Outdoor advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Professional Services.

Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the #SkinMemories posts themselves will contribute to a strong awareness effect and behavior change. Integrated advertisement created by BBDO, Belgium for Euromelanoma Foundation, within the category: Health.

Film advertisement created by The Union, United Kingdom for Scottish Fire & Rescue Service, within the category: Public Interest, NGO.

They say, everybody carves his/her own destiny. Choice of the right education usually helps in the process. This ad was created to announce the new season of enrollment to the RPIVA academy in Riga. Film advertisement created by Ogilvy, Latvia for RPIVA, within the category: Education.

Most anti–bullying ads target victims or bullies. With our research showing that acts of bullying can stop within 10 seconds of intervention, we spoke to those who see bullying and have the power to make noise and stop it. Here, bystanders instinctively recreate car alarms to demonstrate the potential of the silent majority. Film advertisement created by Taxi, Canada for CKNW, within the category: Public Interest, NGO.

Outdoor advertisement created by BBDO, New Zealand for DB Breweries, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Colgate, within the category: Health.

Direct advertisement created by Serviceplan, France for Securite Routiere, within the category: Public Interest, NGO.

Audio advertisement created by Wax, Canada for Mitchell Eye Centre, within the category: Health.

Film advertisement created by Shots, Ukraine for Kolesa, within the categories: Professional Services, Public Interest, NGO.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Direct advertisement created by Red Pepper, Russia for Vatel, within the category: Food.

Digital advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Digital advertisement created by The Oddshop, Netherlands for Be brave, within the category: Fashion.

Content advertisement created by The Richards Group, United States for P.F. Chang’s, within the categories: Food, Recreation, Leisure.

International music agency MassiveMusic has teamed up with War Child, In Case of Fire, Sony and Universal to create a timely and powerful new film that highlights the plight of young refugees.

Anyone who’s ever submitted an award entry or works in the marketing industry will know, the key to winning an award is the emotional journey the case study video takes you on! And the Case Study Song of the Year is the ultimate soundtrack of success. The song will be

Film advertisement created by Fueld, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

For over 400 years, Black Americans have endured systemic racism and horrific violence that have yet to be rectified in the form of true societal equity. On the 100-year anniversary of the Tulsa Massacre, when a violent white mob burned 35 thriving community blocks known as “Black Wall Street” to the ground and killed hundreds of Black people, the veteran activists at the #breathewithme Revolution have announced the Black America Refund, which seeks to bring economic justice and direct relief for Black families and communities. To raise awareness and encourage donations to the Black America Refund, #breathewithme Revolution has joined forces with the recently formed creative agency Atlantic New York for a short film that outlines the powerful history of Black Wall Street, and subsequent forms of oppression that have led to the fund’s urgent need. The film was produced with archival footage in partnership with Cut & Run, Heavy Duty Music and Ameba. Film advertisement created by Atlantic, United States for #breathewithme Revolution, within the category: Public Interest, NGO.

Direct advertisement created by Accademia di Comunicazione, Italy for Coca-Cola, within the category: Non-Alcoholic Drinks.