Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

Film advertisement created by Blonde + Co, United States for National Coalition Against Domestic Violence, within the category: Public Interest, NGO.

Our credit geeks are back and they're putting the action in transaction. So if you need to make good stuff happen, you need the MBNA Team. Film advertisement created by TBWA, United Kingdom for MBNA, within the category: Finance.

In recognition of International Women’s Day, March 8, Ogilvy Paris launches an intrusive ad banner campaign with the French Associations “Stop Harcèlement de Rue”, “Les Effronté.es” and “Paye Ta Shnek” that's intended to awaken men to the experience of sexual harassment faced by women. Over the 7 and 8th in France, several contextualized banners, targeting men only, will invade their mobile screen when browsing their preferred French media on mobile (GQ, Konbini, SoFoot, Libération, BFM, L’Express). Becoming more and more repetitive and insistent, the banners will not stop, even insult, no matter how many times they try to close them. Once they’ve experienced the banners, they will be invited to raise their voice by tweeting and posting on Facebook #NONC’ESTNON.

Men are notoriously bad at going to the doctor. Problem is, men don’t really listen to anyone about their health. But if there’s someone we know they will do anything for, its their kids. That’s why we created a campaign engaging all of Denmark’s “children” and inviting them to share our message on Father’s Day. Digital advertisement created by Robert/Boisen & Like-minded, Denmark for The Danish Cancer Society, within the category: Public Interest, NGO.

Marvel today unveils a new global campaign, including an ad airing in Times Square above the Disney Store, with creative strategy, visuals, and live-action spots delivered by creative branding agency loyalkaspar. The campaign invites viewers to bring the swagger of Marvel heroes into their everyday lives. Alongside drawing attention to the wide range of Marvel content now available on Disney+, the campaign seeks to highlight the overarching ethos and offerings of the Marvel brand, and connect fans of all levels to the shared sense of empowerment and fun at the heart of every line of Marvel’s business. The work illustrates how brands can build community and proactively engage consumers beyond the buzz of major new product launches. Welcoming new fans Marvel Entertainment is one of the world’s most prominent character-based entertainment companies, with a library of over 8,000 characters featured in a variety of media since 1939. Marvel utilizes its franchises in entertainment, licensing, publishing, games, and digital media – including 23 films, 17 television productions, themed attractions at Disney parks, and over 50 video games. With such a vast range of entertainment offerings and more to come, Marvel set out to remind fans of the depths of its catalog and create new connections with casual viewers. Anna Minkkinen, Executive Creative Director, loyalkaspar, says: “The ultimate goal of the campaign is to reach out to the casual fans out there – to help all kinds of people connect with Marvel and to give them an entry point into what the brand is really about.” Live action heroes Marvel tasked loyalkaspar to develop a strategic, multi-year global marketing theme across the brand that would connect with fans. Central to the campaign is a series of live-action spots which loyalkaspar developed and delivered to air across a range of Disney broadcast properties, as part of a wider promotion of Marvel. The spots evoke the feel of an action movie trailer and feature a cast of real-life Marvel fans turning everyday scenarios into opportunities to be bold, brave, and fun. Minkkinen says: “When you look at any trailer for a Marvel property, you get these shots of the talent running, flying, walking towards the camera with this determined look. In the Marvel universe, that walk is often not some stiff march, it’s a swagger. It‘s powerful and fun and full of personality. We loved the idea of pairing characters from the Marvel universe moving toward camera with every day people who love the brand – giving them that same swagger.” Creative direction, scripts and storyboards for each spot, as well as post-production was provided by loyalkaspar. For filming and casting, the agency partnered with Superprime Director Ben Quinn to shoot each spot. Static shots from the spots, and additional creative by loyalkaspar, will be featured in out-of-home advertisements, including a Times Square billboard. Find your power The profound ways in which fans have responded to Marvel’s characters provided loyalkaspar with the inspiration for this campaign - especially with the releases of films like Black Panther and Captain Marvel. Says Minkkinen: “Whether you are talking about the origin stories of Spiderman or Ms. Marvel, many characters start out as ordinary relatable people. When we enter their universe, we go on empowering journeys with them that leave us with a spring in our step.” Marvel and loyalkaspar wanted the campaign to emphasize this sense of personal inspiration and empowerment. Minkkinen says “Marvel’s brand isn’t about telling you to change to become something you aren’t. Rather it’s recognizing that you already have power – you just need to tap into it, and by interacting with a brand like Marvel, you can find this elevated confidence that propels you.“ Minkkinen adds: “I‘m a big believer in the power of simplicity, and I love how the concept of our on-air creative is such a clear and simple expression of a shared feeling. We successfully captured the vibe of the brand, and our call to action ‘Find Your Power’ is timely with the kind of creative coming out of Marvel. It speaks so well for this brand and how it makes you feel.” The Find Your Power campaign is live now, airing on Hulu and appearing in Times Square. Film advertisement created by Loyal Kaspar, United States for Marvel, within the categories: Media, Movies.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Reviveaphone, created by Oliver Murphy and successfully pitched on the British-version of Dragon’s Den last January, provides a surprising fix for repairing a phone that’s been dropped in water or any other kind of liquid. Reviveaphone is a chemical solution that acts directly on the mineral deposits that attach to the circuits of a submerged phone. After soaking for seven minutes in the mineral-dissolving solution followed by 24 hours of drying time, 95% of phones that undergo the treatment are revived. Digital advertisement created by Lg2, Canada for Reviveaphone, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Director of Creative and Technological Solutions Department: Kirill Zhukov Digital advertisement created by Havas, Russia for Global Ties, within the category: Public Interest, NGO.

Digital advertisement created by Rosetta, United States for Optive, within the category: Pharmaceutical.

To help Canadians make the most of a second socially distant baseball season, Miller Lite is releasing an exclusive custom-made baseball glove, specially engineered for catching beers from friends while keeping a safe distance. Named the “Relief Catcher”, this limited-edition Miller Lite item was designed in collaboration with global creative agency Sid Lee and the official glove manufacturer of Major League Baseball, Rawlings. Only five gloves are available to the public and baseball fans can have a chance to win one of those unique gloves by entering a contest. Integrated advertisement created by Sid Lee, Canada for Miller Lite, within the category: Alcoholic Drinks.

Scotch-Brite teamed up with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check. Ambient advertisement created by Grey, Brazil for 3M, within the category: House, Garden.

Film advertisement created by TBWA, Japan for Nissan, within the category: Automotive.

Outdoor advertisement created by BBDO, United States for Whistle, within the category: Electronics, Technology.

Film advertisement created by Droga5, United States for Dos Equis, within the category: Alcoholic Drinks.

Experiential advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.