Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

There is a very sad situation on our event market. Most Ukrainian event agencies have extremely low level of visual aesthetics and are known for outdated kitsch format products. It negatively affects the demand of event service, because it is very important for the client to have an event that is aesthetically pleasing to the eye and interesting in its content. We noticed that right atmosphere helps people to show themselves from unusual and interesting sides. It formed the basis of the brand concept - releasing the emotions inside out. The basis of our visual system is the principle of showing a traditionally unremarkable object, inside of which bright and interesting features are hidden. Now, contacting us, the client is sure that everything will be inexpressibly beautiful done.

Film advertisement created by DDB, Netherlands for Menzis, within the category: Finance.

Durex's Farewell Elizabeth campaign is directed at men throughout Turkey and began in January 2014. The commercial parodies the television program Oobi and features a man humorously dating one of the show's hand-puppet characters. Digital advertisement created by Havas, Turkey for Durex, within the category: Health.

Film advertisement created by JWT, Netherlands for Bridgestone, within the category: Automotive.

Media agency OMD Director Guy Manwaring Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Direct advertisement created by DDB, Spain for Herokid, within the category: Public Interest, NGO.

To reach Designers with passion for typography, we created a font of our own and simply changed around the letters. So upon installation it now shows our recruitment ad instead of the usual font preview. Digital advertisement created by Jung von Matt, Germany for Jung von Matt, within the category: Agency Self-Promo.

With every food-related disease, the first challenge is always the diet. A bad food choice is enough to put our health at risk. Meet Apple Foodsense, a new feature in the Apple Health app that makes sure what we eat doesn't harm us. Backed by a comprehensive database of food images from all over the world, Foodsense uses deep learning and AI to quickly identify food items with precision. Every time we take a food pic, the app recognizes our meal and sends an alert in case we are eating something we shouldn't. Apple Foodsense, watch what you eat through us. Film advertisement created by Miami Ad School, Germany for Apple, within the categories: Electronics, Technology, Health.

Film advertisement created by &Barr, United States for Bealls, within the category: Retail Services.

Film advertisement created by Grey, United States for NFL, within the category: Sports.

Film advertisement created by BBDO, United Kingdom for Cancer Research UK, within the category: Public Interest, NGO.

Creative Director Doug Finello Associate Creative Director Mark Naparstek Film advertisement created by R&R Partners, United States for LVCVA, within the category: Transport.

Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk. Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs. Digital advertisement created by McCann, Hungary for Urinal, within the category: Health.

Film advertisement created by Saatchi & Saatchi, Brazil for Pan-American Association of Eye Banks, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, Belgium for ING, within the category: Finance.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.