When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Spain for Caser Seguros, within the category: Finance.

Running counter to society’s message that success is the steady march toward predetermined milestones, in this animated fable Costa shares an alternate perspective on the value of exploration, and the life-altering experiences that come with it. Digital advertisement created by McGarrah Jessee, United States for Costa Sunglasses, within the category: Personal Accessories.

Film advertisement created by BBDO, Spain for Sanex, within the category: Health.

Sustainable consumption and production aims at “ doing more and better with less,”increasing net welfare gains from economic activities by reducing resource use, degradation and pollution along the whole lifecycle, while increasing quality of life. It involves different stakeholders, including business, consumers, policy makers, researchers, scientists, retailers, media, and development cooperation agencies, among others. How can we promote sustainable consumption and production patterns? Film advertisement created by Miami Ad School, Mexico for United Nations, within the category: Public Interest, NGO.

A great idea rarely comes easily. It takes hours of brainstorming and staring at the ceiling before inspiration strikes, but when it does, there’s no hiding the rush of exhilaration. It’s written all over your face. So we thought it was only fitting for Microsoft to honor the hard-won ‘Idea Faces’ that look into Surfaces every day. Film advertisement created by Miami Ad School, United States for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.

Account Supervisor: Michael Henry Film advertisement created by The Martin Agency, United States for Morgan Stanley, within the category: Finance.

Audio advertisement created by TBWA, Brazil for Radio Transamerica, within the category: Media.

Film advertisement created by Tom Sawyer Effect, United Kingdom for Kent County Council, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist. Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage. Film advertisement created by Saatchi & Saatchi, Serbia for B92 Fund, within the category: Public Interest, NGO.

Americans went crazy when the twinkies was discontinued. So since, Bimbo Bakeries Mexico bought the brand to sell them in Mexico, we couldn't sit idly and watch our neighbors suffer their loss. We created a fake non-governmental organization to actually donate twinkies to Americans... Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate's paper wrapper. This trend had been celebrated in TV commercials for decades. A recent change to a plastic wrapper, meant people couldn't use Lacta as a medium for love messages any more. Enter the mobile app by OgilvyOne Athens, that lets people compose messages on their smartphones and then send them to their loved ones, by selecting from their Facebook friends. The recipient gets notified to download the app in order to see the "hidden" message displayed on a Lacta chocolate through Augmented Reality, thus recreating the tradition in the modern age, while also driving sales of chocolates! Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Imagine thousands of children in need, needing to tell their life stories. On the other hand, imagine that, for technical reasons, books are printed everyday with blank pages. Realize that these two worlds could cross each other was our insight. Direct advertisement created by 3A Worldwide, Brazil for ActionAid, within the category: Public Interest, NGO.

Integrated advertisement created by GSD&M, United States for Popeyes, within the category: Food.

Twitter account: http://twitter.com/jessicas_83 Digital advertisement created by New Message, Netherlands for Stichting Wilskracht, within the category: Public Interest, NGO.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Direct advertisement created by VML, United States for Legoland, within the category: Recreation, Leisure.