Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

When around you feel that ferment that only the Christmas atmosphere can give, your heart knows that anything can happen. This is the message that Idea Bellezza wants to convey to its customers. Sometimes fate is mocking, and what a moment before was the beginning of a wonderful love story, is now a happy reminder of a missed opportunity. But all is not lost, here is a signal, a small excuse to be able to meet again. Even more in this Christmas, the protagonist is love. No gift is better than the right gift. Film advertisement created by Turne Adv, Italy for Ideabellezza, within the categories: Beauty, Retail Services.

Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Brazil for Pan-American Association of Eye Banks, within the category: Public Interest, NGO.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Ambient advertisement created by JWT, Argentina for CUCAIBA, within the category: Public Interest, NGO.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

Digital advertisement created by OneWG, Brazil for DPPD, within the category: Public Interest, NGO.

Film advertisement created by Glow, Germany for Blush, within the category: Fashion.

Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Longform, United Kingdom for Nio, within the category: Automotive.

Film advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections. To make the world’s largest virtual exhibition of all time and art available to almost every citizen, we gathered the biggest Serbian advertisers: Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen bank. Digital advertisement created by McCann, Serbia for Museum of Contemporary Art Belgrade, within the category: Recreation, Leisure.

Film advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.