their routine to learn something new. Meanwhile, a giant digital display animated the famous painting of the Lantern Festival parade from the Ming Dynasty. Passers-by scanned the QR code to learn more about the lanterns and play games.
Digital advertisement created by La Facultad, Ecuador for Government Of Ecuador, within the category: Public Interest, NGO.
Film advertisement created by The Hive, Canada for Wonder Bread, within the category: Food.
Outdoor advertisement created by Rosapark, France for Skoda, within the category: Automotive.
Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.
Film advertisement created by Zulu Alpha Kilo, Canada for Peace Collective, within the category: Fashion.
Saudis lacked understanding of what low-fare airlines is and flyadeal was not top of mind in the category. We created a rapid boost in brand and category awareness and pranked the nation on social media with Cargo Passenger Class, a "new breakthrough in aviation that allows you to travel in the cargo hold”. After creating a full immersive experience of CPC including poster ads, a documentary video, and entire booking site, we revealed that it was all a joke with the campaign slogan "you don't have to go to this length for a good deal... fly for less with flyadeal". In 24 hours, CPC and flyadeal were trending number 1 on Twitter and Google and web traffic increased by 7 folds in the first day and sustained at 3X plus over the next 4 weeks. Digital advertisement created by 77Media, Saudi Arabia for flyadeal, within the category: Transport.
Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.
Young people and adults continue to suffer from discrimination after coming out. On coming out day, three young people narrate the before and after coming out and how they have had to deal with rejection of their family and friends. The Glo Tu Pride initiative, created by TBWA \ San Juan for MASGLO (a brand of nail polishes recently launched in Puerto Rico), seeks to raise awareness about this social problem and how acceptance can change a person's life. Masglo invites everyone to paint their nails in rainbow colors on October 11 in support of the LGBTQ + community. To make it easier, MASGLO created a commemorative package for International Coming Out Day that bears the name of Glo Tu Pride, and includes the colors of the rainbow. Digital advertisement created by TBWA, Puerto Rico for Masglo, within the category: Public Interest, NGO.
In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. Not only are they violated in the name of religion or gender but many times even their basic rights of education, health and safety are not with them. To change this and throw light on how a society fails if the queen is powerless, WAT Consult in association with Nanhi Kali has created a chess game wherein one player's queen cannot move at all, rendering it powerless while the other player's queen would have all her powers. Tania Sachdev, Chess Grandmaster was brought upon to deliver this message via the campaign video. She is seen challenging people to play the digital version of the chess game by taking the Powerless Queen Challenge on the website - www.powerlessqueen.com Film advertisement created by WATConsult, India for Nanhi Kali, within the category: Public Interest, NGO.
Film advertisement created by Laundry Service, United States for Hennessy, within the category: Alcoholic Drinks.
Film advertisement created by DDB, Netherlands for Centraal Beheer Achmea, within the category: Finance.
Direct advertisement created by Saatchi & Saatchi, Puerto Rico for El Nuevo Día, within the category: Media.
Film advertisement created by Wieden + Kennedy, United Kingdom for Babbel, within the category: Education.
Digital advertisement created by Miami Ad School, Spain for Scotch, within the category: House, Garden.
A magical Christmas story about a kid making a wish to a falling star and a grandfather’s journey to make this wish come true. Film advertisement created by JWT, Greece for AB Vassilopoulos, within the category: Retail Services.
Beer from year 1973 got campaign like from the 70s. For a serie of 3 TV films we invited a legendary DOP Dodo Simoncic who shot the most acclaimed movies in the 70’s. 3 legendary graphic designers who were at their professional peak in the 70’s created posters for the new beer under one condition – they were only able to use graphic techniques that were used 40 years ago (maximum handwork and minimum of computer assistence). Film advertisement created by Leo Burnett, Slovakia for Zlaty Bazant, within the category: Alcoholic Drinks.
In Sweden, no one is deported because of HIV. But people in 22 countries around the world are. So it isn’t so surprising that 40 % of refugees in Sweden are reluctant to take an HIV test. This is why RFSL Dalarna and Hiv-Sweden decided to launch the second year of the initiative ”We Are Survivors”. We wanted refugees to feel empowered, safe and to trust the Swedish system. And to encourage them to take an HIV test and to not let HIV stop their dreams, because with treatment you can live a normal life with HIV today. Tatelicious is living proof that you are not deported because of HIV and that you can live a good life with dreams and hopes for the future. So we let her tell her powerful story. Digital advertisement created by Magic Circle, Sweden for RFSL Dalarna, within the category: Public Interest, NGO.