In Brazil, all vehicles leave the assembly line stamped with a large identification number, and our idea was to stop putting numbers on the busses and instead give names to these vehicles. Specifically, the names of people who were injured or killed in attacks of this nature. Every year, hundreds of buses are targets of arson in Brazil. The purpose of such vandalism is to draw awareness and attention to a protest or grievance. However, such a practice results in serious consequences for innocent people who have nothing to do with the issue. The names and stories of drivers and passengers who are hurt or even killed in such incidents are often forgotten by society and they end up becoming just a statistic or number. For example, take the case of bus driver Jefferson Alves da Silva, who suffered burns to part of his body as he heroically saved a handicapper passenger from flames. Digital advertisement created by Moma, Brazil for Mercedes-Benz, within the category: Automotive.

Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel’s novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home. Augmented Reality Development: SplitElement Inc. Ambient advertisement created by Dentsu, Canada for HarperCollins, within the category: Media.

Digital advertisement created by RA Kombinat, Kazakhstan for ForteBank, within the category: Finance.

Film advertisement created by Wilton, Georgia for National Parks of Georgia, within the category: Recreation, Leisure.

Digital advertisement created by BBDO, Peru for Supermanco, within the category: Media.

Film advertisement created by Lg2, Canada for Penningtons, within the category: Retail Services.

Europeans’ first home appliance brand choice Beko produced one of the most efficient dishwashers to date and wanted to make sure that everybody knows about it. How could we materialize the “efficiency”? How could we show people the actual efficient amount of water that Beko dishwasher uses? Because people only believe something, when they see it. Outdoor advertisement created by McCann, Turkey for Beko, within the category: House, Garden.

Ambient advertisement created by BBDO, China for Time Out, within the category: Media.

Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.

Sauter is the leading brand for cooking and baking in israel. Meet the new team of masters that will you the power of Sauter Film advertisement created by CRACKER, Israel for Sauter, within the category: Electronics, Technology.

Two young people are riding side by side on trendy bikes. The weather is warm and nice. Then, a woman stretches her arms in front of her window, a beautiful sun is shining in the sky. We quickly switch from a happy face to another, young people smiling and enjoying a moment together. A can of soda is opened. In a series of quick sequences, happiness is still shared between young people, with a direction that reminds us of teen-movies and music video. They are drinking sodas in wonderful places, cheering and laughing. But at the very end a voice-over reveals that this is not an advertising for any soda brand. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

The initiative is part of Bisto’s Together Project to bring people together, and follows Bisto’s “Spare Chair Sunday” campaign in 2015, also devised by McCann London, which encouraged people to volunteer to invite a lonely older person for Sunday lunch. The campaign is inspired by research commissioned by Bisto that shows more than one in three (35%) of British adults feel their neighbourhood does not have enough community spirit, and 1 in 4 think that community spirit has decreased in the last five years. Currently 29% of people don't say hello to their neighbours and half don’t know their neighbour’s name. However, 43% would like to see the level of community spirit and interaction increased.Web: http://www.bistotogetherproject.com/ Content advertisement created by McCann, United Kingdom for Bisto, within the category: Food.

Emotional 3.5 minute online brand advertisement. It started with an old photo and ended in a precious moment. At Destinology, our luxury travel experts know it’s the personal touch that makes a holiday extra special - after all it's all about you. Your time. Your place. Your Destinology. Film advertisement created by asg designs, United Kingdom for Destinology, within the category: Hospitality, Tourism.

Nick Valente Senior Account Executive Film advertisement created by Real Normal/Beef & Sage, United States for Big Red, within the category: Non-Alcoholic Drinks.

When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. As a society, we need to be more aware of the techniques used to make us buy more than we need. Food Standards Scotland approached the Union to increase awareness around upsizing. An integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no. Film advertisement created by The Union, United Kingdom for Food Standards Scotland, within the category: Public Interest, NGO.

We work for money and we use that money to buy things we want. What if we skip a step and work for the things we want. Amazon will now let you work for what you want. Digital advertisement created by Miami Ad School, United States for Amazon, within the category: Retail Services.

Digital advertisement created by Grey, Belgium for Child Focus, within the category: Public Interest, NGO.

Digital advertisement created by FamousGrey, Belgium for Ketnet, within the category: Electronics, Technology.

The Coalition for Gun Control has launched a new project to show how gun violence touches every corner of Toronto, the fourth largest city in North America. And one that has seen a major rise in gun violence over the past year. The project, titled Dodge the Bullet, uses geo-location technology to show how many meters away residents of the city of Toronto were from an actual shooting. The project taps into the Toronto Police Services’ API of shootings and homicide data to create an interactive map that shows every user how close they are, or have been, to a shooting. The campaign’s goal is to turn that data into a digital experience that creates a personal connection between every Torontonian and the rise in gun violence in their city. By visiting dodgethebullet.ca, the experience explains to users that even though they “Dodged a Bullet,” they shouldn’t “Dodge the Issue” of gun control in Canada. From there, the web app directs them to sign the Coalition’s most recent petition on the House of Commons website. Digital advertisement created by Zulu Alpha Kilo, Canada for Coalition for Gun Control, within the category: Public Interest, NGO.