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You don’t need to see a shrink for a self reflection exercise. Just don’t do it when you are hungry. Because you are not you when you are hungry. Film advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.
Hallenstein Brothers launch their innovative High Performance Suit range with a TVC filmed at the iconic Bonneville Salt Flats in Utah. The campaign features motocross legend Carey Hart and crew putting the suits through the paces in the extreme desert heat. Film advertisement created by Lachlan McPherson & Friends, New Zealand for Hallenstein Brothers, within the category: Fashion.
Film advertisement created by TBWA, United States for NKLA, within the category: Public Interest, NGO.
Film advertisement created by BBDO, Brazil for Revista Veja, within the category: Media.
Digital advertisement created by McCann, Israel for Shorashim, within the category: Public Interest, NGO.
#SeeBeautyNotGender - This mobile first campaign with social thinking at its core was co-created with celebrities, influencers, creators and activists from the Trans community. Short feed videos, images, streaming video and interactive IG stories, all made with, starring and directed by Transwomen challenged society to stop the unconscious bias. To stop focusing on their gender so much that it blinds them to all their other beautiful human qualities. What Thai Transwomen wanted the most to change, came through and resonated with authenticity. Along with seeding and amplification from the celebrity handles, a second wave of LGBTQI influencers and Thai cultural ambassadors mainstreamed the conversation. Digital advertisement created by Grey, Thailand for Pantene, within the category: Beauty.
Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.
Film advertisement created by Hitparade, Germany for PlayStation, within the category: Gaming.
In the midst of the pandemic, femicides and domestic violence cases reached alarming numbers. The Puerto Rico Section of Amnesty International (AIPR), a worldwide movement of people fighting against human rights abuses, decided to put the distressing data in front of the people to compel action. The result was The Bloody Data, a shocking campaign highlighting the statistical data on women who have bled from femicides in Puerto Rico during 2020. The campaign launched on November 25, International Day for the Elimination of Violence against Women. The twist? Menstrual blood remains a taboo in Puerto Rico and is considered by many to be repulsive. Still the bloodshed of women due to violence doesn’t generate such disgust. Amnesty presents de data using menstrual pads, cup and tampons, challenging viewers to rethink their bias and direct outrage to the only blood that should be disgusting: the blood spilled by gender violence. The campaign lived in print, outdoor, social media and www.thebloodydata.com, a website were ultimately you could sign a petition calling for an official stance from Puerto Rico’s government against gender violence. The petition gathered hundreds of signatures and attracted support in more than 25 countries around the world and grabbed the attention of newspapers and online media. Two months after its launch, Governor Pedro Pierluisi declared a State of Emergency for Gender Violence in Puerto Rico. The executive order prioritizes gender issues in all government agencies, calling for the implementation of comprehensive sexual education with gender perspective, a deep change in the police and judicial system to serve victims with dignity and allocates money from the national budget to address gender violence. Integrated advertisement created by Arteaga & Arteaga, Puerto Rico for Amnesty International, within the category: Public Interest, NGO.
Film advertisement created by BBDO, New Zealand for New Zealand Transportation Agency, within the category: Transport.
Digital advertisement created by FCB, Germany for Philharmoniker Hamburg, within the category: Recreation, Leisure.
Digital advertisement created by Ogilvy, United States for DonateLife America, within the category: Public Interest, NGO.
Media agency OMD Director Guy Manwaring Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.
Film advertisement created by TBWA, Sweden for K-rauta, within the category: Public Interest, NGO.
In 18% of all fatal distracted-driving crashes cell phones are involved. Hands-free with Volkswagen Accessories. Digital advertisement created by Agenta, Germany for Volkswagen, within the category: Automotive.
Film advertisement created by And and And, India for Buffalo, within the category: Retail Services.
Film advertisement created by Havas, Belgium for The Reading Foundation, within the category: Public Interest, NGO.