Digital advertisement created by Grey, Peru for Action Earth Global, within the category: Public Interest, NGO.

The central idea of the campaign is positioning LinkedIn as a platform that support business growth with easy-to-use solutions in France. There’s a core film positioning LinkedIn as an advertising platform meant to help business growth and 2 following films focusing on lead generation and brand awareness.

Produced by: Allenby.co.il and Periscope Productions ltd. Film advertisement created by Allenby, Israel for Maccabee, within the category: Alcoholic Drinks.

Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone.

Everyone's favorite calcium, lime and rust cleaner, CLR, goes edgy in a new spot produced by Austin production company Moon Pie Media and directed by newcomer Carter Pagel. In this 30 second ad for web and broadcast, everything is sparkling clean. Well, almost everything. Film advertisement created by Moon Pie Media, United States for CLR, within the category: House, Garden.

Digital advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Ambient advertisement created by JWT, Argentina for CUCAIBA, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for Sixt, within the category: Automotive.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by HD Group, Hungary for ORIGO, within the category: Media.

When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance? http://www.facebook.com/bridgestonesa Production Company: contentmintcrew.com In partnership with: dwf.co.za Ambient advertisement created by tinMan Digital, South Africa for Bridgestone, within the category: Automotive.

Outdoor advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Professional Services.

Direct advertisement created by Accademia di Comunicazione, Italy for Coca-Cola, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Red Pepper, Russia for Vatel, within the category: Food.

To inspire our clients to think more creatively about the exciting possibilities of Digital OOH we set out to launch with a head turning campaign. We created a 24 hour responsive outdoor ad that literally changed every 10 seconds, which as far as we can tell has never been done before. Outdoor advertisement created by Alphabet Studio, Australia for JCDecaux, within the category: Media.

Snickers is a brand build on strong TV advertising, but if your target audience doesn’t watch TV anymore, you must do something different. So, we create a social media campaign that raises awareness and market penetration for the Snickers brand. Off course in-line with the international “you're not you when you're hungry” brand theme. The target audience is the mobile generation. Youngsters in the age of 16-24 that are always online. They swipe, (dis)like and want to be constantly entertained on their phone’s. Although they like some brands, they usually hate it when they interrupt their socials. You’re not you when you’re hungry! How do we prove this to the youngsters? By hijacking their thumb and "hacking" the popular Instagram Stories. Using the hold-screen-to-pause mechanism, we created 3 cool games that where impossible to win. To win (for an indefinitely moment), you had to pause the video at the exact right moment. “Great job! Don’t let go” appeared in your screen. Leaving you wondering what will happen next. Because obviously, you need your finger again. When lifted, the video automatically continued and you were confronted with the inevitable denouement "You lose", quickly followed by "Be a winner, grab a free Snickers". Making sure you felt like a champ and your efforts were rewarded with a Snickers (which you could claim after you swiped up). Our goal was a distinctive and uncompromising campaign that stands out. That’s why we’ve chosen the nostalgic pixel art style that binds the campaign and is realized by Ivan Dixon. This animator from Melbourne has made his mark with work for The Simpsons, Cartoon Network, Disney and Warner Bros. Digital advertisement created by We Are Blossom, Netherlands for Snickers, within the category: Confectionery, Snacks.

With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing. Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened. The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey. Ambient advertisement created by Ogilvy, Netherlands for IBM, within the category: Electronics, Technology.

Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.

Film advertisement created by JWT, France for Hawaiian Tropic, within the category: Health.

Our goal was to reach best copywriters from top advertising agencies in Warsaw. We created a crossword dedicated to the advertising business, and we Ambient advertisement created by JWT, Poland for JWT, within the category: Agency Self-Promo.