Motorcyclists are 6 times more likely to be killed on or roads than any other road user. Why? Well, there's a rebellious streak in them, they like going fast, and they absolutely hate being told what to do. That's why they ride a bike in the first place. This spot examines what it means to hate being told what to do. And if you won't take it from us, take it from those who've lost their lives on two wheels before you. Film advertisement created by BBDO, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, United States for Dogs Trust, within the category: Pets.

Since HP was founded by Bill Hewlett and Dave Packard, they’ve understood that the planet is a finite resource. And that a diverse workforce is a smarter workforce. They’ve always thought hard about hard things. We are psyched to launch two new spots for HP in the Olympics that put HP’s thoughtful values and innovations at the forefront. Film advertisement created by Wieden + Kennedy, United States for HP, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for Ibotta, within the category: Retail Services.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.

Companies that rely on donations fight a tough battle with the numerous distractions that are found on our phones and on the internet, so it’s imperative that the journey from wanting to donate to actually donating is as short as possible. In a time where we’re always chasing the next new, it’s refreshing to know that sometimes the best solution can be old tech. Digital advertisement created by Hjaltelin Stahl, Denmark for Unicef, within the category: Public Interest, NGO.

At RPG, the happiness of our employees, investors, and customers is a priority. Join us as we celebrate the journey of spreading joy across the world with #HelloHappiness.

UNICEF with this work aims to raise awareness within the Greek society for inclusivity in schools. Looking closely at the first day of school and how stressful that is for children to enter a new environment, UNICEF focuses on sharing that emotion with the viewer. With all the pressure of making new friends, going to a new environment and doing well in the new classes, the kids have a lot on their plate. Being kind to each other and supportive is probably the most important thing. Inclusivity in schools is important for kids not to feel left out, being together makes them stronger! Film advertisement created by Socialab, Greece for Unicef, within the category: Public Interest, NGO.

Film advertisement created by The Gate, United States for Garanimals, within the category: Fashion.

Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.

Film advertisement created by Villarrosas, Spain for Estrella Damm, within the category: Alcoholic Drinks.

Ambient advertisement created by DDB, Brazil for SuperBonder, within the category: Industrial, Agriculture.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Digital advertisement created by Cossette, Canada for Alzheimer Society, within the category: Public Interest, NGO.

A great idea rarely comes easily. It takes hours of brainstorming and staring at the ceiling before inspiration strikes, but when it does, there’s no hiding the rush of exhilaration. It’s written all over your face. So we thought it was only fitting for Microsoft to honor the hard-won ‘Idea Faces’ that look into Surfaces every day. Film advertisement created by Miami Ad School, United States for Microsoft, within the category: Electronics, Technology.

Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League. This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible. “It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said. Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.” The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others. Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, India for Unilever, within the category: Public Interest, NGO.

Film advertisement created by Grey, United States for NFL, within the category: Sports.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.