In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news. Digital advertisement created by !Mooz, Latvia for National Radar, within the category: Public Interest, NGO.

Digital advertisement created by Artegence, Poland for Amnesty International, within the category: Public Interest, NGO.

At RPG, the happiness of our employees, investors, and customers is a priority. Join us as we celebrate the journey of spreading joy across the world with #HelloHappiness.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by Tribal, Peru for McDonald's, within the category: Food.

Film advertisement created by Leo Burnett, Canada for Enbridge, within the category: Industrial, Agriculture.

The new Actros is Mercedes-Benz's most impressive truck until now. We wanted truck drivers to experience this in a unique place where only they could see it. Ambient advertisement created by N=5, Netherlands for Mercedes, within the category: Automotive.

The outcome of the 2016 US Presidential Elections raised many questions about the American voting system and habits. An astonishing fact that came to light was the sad truth of 1 in 4 voters being unregistered, purely due to the lack of effort to sign up. We simplified the registration process by rerouting it through Facebook sign in, and using Touch ID on our smartphones to bring biometric procedure to wherever you are. Touch ID is a technology introduced to make personal verification more authentic, so applying it to bring about future change is an inevitable move forward. Digital advertisement created by Miami Ad School, Germany for Facebook, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, Tunisia for Globalnet, within the category: Electronics, Technology.

Film advertisement created by Engine Group, United Kingdom for Xero, within the category: Professional Services.

Audio advertisement created by Saatchi & Saatchi, Germany for Sony Ericsson, within the category: Electronics, Technology.

Film advertisement created by LOLA, Spain for Kiss TV, within the category: Media.

Ambient advertisement created by JWT, Argentina for CUCAIBA, within the category: Public Interest, NGO.

Ambient advertisement created by Grey, Israel for Shanti House, within the category: Public Interest, NGO.

Digital advertisement created by Cossette, Canada for Alzheimer Society, within the category: Public Interest, NGO.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

Film advertisement created by Leo Burnett, Canada for Enbridge, within the category: Industrial, Agriculture.

Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League. This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible. “It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said. Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.” The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others. Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

Film advertisement created by Zulu Alpha Kilo, Canada for Nestea, within the category: Non-Alcoholic Drinks.