Digital advertisement created by Saatchi & Saatchi, Ukraine for KMRC, within the category: Fashion.

Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

Film advertisement created by Think, Germany for Audi, within the category: Automotive.

Film advertisement created by DDB, Germany for Reebok, within the category: Fashion.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

"Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON. Film advertisement created by Grey, Germany for Iceland's Soccer Team, within the category: Sports.

Film advertisement created by JWT, Egypt for Crunch, within the category: Confectionery, Snacks.

Digital advertisement created by Liquid, Peru for Rexona, within the category: Health.

Film advertisement created by Grey, Israel for Alrin, within the category: Pharmaceutical.

Film advertisement created by JWT, Netherlands for Bridgestone, within the category: Automotive.

Media agency OMD Director Guy Manwaring Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Maths are everywhere... Film advertisement created by JWT, Turkey for TEB, within the category: Finance.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.

Film advertisement created by Leagas Delaney, Germany for one2like.com, within the category: Professional Services.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.

Audio advertisement created by Leo Burnett, Ukraine for Delo.ua, within the category: Media.

Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.

Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.