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WVA

The campaign aims to highlight the emotional connections we have with the things we insure. Film advertisement created by 18 Feet & Rising, United Kingdom for Allianz, within the category: Finance.

WVA

The Hyundai i10 achieved greatness by winning 3 consecutive What Car? Best City Car Awards. But it didn't stop there. The i10 got an update with new features and enhanced styling to take it way beyond great, and in turn guarantee that it picked up it's fourth What Car? Best City Car Award in a row. Audio advertisement created by Innocean, United Kingdom for Hyundai, within the category: Automotive.

WVA

Seventy years are not met every day and we thought that the best way to celebrate it was to put in front those who have helped us reach this digit; Our consumers. Thanks to them we have managed to create a series of very small stories that result in a campaign with very great emotions. Film advertisement created by RKpeople, Spain for La Quiniela, within the category: Gambling.

WVA

To avoid danger crossings in Brazil we signal the closest crossings using the verses of the plates as an alert. Ambient advertisement created by Mark+, Brazil for Renault, within the category: Automotive.

WVA

Our film tells two stories, side by side. The first is of a worker in the Collins factory - who spends all day, every day, putting together the buses his own son rides to school. The second is a day in the life of the son himself. Digital advertisement created by Maxime Photo and Video, United States for Collins, within the category: Transport.

WVA

Access to credit or financial institutions is not a given for everyone everywhere in the world. But the desire to build something for oneself still exists. By investing in microcredit we can all help entrepreneurial individuals achieve their dreams. This is the message Fitzroy wants to communicate in the new commercial for Oikocredit. Film advertisement created by Fitzroy, Netherlands for Oikocredit, within the category: Finance.

WVA

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.

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WVA

Film advertisement created by BBDO, New Zealand for Fresh N' Fruity, within the category: Food.

WVA

Digital advertisement created by McCann, Israel for Shorashim, within the category: Public Interest, NGO.

WVA

Film advertisement created by BETC, France for Sixt, within the category: Automotive.

WVA

Film advertisement created by Y&R, Peru for Colgate, within the category: Health.

WVA

He thought the birds would bring him luck and take him closer to his dreams. But luck had other plans... Follow the journey of this brave man and his ambitions to make his one true dream a reality. Calm and resolved, his life takes a sharp turn when he discovers his life goals; but what measures will he take to make them materialize? Will Lady Luck favor him or will he have to take aid of something superior? Film advertisement created by Dentsu, India for Aditya Birla Capital, within the category: Finance.

WVA

Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist. Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage. Film advertisement created by Saatchi & Saatchi, Serbia for B92 Fund, within the category: Public Interest, NGO.

WVA

With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing. Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened. The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey. Ambient advertisement created by Ogilvy, Netherlands for IBM, within the category: Electronics, Technology.

WVA

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

WVA

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

WVA

Hansaplast introduces Hearts. A new type of heart-shaped plasters, created to help parents heal those broken little hearts. Each Heart comes with a specific design that is linked to a heart-warming story, developed with a child psychologist. Outdoor advertisement created by Happiness, Belgium for Hansaplast, within the category: Health.

WVA

Film advertisement created by PPM, Brazil for Habib's, within the category: Food.

WVA

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

WVA

Direct advertisement created by Red Pepper, Russia for Vatel, within the category: Food.




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