As students at Syracuse University, it is startling to see the income inequality between the people on campus and the people in the city. Living here for the past three years has really opened my eyes to a different reality from the one I am so used to. Empathy is one of the most important traits to have. With that in mind, we wanted to show what poverty feels like through one of its most visible manifestations: panhandling. Experiential advertisement created by S.I. Newhouse School of Public Communications, United States for Oxfam, within the category: Public Interest, NGO.

ANAHO soap dish. A forest residue turned into a piece of sustainable design. Forest fires are a global problem. They generate large amounts of ash that alter soil conditions. But that residue, the ash, can be transformed into products to generate an economy that helps restore those charred forests. ASHES TO LIFE is a firm of high ecological cosmetics that transforms the ash into different products and allocates 10% of its benefits to the restoration of forests that have suffered fires. Film advertisement created by Incuba.eu, Spain for ASHES TO LIFE, within the category: Beauty.

A new sea food brand was created and put on the shelves of supermarkets in Anapa, a coastal city. However, instead of actual food there was a rubbish, caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. The design of the package was created using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging. Integrated advertisement created by Possible, Russia for Bloknot Anapa, within the categories: Media, Public Interest, NGO.

LAPIS is a new brand of high quality natural Egyptian cosmetics, crafted especially for your skin to make it look more natural and healthy, edgy with a luxuries experience. The Branding is luxuries, modern with the ancient Egyptian vibe, reflecting global communication by the Egyptian queens. The concept developed with the brand soul: woman are precious, in order to transfer precious into visual elements, gems and gold are considered as a keywords , that became the main inspiration behind the name of the brand Lapis, a dark blue gemstone. However, the concept was to create a logo that will withstand time. So in order to reflect luxury, modern and edgy feel and tone to the logo.

Film advertisement created by MullenLowe Group, Australia for Magellan, within the category: Finance.

Digital advertisement created by McCann, Paraguay for Tigo, within the category: Electronics, Technology.

Animation: Davi-T.com Digital advertisement created by DDB, United States for State Farm, within the category: Finance.

Film advertisement created by Proximity, Canada for Canadian Olympic Committee, within the category: Recreation, Leisure.

Maths are everywhere... Film advertisement created by JWT, Turkey for TEB, within the category: Finance.

Digital advertisement created by FP7, United Arab Emirates for Batelco, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

Film advertisement created by Zulu Alpha Kilo, Canada for Nestea, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Orson, Costa Rica for Romaly Movie Distributor, within the category: Public Interest, NGO.

July 1 didn’t just mark Canada’s 150th birthday — it also was the one-year mark until the nationwide legalization of cannabis. Smoking accessory retailer Prohibition took the opportunity to have fun with the milestone, by placing an interactive billboard in the nation’s capital that detected nearby marijuana smoke. Experiential advertisement created by Bleublancrouge, Canada for Prohibition, within the category: Tobacco.

The 50 Years of AMG chatbot was an innovative Facebook messenger bot that unlocks the 50 year AMG journey through a dynamic narrative. It was the first ever messenger chatbot in the automobile industry to create a personalized video for the user with their name in it! Besides this, users could experience AMG via engine sounds and walk through the rich 50 year history of AMG. Users can interact with the messenger chatbot here - https://m.me/50YearsOfAMGChatbot or can search for "50 Years of AMG Chatbot" in messenger to experience this and create their own personalized video! [Optimized for Messenger, will not work on Messenger Lite.] This was built by alivenow, an independent technology centric digital agency with partners in 15 countries and working with over 200 brands globally. Digital advertisement created by AliveNow, India for Mercedes, within the category: Automotive.

Have you ever been informed by a mechanic that an oven mitt was found in your engine compartment? How about a dog bone or circus peanuts? Chances are… you haven’t. However, a few unsuspecting customers at an automotive repair shop, based in Buffalo, NY, can't say the same. Experiential advertisement created by Gelia, United States for Purolator, within the category: Automotive.

We used the new Instagram questions feature to ask some painful questions. Digital advertisement created by McCann, Israel for Elifelt, within the category: Public Interest, NGO.

Film advertisement created by Nail, United States for Lifespan, within the category: Health.