In four bars in Moscow and five bars in Sochi, we have launched brand lighthouses - topical on-trade outlets where the BACARDI brand is presented as widely as possible. Experiential advertisement created by Journey, Russia for Bacardi, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, United Kingdom for Cancer Research UK, within the category: Public Interest, NGO.

Greeks are very confident of the sunny weather they enjoy all year long. In fact they are so confident, that the nation's largest air carrier, Aegean Airlines, installed a live weather broadcast in Berlin, in the middle of Sony Center and promised Germans to fly them to Greece half price, if the weather in Greece got cloudy. The billboard broadcasted live in the first week of May, streaming the weather of Athens and Paros island from dawn till sunset. The live stream gathered a lot of curious passersby who stayed and enjoyed the greek sunny view while wishing for a cloud to appear. Throughout those days, the weather in Greece did justice to the airline's promise, with a lot of sun and high temperatures that kept people waiting and waiting. Until the third day, that suddenly a cloud appeared in Paros island’s sky, instantly activating a 50% discount for Berliners, who rushed to book their flights to Greece. The live stream was also available live on Youtube in order to help the rest of German residents win holidays to Greece. Concept and implementation were delivered by Ogilvy Greece for Aegean Airlines. Outdoor advertisement created by Ogilvy, Greece for Aegean Airlines, within the category: Transport.

Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate's paper wrapper. This trend had been celebrated in TV commercials for decades. A recent change to a plastic wrapper, meant people couldn't use Lacta as a medium for love messages any more. Enter the mobile app by OgilvyOne Athens, that lets people compose messages on their smartphones and then send them to their loved ones, by selecting from their Facebook friends. The recipient gets notified to download the app in order to see the "hidden" message displayed on a Lacta chocolate through Augmented Reality, thus recreating the tradition in the modern age, while also driving sales of chocolates! Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Audio advertisement created by Leo Burnett, Ukraine for Delo.ua, within the category: Media.

Film advertisement created by FCB, Italy for Samsung, within the category: Electronics, Technology.

Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.

Film advertisement created by JWT, United Kingdom for Reggae Reggae Sauce, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Ukraine for KMRC, within the category: Fashion.

When around you feel that ferment that only the Christmas atmosphere can give, your heart knows that anything can happen. This is the message that Idea Bellezza wants to convey to its customers. Sometimes fate is mocking, and what a moment before was the beginning of a wonderful love story, is now a happy reminder of a missed opportunity. But all is not lost, here is a signal, a small excuse to be able to meet again. Even more in this Christmas, the protagonist is love. No gift is better than the right gift. Film advertisement created by Turne Adv, Italy for Ideabellezza, within the categories: Beauty, Retail Services.

Moments is a story of how two middle aged men strike off a friendship while on a long bus ride from the eastern part of Nigeria to the commercial nerve centre, Lagos. It tells of how data (the internet) helps them connect with each other and ultimately helps set up a warmer family reunion for the less tech savvy of the two friends. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Film advertisement created by JWT, Egypt for Crunch, within the category: Confectionery, Snacks.

Film advertisement created by Grey, Israel for Alrin, within the category: Pharmaceutical.

Digital advertisement created by Wunderman, Argentina for Movistar, within the category: Electronics, Technology.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

French animation collective Andy’s are back with a new trailer for the open-world racing game "The Crew." After taking home prizes at Cannes Lions, NY Festivals, Epica, Clio and the Andys Awards for the Sequoia “Snail” ad and the game trailer for "ZombiU." It’s no surprise "The Crew" is nothing short of a CGI masterpiece. A cross between high-art car commercial and "Fast and Furious,” the trailer illustrates the concept of this customizable, multiplayer game in mesmerizing detail we watch car parts assemble like magnets, a feat that required extensive technical prowess and monitoring. The Andy's said they hope that this trailer would grab the attention of hard-core game fans as well as casual players. Mission accomplished.

Direct advertisement created by Tudo, Brazil for Atrium Shopping Mall, within the category: Retail Services.

Digital advertisement created by Broca & Wernicke, France for Action Against Hunger, within the category: Public Interest, NGO.