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Digital advertisement created by Grey, Peru for Action Earth Global, within the category: Public Interest, NGO.
Digital advertisement created by MOST Creative Club, Russia for Downside Up, within the category: Public Interest, NGO.
OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.
Everyone's favorite calcium, lime and rust cleaner, CLR, goes edgy in a new spot produced by Austin production company Moon Pie Media and directed by newcomer Carter Pagel. In this 30 second ad for web and broadcast, everything is sparkling clean. Well, almost everything. Film advertisement created by Moon Pie Media, United States for CLR, within the category: House, Garden.
In the chaos of life, we often forget who we are and what the calling of our soul is. Sometimes all we need to do is, take a step back and introspect. This is exactly what fuelled our latest project ‘Home’ for Royal Enfield - it makes us ponder about the very nature of our existence, and question if we are missing a point when we say we need to go the distance. Maybe sometimes going forward could also mean taking a step back - to our roots.
Film advertisement created by Nishiko, Japan for Oita, within the category: Transport.
Outdoor advertisement created by BBDO, New Zealand for DB Breweries, within the category: Alcoholic Drinks.
Film advertisement created by Fueld, Portugal for Queer Lisboa, within the category: Recreation, Leisure.
To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, Beaphar and communication agency Gutzandglory set up a surprising social experiment. Beaphar asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were. The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family. The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign Experiential advertisement created by Gutzandglory, Belgium for Beaphar, within the category: Pets.
For over 400 years, Black Americans have endured systemic racism and horrific violence that have yet to be rectified in the form of true societal equity. On the 100-year anniversary of the Tulsa Massacre, when a violent white mob burned 35 thriving community blocks known as “Black Wall Street” to the ground and killed hundreds of Black people, the veteran activists at the #breathewithme Revolution have announced the Black America Refund, which seeks to bring economic justice and direct relief for Black families and communities. To raise awareness and encourage donations to the Black America Refund, #breathewithme Revolution has joined forces with the recently formed creative agency Atlantic New York for a short film that outlines the powerful history of Black Wall Street, and subsequent forms of oppression that have led to the fund’s urgent need. The film was produced with archival footage in partnership with Cut & Run, Heavy Duty Music and Ameba. Film advertisement created by Atlantic, United States for #breathewithme Revolution, within the category: Public Interest, NGO.
Film advertisement created by CP+B, United States for Xbox, within the category: Gaming.
Film advertisement created by Cutwater, United States for Axos Bank, within the category: Finance.
Moments is a story of how two middle aged men strike off a friendship while on a long bus ride from the eastern part of Nigeria to the commercial nerve centre, Lagos. It tells of how data (the internet) helps them connect with each other and ultimately helps set up a warmer family reunion for the less tech savvy of the two friends. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.
Fingering Stories is the first sex trainer where people can practice their skills to stimulate certain areas of the female body through Instagram Stories. Digital advertisement created by September, Spain for Control, within the category: Health.
Since HP was founded by Bill Hewlett and Dave Packard, they’ve understood that the planet is a finite resource. And that a diverse workforce is a smarter workforce. They’ve always thought hard about hard things. We are psyched to launch two new spots for HP in the Olympics that put HP’s thoughtful values and innovations at the forefront. Film advertisement created by Wieden + Kennedy, United States for HP, within the category: Electronics, Technology.
Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.
Film advertisement created by BBDO, New Zealand for Fresh N' Fruity, within the category: Food.
We've created a campaign on behalf of Virginia Museum of Fine Arts for their current exhibit with world-renowned glassblower, Dale Chihuly. The theme: Breathe Art into Life. Our team at Martin (along with unit9 in the UK) has developed an iPhone app that allows you to create Chihuly-inspired "blown glass" through your iPhone. All you have to do is blow into the microphone on your device. The app just went live in the iTunes app store: https://itunes.apple.com/us/app/the-chihuly-app/id572960717?mt=8 Digital advertisement created by The Martin Agency, United States for Virginia Museum of Fine Arts, within the category: Recreation, Leisure.
Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.
Produced by: Allenby.co.il and Periscope Productions ltd. Film advertisement created by Allenby, Israel for Maccabee, within the category: Alcoholic Drinks.