Audio advertisement created by Leo Burnett, Ukraine for Delo.ua, within the category: Media.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

Film advertisement created by Innocean, India for Hyundai, within the category: Automotive.

Digital advertisement created by Cossette, Canada for Alzheimer Society, within the category: Public Interest, NGO.

A great idea rarely comes easily. It takes hours of brainstorming and staring at the ceiling before inspiration strikes, but when it does, there’s no hiding the rush of exhilaration. It’s written all over your face. So we thought it was only fitting for Microsoft to honor the hard-won ‘Idea Faces’ that look into Surfaces every day. Film advertisement created by Miami Ad School, United States for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Soho Square, India for Wild Stone, within the category: Beauty.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, New Zealand for SKY, within the category: Electronics, Technology.

Advertising agency Humanaut is calling out extreme health and fitness gurus with “Feel the Blend,” a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone. Launched in the U.S. and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions. Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine. Film advertisement created by Humanaut, United States for NutriBullet, within the category: Retail Services.

Refinancing — a banking product designed to reduce the financial burden of users on a loan. Refinancing repays an existing client loan with disadvantageous terms in another bank and provides a new one at a lower interest rate. Film advertisement created by Adsapience, Ukraine for Kredobank, within the category: Finance.

Film advertisement created by Turne, Italy for Ideabellezza, within the category: Beauty.

Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.

To prove the modern technique of the new AEG laundry range, we put the machines to the ultimate test: Wash and tumble dry a whole new fashion collection – just hours before the catwalk! AEG wanted to prove that their new laundry range could wash the most unwashable clothes. Therefore they challenged Whyred to wash and tumble dry parts of their A/W17 collection during Stockholm Fashion Week. Just hours before the catwalk. Whyred, one of Scandinavia's most popular clothing brands have a long history of working with sustainability, both in design and material. For Roland Hjort, head designer and founder, the test was a way to prove that pure materials of high quality should not hold back the creativity in their fashion due to if the customer can wash their clothes or not at home. And for Whyred it was also important to demonstrate that you can get a longer life of your clothes if they are cleaned properly, in your own washing machine. AEG new machines are capable of both washing and tumble dry wool and silk without affecting the color, fiber or structure of the garment. Although the clothes has a care label that says dry clean or hand wash. Content advertisement created by Pool, Sweden for AEG, within the category: Electronics, Technology.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Grey, Turkey for Grey Istanbul, within the category: Agency Self-Promo.

Digital advertisement created by The Oddshop, Netherlands for Be brave, within the category: Fashion.

Film advertisement created by Saatchi & Saatchi, Spain for Caser Seguros, within the category: Finance.

Film advertisement created by Havas, France for Stikbot, within the category: Toys.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

A young man is about to have his biggest fight to date.