Google Maps - End of the Road

We created an unprecedented intervention using the search facility of Google Maps on the leisure website of the largest newspaper in Rio. Whenever people would look for bars, nightclubs or restaurants, their route would be abruptly interrupted by traffic accident icons. Trees, street post and fire hydrants would appear in the middle of the route leading people to a public awareness message. Production Company: Safari.to Digital advertisement created by Staff, Brazil for Alerj, within the category: Public Interest, NGO.