Access to credit or financial institutions is not a given for everyone everywhere in the world. But the desire to build something for oneself still exists. By investing in microcredit we can all help entrepreneurial individuals achieve their dreams. This is the message Fitzroy wants to communicate in the new commercial for Oikocredit. Film advertisement created by Fitzroy, Netherlands for Oikocredit, within the category: Finance.

To avoid danger crossings in Brazil we signal the closest crossings using the verses of the plates as an alert. Ambient advertisement created by Mark+, Brazil for Renault, within the category: Automotive.

Ghost as the motor car for those that know great design is more than surface deep. Film advertisement created by Daughter, United Kingdom for Rolls-Royce, within the category: Automotive.

A great idea rarely comes easily. It takes hours of brainstorming and staring at the ceiling before inspiration strikes, but when it does, there’s no hiding the rush of exhilaration. It’s written all over your face. So we thought it was only fitting for Microsoft to honor the hard-won ‘Idea Faces’ that look into Surfaces every day. Film advertisement created by Miami Ad School, United States for Microsoft, within the category: Electronics, Technology.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Film advertisement created by McCann, Argentina for TyC Sports, within the category: Media.

Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.

Film advertisement created by Forchets, Italy for Comix, within the category: Media.

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.

A campaign for suicide awareness and prevention in British Columbia, Canada. Film advertisement created by Redline Interactive, Canada for Canadian Mental Health Association, within the category: Public Interest, NGO.

Our goal was to reach best copywriters from top advertising agencies in Warsaw. We created a crossword dedicated to the advertising business, and we Ambient advertisement created by JWT, Poland for JWT, within the category: Agency Self-Promo.

Film advertisement created by Havas, Canada for Monster Factory, within the category: Retail Services.

Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

Audio advertisement created by Wax, Canada for Mitchell Eye Centre, within the category: Health.

Film advertisement created by Shots, Ukraine for Kolesa, within the categories: Professional Services, Public Interest, NGO.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Most anti–bullying ads target victims or bullies. With our research showing that acts of bullying can stop within 10 seconds of intervention, we spoke to those who see bullying and have the power to make noise and stop it. Here, bystanders instinctively recreate car alarms to demonstrate the potential of the silent majority. Film advertisement created by Taxi, Canada for CKNW, within the category: Public Interest, NGO.

Outdoor advertisement created by BBDO, New Zealand for DB Breweries, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Colgate, within the category: Health.

Direct advertisement created by Serviceplan, France for Securite Routiere, within the category: Public Interest, NGO.