With the aim of revitalizing the Tabernas Desert (Almería), the automotive brand ŠKODA created the campaign "The Desert Cowboys." A project that pays tribute to the people who still live in the desert, in which the citizens were asked to collaborate, in order to set up a transport service that will connect the villages of the region. After more than 5,000,000 likes on social networks, the service is already a reality. To start up the service, Tabernas Local Council launched a public tender to find the driver of the ŠKODA KODIAQ, who is currently providing the stagecoach service that connects the localities of Alcudia de Monteagud, Tahal and Senés with Tabernas free-of-charge three days a week. The launch of the service, on 20 September, was reported at the presentation of the 7th edition of the Almeria Western Film Festival. A film festival created to promote the Western genre and stimulate the film industry in the region, of which ŠKODA is one of the main sponsors. Coinciding with this, ŠKODA has also released the "The Desert Cowboys” documentary, directed by Paco Cabellero, in tribute to those who still live in the desert and whose day-to- day difficulties, due to the lack of transport, are expected to improve with the implementation of the service. The piece can be seen on ŠKODA’s social networks and on the project’s website www.thedesertcowboys.com. After helping the inhabitants of Valdelinares and the Tabernas Desert, the brand continues in its fight against isolation and depopulation in remote locations with mobility solutions. Film advertisement created by Proximity, Spain for Skoda, within the category: Automotive.

Film advertisement created by M&C Saatchi, Lebanon for Kunhadi, within the category: Public Interest, NGO.

We used the new Instagram questions feature to ask some painful questions. Digital advertisement created by McCann, Israel for Elifelt, within the category: Public Interest, NGO.

Google premiered its 2021 Year in Search film in 50+ languages around the world. The highly anticipated film is grounded in the fact that Google Trends data shows that the world is searching for “How to Heal” this year more than ever before. Last year, Google's Year In Search asked "why?" more than any other time in history. This year, the process of reflecting on the global events that have changed the world forever began. The challenges and tragedy of recent years became an opportunity to summon collective strength. It became a time to embrace scars and come back stronger than before. In 2021, more than ever, the world is searching for “How to Heal.” Film advertisement created by Google Brand Studio, United States for Google, within the category: Electronics, Technology.

Digital advertisement created by Bandara, Switzerland for Homegate.ch, within the category: House, Garden.

The campaign and photo challenge Exhibition Stockholm was the first photo competition in the world harnessing the power of AR. It aimed to introduce Adobe to a wide audience of hobby photographers. The web application with the same name became a platform that inspired to creativity through use of augmented reality and artificial intelligence together with simple means, such as the camera in a mobile phone and, for the desired, free photo editing tools, such as Adobe's own "Lightroom for mobile".

Ambient advertisement created by Publicis, Italy for Yovis Viaggio, within the category: Pharmaceutical.

Film advertisement created by Platige Image, Poland for Abarth, within the category: Automotive.

Proud moms invade agencies and shower their kids in compliments. To promote Young Lions Portugal, a competition for young creatives, we came up with a simple, awkward and good humored solution. Mockumentary-style, we followed moms coming through an agency to meddle on their children's work, proudly praising them while at it. The result is a couple of spots. One focused on an art director and the other on a marketeer. All in support of the concept: “Being mommy's pride is easy. Winning a Young Lion is hard." Integrated advertisement created by FullSIX, Portugal for Young Lions, within the category: Professional Services.

Do people really win those big money checks from Publishers Clearing House? Heck yes they do, and we’re about to launch a new campaign starring Wayne Brady to prove it. Film advertisement created by Ron Foth, United States for Publishers Clearing House, within the category: Gambling.

Our brief was to promote “a one-time sales proposition on lingerie”; what we did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta’s Lingerie. To gain authenticity, the video clip was filmed by the model’s agent and was shot 100% on Facebook Poke, then sent to the model’s Facebook fans through the app. The Call-To-Action at the end of the video reads “A One-Time Sale! Delta.” And directs users to Delta’s website, where they can claim their discount on the specific garment the model was wearing. Technically we had a hard time dealing with this campaign, for once, you can’t save any of the videos and you can only do a one shot clip. We also had a hard time with the fact that you can only send a Poke to up to 40 people at once, which means for every 40 people we had to shoot a new version. (This happens because the app deletes all data from both iPhone’s the second the video was sent). Digital advertisement created by Grey, Israel for Delta Lingerie, within the category: Fashion.

Mercurio Cinematografica srl Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Sound Design/Mix Film advertisement created by Goodby Silverstein & Partners, United States for NBA, within the category: Recreation, Leisure.

Animation: Davi-T.com Digital advertisement created by DDB, United States for State Farm, within the category: Finance.

Outdoor advertisement created by BBH, United States for Google, within the category: Electronics, Technology.

These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

Film advertisement created by MercerBell, Australia for RSVP Online Dating, within the category: Professional Services.