Ambient advertisement created by Webchutney, India for Turquoise Cottage, within the category: Recreation, Leisure.

Digital advertisement created by Bandara, Switzerland for Homegate.ch, within the category: House, Garden.

As students at Syracuse University, it is startling to see the income inequality between the people on campus and the people in the city. Living here for the past three years has really opened my eyes to a different reality from the one I am so used to. Empathy is one of the most important traits to have. With that in mind, we wanted to show what poverty feels like through one of its most visible manifestations: panhandling. Experiential advertisement created by S.I. Newhouse School of Public Communications, United States for Oxfam, within the category: Public Interest, NGO.

Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo
Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme.
Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations​
Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ?​
L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.

Experiential advertisement created by NBS, Brazil for Clin Kids, within the category: Health.

Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone.

A series of four social media films that shows through a dancer all the possibilities of the new Alcatel Idol 5. Film advertisement created by a_creative studio, France for Alcatel, within the category: Electronics, Technology.

Scalapay is the latest Italian fintech that offers a split payment solution in 3 monthly installments, all without having to pay any fees or interest. Built for both online or in-store purchases, this payment method will allow you to improve your daily life with quality products and services without breaking your monthly budget. Through this first brand campaign, Scalapay wants to show instalment payments in a different light – instead of compulsive purchases, the brand promotes a more sophisticated vision. Buying in 3 instalments without fees means giving yourself the means to buy better: high quality products that you really enjoy. The campaign shows just that, a series of characters caught in the midst of contemplating their purchases. This moment of contemplation is imagined visually as a slowing down of time in the middle of the surrounding frenzy. Film advertisement created by Buzzman, France for Scalapay, within the category: Finance.

A new sea food brand was created and put on the shelves of supermarkets in Anapa, a coastal city. However, instead of actual food there was a rubbish, caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. The design of the package was created using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging. Integrated advertisement created by Possible, Russia for Bloknot Anapa, within the categories: Media, Public Interest, NGO.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Outdoor advertisement created by Publicis, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

When Champions League Final came to Kyiv, we’ve lost our best feature - hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. Integrated advertisement created by Saatchi&Saatchi, Ukraine for Rebra&Kotlety, within the category: Hospitality, Tourism.

July 1 didn’t just mark Canada’s 150th birthday — it also was the one-year mark until the nationwide legalization of cannabis. Smoking accessory retailer Prohibition took the opportunity to have fun with the milestone, by placing an interactive billboard in the nation’s capital that detected nearby marijuana smoke. Experiential advertisement created by Bleublancrouge, Canada for Prohibition, within the category: Tobacco.

Animation: Davi-T.com Digital advertisement created by DDB, United States for State Farm, within the category: Finance.

Digital advertisement created by Thinkmodo, United States for Carrie, within the category: Media.

Ambient advertisement created by Lowe, Canada for Warner, within the category: Media.

The campaign introduces five extraordinary figures from Generation Z to a wider audience. The actions of young activists, who create mostly on the Internet, are often downplayed while their voice is not heard. Zalando has decided to empower their voices and help them reach the public traditionally, but also unconventionally: by capturing the heroes of the campaign in very special portraits, painted by artist Justyna Grodecka - a representative of Generation Z herself. Physical images don’t fade away - they stay forever. Just like the values held by these young activists. Paintings were used in an OOH campaign, as well as in five murals created in three cities in Poland: Warsaw, Gdynia and Cracow. Integrated advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the category: Fashion.

Film advertisement created by White Dog Media, Hungary for Gallio, within the category: Food.