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Titled "Does Love Exist?", this hour-long documentary Film advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

WVA

Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

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Film advertisement created by DDB, United Kingdom for Dreamies, within the category: Pets.

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We needed to do something to get everyone's attention, to tell them "Hey, we're here!". Being disabled with Parkinson's disease is not of interest to anyone, being an ex-werewolf is. Film advertisement created by GettingBetter, Spain for Association of Parkinson's Disease of Alicante, within the category: Public Interest, NGO.

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Film advertisement created by Rosapark, France for ING, within the category: Finance.

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Stanfield's is raising awareness and money for below-the-waist cancer research with their latest experiential event: #StreakWeek. They’ve brought back testicular cancer survivor, Mark McIntyre, and for an entire week, Mark is going streaking in public all across the country in his Stanfield’s underwear, and he’s asking Canadians to join him. Digital advertisement created by John St, Canada for Stanfield's, within the category: Fashion.

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Film advertisement created by Nail, United States for Lifespan, within the category: Health.

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Film advertisement created by Ogilvy, Italy for Wind, within the category: Electronics, Technology.

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Ambient advertisement created by DDB, Belgium for Audi, within the category: Automotive.

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Digital advertisement created by TBWA, France for Fontyou, within the category: Professional Services.

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As one of the most recognizable names in the NASCAR Sprint Cup Series, Dale Earnhardt Jr. knows the risks of being distracted while driving. Throughout April (distracted driving month) he’s lending his expertise in a new TV spot by Team Sprint - Leo Burnett and Digitas - to educate drivers about the Sprint Drive First app which helps drivers avoid the distraction of texting while driving. The hilarious 30-second spot features Earnhardt using the Sprint Drive First mobile application, which can block and send automatic replies to text messages while you drive. The overarching message of the campaign is that driving isn’t the problem, and texting isn’t the problem; “and” is the problem – as in texting “and” driving. The applications allows us all to live without the “and.” Film advertisement created by Leo Burnett, United States for Sprint, within the category: Electronics, Technology.

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Direct advertisement created by The Marketing Store, Brazil for Shell, within the category: Automotive.

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PROBLEM: Immunization lays the foundation of good health for every child. But many children do not get all the vaccines because their parents fail to understand the importance of full vaccination. This creates a gap in the child’s immune system and makes the immunization pointless. IDEA: Give a toy to children, and it will bring a smile to their face. Give them half of it, and they’ll pester their parents to get the other half. We leveraged this insight and gave half a toy as an invite to immunization awareness camps for children. Thus unconsciously, these kids stood up for their own health and pushed their parents to do their job well. IMPLEMENTATION: These toys came with a special locking system that could be joined to become complete. And so the half toy received served as a symbol of incomplete immunization, while the other half became an incentive to come to the awareness camp. We used multiple toys made of wood, and supported this activity with on-ground activations like street plays, audio miking, posters and leaflets. And, in a way, made children the guardians of their own health. The activity happened in 10 states across India : UP, Jharkhand, Rajasthan, MP, Chhattisgarh, Gujarat, Orissa, WB, Assam, Bihar. RESULTS: A 65% increase in recall of the message. 69.58% Improvement in recall of Routine Immunization schedule. 63.5% Increase in willingness to continue the immunization cycle despite many hindrances. 30.57% Increase in awareness of RI session. Direct advertisement created by JWT, India for Unicef, within the category: Public Interest, NGO.

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Film advertisement created by Lowe, South Africa for Slow-Mag, within the category: Health.

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Ambient advertisement created by Tsjee, Netherlands for House of shoes, within the category: Fashion.

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Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

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Audio advertisement created by Agencia3, Brazil for Disque Denúncia, within the category: Public Interest, NGO.

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Senior Business Affairs Manager: Julie Petruzzo Film advertisement created by Goodby Silverstein & Partners, United States for NBA, within the category: Recreation, Leisure.




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