Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Snickers is a brand build on strong TV advertising, but if your target audience doesn’t watch TV anymore, you must do something different. So, we create a social media campaign that raises awareness and market penetration for the Snickers brand. Off course in-line with the international “you're not you when you're hungry” brand theme. The target audience is the mobile generation. Youngsters in the age of 16-24 that are always online. They swipe, (dis)like and want to be constantly entertained on their phone’s. Although they like some brands, they usually hate it when they interrupt their socials. You’re not you when you’re hungry! How do we prove this to the youngsters? By hijacking their thumb and "hacking" the popular Instagram Stories. Using the hold-screen-to-pause mechanism, we created 3 cool games that where impossible to win. To win (for an indefinitely moment), you had to pause the video at the exact right moment. “Great job! Don’t let go” appeared in your screen. Leaving you wondering what will happen next. Because obviously, you need your finger again. When lifted, the video automatically continued and you were confronted with the inevitable denouement "You lose", quickly followed by "Be a winner, grab a free Snickers". Making sure you felt like a champ and your efforts were rewarded with a Snickers (which you could claim after you swiped up). Our goal was a distinctive and uncompromising campaign that stands out. That’s why we’ve chosen the nostalgic pixel art style that binds the campaign and is realized by Ivan Dixon. This animator from Melbourne has made his mark with work for The Simpsons, Cartoon Network, Disney and Warner Bros. Digital advertisement created by We Are Blossom, Netherlands for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

Ambient advertisement created by JWT, Argentina for CUCAIBA, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Public Interest, NGO.

Film advertisement created by TBWA, United States for Michelin, within the category: Automotive.

Making God a pro-active protector by enabling car idols to narrate safety instructions. Direct advertisement created by Miami Ad School, India for Volvo, within the category: Automotive.

Film advertisement created by Leagas Delaney, Germany for one2like.com, within the category: Professional Services.

Thinking that ice cream always has a lot of calories, we often feel guilty when eating it. But with CoolWay low-calories ice cream, you don’t have to feel guilty of being yourself. Film advertisement created by Ogilvy, Canada for Coolway, within the category: Confectionery, Snacks.

Now open. The shop where you pay with money you draw yourself. Get creative, buy cool stuff and celebrate the BIC M10 60th birthday. Experiential advertisement created by Friendship, Belgium for BIC, within the category: Office Equipment.

Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter. Film advertisement created by Torke, Portugal for Oceano Azul Foundation, within the category: Public Interest, NGO.

The creative concept "I've got Repower" is inspired by one of the best-known soundtracks in international pop music, and which in 1990 went to the top of the UK charts in just three months: The Power by Snap, rearranged ad hoc for Repower to celebrate the power of energy that infuses entrepreneurs and workers. The film enacts the most energetic side of entrepreneurs, startuppers, freelancers and workers in general, in an engaging and surprising way that, to the rhythm of music, are imbued with the positive and winning energy of Repower, a solid and reliable partner of the Italian companies. Film advertisement created by True Company, Italy for Repower, within the category: Industrial, Agriculture.

One of India's largest online furniture stores, Urban Ladder opened its first physical store in July 2017. These radio spots were released to let people know of our on-ground presence.

Ambient advertisement created by Jung von Matt, Slovakia for Sushi Time, within the category: Food.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

Digital advertisement created by McCann, Brazil for Cancer Hospital of Barretos, within the category: Public Interest, NGO.

Ambient advertisement created by Grey, Turkey for Grey Istanbul, within the category: Agency Self-Promo.

We used a special ink for our ads: when approached by a flame, its heat helps reveal some hidden human rights violation: when moving the flame away, the poster returns to black. Ambient advertisement created by Havas, Portugal for Amnesty International, within the category: Public Interest, NGO.