If we all would use a bit more Tolerance the world would be a better place. Ask the people in Israel & Palestine. SIRE is a non government organization that focuses on social relevant issues. Its members are Advertising professionals who contribute for free. It's a small step... Short rationale: Film advertisement created by Doom&Dickson, Netherlands for SIRE, within the category: Public Interest, NGO.

Film advertisement created by Havas, Canada for Monster Factory, within the category: Retail Services.

Direct advertisement created by Grey, Argentina for Pantene, within the category: Health.

The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others. Film advertisement created by Saatchi & Saatchi, Netherlands for Parkinson Vereniging, within the category: Public Interest, NGO.

This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. Digital advertisement created by Y&R, Czechia for Doctors Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Publicis, India for Zee Cafe, within the category: Media.

Those struggling with opioid addiction are likely to keep it hidden due to negative stigma. How do we educate the people closest to them to watch for the red flags, so that they can help their loved ones, before it’s too late? In honor of International Overdose Awareness Day on August 31, Netflix, in collaboration with FCB, introduces #WatchforRedFlags. For a month, Netflix will use their most popular series to educate people on the symptoms that signal an Opioid Addiction. Throughout the shows, anytime a character portrays a behavior or sign of opioid addiction, a Red Flag will appear in the corner of the scene, with a popup explaining the behavior and what it could mean. Using our most harmless addiction - Netflix - we build awareness and fight the stigma around a much more deadly addiction. Opioid addiction is closer to home than you think. But by seeing the Red Flags, you are already one step closer to helping those struggling with addiction Digital advertisement created by Miami Ad School, United States for Netflix, within the category: Media.

TASK: To make Mastercard a multi-sensory brand by building a new channel of brand communication with the audience through senses that have not previously been used for advertising purposes. Engage the Atlas Weekend audience and reach an additional 1.5 million target audience with minimal media costs. SOLUTION: Let those who are unable to hear the sound—feel the sound. We invited the American music translator, Amber Galloway Gallego. Amber is the author of a unique style of translating music into sign language. At the event, she conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances. At a special sensor field called #MastercardVibes, visitors with hearing impairments were able to feel the music through special built-in areas. Sound was experienced as never before, with some feeling its vibrations through touch. Special SubPac ripple vests made it possible to feel deep bass frequencies throughout the entire body. RESULTS: The total media coverage of the project was 17,455,039, which is 872% more than planned. More than 200 hearing impaired people took advantage of the #MastercardVibes activity. More than 100 songs were translated during the performances. Over 70 media resources lighted up the information for free. Thanks to a master class from Amber Galloway Gallego and her team, a new profession has emerged in Ukraine—sign language interpreters specializing in translating music. Experiential advertisement created by Adsapience, Ukraine for MasterCard, within the categories: Finance, Public Interest, NGO.

Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.

Mistress's in-house production company, Bastard, just released this nationwide television spot for Monster's NOS Energy Drink, called "Human Horsepower". NOS has always been a no-nonsense brand for those who take life head-on. This premise has been brought to life with incredible special effects and an insane stunt pitting the raw power of man versus machine. Specializing in projects for modern media—from online to TV to social and more—Bastard is the LA-based creative agency's full-service production arm. Film advertisement created by Mistress, United States for NOS Energy Drink, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Ogilvy, Brazil for Fanta, within the category: Non-Alcoholic Drinks.

Emirates unveiled a video today featuring popular players from Real Madrid on board the iconic Emirates A380. The video includes Sergio Ramos, Gareth Bale, Marcelo Vieira, Karim Benzema, Toni Kroos, and Carlos Casemiro and shows the players discovering unlikely talent at 40,000ft. Film advertisement created by Buzzman, United Arab Emirates for Emirates, within the category: Transport.

Film advertisement created by Cloudfactory, Netherlands for Epica, within the category: Professional Services.

Film advertisement created by 84.Paris, France for Ubisoft, within the category: Gaming.

Outdoor advertisement created by DDB, United Arab Emirates for Glad, within the category: House, Garden.

The pictures displayed in the video correspond to words commonly used in Brazil to refer to the female sexual organ. Film advertisement created by Filadelfia, Brazil for Ragga Magazine, within the category: Media.

Digital advertisement created by Ogilvy, India for Mumbai Police, within the category: Public Interest, NGO.

In order to raise funds for three new research projects, CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven's 9th Symphony score. This is what happened. Ambient advertisement created by Grey, Spain for Cris against Cancer, within the category: Public Interest, NGO.

Peer 2 Peer mobile transactions will reach a predicted $86 billion in the U.S. alone by 2018. And if you have ever read a Venmo feed, you know people spend their money on some pretty dumb shit. Venmo has partnered up with the Jimmy V Foundation for Cancer Research, allowing users to opt into our Venmo for V program that will donate their change. Donating is now just as easy as spending. Digital advertisement created by Miami Ad School, United States for Venmo, within the categories: Finance, Public Interest, NGO.

Digital advertisement created by BDDP, France for Darty, within the category: Retail Services.