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Production Company: Sunshine-etc Co. Music: Cine Digital Sound Studio Co. Post Production: Posters Co. Animation: Anto Co. Film advertisement created by Y&R, Thailand for DTAC, within the category: Electronics, Technology.
Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.
Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.
Outdoor advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.
Film advertisement created by Publicis, Israel for Union Bank, within the category: Finance.
To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.
He thought the birds would bring him luck and take him closer to his dreams. But luck had other plans... Follow the journey of this brave man and his ambitions to make his one true dream a reality. Calm and resolved, his life takes a sharp turn when he discovers his life goals; but what measures will he take to make them materialize? Will Lady Luck favor him or will he have to take aid of something superior? Film advertisement created by Dentsu, India for Aditya Birla Capital, within the category: Finance.
Outdoor advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Professional Services.
Most anti–bullying ads target victims or bullies. With our research showing that acts of bullying can stop within 10 seconds of intervention, we spoke to those who see bullying and have the power to make noise and stop it. Here, bystanders instinctively recreate car alarms to demonstrate the potential of the silent majority. Film advertisement created by Taxi, Canada for CKNW, within the category: Public Interest, NGO.
Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.
Film advertisement created by McCann, Argentina for TyC Sports, within the category: Media.
Film advertisement created by BBDO, New Zealand for Fresh N' Fruity, within the category: Food.
Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.). In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala. At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression. Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger. TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018. Content advertisement created by ANGRY, Ukraine for International Organization for Migration, within the category: Public Interest, NGO.
Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.
This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. Digital advertisement created by Y&R, Czechia for Doctors Without Borders, within the category: Public Interest, NGO.
Domestic abuse is a longtime problem in Italy. A 2012 United Nations report called it "the most pervasive form of violence" in the country. Former Prime Minister Enrico Letta called it femicide—the killing of women at the hands of current or former lovers.
Outdoor advertisement created by thjnk, Germany for IKEA, within the category: House, Garden.
Outdoor advertisement created by Ogilvy, France for Allianz, within the category: Finance.
In order to raise funds for three new research projects, CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven's 9th Symphony score. This is what happened. Ambient advertisement created by Grey, Spain for Cris against Cancer, within the category: Public Interest, NGO.
Film advertisement created by Shots, Ukraine for Kolesa, within the categories: Professional Services, Public Interest, NGO.