Mitoys is a cultural startup that wants to connect the new generation through design and technology with paraguayan culture. With Mitoys, we recreate the mystical stories about the paraguayan myths. Indigenous art was our inspiration to create the identity of the project. We designed the stories of guarani myths with the Mby’a Guarani Community from the Paraguayan Chaco. The process was 100% handmade. We simply used paper and black ballpoint pen to create the artistic work and typographies. Film advertisement created by TBWA, Paraguay for Mitoys, within the category: Public Interest, NGO.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Film advertisement created by Infinity Squared, Australia for Kirin Beer, within the category: Alcoholic Drinks.

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

Film advertisement created by The Fuel Agency, Australia for Department of Education and Early Childhood Development, within the category: Public Interest, NGO.

Motorcyclists are 6 times more likely to be killed on or roads than any other road user. Why? Well, there's a rebellious streak in them, they like going fast, and they absolutely hate being told what to do. That's why they ride a bike in the first place. This spot examines what it means to hate being told what to do. And if you won't take it from us, take it from those who've lost their lives on two wheels before you. Film advertisement created by BBDO, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

The youth today loves to travel. They are always ready to pack their bags and head out. The only thing that they never pack is a condom. Durex wants these wanderers to carry a condom with them on all their adventures. So, we turned Durex condoms into little pocket-passwords for free Wi-Fi hotspots, or as we call them, d-spots. d-spots are placed at locations most frequented by youngsters. Youngsters can simply scan a Durex condom to connect to a d-spot, thanks to object recognition technology. Go ahead young ones, we’ve got you covered. Integrated advertisement created by Miami Ad School, Germany for Durex, within the category: Health.

When we think about our New Year wishes we use to have positive ones, to change for the best or for a good future. But, if we had the wish of the opposite? With this message we try to make the people conscious about the biggest threat of the planet: the climate change. Film advertisement created by Indira, Spain for Greenpeace, within the category: Public Interest, NGO.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Outdoor advertisement created by The Electric Factory, Uruguay for Lifebuoy, within the categories: House, Garden, Pharmaceutical.

Film advertisement created by McCann, Argentina for TyC Sports, within the category: Media.

Film advertisement created by Bullpen Integrated, United States for SurveyMonkey, within the category: Professional Services.

Award winning Brand identity created by Banda Agency, Ukraine for Eurovision Song Contest. Best of the Best in Communication design at Red Dot 2017. Design advertisement created by Banda, Ukraine for Eurovision, within the category: Media.

Maths are everywhere... Film advertisement created by JWT, Turkey for TEB, within the category: Finance.

Digital advertisement created by N2, Finland for Helen, within the category: Industrial, Agriculture.

With a pair of pants on a washing line Shaun and the flock are in their element as they take it in turns to launch themselves into a wobbling stack of balancing sheep in a bid to reach the unguarded plate of doughnuts! Players must create their stack of sheep overcoming the numerous challenges of platforms, precarious platforms, swinging see-saws, tumbling tyres and whizzing water-wheels to ensure their woolly wonder does not come crashing to the ground! Players can explore 60 levels across two fun-filled environments with achievements being earned for the number of sheep used combined with the speed of completing a level. To celebrate the launch, Aardman plan to engage the online Shaun the Sheep community to design their own levels for the game and submit their ideas - with the best ideas being made into actual levels for future releases. One lucky winner will be invited to come to Aardman and help the game developers bring the level to life! The competition ties in with the studio’s ongoing commitment to provide inspiration and learning resources to encourage young people to become digital creators rather than just consumers. Dan Efergan, Digital Group Creative Director at Aardman says “Making games is something we’re hugely passionate about, and a creative craft we believe in alongside storytelling and animation. Obviously we hope people will play the game, but even more so we hope they’ll take part in the competition, as any opportunity to inspire young minds to ‘have a go’ is key to unlocking their own passions.”

Film advertisement created by Voskhod, Russia for Vesti Ural, within the category: Media.

Digital advertisement created by Sri Sri Publications Trust, India for The Art of Living, within the category: Public Interest, NGO.

Most of us take time for granted, but for those with terminal cancer, time is an opportunity to make every moment count. BMW’s new Connected Drive technology is an integrated navigation system that directs drivers precisely to their destination as efficiently as possible. Therefore, BMW will collaborate with St Jude’s Hospital to provide patients with an opportunity to use their precious time most efficiently, doing the things they love. This won Merit - 2017 One Show Young Ones. Experiential advertisement created by School of Visual Arts, United States for BMW, within the category: Automotive.