Lech Free has been promoting physical activity through unconventional campaigns for years. After a series of training sessions on Facebook dedicated for the current situation, time has come to take a step further, and according to the brand’s slogan show that Lechgends can do anything. Brand ambassadors equipped with mats, loudspeakers and lots of non-alcoholic Lech Free beer, moved out to one of Warsaw’s districts. Their goal: joint warm up, which will give the People of Warsaw the energy for the day and inspire them to workout systematically. The brand engaged the Olympic medalist Damian Janikowski, and Natfit, the personal trainer. Once again the Lech Free brand proves that physical activity in quarantine is not reserved for professional athletes - everyone needs it, to stay in shape regardless of the unfavorable conditions. Ambient advertisement created by Tailor Made PR, Poland for Lech Free, within the category: Non-Alcoholic Drinks.

G-Star RAW introduces: G-Star RAW Certified Tailors. The campaign to extend the lifespan of your jeans, is developed in collaboration with The Family Amsterdam. G-Star RAW is launching a special tailor service in The Netherlands. In order to reduce your fashion footprint and stimulate consumers to get their jeans repaired, instead of throwing it away. Six local tailors have been trained and educated to denim experts, to make sure they can professionally repair your jeans when its broken. The service is offered for free to all customers in The Netherlands. The services will start as a pilot in The Netherlands. The six tailors are located in Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven and Den Bosch. G-Star is taking all costs for the reparation on them. Certified Tailors is a sustainability initiative which is part of the running RAW Responsibility program. Integrated advertisement created by The Family Amsterdam, Netherlands for G-Star RAW, within the category: Fashion.

Ambient advertisement created by Havas, Italy for Durex, within the category: Health.

Ambient advertisement created by Soda, Russia for Viasat, within the category: Media.

Audio advertisement created by Talent, Brazil for Toshiba, within the category: Electronics, Technology.

How do you show that Lidl has fresh fruit to cut price? By slicing the fruits with a samurai sword of course. Btw, do not try this at home… Film advertisement created by Volt, Sweden for Lidl, within the category: Retail Services.

Film advertisement created by Euro RSCG, Morocco for Amana, within the category: Transport.

Ambient advertisement created by La Despensa, Spain for Amnesty International, within the category: Public Interest, NGO.

Italian clothing company Diesel and Geometry Global Japan recently took on the challenge of localizing the apparel company’s global “Make Love Not Walls” campaign for that market. In this new spot, Geometry produced a Japanese interpretation to visualize invisible “walls” that need to be torn down vs. physical worlds. Film advertisement created by Geometry Global, Japan for Diesel, within the category: Fashion.

Film advertisement created by JWT, Egypt for Crunch, within the category: Confectionery, Snacks.

Film advertisement created by Arnold, United States for Santander, within the category: Finance.

In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly. Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%. We found that at this vulnerable moment, what people long for, is immediate redressal. Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants Idea: Google’s AI based therapist As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives. Experiential advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

UNICEF with this work aims to raise awareness within the Greek society for inclusivity in schools. Looking closely at the first day of school and how stressful that is for children to enter a new environment, UNICEF focuses on sharing that emotion with the viewer. With all the pressure of making new friends, going to a new environment and doing well in the new classes, the kids have a lot on their plate. Being kind to each other and supportive is probably the most important thing. Inclusivity in schools is important for kids not to feel left out, being together makes them stronger! Film advertisement created by Socialab, Greece for Unicef, within the category: Public Interest, NGO.

Film advertisement created by DDB, Netherlands for Menzis, within the category: Finance.

Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda. Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice. Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide. Digital advertisement created by Mizbala, Israel for ELA, within the category: Industrial, Agriculture.

Direct advertisement created by Red Pepper, Russia for Vatel, within the category: Food.

Film advertisement created by Serviceplan, Belgium for ING, within the category: Finance.

Film advertisement created by 72andSunny, United States for NFL, within the category: Sports.

Hansaplast introduces Hearts. A new type of heart-shaped plasters, created to help parents heal those broken little hearts. Each Heart comes with a specific design that is linked to a heart-warming story, developed with a child psychologist. Outdoor advertisement created by Happiness, Belgium for Hansaplast, within the category: Health.

Film advertisement created by CP+B, United States for Xbox, within the category: Gaming.