Independent Melbourne agency, Online Circle Digital created its "Love is Love" video for client Mercedes-Benz AUNZ, a short clip of hands of all races, colours, sexes and backgrounds holding the Mercedes-Benz star with one simple, global message: Love is Love. The video was published on the Mercedes-Benz social channels. Both Online Circle Digital and Mercedes-Benz proudly stand for equality in status, rights and opportunities. In an age where our society is changing and evolving, both companies believe that equality is a fundamental social principle. Film advertisement created by Online Circle Digital, Australia for Mercedes, within the category: Automotive.

Film advertisement created by McCann, Netherlands for Van Gils, within the category: Health.

Digital advertisement created by Ottoboni, Sweden for Nordic Wellness, within the category: Recreation, Leisure.

earlier check-in via iPhone or cellphone. cellphone number on the banner. Then you received a call and a voice gave you the flight instructions. To control Gol's airplane, you use the numbers on your cellphone that worked as a remote control. You could fly over the company destinations making maneuvers like dives and loops while you checked tickets special rates. Results: The ad remained on air for 5 days and had an average of 2500 calls per day. Digital advertisement created by BBDO, Brazil for Gol Airlines, within the category: Transport.

The most renowned Latvian brand of crisps - Ādažu Čipsi, launched their new communication platform with a careless and brave attitude, that is justified by slogan “Why not?”. If the answer is “Why not?” - anything goes. In this case, adding some spice to a post-soviet setting and mundane life. Film advertisement created by TBWA, Latvia for Ādažu Crisps, within the category: Confectionery, Snacks.

Ghost as the motor car for those that know great design is more than surface deep. Film advertisement created by Daughter, United Kingdom for Rolls-Royce, within the category: Automotive.

According to the survey of the project “Global Assessment of Values” conducted in 2020, 44.8% of Ukrainians do not want to live next to the representatives of LGBT+. “The challenge is that Ukrainians don't want to hear the stories of LGBT+ people. As soon as the rainbow flag appears, many click a skip button,” says Max Burtsev, the campaign's creative director. “The campaign is based on an insight that at the moment people for the first time meet a gay, lesbian, bisexual or trans person, their level of tolerance automatically increases. Because it becomes clear that real people have nothing in common with the stereotypes in their head.” The six LGBT+ stories were narrated by heterosexual opinion leaders who, at the beginning of the video, commit a coming-out... telling the story of another. The characters in the stories were all real people: a military man, a sports coach, a transgender man, a religious woman, a 68-year-old grandpa, a woman whose mother hired a man for her ‘curative rape’. The most unexpected and important result of the campaign was the act of Roman, a Ukrainian military man from Donbass. After publishing a video telling his story, Roman decided to come out publicly. Digital advertisement created by Arriba!, Ukraine for Kharkiv Pride, within the category: Public Interest, NGO.

Ambient advertisement created by Miami Ad School, Germany for Spotify, within the category: Media.

In order to overcome the fierce competition for consumer preference in a country that is used to price oriented campaigns due to its constant double-digit inflation, Sodimac Homecenter added value to a regular retail promotion by associating it with the company pet friendly policy, launched in 2017. Created by McCann Buenos Aires, the Pet Friendly Prices campaign not only invited pet owners to bring their beloved domestic animals to the store, but also gave the pets a special mission: to guide their owners through the best offers in the stores. By spraying scents appealing to pets – such as meat, chicken and pork scent - in the tags of selected offers, the promotion teased the animals to be attracted to specific items, therefore driving their owners attention to them. Film advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by TBWA, United States for Travelers, within the category: Finance.

Digital advertisement created by Buzzman, United States for Tipp-Ex, within the category: Office Equipment.

Film advertisement created by DDB, Netherlands for KLM, within the category: Transport.

With innovations in design and technology paving the way, essentially transforming sailboats into airplanes, the sport of sailing is becoming one of the fastest, most dangerous competitions on earth. Millimeter changes in design translate to knots of difference on the water, which is the difference between winning and losing, so Altair was excited to share their design simulation software and consult with Artemis Racing to help give the Swedish team a competitive advantage. The film explores how technology is transforming sailing as well as the intriguing, and often perilous world of the America’s Cup, and all that comes with its developments in boating – including competitors who are determined to spy and steal coveted engineering secrets along the way. Content advertisement created by Grey, United States for Altair, within the category: Industrial, Agriculture.

At the heart of Bordeaux's most prestigious vineyards Film advertisement created by Le Vestiaire, France for Golf du Medoc, within the category: Transport.

Film advertisement created by Ogilvy, Netherlands for DELA, within the category: Finance.

Film advertisement created by RKCR, United Kingdom for Randolph, within the category: Fashion.

Digital advertisement created by DDB, United States for USTA, within the category: Professional Services.

#ToiletThink is a Sieropositivo.it social campaign against HIV virus diffusion, dedicated to women. To let them think about the importance of protecting themselves. Always. With no exception. Direct advertisement created by TBWA, Italy for Siero, within the category: Public Interest, NGO.