iDectect is a simple tool that use Face ID technology of the iPhone X to help to detect and reduce the consequences of a stroke. Digital advertisement created by Miami Ad School, Spain for iPhone, within the category: Electronics, Technology.

Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League. This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible. “It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said. Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.” The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others. Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Integrated advertisement created by Serviceplan, Germany for Mini, within the category: Automotive.

Film advertisement created by DDB, Netherlands for Menzis, within the category: Finance.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

A phobia is an irrational, intense and persistent fear of certain situations, things, animals, people… or just about watching the new Golf and not being its owner. Director Pep Bosch films a surrealistic ad so we can learn not only that there are many more phobias than we thought, but also a new one has been discovered. The research was done on behalf of DDB Barcelona agency. Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

The new Actros is Mercedes-Benz's most impressive truck until now. We wanted truck drivers to experience this in a unique place where only they could see it. Ambient advertisement created by N=5, Netherlands for Mercedes, within the category: Automotive.

The spot embodies the sacrificial mood and feel of the holy month of Ramadan, by encouraging people to share what they love such as essentials for the fast, and Indomie Noodles. Film advertisement created by Noah's Ark Creative, Nigeria for Indomie Noodles, within the category: Food.

A miserable sushi, a sad t-bone steak with mashed potatoes, a lousy made eggs Benedict, these are the failed food's featured in three short-videos shot by Swedish education company Lernia together with Swedish independent agency Volontaire, mimicking the style of Facebook food-tutorials. Digital advertisement created by Volontaire, Sweden for Lernia, within the category: Education.

Film advertisement created by Zulu Alpha Kilo, Canada for Nestea, within the category: Non-Alcoholic Drinks.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Digital advertisement created by Peterson Milla Hooks, United States for GAP, within the category: Fashion.

Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Film advertisement created by M&C Saatchi, Germany for European Maccabi Games, within the category: Recreation, Leisure.

Film advertisement created by DDB, Belgium for Duvel, within the category: Alcoholic Drinks.

Film advertisement created by Brand Place, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Cossette, Canada for Alzheimer Society, within the category: Public Interest, NGO.