Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, United Kingdom for Cancer Research UK, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, New Zealand for Samsung, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Sixt, within the category: Automotive.

On the dutch version of So you think you can dance two guys take breakin' to the next level. Film advertisement created by Pool, Netherlands for Radio 538, within the category: Fashion.

Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.

Americans went crazy when the twinkies was discontinued. So since, Bimbo Bakeries Mexico bought the brand to sell them in Mexico, we couldn't sit idly and watch our neighbors suffer their loss. We created a fake non-governmental organization to actually donate twinkies to Americans... Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Ambient advertisement created by JWT, Argentina for CUCAIBA, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Costa Rica for Claro, within the category: Electronics, Technology.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.

With every food-related disease, the first challenge is always the diet. A bad food choice is enough to put our health at risk. Meet Apple Foodsense, a new feature in the Apple Health app that makes sure what we eat doesn't harm us. Backed by a comprehensive database of food images from all over the world, Foodsense uses deep learning and AI to quickly identify food items with precision. Every time we take a food pic, the app recognizes our meal and sends an alert in case we are eating something we shouldn't. Apple Foodsense, watch what you eat through us. Film advertisement created by Miami Ad School, Germany for Apple, within the categories: Electronics, Technology, Health.

Launched on the World Oceans Day to create awareness that 80% of Thai ocean garbage comes from urban use and it’s still possible to make a change by recycling it. The idea of this video is to use the Ocean’s voice as the narrator because the ocean itself is dying slowly and painfully but no one seems to care. This is to remind people that the ocean is just like us, if you don’t take care of it, it could die one day too. Film advertisement created by Dentsu Aegis Network, Thailand for Singha Estate, within the categories: Hospitality, Tourism, Public Interest, NGO.

Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”. Film advertisement created by BBH, United Kingdom for Johnnie Walker, within the category: Alcoholic Drinks.

Film advertisement created by Leagas Delaney, Germany for one2like.com, within the category: Professional Services.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Synesthesia is the joint assimilation of different senses in the same perceptive act. A person with synesthesia can hear colours, taste words or (even) feel a complete sensory journey through the air on the skin. Film advertisement created by THIS is UMAMI, Spain for Hitachi, within the category: Electronics, Technology.

Film advertisement created by Havas, France for Stikbot, within the category: Toys.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.