We decided to ask Cannes Lions to give us the first Lion for Bolivia, so the creatives of the country can stop thinking about festivals and get thinking about the real problems that it’s citizens suffer everyday. Film advertisement created by Athos, Bolivia for Athos, within the category: Agency Self-Promo.

The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels. Film advertisement created by Mekanism, United States for HBO, within the category: Media.

As Flirt.com conducted research and interviewed users, they discovered a common behavior pattern. For many it is easier to break the ice online than to start a conversation face-to-face, especially in the fast-paced settings of social encounters. That is why online dating can serve as the perfect first step to meeting new people. Admittedly, Flirt.com focuses on the easy going side of dating, offering its users many ways to strike up conversations and make quick connections.

Film advertisement created by MercerBell, Australia for RSVP Online Dating, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Australia for RAMS, within the category: Finance.

Experiential advertisement created by BBDO, Italy for illy, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Webchutney, India for Turquoise Cottage, within the category: Recreation, Leisure.

In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage with an amendment that explicitly defines marriage as between a man and woman. 77% of the country’s population supported the change. At the same time, Gay Propaganda law passed in 2013 actively functions in Russia. It notoriously criminalises representations of LGBTQIA+ community and their relationships, supposedly to protect children from being exposed to homosexuality. It has also encouraged a wave of hate crimes including beatings, rape and torture that continue to this day. One year on from the constitutional change, the film ‘We Will Become Better has been released in order to challenge these offensive, narrow portrayals of same-sex relationship with a simple message: ‘Love is everyone’s right’. This is the first Russian LGBTQIA+ film in years that actually portrays a gay relationship and the country’s first anti-homophobic project aimed at decreasing the amount of hatred towards the community. Content advertisement created by Voskhod, Russia for Russian LGBT Network, within the category: Public Interest, NGO.

With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill. Digital advertisement created by Miami Ad School, United States for Stopbullying.gov, within the category: Public Interest, NGO.

Supervising Assistant Creative Directors: Rich Weinert, Kathy Speck Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Part of "La Costa Te Llama" series of videos designed and produced for Los Curricanes, a traditional fine dining restaurant and careful crafter of the most fresh seafood on the northeast of México. Film advertisement created by Analog, Mexico for Los Curricanes, within the category: Food.

Maths are everywhere... Film advertisement created by JWT, Turkey for TEB, within the category: Finance.

Content advertisement created by Cairo Ad School, Egypt for Peugeot, within the category: Automotive.

Bewilderment. Unease. “A bit of a stretch.” “It just rubs me the wrong way.” Those were some of the reactions from focus group participants shown fake ads for products like laundry detergent and cereal that prominently featured people with a disability. The public rarely sees people with a disability featured in popular media, leading a group of disability-focused organizations from Canada and the United States to publish an open letter calling on the media to be more inclusive of people with disabilities. Launching on International Day of Persons with Disabilities, Tuesday, December 3, the campaign aims to change how people see disability by changing what they see in popular media. Currently, fewer than 3% of characters on North American television have disabilities and of these, 95% are played by able-bodied actors. Integrated advertisement created by Wax, Canada for Calgary Society for Person with Disabilities, within the category: Public Interest, NGO.

Outdoor advertisement created by Publicis, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

Film advertisement created by Nina, Argentina for Polacrin, within the category: House, Garden.

Film advertisement created by Fisheye, India for Fastrack, within the category: Fashion.

Have you ever been informed by a mechanic that an oven mitt was found in your engine compartment? How about a dog bone or circus peanuts? Chances are… you haven’t. However, a few unsuspecting customers at an automotive repair shop, based in Buffalo, NY, can't say the same. Experiential advertisement created by Gelia, United States for Purolator, within the category: Automotive.