Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news. Digital advertisement created by !Mooz, Latvia for National Radar, within the category: Public Interest, NGO.

Integrated advertisement created by Serviceplan, Germany for Mini, within the category: Automotive.

Digital advertisement created by Jung von Matt, Germany for Laut Gegen Nazis, within the category: Public Interest, NGO.

Ambient advertisement created by Havas, Germany for Citroën, within the category: Automotive.

Ambient advertisement created by Tribal, Peru for McDonald's, within the category: Food.

A commercial that acts as a brake. This is the best way to describe the new campaign by mortierbrigade on behalf of Kia. You see, the Kia Niro has an autonomous emergency brake assist system and will therefore always stop on time in case of emergencies. To demonstrate this innovative technology, mortierbrigade has come up with the idea of creating a commercial that helps you do just that on your TV: stop in time. The campaign is based on the over-forwarding phenomenon that occurs during binge watching, and offers a clever solution to it. This television commercial is at the end of a commercial break and warns you that it's about to finish and your show is about to resume. With this campaign, mortierbrigade proves that advertising agencies can use creative solutions to sidestep the obstacles that they’re faced with. Film advertisement created by Mortierbrigade, Belgium for KIA, within the category: Automotive.

Digital advertisement created by DDB, New Zealand for Paw Justice, within the category: Public Interest, NGO.

Film advertisement created by Engine Group, United Kingdom for Xero, within the category: Professional Services.

Direct advertisement created by DDB, Belgium for Flemish Alzheimer League, within the category: Public Interest, NGO.

If we all would use a bit more Tolerance the world would be a better place. Ask the people in Israel & Palestine. SIRE is a non government organization that focuses on social relevant issues. Its members are Advertising professionals who contribute for free. It's a small step... Short rationale: Film advertisement created by Doom&Dickson, Netherlands for SIRE, within the category: Public Interest, NGO.

Creative Director Doug Finello Associate Creative Director Mark Naparstek Film advertisement created by R&R Partners, United States for LVCVA, within the category: Transport.

The film starts with inspiring sequences of beautiful landscapes. A woman is alone on her board, facing and waiting for the waves. In a series of cuts plans, we discover other great landscapes of mountains, deserts, foreign cities and cultures. We also discover people, tourists, climbers, adventurers or inhabitants. A female voice-over invites us to discover new horizons, to travel further, to rediscover the world around us. This clearly looks like an invitation to travel, with a deep and inspiring orchestral soundtrack. But at the very end, a voice-over reveals that this is not an advertising for any travel company or country. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Did you know Morocco is ranked number one in the MENA region when it comes to sleep quality? Yet 1 out of 5 Moroccans has sleep issues. Find out how we can make #OurSleepComesFirst. Our Sleep Comes First because it's our priority, but also because Morocco is ranked first in the MENA region in terms of sleep Film advertisement created by Klem, Morocco for IKEA, within the category: House, Garden.

House hunting can be an unpleasant experience. But in the Netherlands, they've found a way to make it much more entertaining. The Dutch bank ABN Amro is running a promotion all through December to help home sellers advertise their properties. To advertise it, it pulled off a hilarious stunt—building a mini roller coaster inside a home, which prospective buyers can tour while riding.

Film advertisement created by Translation, United States for NBA, within the category: Recreation, Leisure.

Americans went crazy when the twinkies was discontinued. So since, Bimbo Bakeries Mexico bought the brand to sell them in Mexico, we couldn't sit idly and watch our neighbors suffer their loss. We created a fake non-governmental organization to actually donate twinkies to Americans... Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

For almost 50 years, Closeup Toothpaste has always stood for confidence to act on one’s attraction. Attraction has evolved with the times, but many young people in the Philippines are still restricted by cultural mindsets and media portrayals that hinder them from getting close. As a champion for Closeness, Closeup launched #FreeToLove, a movement that supports closeness of all kinds - regardless of gender, age, race, class. Film advertisement created by MullenLowe Group, Philippines for Closeup, within the category: Health.

Film advertisement created by Milk, Lithuania for Valdorfo, within the category: Food.

With countless boring cars on the road, it can sometimes feel like everything just blends into the background. But with Rukus by Toyota, this is never the case. Thanks to its sharp angles and head-turning looks Rukus always stands out, as demonstrated in this spot by Oddfellows, Sydney. Film advertisement created by Oddfellows, Australia for Toyota, within the category: Automotive.