Sound Design/Mix Film advertisement created by Goodby Silverstein & Partners, United States for NBA, within the category: Recreation, Leisure.

Film advertisement created by Platige Image, Poland for Abarth, within the category: Automotive.

Proud moms invade agencies and shower their kids in compliments. To promote Young Lions Portugal, a competition for young creatives, we came up with a simple, awkward and good humored solution. Mockumentary-style, we followed moms coming through an agency to meddle on their children's work, proudly praising them while at it. The result is a couple of spots. One focused on an art director and the other on a marketeer. All in support of the concept: “Being mommy's pride is easy. Winning a Young Lion is hard." Integrated advertisement created by FullSIX, Portugal for Young Lions, within the category: Professional Services.

Film advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

The initiative is part of Bisto’s Together Project to bring people together, and follows Bisto’s “Spare Chair Sunday” campaign in 2015, also devised by McCann London, which encouraged people to volunteer to invite a lonely older person for Sunday lunch. The campaign is inspired by research commissioned by Bisto that shows more than one in three (35%) of British adults feel their neighbourhood does not have enough community spirit, and 1 in 4 think that community spirit has decreased in the last five years. Currently 29% of people don't say hello to their neighbours and half don’t know their neighbour’s name. However, 43% would like to see the level of community spirit and interaction increased.Web: http://www.bistotogetherproject.com/ Content advertisement created by McCann, United Kingdom for Bisto, within the category: Food.

Mercurio Cinematografica srl Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

The campaign and photo challenge Exhibition Stockholm was the first photo competition in the world harnessing the power of AR. It aimed to introduce Adobe to a wide audience of hobby photographers. The web application with the same name became a platform that inspired to creativity through use of augmented reality and artificial intelligence together with simple means, such as the camera in a mobile phone and, for the desired, free photo editing tools, such as Adobe's own "Lightroom for mobile".

Bewilderment. Unease. “A bit of a stretch.” “It just rubs me the wrong way.” Those were some of the reactions from focus group participants shown fake ads for products like laundry detergent and cereal that prominently featured people with a disability. The public rarely sees people with a disability featured in popular media, leading a group of disability-focused organizations from Canada and the United States to publish an open letter calling on the media to be more inclusive of people with disabilities. Launching on International Day of Persons with Disabilities, Tuesday, December 3, the campaign aims to change how people see disability by changing what they see in popular media. Currently, fewer than 3% of characters on North American television have disabilities and of these, 95% are played by able-bodied actors. Integrated advertisement created by Wax, Canada for Calgary Society for Person with Disabilities, within the category: Public Interest, NGO.

Digital advertisement created by FP7, United Arab Emirates for Batelco, within the category: Electronics, Technology.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Digital advertisement created by McCann, Paraguay for Tigo, within the category: Electronics, Technology.

Google premiered its 2021 Year in Search film in 50+ languages around the world. The highly anticipated film is grounded in the fact that Google Trends data shows that the world is searching for “How to Heal” this year more than ever before. Last year, Google's Year In Search asked "why?" more than any other time in history. This year, the process of reflecting on the global events that have changed the world forever began. The challenges and tragedy of recent years became an opportunity to summon collective strength. It became a time to embrace scars and come back stronger than before. In 2021, more than ever, the world is searching for “How to Heal.” Film advertisement created by Google Brand Studio, United States for Google, within the category: Electronics, Technology.

Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.

Content advertisement created by Cairo Ad School, Egypt for Peugeot, within the category: Automotive.

Film advertisement created by 180 Kingsday, United States for DHL, within the category: Professional Services.

Film advertisement created by Reid, United States for Yelp, within the category: Professional Services.

Executive Producer: S.T. Fah Digital advertisement created by Lowe, Malaysia for Rexona, within the category: Health.

With the aim of revitalizing the Tabernas Desert (Almería), the automotive brand ŠKODA created the campaign "The Desert Cowboys." A project that pays tribute to the people who still live in the desert, in which the citizens were asked to collaborate, in order to set up a transport service that will connect the villages of the region. After more than 5,000,000 likes on social networks, the service is already a reality. To start up the service, Tabernas Local Council launched a public tender to find the driver of the ŠKODA KODIAQ, who is currently providing the stagecoach service that connects the localities of Alcudia de Monteagud, Tahal and Senés with Tabernas free-of-charge three days a week. The launch of the service, on 20 September, was reported at the presentation of the 7th edition of the Almeria Western Film Festival. A film festival created to promote the Western genre and stimulate the film industry in the region, of which ŠKODA is one of the main sponsors. Coinciding with this, ŠKODA has also released the "The Desert Cowboys” documentary, directed by Paco Cabellero, in tribute to those who still live in the desert and whose day-to- day difficulties, due to the lack of transport, are expected to improve with the implementation of the service. The piece can be seen on ŠKODA’s social networks and on the project’s website www.thedesertcowboys.com. After helping the inhabitants of Valdelinares and the Tabernas Desert, the brand continues in its fight against isolation and depopulation in remote locations with mobility solutions. Film advertisement created by Proximity, Spain for Skoda, within the category: Automotive.

Film advertisement created by M&C Saatchi, Lebanon for Kunhadi, within the category: Public Interest, NGO.

These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.