In August 2006, in Sri Lanka, 17 Action against Hunger humanitarians were murdered. Following that unpunished massacre, we had to put an end to our action in this country. With no prospect of an international investigation, Action against Hunger trusted TBWA\PARIS with the mission to accompany the publication of « The Truth About Muttur » report. Before the Human Rights Day on December 10th, Action against Hunger & TBWA\PARIS raised awareness on the violence against humanitarians: actions which in fine deprived population in need of vital help and resources. On the platform, a spectacular installation for a tragic story: an Action against Hunger humanitarian, shot in the head. Commuters follow the bullet going through a series of prints, shooting a bottle of water, a flour bag, an oil can, symbols of the essential help humanitarians bring to those in need. White letters on a black background, the sentence “Killing a humanitarian is like killing those he helped” concludes the drama. Commuters are then invited to support the protection of humanitarian help by signing directly on the last print: the first 4x3 billboard. Outdoor advertisement created by TBWA, France for Action Against Hunger, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Brazil for SuperBonder, within the category: Industrial, Agriculture.

Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda. Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice. Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide. Digital advertisement created by Mizbala, Israel for ELA, within the category: Industrial, Agriculture.

The North Face wanted to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that sets it apart from other brands by casting a spotlight on the jacket’s features in a fun and unusual way. The campaign focused on ‘AIR’ among the numerous other elements that are associated with ‘lightness’ and presented ‘Downs that are lifted by air’ to convey this concept in a dramatic fashion. To do this, Innored created a unique hands-on experience for consumers to try “Enjoy Air Down” at The North Face in Seoul. Visitors to the specially-constructed store were led out into a large outdoor exploration zone with ten large openings in the floor that resembled the iconic arcade game Whac-A-Mole. When store patrons agreed to “Enjoy Air Down with Your Exploration”, an Air Down jacket suddenly popped up from one of the holes and hovered in mid-air. People were given 60 seconds to try to grab the jacket before it dropped back in the hole. If they missed, then another popped up, suspended in mid-air, from one of the ten holes. And so on and so on, with users frantically trying to grab the jacket before it disappeared back down the hole. The result is a fun-filled 60-seconds of people running, jumping, and rolling around trying to catch the down jacket as it floated in the air. With this unique consumer experience, The North Face was able to convey both ‘the joy of exploring’ and the ‘lightness’ of the product in a fun and very entertaining way. Ambient advertisement created by INNORED, South Korea for The North Face, within the categories: Fashion, Retail Services.

Digital advertisement created by BBDO, Australia for Whiskas, within the category: House, Garden.

Film advertisement created by 72andSunny, United States for NFL, within the category: Sports.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

On June 29, 2014 thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

Film advertisement created by Leo Burnett, Canada for Enbridge, within the category: Industrial, Agriculture.

2017 Lufthansa wants to inspire to travel. We want to show that travels give you more to take home than just selfies at the beach. We want to prove that all over this planet, there are places that can change you forever. Digital advertisement created by DDB, Germany for Lufthansa, within the category: Transport.

We all wanted to do something that no one else could say in this business segment. So we created a call: "Have a Conscience!", We brought this idea on behalf of a variety of people, inviting them to talk about their acquaintances who still do not have conscience. Film advertisement created by Possible, Russia for Sovest, within the category: Finance.

A true Sword-and-sandal project. Historical personality Julius Caesar is taking centerstage in this 60 seconds commercial for Bake Rolls. Caesar’s major generals present gifts, selected and sent by Roman territories. Though they bring yummy presents, the spokesman seems to be rather nervous. Film advertisement created by Black Cherry, Greece for Bake Rolls, within the category: Food.

When we don't know the good stories, we don't know who the good people among us are. So don't let these stories be untold. Learn how the good news around us could be more at uspelite.bg – the most positive news site in Bulgaria. Digital advertisement created by Nitram, Bulgaria for Uspelite.bg, within the category: Media.

Digital advertisement created by FCB, Germany for Philharmoniker Hamburg, within the category: Recreation, Leisure.

Addressing the flashpoint topic of bullying, Vancouver Opera’s production of Stickboy aims to take opera back to its roots as a place for discussion and realization. Composed by Neil Weisensel with libretto by spoken-word artist Shane Koyczan, Stickboy is a courageous and visually stunning opera, which explores the inner life of a young boy transformed by bullying. To promote the show to a younger audience, Vancouver Opera and DDB Canada have created a powerful street art initiative. Stickboy Animations and Illustrations used in video: Giant Ant Outdoor advertisement created by DDB, Canada for Vancouver Opera, within the category: Recreation, Leisure.

Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.). In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala. At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression. Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger. TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018. Content advertisement created by ANGRY, Ukraine for International Organization for Migration, within the category: Public Interest, NGO.

How do you show that Lidl has fresh fruit to cut price? By slicing the fruits with a samurai sword of course. Btw, do not try this at home… Film advertisement created by Volt, Sweden for Lidl, within the category: Retail Services.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

Film advertisement created by Jandl, Slovakia for Jandl, within the category: Agency Self-Promo.

Film advertisement created by Saatchi & Saatchi, Spain for Caser Seguros, within the category: Finance.