The Doll That Chose To Drive

2019 Clio Juror: Eva Santos Bouzas "The doll that chose to drive” is a 3-D animated short telling the story of a doll’s adventures at the toy section of a mall. The film begins with the classic separation of toys “for boys” on blue shelves, and toys “for girls” on pink shelves. Abandoning the pink shelf, the doll crosses the abyss to the blue side—where toys “for boys” are located—and climbs into a toy R8, Audi’s sportiest car. In the end, can the car and the doll continue playing together or will they be separated by stereotypes? We made the animated film in 3-D, with a cinematic style, since this technique allowed us to tell the story from the point of view of the toys themselves. This piece was designed to be shared during Christmas, with different levels of meaning to reach both the adult and child targets Film advertisement created by Proximity, Spain for Audi, within the category: Automotive.