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Ambient advertisement created by Publicis, Italy for Yovis Viaggio, within the category: Pharmaceutical.
With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill. Digital advertisement created by Miami Ad School, United States for Stopbullying.gov, within the category: Public Interest, NGO.
Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.
Animation: Davi-T.com Digital advertisement created by DDB, United States for State Farm, within the category: Finance.
62% of paraguayans tend to ignore their own culture. And the figure is even higher among young people. “Recuerdo de Ypacarai”, the most famous guarania song in the world, turned 70 years old in 2019. Guarania is a musical genre created in Paraguay. This anniversary was an opportunity to reconnect Paraguayans with their culture. “Paseo del Recuerdo” is a musical installation that allows anyone to play the notes of “Recuerdos de Ypacarai”, just by passing the palm of the hand over the keys. This is a permanent installation made by artist Fernando Ambere Feliciangeli donated to the city of San Bernardino, Paraguay. It stands at Ypacarai Lake, the inspiration for the song and the summer capital. Experiential advertisement created by TBWA, Paraguay for Itau, within the category: Public Interest, NGO.
Avon is trying to be a brand with a purpose, by supporting and creating campaigns for women rights. In Costa Rica, most violence against women occurs during and after the national tournament soccer matches. Alcohol consumption and anger fuel an already male chauvinist society, as the number of aggression reports skyrockets at those times. During the most followed game of the season ("The Classic", Saprissa-Alajuela) we aired the commercial several times. It had a huge impact which was immediately shown in social media, where people used the hashtag #NiUnaMenos (#NotOneLess) to praise the brand for its courage. #NiUnaMenos is an already established movement which demands the end of violence against women. Film advertisement created by Havas, Costa Rica for Avon, within the category: Beauty.
Sound Design/Mix Film advertisement created by Goodby Silverstein & Partners, United States for NBA, within the category: Recreation, Leisure.
Film advertisement created by Reid, United States for Yelp, within the category: Professional Services.
Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.
Film advertisement created by MercerBell, Australia for RSVP Online Dating, within the category: Professional Services.
On the first summer day - June 22 - we set up a bunch of kids singing "Jingle Bells" in the heart of the city. The people passing by were surprised, amazed and started to shoot videos and share on Facebook that strange event. With big smiles on their faces. Happy. Cheerful. Because Christmas always opens their hearts... Truth is - most of the donations for children are made during Christmas. But the kids in need cannot wait for Christmas... So how about becoming a regular donor today? Experiential advertisement created by the Smarts, Bulgaria for For Our Children Foundation, within the category: Public Interest, NGO.
Scalapay is the latest Italian fintech that offers a split payment solution in 3 monthly installments, all without having to pay any fees or interest. Built for both online or in-store purchases, this payment method will allow you to improve your daily life with quality products and services without breaking your monthly budget. Through this first brand campaign, Scalapay wants to show instalment payments in a different light – instead of compulsive purchases, the brand promotes a more sophisticated vision. Buying in 3 instalments without fees means giving yourself the means to buy better: high quality products that you really enjoy. The campaign shows just that, a series of characters caught in the midst of contemplating their purchases. This moment of contemplation is imagined visually as a slowing down of time in the middle of the surrounding frenzy. Film advertisement created by Buzzman, France for Scalapay, within the category: Finance.
Mercurio Cinematografica srl Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.
Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.
Digital advertisement created by McCann, Australia for Corelle, within the category: House, Garden.
Film advertisement created by FCB, United Kingdom for Nivea, within the category: Health.
Experiential advertisement created by NBS, Brazil for Clin Kids, within the category: Health.
Outdoor advertisement created by BBH, United States for Google, within the category: Electronics, Technology.