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How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks. Outdoor advertisement created by Saatchi & Saatchi, United Arab Emirates for The Change Initiative, within the category: Retail Services.
Film advertisement created by Odysseus Arms, United States for Foster Farms, within the category: Food.
Film advertisement created by Monkeys in Tuxedos, Egypt for OLX, within the category: Public Interest, NGO.
Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.
Digital advertisement created by Blink, India for KFC, within the category: Food.
To promote the 4th season premiere of Game of Thrones on premium SKY TV cable channel SoHo, we wanted to demonstrate we were just as fanatical about good programming as the fans who watched it. So we gave them the one thing they all wanted - the chance to bring down King Joffrey. We erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to bring him down via a massive winch that was activated every time the hashtag #bringdowntheking was used on Twitter. The stunt immediately trended on Twitter, and stayed trending the entire duration of the campaign. Thousands of photos and videos were shared online by those who came to see the statue, and our own daily videos garnered hundreds of thousands of views. By the 5th day the winch had the statue at breaking point. Thousands of fans gathered for hours leading up to the moment, tweeting and watching, while those overseas could watch the whole thing via our live streaming website. Finally, at around 6pm on the night of the premiere, after 875,000 direct interactions with our campaign and a global reach of 66 million people, the statue was brought down. The campaign was the largest live stream in Australasian history, and of all conversations about Game of Thrones worldwide on the night of the premiere, one in twenty was about #bringdowntheking, and SKY TV. Digital advertisement created by DDB, New Zealand for Game Of Thrones, within the category: Media.
Our goal was to reach best copywriters from top advertising agencies in Warsaw. We created a crossword dedicated to the advertising business, and we Ambient advertisement created by JWT, Poland for JWT, within the category: Agency Self-Promo.
Watch the first ever ballet performed by an airplane. AirBaltic teamed up with experimental ballet choreographer to rehearse world’s first ballet “The Nutcracker” with Bombardier CS300. Experiential advertisement created by Cube, Latvia for airBaltic, within the category: Transport.
Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.
Direct advertisement created by McCann, Romania for Mega Image, within the category: Retail Services.
Digital advertisement created by Forsman & Bodenfors, Sweden for United Nations, within the category: Public Interest, NGO.
Outdoor advertisement created by The Electric Factory, Uruguay for Lifebuoy, within the categories: House, Garden, Pharmaceutical.
Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.
Film advertisement created by BBDO, New Zealand for Fresh N' Fruity, within the category: Food.
Outdoor advertisement created by BBDO, New Zealand for DB Breweries, within the category: Alcoholic Drinks.
Film advertisement created by 84.Paris, France for Ubisoft, within the category: Gaming.
Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.
Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.
Film advertisement created by McCann, Venezuela for TeleCaribe, within the category: Public Interest, NGO.
Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”. Film advertisement created by BBH, United Kingdom for Johnnie Walker, within the category: Alcoholic Drinks.