Ambient advertisement created by Jung von Matt, Slovakia for Sushi Time, within the category: Food.

AP Thailand and CJ WORX Bangkok challenge social-ready photography norm, with PARENTOGRAPHER, the first ever photography lessons for the elderly to close the generation gap in Thai society. Integrated advertisement created by CJ WORX, Thailand for AP Thailand, within the categories: House, Garden, Industrial, Agriculture.

Digital advertisement created by Teenk, Israel for Oreo, within the category: Confectionery, Snacks.

Digital advertisement created by Sri Sri Publications Trust, India for The Art of Living, within the category: Public Interest, NGO.

A miserable sushi, a sad t-bone steak with mashed potatoes, a lousy made eggs Benedict, these are the failed food's featured in three short-videos shot by Swedish education company Lernia together with Swedish independent agency Volontaire, mimicking the style of Facebook food-tutorials. Digital advertisement created by Volontaire, Sweden for Lernia, within the category: Education.

Parents are invited to look into the future in Very.co.uk’s Christmas campaign using the strapline ‘find the gift that helps them find their gift’. A magical, animated film titled ‘Elsie’s gift’, created by St. Luke’s, kicks off the festive season. The idea behind the campaign is a gift can be so much more than a treat, an indulgence or a reward. It can be an inspiration that changes the course of a life. The film opens with a young girl playing with a toy rocket. Her parents notice her interest and when Christmas Day arrives, the girl is thrilled when unwrapping her presents to receive a toy astronaut helmet. We then follow her journey as her interest in the universe and space travel grows, eventually taking her to university to study astrophysics. The ad finishes with her aged parents staring up into the stars knowing their daughter is fulfilling her dreams as an astronaut, looking back down at earth. Film advertisement created by St. Luke's, United Kingdom for Very, within the category: Retail Services.

Film advertisement created by BBDO, United Kingdom for Cancer Research UK, within the category: Public Interest, NGO.

The Stepan Razin brand, owned by Heineken since 2005, is a St. Petersburg beer with a rich history. For many generations of Leningrad and St. Petersburg natives, it was synonymous with trusted local beer. At the beginning of the 21st century, Stepan Razin had about a quarter of the beer market in St. Petersburg, but gradually, under the pressure of competitors and legislative restrictions, its market share began to decline, especially among the active young audience. By 2020 we have almost completely relaunched the brand. A recognizable feature of "Stepan Razin" became the regularly released collectible series of cans with original designs associated with St. Petersburg and FC Zenit. The can has become the basis of our communication under the limitations of the dark market. But in 2020, a pandemic was added to the restrictions of the dark market, complicating the situation for "Stepan Razin". How can we get marketing bonuses from FC Zenit sponsorship if the stadium is closed to fans? "You will never be alone" — this line of the Zenit anthem became especially important during the pandemic when the stadiums became closed to spectators. The fans support their team as passionately and emotionally as before, but how to get that support across to the team? How to make sure that Zenit and the fans are still "not alone"? Our creative idea is "Beer can shout for team: support Zenit at home like you would do at the stadium, together with "Stepan Razin". It was clearly reflected in the mechanics — the fans, who could not support the team in the stands because of the pandemic, collected new versions of chants from our cans, photographed them, and posted them with a hashtag on social networks. Submitted chants, written in the brand typeface, appeared on the huge LED panel between the first and second tiers of the Zenit Stadium during matches. This, firstly, provided the team with the necessary support on the way to the championship, and secondly, allowed the brand to bypass the restrictions of the dark market and get into the TV broadcasts of matches. Integrated advertisement created by Great, Russia for Stepan Razin, within the category: Alcoholic Drinks.

Outdoor advertisement created by The Electric Factory, Uruguay for Lifebuoy, within the categories: House, Garden, Pharmaceutical.

Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist. Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage. Film advertisement created by Saatchi & Saatchi, Serbia for B92 Fund, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Brazil for SBT, within the category: Media.

Film advertisement created by Hitparade, Germany for PlayStation, within the category: Gaming.

People know when they make a difference, but their generosity often lacks a story. To commemorate these sorts of charitable narratives, TOMS engraved shoes with messages of peace so people can see altruism in every step. Film advertisement created by Miami Ad School, United States for Toms, within the category: Fashion.

Film advertisement created by Fahlgren Mortine, United States for Donate Life Ohio, within the category: Public Interest, NGO.

Film advertisement created by Blackpool & the Fylde College, United Kingdom for Burger King, within the category: Food.

Outdoor advertisement created by BBDO, New Zealand for DB Breweries, within the category: Alcoholic Drinks.

Digital advertisement created by VML, Poland for Project:Poland, within the category: Public Interest, NGO.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by David&Goliath, United States for Esperanza Immigrant Rights Project, within the category: Public Interest, NGO.

Moments is a story of how two middle aged men strike off a friendship while on a long bus ride from the eastern part of Nigeria to the commercial nerve centre, Lagos. It tells of how data (the internet) helps them connect with each other and ultimately helps set up a warmer family reunion for the less tech savvy of the two friends. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.