6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby. Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Digital advertisement created by Odd, United Kingdom for Odyssea, within the category: Public Interest, NGO.

Experiential advertisement created by Carne, Peru for Scotiabank, within the category: Finance.

Audi releases quattro coaster, the world’s first AR experience to interact with a TV commercial. Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience. On watching the TV commercial, viewers’ chosen device recognize the film, at which point the car bursts out of the TV and into the user’s environment. Users can then explore the four Audi quattro models scaled between miniature or actual size, by freely moving their device without having to keep the marker in view. And finally, in life imitating screen, the AR experience allows people to create and test-drive a personalized test-track imitating all four seasons in their own living room or anywhere else they choose. Digital advertisement created by POL, Norway for Audi, within the category: Automotive.

Integrated advertisement created by Fold7, United Kingdom for Audible, within the categories: Electronics, Technology, Recreation, Leisure.

Film advertisement created by McCann, Australia for Bakers Delight, within the category: Food.

Film advertisement created by Havas, Australia for Sony, within the category: Electronics, Technology.

The online film is based on the insight that environmental protests often utilize non-eco-friendly paper to push for eco-first agendas, policies and actions. Hence, the irony. Highlighting the importance of making real green choices. Encouraging people to #printwisely and to print with eco-friendly paper — 100% Recycled, Carbon-neutral, FSC® Certified, Green Energy Process and Rainforest Alliance Certified.

Audio advertisement created by Leo Burnett, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.

Independence is more than a moment in history, it’s a legacy. In 1971, Bangladesh gained its independence – a glorious occasion we celebrate every 26th March. With these national celebrations come joy, hope and sentimentality; yet, we forget that independence is not simply an achievement, it is a complex idea that comes with constant struggle and responsibility, from the individual as well as a culture.Surrounding Independence Day every year, the media has a tendency to be tackily sentimental and traditionally monotonous in their themes and communication. However, with this campaign, we decided to break the mold with a genuinely disruptive and bold take on the meaning of freedom – using the power of slam poetry. A new direction for a telecom giant such as Grameenphone, the spoken word piece is raw, powerful and visceral. With electric visuals, immersive sound design and a complex narrative, the campaign is truly innovative in terms of the usual Independence Day content in Bangladesh. The AV features a young woman waking up and narrating how the basic beauties of life, and independence form a double edged sword. As sweeping, colorful and hard hitting visuals take us on a trip across the nation – we see the everyday hypocrisies, pollution and crimes that we casually excuse as well as the hope, connections and progress coming our way, only to be dismantled by debates and the natural divide that comes as a token conundrum of a world brought close by the digital media, yet torn so much further apart. Taking off the rose coloured glasses of sentimentality, the multifaceted notions of freedom are explored with the power of slam poetry. Amidst a vast sea of sentimental content, this AV is both thought provoking and disruptive, reinstating the values that come with freedom and establishing Grameen Phone as a brand that prioritizes the nation’s ideals. Film advertisement created by Mediumrare, Bangladesh for Grameenphone, within the category: Electronics, Technology.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

The Australian Capital Territory parliament passed a bill in October 2013 that made the territory the first part of Australia to legalize marriage equality. In Canberra, 31 couples were married over a five-day period once the law went into effect, from December 7-12, 2013. But the national government challenged the decision, saying it was inconsistent with Australian federal laws. And Australia's High Court overturned the legislation making all the couples' unions invalid. Ambient advertisement created by Razorfish, United States for GLAAD, within the category: Public Interest, NGO.

Experiential advertisement created by Zulu Alpha Kilo, Canada for Consonant Skincare, within the category: Beauty.

“Reverse” is a short film that tells the story of a young daughter and the many challenges she faces on her journey to motherhood. Despite good parenting, good education, and a good job, surviving giving birth is far from a given. Merck for Mothers, believes no woman should have to give up life to give life. 60% of all maternal deaths in the U.S. are preventable. Let's turn outrage into action and make maternal mortality a thing of the past. Film advertisement created by Matter Unlimited, United States for Merck for Mothers, within the category: Public Interest, NGO.

Film advertisement created by Laforce, France for Le Cab, within the category: Transport.

Film advertisement created by Forza Migliozzi, United States for Audi, within the category: Automotive.

Digital advertisement created by Plasenta, Turkey for Doğadan, within the category: Non-Alcoholic Drinks.

In their pilot advertising effort, Home Paternity® has tapped the Chattanooga-based agency Humanaut to promote a high-quality, affordable DNA testing kit that can be conducted in the privacy of your own home. The cheeky 3:30 minute long-form ad tackles the most famous paternity case of all time—the Immaculate Conception—and reimagines how the age-old Christmas story would play out on a daytime talk show. Virgin Mary appears on the Maury-esque Who’s Your Daddy? to discuss the dubious details of her child’s paternity. Joseph of Nazareth is there to tell his side of the story, and in an interesting twist, he backs up Mary’s claim of divine conception. “I had a dream in which a very pretty man told me I’m not the father,” Joseph says, referring to the Angel Gabriel. The boisterous audience responds skeptically by chanting, “Chump! Chump! Chump!” Amidst the chaos, the host announces that Home Paternity will determine whether or not God is the baby daddy. Film advertisement created by Humanaut, United States for Home Paternity, within the category: Health.

What is Zika? Good Knight gives back to its customers, providing them with information to remain safe from the Zika Virus. Are you and your family as safe as can be? Digital advertisement created by Schbang, India for Good Knight, within the category: House, Garden.