Outdoor advertisement created by The Electric Factory, Uruguay for Lifebuoy, within the categories: House, Garden, Pharmaceutical.

Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”. Film advertisement created by BBH, United Kingdom for Johnnie Walker, within the category: Alcoholic Drinks.

Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate's paper wrapper. This trend had been celebrated in TV commercials for decades. A recent change to a plastic wrapper, meant people couldn't use Lacta as a medium for love messages any more. Enter the mobile app by OgilvyOne Athens, that lets people compose messages on their smartphones and then send them to their loved ones, by selecting from their Facebook friends. The recipient gets notified to download the app in order to see the "hidden" message displayed on a Lacta chocolate through Augmented Reality, thus recreating the tradition in the modern age, while also driving sales of chocolates! Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Direct advertisement created by Red Fuse, Brazil for Colgate, within the category: Health.

Film advertisement created by BBH, United States for Fan Duel, within the category: Gambling.

Film advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

The Hyundai i10 achieved greatness by winning 3 consecutive What Car? Best City Car Awards. But it didn't stop there. The i10 got an update with new features and enhanced styling to take it way beyond great, and in turn guarantee that it picked up it's fourth What Car? Best City Car Award in a row. Audio advertisement created by Innocean, United Kingdom for Hyundai, within the category: Automotive.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

"When Donald Trump was running for president, the New York Times published a list of every place he insulted on the campaign trail. When he got elected, I decided to embrace the new political landscape and insult him 282 times right back, one for every item on that list.

Audio advertisement created by TBWA, Brazil for Radio Transamerica, within the category: Media.

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Americans went crazy when the twinkies was discontinued. So since, Bimbo Bakeries Mexico bought the brand to sell them in Mexico, we couldn't sit idly and watch our neighbors suffer their loss. We created a fake non-governmental organization to actually donate twinkies to Americans... Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Auge, Italy for Cabrioni, within the category: Food.

Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

Film advertisement created by DDB, France for National Geographic, within the category: Media.

Film advertisement created by DDB, Italy for Lamborghini, within the category: Automotive.

Ambient advertisement created by Jung von Matt, Slovakia for Sushi Time, within the category: Food.

Direct advertisement created by Machine, South Africa for Heat Magazine, within the category: Media.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.