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Tour Bus: Poverty Isn't Always Easy to See
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WVA
5 subscribers
In
Canada
The Salvation Army and GREY Canada have launched a new campaign that uses tourism to bring awareness to the issue of hidden poverty during Canada’s 150th birthday celebration. While most of Canada, and numerous brands, celebrate a milestone birthday, this campaign reveals that despite being a great place to live, Canada is not yet great for everyone. Film advertisement created by Grey, Canada for Salvation Army, within the category: Public Interest, NGO.
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