By your side for all the little moments in life. And the big ones, too.

Vodafone today unveils its 2021 Christmas campaign. With more than 1 million people living in solitude in Hungary (10% of the population) and spending the most heart-warming evening of the year alone, Vodafone Hungary decided to focus on an untraditional theme for Christmas this year: Loneliness. In the film, we see Uncle Imre, a sympathetic elderly widow, who is likely remind us all of someone we know and love, having friendly chats with the butcher, sharing stories with the postman, and never-ending conversation with the florist and his neighbours in the elevator. The film then reveals that Uncle Imre has no one he can share Christmas Eve at home. But it is Christmas after all, and our story takes a happier turn when his phone rings and the neighbour family come over to share the joy of Christmas with him. Film advertisement created by VMLY&R, Hungary for Vodafone, within the category: Electronics, Technology.

Film advertisement created by McGarrah Jessee, United States for YETI, within the category: House, Garden.

Omnisend – an ecommerce-tailored email & SMS marketing automation platform – has launched its first ever video campaign “Small business stories. Literally.” The campaign video encapsulates in a light-hearted mood the difficulties that a lot of small businesses are facing when they begin to outgrow their limited conditions. These limited conditions can be the tools they use, the products they launched with, the suppliers they’ve been using, or even their physical locations. This last limitation is what Omnisend decided to focus on in order to tell the story: small businesses that are literally, physically small, and have already outgrown their surroundings. Digital advertisement created by Clinic212, Lithuania for Omnisend, within the categories: Electronics, Technology, Professional Services.

Film advertisement created by TBWA, Australia for Foxtel, within the category: Electronics, Technology.

Digital advertisement created by Leo Burnett, France for Noémi, within the category: Public Interest, NGO.

Ambient advertisement created by Dude, Italy for Mr Robot, within the category: Media.

Film advertisement created by Thinkk, Egypt for Tonger Energy Bar, within the category: Food.

Film advertisement created by Duncan/Channon, United States for Kona, within the category: Alcoholic Drinks.

Film advertisement created by Coming Soon, Portugal for SOS Voz Amiga, within the category: Public Interest, NGO.

Film advertisement created by M&C Saatchi, Sweden for Com Hem, within the category: Electronics, Technology.

Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people. The campaign started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page “Mornings of banking poetry”. In the reveal phase some of the incomprehensible terms were explained and the slogan was introduced in the form of an easily understandable mathematical formula. Film advertisement created by Bruketa & Zinic, Croatia for Addiko, within the category: Finance.

Interactive installation based on augmented reality. The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience. Hundreds of girls received gifts, flowers and balloons of all sizes and colors. Ambient advertisement created by 5SEIS, Argentina for Impulse, within the category: Health.

Women often purchase concealer to cover up the marks left by domestic violence, so let’s speak directly to them by creating an unassuming piece of Direct Mail that their abuser will never see coming. The mail piece will contain a sample of concealer, that once used, reveals a hidden message letting women affected by this problem know that they are not alone and instructing them on how to get help. Direct advertisement created by Miami Ad School, United States for MAC Cosmetics, within the category: Beauty.

Film advertisement created by la comunidad, Argentina for Alma Mora, within the category: Alcoholic Drinks.

URL: http://www.clube25.org Digital advertisement created by Arcos, Brazil for Red Cross, within the category: Public Interest, NGO.