Film advertisement created by BBDO, New Zealand for Fresh N' Fruity, within the category: Food.

Digital advertisement created by McCann, Israel for Shorashim, within the category: Public Interest, NGO.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

More than a simple banner, Visa's Portal Entertainers performed several live shows turning news and tweets into lots of music and interaction. Art Director Tiago Marcondes Digital advertisement created by BBDO, Brazil for Visa, within the category: Finance.

This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. Digital advertisement created by Y&R, Czechia for Doctors Without Borders, within the category: Public Interest, NGO.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

Outdoor advertisement created by thjnk, Germany for IKEA, within the category: House, Garden.

UNICEF with this work aims to raise awareness within the Greek society for inclusivity in schools. Looking closely at the first day of school and how stressful that is for children to enter a new environment, UNICEF focuses on sharing that emotion with the viewer. With all the pressure of making new friends, going to a new environment and doing well in the new classes, the kids have a lot on their plate. Being kind to each other and supportive is probably the most important thing. Inclusivity in schools is important for kids not to feel left out, being together makes them stronger! Film advertisement created by Socialab, Greece for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Shots, Ukraine for Kolesa, within the categories: Professional Services, Public Interest, NGO.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

Direct advertisement created by Serviceplan, France for Securite Routiere, within the category: Public Interest, NGO.

They say, everybody carves his/her own destiny. Choice of the right education usually helps in the process. This ad was created to announce the new season of enrollment to the RPIVA academy in Riga. Film advertisement created by Ogilvy, Latvia for RPIVA, within the category: Education.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Film advertisement created by MK, Norway for Mitsubishi, within the category: Automotive.

Film advertisement created by TBWA, Switzerland for Bell, within the category: Electronics, Technology.

Production Company: Sunshine-etc Co. Music: Cine Digital Sound Studio Co. Post Production: Posters Co. Animation: Anto Co. Film advertisement created by Y&R, Thailand for DTAC, within the category: Electronics, Technology.

1 facebook post. 1mom. 1 newborn. Over 1 million exposures in less than 1 week. Instead of going with traditional media, Huggies decided to touch ONE random mother, and give her an experience that EVERYONE will be talking about. This is how we did it: We asked our fans on our facebook page if they know of a soon to be mom. We made a list of all the names we got, and followed them on facebook until the first one gave birth. Then the big surprise happened. We wanted moms to know about Huggies Newborn diapers, the baby's FIRST diaper. Because every first moment is important. So we decided to strike on their FIRST moment outside the hospital. The ride home. A limousine turned into a nursery, waited outside the hospital to give her and her new born baby their first ride home together. The ride was accompanied with surprises all the way home. Giant billboards greeted her, people on the street held signs. Even the street signs were customized into baby signs and greetings from her friends and family were sent straight to the limo. And when she got home, another big surprise waited for her. The whole ride was filmed, and the video got over 1 million exposures within 1 week. Ambient advertisement created by smoyz, Israel for Huggies, within the category: House, Garden.

Film advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.