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Audio advertisement created by Iris, Indonesia for Artika Condoms, within the category: Health.

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Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.

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Advertising agency Humanaut is calling out extreme health and fitness gurus with “Feel the Blend,” a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone. Launched in the U.S. and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions. Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine. Film advertisement created by Humanaut, United States for NutriBullet, within the category: Retail Services.

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Film advertisement created by M&C Saatchi, France for ebay, within the category: Retail Services.

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Ambient advertisement created by Havas, Italy for Durex, within the category: Health.

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Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

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Produced by: Allenby.co.il and Periscope Productions ltd. Film advertisement created by Allenby, Israel for Maccabee, within the category: Alcoholic Drinks.

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When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

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Digital advertisement created by McCann, Germany for Stiftung Artenschutz, within the category: Public Interest, NGO.

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Ronald McDonald House BC & Yukon provides accommodations for parents to stay close to their seriously ill children going through medical treatment far from home. Film advertisement created by Cossette, Canada for Ronald McDonald House Charities, within the category: Public Interest, NGO.

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Moments is a story of how two middle aged men strike off a friendship while on a long bus ride from the eastern part of Nigeria to the commercial nerve centre, Lagos. It tells of how data (the internet) helps them connect with each other and ultimately helps set up a warmer family reunion for the less tech savvy of the two friends. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

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Ambient advertisement created by Grey, Turkey for Grey Istanbul, within the category: Agency Self-Promo.

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Ambient advertisement created by McCann, Israel for Yes MaxHD, within the category: Electronics, Technology.

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Finalist of the 'Crash the Super Bowl' competition by Doritos. From the 10 finalists, a grand-prize winner will be selected by voters' choice, and a first-prize winner will be selected by Doritos. Both will see their ads

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Film advertisement created by Miami Ad School, Spain for Greenpeace, within the category: Public Interest, NGO.

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Film advertisement created by Turne, Italy for Ideabellezza, within the category: Beauty.

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Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog. In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life. Some ads will run in :15 versions. “Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them” said Jamie Barrett, creative director at barrettSF. Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

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Ambient advertisement created by Havas, United States for JC Penney, within the category: Retail Services.

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Digital advertisement created by Humanaut, United States for Blowfish, within the category: Pharmaceutical.

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Digital advertisement created by Sri Sri Publications Trust, India for The Art of Living, within the category: Public Interest, NGO.




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