Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

Film advertisement created by Aimaq von Lobenstein, Germany for Auxmoney, within the category: Finance.

With the launch of its first women’s collection in April 2018 fashion brand PAISLEY is entering a new era. But it also wants to start a new era for women on a much bigger scale. The unadjusted Gender Pay Gap in Germany is 21%* (Federal Office Of Statistics, 2017). To change that, german creative hotshot MAYD, PAISLEYs Lead-Agency, started the next big campaign: FEM Currency. FEM is a new currency for women only, which is worth 21% more than any given currency. That means women who pay with FEM get 21% more. To start, Fem is available at the Paisley store where you can exchange your euros for FEM. Like any currency, FEM has its own notes. They are specially designed with several security features to avoid misuse. Each FEM note highlights a historic female figure like Marie Curie, Ada Lovelace, Amelia Earhart, Jane Austin, Rosa Luxemburg and Florence Nightingale, all who helped shape our society and pave the way for all women today. PAISLEY’S mission is to get as many partners on board to keep this project going until the gender pay gap is no longer a topic that needs addressing. And the interest is already overwhelming with the first stores already requesting to join the initiative. Direct advertisement created by MAYD, Germany for Fem Currency, within the category: Public Interest, NGO.

Content advertisement created by Revolver, Netherlands for Uber, within the category: Transport.

They say no man is an island and the same can be said about our beloved pets. Even though it might weigh on our consciences, most pets are left alone at home while their owners work to pay for their treats, leaving our furry, feathery and scaly buddies with a couple hours of, let’s admit, sheer boredom. Well music streaming giant Spotify with the help of Stink Studios comes to the rescue with new content curated especially for stay-at-home pets. “My Dog’s Favourite Podcast” and a large array of algorithmically supported playlists are now available for the platform’s 133 million subscribers, matchmaking an owner’s musical tastes to their pets’ needs.

Film advertisement created by BBDO, New Zealand for New Zealand Transportation Agency, within the category: Transport.

Direct advertisement created by Y&R, Colombia for TECHO, within the category: Public Interest, NGO.

Ambient advertisement created by Publicis, Portugal for Oficina do Açúcar, within the category: Food.

El Cronista Comercial launched its new institutional campaign enabling an audience less specialized in finances to experience economics as never before. The stars in each piece are some of the new followers on El Cronista’s Facebook fanpage. Called to an aerodrome in the outskirts of Buenos Aires, they were invited to partake in flights aboard aerobatic aircrafts 5000 meters AMSL. Stock going up and down, figures, percentages, and interest rates traditionally expressed into charts were reproduced in flights through vertical drops and ascents at 150 kph. At the same time, the participants received earphones over which they were explained what each movement represented, so they would feel the tension caused by numerous crises, namely that of Greece, 2001, and the dot-com crisis, among others. Ambient advertisement created by Grey, Argentina for El Cronista, within the category: Media.

Film advertisement created by Selection SRL, Italy for Vivident, within the category: Confectionery, Snacks.

A commercial that acts as a brake. This is the best way to describe the new campaign by mortierbrigade on behalf of Kia. You see, the Kia Niro has an autonomous emergency brake assist system and will therefore always stop on time in case of emergencies. To demonstrate this innovative technology, mortierbrigade has come up with the idea of creating a commercial that helps you do just that on your TV: stop in time. The campaign is based on the over-forwarding phenomenon that occurs during binge watching, and offers a clever solution to it. This television commercial is at the end of a commercial break and warns you that it's about to finish and your show is about to resume. With this campaign, mortierbrigade proves that advertising agencies can use creative solutions to sidestep the obstacles that they’re faced with. Film advertisement created by Mortierbrigade, Belgium for KIA, within the category: Automotive.

ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. Film advertisement created by McCann, Czechia for ING, within the category: Finance.

Film advertisement created by TBWA, United States for NKLA, within the category: Public Interest, NGO.

Film advertisement created by 180 Amsterdam, Netherlands for Replay, within the category: Fashion.

Audio advertisement created by Alma, United States for Tobacco Free Florida, within the category: Public Interest, NGO.

Film advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Raging banners. The first real-time, voice-activated banners that people that our watching gamers stream their game online, will only see when those gamers start raging about their slow internet. Their rage even being transcribed in the animated banner. Digital advertisement created by Happiness Brussels, Belgium for VOO Telecom, within the category: Electronics, Technology.

When a tweeting fan pointed out that Narcos is pretty much free Spanish lessons, it inspired an idea that featured Pablo Escobar as the tutor. Characters from the show gave a brief Spanish tutorial, teaching fans the phrases you don’t exactly learn in grammar school. Digital advertisement created by Alma, United States for Netflix, within the category: Media.