Rusty, a 100-year-old landmark water tower, proudly sits on the roof of Minneapolis-based advertising agency, Carmichael Lynch. The agency utilized this ubiquitous yet often-ignored city element as a way to project public art to the community. This year they partnered with the Minneapolis College of Art and Design to create a new loop of mapping projections. These unique experiences of light and vision are now open for the public’s viewing pleasure. Ambient advertisement created by Carmichael Lynch, United States for Carmichael Lynch, within the category: Agency Self-Promo.

Film advertisement created by The Royals, Australia for The Sydney Morning Herald, within the category: Media.

Ambient advertisement created by FCB, Peru for San Juan, within the category: Alcoholic Drinks.

Help Parkinson’s patients with their fine motor skills and let them handwrite your text messages on a card. Do the Write thing for Parkinson and for everyone you love. Ambient advertisement created by BBDO, Belgium for Vlaamse Parkinson Liga, within the category: Public Interest, NGO.

During the process of cleaning up his childhood home to put it on sale, Zack rediscovers some long-forgotten memories with his parents. Will he have a change of heart? Film advertisement created by Kingdom Digital, Malaysia for Kärcher, within the categories: Electronics, Technology, House, Garden, Retail Services.

Film advertisement created by Tere Suarez, Puerto Rico for KIA, within the category: Automotive.

Associate Creative Directors: Cinzia Crociani, Sudhir Pasumarty Head of Design: Sudhir Pasumarty Regional Director, PR & Corporate Communications: Huma Qureshi Regional Corporate Communications Executive: Yanrong Pang Digital advertisement created by Grey, Australia for MPAN, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Hungary for Leo Burnett, within the category: Agency Self-Promo.

Experiential advertisement created by FCB, Portugal for Royal Canin, within the category: Pets.

Film advertisement created by The Escape Pod, United States for Claussen Pickles, within the category: Food.

Film advertisement created by Leo Burnett, Israel for BBF, within the category: House, Garden.

Film advertisement created by BLAB, Turkey for SEK, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by TBWA, France for PlayStation, within the category: Gaming.

While many period stigmas and misconceptions stem from centuries of baseless taboos and lack of education, even women in developed countries with adequate education systems feel shame and an inability to talk about periods. This proves that period shaming transcends culture and society. Unfortunately, it is universal. Because of this, issues associated with menstruation such as period poverty exist with its victims unable to speak out and seek help. We were tasked with undoing period stigmas and change the way the world talks about them. Connecting Periods encourages period positive language amongst people who were already trying to become more effective and impactful communicators by partnering with Grammarly. The millions of daily Grammarly users make mistakes such as misusing periods or forgetting them altogether. We saw that as an opportunity to raise awareness on societal shaming of periods, encourage period positive language, and literally position periods as a normal topic of discussion that doesn’t need to be euphemized or hidden. Digital advertisement created by Miami Ad School, United States for Grammarly, within the categories: Electronics, Technology, Professional Services.

Film advertisement created by String Theory, New Zealand for Good Books, within the category: Retail Services.

Outdoor advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.

Film advertisement created by Grey, Indonesia for Jointfit, within the category: Health.