Film advertisement created by The Leith Agency, United Kingdom for Irn Bru, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Luis Saldeño Publicidad, Argentina for Hogar Institute, within the category: Public Interest, NGO.

Film advertisement created by Sokolovic Creative, Bosnia and Herzegovina for Coalition of Organisations of Persons with Disability, within the category: Public Interest, NGO.

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by the STUDIO, United States for The Foundation for AIDS Research, within the category: Public Interest, NGO.

Film advertisement created by Herezie, France for Optifog, within the category: Health.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Digital advertisement created by Leo Burnett, United States for Esurance, within the category: Finance.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

Film advertisement created by Rosetta, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by LLYC, Spain for Multiópticas, within the category: Professional Services.

Digital advertisement created by Saatchi & Saatchi, Puerto Rico for Trident, within the category: Confectionery, Snacks.

"The Last Judgement" by Hans Memling is definitely one of the most interesting art pieces in Poland. This full of symbols triptych from the XVth century can be found in the collection of National Museum in Gdańsk. In order to promote and expand knowledge about the piece, TOFU studio have prepared the promotional campaign for that art piece. The main purpose of the campaign was to increase awareness about the Hans Memling’s triptych ‘The Last Judgement’ and the fact that it can b found in the National Museum in Gdańsk. Furthermore, the campaign aimed to create interest and eventually encourage recipients to visit the museum. The entire campaign was based on the exposition of the sphere taken directly from the Memling’s triptych. The golden sphere was transferred and incorporated into various, highly recognizable locations in Gdańsk. Consequently, a set of visuals and a promotional video were created and used in the marketing communication. Film advertisement created by TOFU Studio, Poland for The Last Judgement by Hans Memling, within the category: Recreation, Leisure.

Element Electronics and college football analysts Matt Leinart, Robert Smith, Coach Dave Wannsteadt and Rob Stone have teamed up for a series of commercials airing exclusively on Fox Sports. The first spot, “Pretty Boys”, highlights Element’s amazing picture quality as we see the on-air team taking extra care primping before their live broadcast. In the second spot,“Analyze This,” the team gets focused on the technology of the Element TV – instead of their football commentary. The latest, holiday-focused commercial, “Best. Gift. Ever.” is airing this November and reinforces that Element offers a line of TVs with amazing technology at affordable prices, which make them perfect gift for everyone on your list. Film advertisement created by Griffin Archer, United States for Element Electronics, within the category: Electronics, Technology.

Creative Director:Daniel Fierro Art Director:Juan Durrieu Copywriter:Rodrigo Melgar Film advertisement created by Saatchi & Saatchi, Peru for AAB, within the category: Public Interest, NGO.

Film advertisement created by Rethink, Canada for Variety, within the category: Public Interest, NGO.

Film advertisement created by Welcome, Spain for Hacia tu empleo, within the category: Public Interest, NGO.

The prompt Romanian response to the British "You won't like it here!" Campaign proposed by the British Government to keep away Romanian and Bulgarian immigrants. Mr. Keith Vaz, British MP the Head of the Home Affairs Committee analyzing the migration estimates, actually came to Bucharest and wore our T-Shirt proving that our message was a pretty convincing one even for the authorities. :) Digital advertisement created by GMP, Romania for Gandul, within the category: Media.