Film advertisement created by Amazon, United States for Bear Naked Granola, within the category: Food.

With the launch of its first women’s collection in April 2018 fashion brand PAISLEY is entering a new era. But it also wants to start a new era for women on a much bigger scale. The unadjusted Gender Pay Gap in Germany is 21%* (Federal Office Of Statistics, 2017). To change that, german creative hotshot MAYD, PAISLEYs Lead-Agency, started the next big campaign: FEM Currency. FEM is a new currency for women only, which is worth 21% more than any given currency. That means women who pay with FEM get 21% more. To start, Fem is available at the Paisley store where you can exchange your euros for FEM. Like any currency, FEM has its own notes. They are specially designed with several security features to avoid misuse. Each FEM note highlights a historic female figure like Marie Curie, Ada Lovelace, Amelia Earhart, Jane Austin, Rosa Luxemburg and Florence Nightingale, all who helped shape our society and pave the way for all women today. PAISLEY’S mission is to get as many partners on board to keep this project going until the gender pay gap is no longer a topic that needs addressing. And the interest is already overwhelming with the first stores already requesting to join the initiative. Direct advertisement created by MAYD, Germany for Fem Currency, within the category: Public Interest, NGO.

How do we show that Ford Predictive Technologies help people to drive by predicting the unpredictable? Digital advertisement created by GTB, France for Ford, within the category: Automotive.

Film advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by Bold, Saudi Arabia for Domino's, within the category: Food.

Audio advertisement created by Leo Burnett, Ukraine for Delo.ua, within the category: Media.

Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Outdoor advertisement created by BETC, Brazil for Fox, within the category: TV Promos.

Media agency OMD Director Guy Manwaring Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

Film advertisement created by Selection SRL, Italy for Vivident, within the category: Confectionery, Snacks.

Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports... It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the "Retard Gagnant" activation, which transforms travellers' waiting time into a pure moment of entertainment. Digital advertisement created by Havas, Switzerland for Canal+, within the categories: Media, Recreation, Leisure.

The outcome of the 2016 US Presidential Elections raised many questions about the American voting system and habits. An astonishing fact that came to light was the sad truth of 1 in 4 voters being unregistered, purely due to the lack of effort to sign up. We simplified the registration process by rerouting it through Facebook sign in, and using Touch ID on our smartphones to bring biometric procedure to wherever you are. Touch ID is a technology introduced to make personal verification more authentic, so applying it to bring about future change is an inevitable move forward. Digital advertisement created by Miami Ad School, Germany for Facebook, within the category: Electronics, Technology.

Film advertisement created by BBDO, New Zealand for New Zealand Transportation Agency, within the category: Transport.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Kevin Anderson Film advertisement created by R&R Partners, United States for SNWA, within the category: Public Interest, NGO.

Tagatesse, sugar-free cooking and baking has never been so easy!




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Film advertisement created by DLBGROUP, Venezuela for Betcris, within the category: Gambling.

Digital advertisement created by McCann, Israel for Shorashim, within the category: Public Interest, NGO.