‘Myth’ is based on a rumour that has circulated travel blogs and snowboarding forums for years. It is said that years ago, on the roof of Indonesia’s tropical landscape, someone was crazy enough to build a ski resort, high up on the Equator, in the unlikeliest place on Earth. Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Cervezas del Mundo is a selection of Premium Beers whose objective is to offer the Argentine market the best brands and different varieties of beers for each specific moment of consumption. People don't know how to choose or combine beers. As a result, beer is considered as a beverage that accompanies pizzas or snacks. We created The Beer Recommender in order to educate consumers and to help them to choose the ideal beer for each moment. This application recommends a beer and a dish to the user according to the climate, temperature, time and day of the week. Digital advertisement created by Woonky, Argentina for Cervezas del Mundo, within the category: Alcoholic Drinks.

BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on improving connectivity, setting a new standard for customer experience and providing essential skills training for 10 million people and businesses. The TV ad developed for the campaign, airing on October 18, tells a story of hope in a time of uncertainty for Britain. It pays homage to Charles Dickens’s classic novel, The Tale Of Two Cities, following the story of a young girl as she travels through modern Britain to reach her classroom of the future. The ad poses questions about our time, and the role of technology in our lives. The viewer is provoked to think of these scenes as both positive and negative, ultimately concluding that this is a journey of optimism and pride and how technology can play a positive role in our lives. Film advertisement created by Saatchi & Saatchi, United Kingdom for BT, within the category: Electronics, Technology.

Film advertisement created by McCann, India for Britannia, within the category: Food.

Outdoor advertisement created by Staff, Brazil for Ancar Ivanhoe, within the category: Public Interest, NGO.

Digital advertisement created by Razorfish, United Kingdom for McDonald's, within the category: Food.

WhatsApp is currently a free zone for cyberbullying. But now you can fight it. Established by law, all mobile internet operators may terminate the contract of those who use their services to intimidate. www.termsagainstbullying.com is a tool that helps victims report cyberbullies anonymously by providing all the information they need to break their contracts and get them off the Internet.

Digital advertisement created by Goodby Silverstein & Partners, United States for Goodby Silverstein & Partners, within the category: Agency Self-Promo.

Ambient advertisement created by C-Section, Turkey for Coca-Cola, within the category: Non-Alcoholic Drinks.

To get to the most prestigious stages and go down in history, many professional football players have played since childhood on the hardest terrains. Is the ability to never stop despite obstacles and to overcome new challenges that has made both Jeep and Juventus so strong today. Film advertisement created by Leo Burnett, Italy for Jeep, within the category: Automotive.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.

One wall, two trucks, free beers. Let's give America time to think it through. Many people think of a foreigner as a threat, someone to fear. The President of the United States, Donald Trump, wants them out of his country - and he’s building a huge wall along its border with Mexico, so they won’t have an easy time walking in. Budweiser is a brand that values tolerance and friendship, that’s why we thought it could help us saying that raising walls is not the solution. So this is the idea: two Budweiser trucks will be sent full of beers for the workers, one along each side of the wall. When you buy a Budweiser, they’ll be given one for free - because sharing is caring! We want to make them lose focus and slow down the construction. Using the hashtag #SloWall on social media, we could show people’s posts on trucks-mega-screens and remind them that America’s diversity is what made it great. Experiential advertisement created by NABA Nuova Accademia di Belle Arti, Italy for Budweiser, within the category: Alcoholic Drinks.

Digital advertisement created by van Santen Netwerk, Netherlands for van Santen Netwerk, within the category: Agency Self-Promo.

Today, 1 in 88 children are diagnosed with autism. That’s an increase of up to 17 times, in the last 25 years. However the understanding of autism amongst the general public is still extremely low. Because early diagnosis can make a world of difference, it is important that people are informed about the symptoms of autism so they can seek an early diagnosis/treatment. The campaign is designed respond to the growing need to highlight concern and awareness about autism, by illustrating some of its symptoms. Singapore’s largest autism awareness group, The Autism Resource Centre, wanted to highlight the symptom: ‘Hypersensitivity to sound’ for World Autism Month (takes place in April every year). To communicate this message, we integrated search bars on various websites with onsite banners to provide a virtual demonstration of how the slightest sound could be deafening to a child with Autism. We created a world’s first – a banner that was activated by users’ interactions with the keyboard. We developed a source code that enabled us to track letters as they are being typed into the search bar. This, in turn, triggered a reaction from the girl in the banner below, demonstrating how she is seemingly affected by even the light sounds of typing. This campaign went live on half a dozen partner sites with a potential audience of 2.2 million visitors. It also received the attention of TV stations which featured Singapore’s President of Autism Resource Centre, Denise Phua, thus bringing more public attention to the cause. Digital advertisement created by BBDO, Singapore for Autism Resource Centre, within the category: Public Interest, NGO.

Film advertisement created by StreetArt, Russia for ATC Traffic Police, within the category: Public Interest, NGO.

Film advertisement created by mcgarrybowen, United States for Verizon, within the category: Electronics, Technology.

Ambient advertisement created by McCann, Australia for The Hunger Project Australia, within the category: Public Interest, NGO.

Film advertisement created by Fold7, United Kingdom for Gocompare.com, within the category: Automotive.