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Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.
Direct advertisement created by Artplan, Brazil for Domino's Pizza, within the category: Food.
In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.
Digital advertisement created by Ogilvy, United States for DonateLife America, within the category: Public Interest, NGO.
Film advertisement created by Mistress, United States for World Surf League, within the category: Public Interest, NGO.
Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”. Film advertisement created by BBH, United Kingdom for Johnnie Walker, within the category: Alcoholic Drinks.
UNICEF with this work aims to raise awareness within the Greek society for inclusivity in schools. Looking closely at the first day of school and how stressful that is for children to enter a new environment, UNICEF focuses on sharing that emotion with the viewer. With all the pressure of making new friends, going to a new environment and doing well in the new classes, the kids have a lot on their plate. Being kind to each other and supportive is probably the most important thing. Inclusivity in schools is important for kids not to feel left out, being together makes them stronger! Film advertisement created by Socialab, Greece for Unicef, within the category: Public Interest, NGO.
Outdoor advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Professional Services.
Seventy years are not met every day and we thought that the best way to celebrate it was to put in front those who have helped us reach this digit; Our consumers. Thanks to them we have managed to create a series of very small stories that result in a campaign with very great emotions. Film advertisement created by RKpeople, Spain for La Quiniela, within the category: Gambling.
To inspire our clients to think more creatively about the exciting possibilities of Digital OOH we set out to launch with a head turning campaign. We created a 24 hour responsive outdoor ad that literally changed every 10 seconds, which as far as we can tell has never been done before. Outdoor advertisement created by Alphabet Studio, Australia for JCDecaux, within the category: Media.
Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.
A young man is about to have his biggest fight to date.
Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.
Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.). In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala. At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression. Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger. TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018. Content advertisement created by ANGRY, Ukraine for International Organization for Migration, within the category: Public Interest, NGO.
Film advertisement created by VCCP, Australia for Compare The Market, within the category: Finance.
Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.
Produced by: Allenby.co.il and Periscope Productions ltd. Film advertisement created by Allenby, Israel for Maccabee, within the category: Alcoholic Drinks.
Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.
Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.