OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.

Integrated advertisement created by GSD&M, United States for Popeyes, within the category: Food.

Film advertisement created by Bcube, Italy for BMW, within the category: Automotive.

A night out of a young orchestra conductor and his beautiful partner, through a timeless and oneiric Rome, on a futuristic car. The night drive ends in the Colosseum, where the two characters experience the emotions and the magic of a live concert thanks to Audison Full DA HD. Technique: 3D reconstruction, motion graphics and real actors. Film advertisement created by BT Media, Italy for Audison, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Public Interest, NGO.

Film advertisement created by Philipp und Keuntje, United Kingdom for DontForgetAids.de, within the category: Fashion.

A video clip to launch the new collection of nail lacquer Risque. The music was produced by Dudu Borges, winner of Grammy Latino. An performed by Jenni Mosello, X-Factor final contestant. Film advertisement created by Ampfy, Brazil for Risque, within the category: Beauty.

Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Imagine thousands of children in need, needing to tell their life stories. On the other hand, imagine that, for technical reasons, books are printed everyday with blank pages. Realize that these two worlds could cross each other was our insight. Direct advertisement created by 3A Worldwide, Brazil for ActionAid, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Brazil for SuperBonder, within the category: Industrial, Agriculture.

Film advertisement created by Innocean, India for Hyundai, within the category: Automotive.

Production Company: Sunshine-etc Co. Music: Cine Digital Sound Studio Co. Post Production: Posters Co. Animation: Anto Co. Film advertisement created by Y&R, Thailand for DTAC, within the category: Electronics, Technology.

Film advertisement created by Hjaltelin Stahl, Denmark for IKEA, within the category: House, Garden.

Film advertisement created by Plum, United States for Gazelle, within the category: Retail Services.

Our film tells two stories, side by side. The first is of a worker in the Collins factory - who spends all day, every day, putting together the buses his own son rides to school. The second is a day in the life of the son himself. Digital advertisement created by Maxime Photo and Video, United States for Collins, within the category: Transport.

Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

Experiential advertisement created by Miami Ad School, Germany for Dropbox, within the category: Electronics, Technology.