Film advertisement created by Glow, Germany for Blush, within the category: Fashion.

Film advertisement created by M&C Saatchi, Germany for European Maccabi Games, within the category: Recreation, Leisure.

In response to the unprecedented emergency where thousands of families are still waiting for FEMA’s tarps 90 days after the hurricane made landfall, the Outdoor Advertising Association of Puerto Rico (OAAPR), is carrying out the AidMedia project, which consists of creating a new advertising media where brands can buy the roof spaces and cover the residences using tough billboard fabric. Through this initiative, conceptualized by DDB Latina Puerto Rico agency, the advertisers pay for the production of the custom-made tarps to cover residences that have been identified by the municipalities. OAAPR staff installs the tarps made of the canvas material used for billboards, which is highly resistant to weather. The available spaces were listed in a microsite called www.aidmediapr.com, mapping residences in need, so that advertisers can choosed where to help. To date, the AidMedia project has provided tarps to residences in the municipalities of Dorado and Caguas, thanks to commercial brands such as Bayer, Puma, Medal, Sam's, and WalMart, among others. Outdoor advertisement created by DDB, Puerto Rico for OAAPR, within the category: Media.

To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history. DraftFCB Auckland took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald's 50 million dollar printing press. Film advertisement created by FCB, New Zealand for New Zealand Herald, within the category: Media.

Film advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Fuel Adwise Group, Russia for Lada Granta, within the category: Automotive.

Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.

No matter the problem of your Toyota, use TMO car products and all will be smooth like mayonaise. Film advertisement created by Dentsu, Indonesia for TMO, within the category: Automotive.

Executive Producer: T.K. Knowles Film advertisement created by Attik, United States for Scion, within the category: Automotive.

Vehicle testing. There are a thousand ways to do it, and sometimes, the impossible happens. But in Colombia, despite great development advances, there is still much to be done. That's why at Chevrolet we believe that to make a real difference we could take better advantage of our test drives, to help those in need. Experiential advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.

Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

Whosyabuddah: From physical love to daily digital karma! Last friday on Buddha’s birthday we have launched Whosyabuddha. He drops hip hop flavored wisdom for those who give him physical love. If you rub his belly with a NFC-chip (RFID) he will send you some digital daily karma through Twitter to kickstart your day. To enter our headquarters in Utrecht (the Netherlands) we use an NFC-chip. That gave us the idea to give our collegeas something extra with their daily check-in. A small act of kindness besides a nice cup of coffee, that charges their karma before they start their workday. When you rub Whosyabuddha's belly with the NFC-chip, a public transport card or a mobile phone, an Arduino unit will read the chip. After this Whosyabuddha will search for the perfect wisdom in the holy database. Through text to speech hip hop flavored wisdom will be spoken by Whosyabuddha. Simultaneously, a tweet will be sent via the Twitter API to the person in question. From thuglife to huglife! Give it a try and pay us a visit or send a tweet to @whosyabuddha. Smacking daily karma in ya face! Digital advertisement created by Rhinofly, Netherlands for Rhinofly, within the category: Agency Self-Promo.

Film advertisement created by DDB, Germany for Reebok, within the category: Fashion.

Anyone who’s ever submitted an award entry or works in the marketing industry will know, the key to winning an award is the emotional journey the case study video takes you on! And the Case Study Song of the Year is the ultimate soundtrack of success. The song will be

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor. Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

Film advertisement created by Havas, France for STUDIO+, within the category: Electronics, Technology.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

There is a very sad situation on our event market. Most Ukrainian event agencies have extremely low level of visual aesthetics and are known for outdated kitsch format products. It negatively affects the demand of event service, because it is very important for the client to have an event that is aesthetically pleasing to the eye and interesting in its content. We noticed that right atmosphere helps people to show themselves from unusual and interesting sides. It formed the basis of the brand concept - releasing the emotions inside out. The basis of our visual system is the principle of showing a traditionally unremarkable object, inside of which bright and interesting features are hidden. Now, contacting us, the client is sure that everything will be inexpressibly beautiful done.

Peter’s Cold Brew is an especially strong coffee. Thanks to its slow infusion process, it’s triple in strength. To do justice to such an impressive product, we came up with the concept - Blacker than black. Blacker than... matching with your dad on tinder. Or even blacker than... a vinyl record made out of dying unicorn sounds. So that’s exactly what we did. The first ever vinyl record pressed from coffee. Integrated advertisement created by McCann, Czechia for Peter's Cold Brew, within the category: Non-Alcoholic Drinks.