See the work at https://futureself.orange.com/ Digital advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks. Outdoor advertisement created by Saatchi & Saatchi, United Arab Emirates for The Change Initiative, within the category: Retail Services.

Film advertisement created by Y&R, Mexico for Special Olympics, within the category: Recreation, Leisure.

The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display. One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod. Digital advertisement created by Now, United Kingdom for New York Bakery, within the category: Food.

Every Canadian knows how difficult winter driving can be. For the January/February 2017 campaign, Kia wanted to showcase it’s amazing AWD capabilities. So, we drove skiers up a mountain to the top of the chairlift with nothing more than standard winter tires and Dynamax AWD. Film advertisement created by Innocean, Canada for KIA, within the category: Automotive.

Design advertisement created by Xister, Italy for Nastro Azzurro, within the category: Alcoholic Drinks.

If you have a shoe, you can be creative. This is the idea behind the new fashion film of the London brand to present its New Collection of footwear Spring Summer 2018. Film advertisement created by Utopicum, Spain for Pepe Jeans, within the category: Fashion.

Mottumars (Moustache–March) is a yearly cancer awareness campaign for the Icelandic Cancer Society, mainly focusing on cancers in men. The 2018 campaign is about prostate cancer, which is the most common cancer amongst Icelandic men. The look and feel of the campaign draws inspiration from a predominantly male trope: the classic barber shop, a place frequented by men throughout the years. In the television advertisement we see a man go about his daily routine. He is obviously troubled by something, and is most likely experiencing symptoms of prostate cancer. Mentally and physically exhausting symptoms of a life threatening illness are not easy to ignore. Especially not when they – literally – come to life in the shape of a cheery and colorful barber shop quartet that constantly follows you around describing the symptoms of prostate cancer — through song and dance, of course. Produced by the advertising agency Brandenburg in collaboration with Republik Film Productions. Original song: “Mister Sandman” by Pat Ballard. Film advertisement created by Brandenburg, Iceland for Icelandic Cancer Society, within the category: Public Interest, NGO.

Digital advertisement created by NYU, United States for Microsoft, within the category: Electronics, Technology.

Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Digital advertisement created by DDB, New Zealand for Cadbury, within the category: Confectionery, Snacks.

TASK: To make Mastercard a multi-sensory brand by building a new channel of brand communication with the audience through senses that have not previously been used for advertising purposes. Engage the Atlas Weekend audience and reach an additional 1.5 million target audience with minimal media costs. SOLUTION: Let those who are unable to hear the sound—feel the sound. We invited the American music translator, Amber Galloway Gallego. Amber is the author of a unique style of translating music into sign language. At the event, she conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances. At a special sensor field called #MastercardVibes, visitors with hearing impairments were able to feel the music through special built-in areas. Sound was experienced as never before, with some feeling its vibrations through touch. Special SubPac ripple vests made it possible to feel deep bass frequencies throughout the entire body. RESULTS: The total media coverage of the project was 17,455,039, which is 872% more than planned. More than 200 hearing impaired people took advantage of the #MastercardVibes activity. More than 100 songs were translated during the performances. Over 70 media resources lighted up the information for free. Thanks to a master class from Amber Galloway Gallego and her team, a new profession has emerged in Ukraine—sign language interpreters specializing in translating music. Experiential advertisement created by Adsapience, Ukraine for MasterCard, within the categories: Finance, Public Interest, NGO.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Film advertisement created by Y&R, United Kingdom for Warburtons, within the category: Food.

Digital advertisement created by BBDO, New Zealand for Samsung, within the category: Electronics, Technology.

Podar, through the use of brilliant technology, superior infrastructure, and the ability to build dreams and ambitions, shows us just how exemplary education can be! Film advertisement created by Schbang, India for Podar Education Network, within the category: Education.

Outdoor advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.