Salve, a Brazilian digital advertising agency and member of Grupo ABC (part of Omnicom Group), created a fake cause to celebrate this year's World Carfree Day. Looking for a fun way to talk about those drivers that overuse their cars and engage the public, the Car Addicts Support Group was created. Caloi, Brazil's biggest bicycle company, was a proud sponsor of the movement. Urban mobility is a subject that has been highly discussed in the big cities all over the world, and the results of over use of cars may become not only a traffic problem, but also a social question. Salve decided to shed some light on people who just can’t change their habits and always choose their cars as a solution, and found a way of talking about it using an analogy that everyone could understand. The characters of the film share their experience in a fun way, talking about their own car addiction. The campaign also includes a hotsite and a fan page on Facebook where the public can find more information about new ways of moving throughout the city and maybe recover from their car dependency. Digital advertisement created by Salve, Brazil for Caloi, within the categories: Personal Accessories, Recreation, Leisure, Sports.

On June 4th, National "Hug Your Cat" Day, Littermaid reminds its fan base of cat lovers to celebrate cautiously. It's a tale as old as time: unrequited cat hugs. Because as much as we want to show love to our feline friends, they don't always share the same desire for physical affection. In a series of dramatic portraits, this PSA features cat owners who celebrated #NationalHugYourCatDay a little too hard. Littermaid steps in and reminds everyone to celebrate cautiously.

Digital advertisement created by Orson, Costa Rica for Romaly Movie Distributor, within the category: Public Interest, NGO.

Film advertisement created by McKinney, United States for Columbia, within the category: Fashion.

Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.

ANAHO soap dish. A forest residue turned into a piece of sustainable design. Forest fires are a global problem. They generate large amounts of ash that alter soil conditions. But that residue, the ash, can be transformed into products to generate an economy that helps restore those charred forests. ASHES TO LIFE is a firm of high ecological cosmetics that transforms the ash into different products and allocates 10% of its benefits to the restoration of forests that have suffered fires. Film advertisement created by Incuba.eu, Spain for ASHES TO LIFE, within the category: Beauty.

Supervising Assistant Creative Directors: Rich Weinert, Kathy Speck Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

When Champions League Final came to Kyiv, we’ve lost our best feature - hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. Integrated advertisement created by Saatchi&Saatchi, Ukraine for Rebra&Kotlety, within the category: Hospitality, Tourism.

Digital advertisement created by R/West, United States for FLIR, within the category: Electronics, Technology.

There are few things more associated with Swedish traditions than O.P Anderson aquavit. And it’s been consumed exactly the same for the past 127 years. Neat. Now, more than a century after it was first bottled, O.P. Anderson has decided to break into the cocktail category, a decision that of course upsets the traditionalists, which can be seen in the new campaign ”127 years of hard work. In a cocktail?” Film advertisement created by Uncle Unicorn, Sweden for O.P. Anderson, within the category: Alcoholic Drinks.

www.timex.com/25thhour/

Animation: Davi-T.com Digital advertisement created by DDB, United States for State Farm, within the category: Finance.

The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci. During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Film advertisement created by Joe Public, South Africa for Nedbank, within the category: Finance.

Digital advertisement created by Wander, United States for Coexist, within the category: Public Interest, NGO.

"Distracted driving" is what they call it. It's a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier, right down to taking your eyes off the road to scroll down your Facebook feed and check who's liked your latest profile pic. And let's be honest, that happens way more often than anything else. But worst of all it's killing people. Lots of them. That's why Mazda decided to launch a new campaign: smack in the middle of people's social feed, right as they were scrolling down it. Digital advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.

Production House: UPFilms.tv Film advertisement created by Grey, Indonesia for Polident, within the category: Health.

Rusty, a 100-year-old landmark water tower, proudly sits on the roof of Minneapolis-based advertising agency, Carmichael Lynch. The agency utilized this ubiquitous yet often-ignored city element as a way to project public art to the community. This year they partnered with the Minneapolis College of Art and Design to create a new loop of mapping projections. These unique experiences of light and vision are now open for the public’s viewing pleasure. Ambient advertisement created by Carmichael Lynch, United States for Carmichael Lynch, within the category: Agency Self-Promo.