Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

Moments is a story of how two middle aged men strike off a friendship while on a long bus ride from the eastern part of Nigeria to the commercial nerve centre, Lagos. It tells of how data (the internet) helps them connect with each other and ultimately helps set up a warmer family reunion for the less tech savvy of the two friends. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Digital advertisement created by Liquid, Peru for Rexona, within the category: Health.

Film advertisement created by Grey, Israel for Alrin, within the category: Pharmaceutical.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.

No matter the problem of your Toyota, use TMO car products and all will be smooth like mayonaise. Film advertisement created by Dentsu, Indonesia for TMO, within the category: Automotive.

A simple idea for ADA Foundation that got together the billboards in Colombia with the abandoned animals of the foundation, to find brands to advertise and new homes for all of the animals. Outdoor advertisement created by BBDO, Colombia for ADA, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Reggae Reggae Sauce, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Ukraine for KMRC, within the category: Fashion.

Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

Film advertisement created by DDB, New Zealand for SKY, within the category: Electronics, Technology.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.

Ronald McDonald House BC & Yukon provides accommodations for parents to stay close to their seriously ill children going through medical treatment far from home. Film advertisement created by Cossette, Canada for Ronald McDonald House Charities, within the category: Public Interest, NGO.

"Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON. Film advertisement created by Grey, Germany for Iceland's Soccer Team, within the category: Sports.

Film advertisement created by JWT, Egypt for Crunch, within the category: Confectionery, Snacks.

Film advertisement created by Leagas Delaney, Germany for one2like.com, within the category: Professional Services.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.