Digital advertisement created by Starworks Group, United States for Rock the Vote, within the category: Public Interest, NGO.

Ambient advertisement created by Publicis, Brazil for Dorflex, within the category: Health.

Relativity media hired thinkmodo to create a viral marketing campaign that would generate press & media buzz for their film "limitless". Digital advertisement created by Thinkmodo, United States for Limitless, within the category: Media.

Outdoor advertisement created by JWT, Ecuador for Hospital Sotomayor, within the category: Health.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotizes them. Using 3D audio best listened to through headphones. Audio advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Insights, Strategy & the Idea: Viasat is a leading paid satellite TV operator competing with 3 other players in its category constantly expanding the market share of paid satellite TV. The communication goal was to drive broad public awareness of Cartoon Network launch. The marketing goal was subscription sales targets. The Agency was asked to come up with ideas within a limited budget of just $5K. Having checked all the content of the Cartoon Network in Ukraine, we learned that the only “fresh” cartoon was Scooby Doo. The obvious solution was to generate buzz. And we decided to act as if we really have news. We had enough money to organize decent press-conference, so all the fun was to happen there. The main challenge was to create an event visited by maximum journalists, give them a brilliant material to tell the country about. Creative Execution: Instead of usual “spokesmen” we brought in «spokesdogs»–Scooby Doo Crew, presenting the project to journalists and answering their questions. We named it the World 1st Dogs’ Press-Conference. Journalists were stunned with the idea and the opportunity to interview the Scooby Doo crew (real trained dogs). The “translation” was realized by the Interpreter from «dog » to «human» language – a Client Viasat representative. We all knew that it will be a real newsmaking event, and it did attract so many journalists, we could hardly fit into the country’s biggest press-room – UNIAN (usually allocated for the President, Prime-Minister and other VIP news events) Dogs one after another answered journalists with barking, whining, wagging or waving paws - the interpreter translated everything to “human language”. It took 1 hour to give away all the signatures requested by journalists! And of course everyone wanted to take a photo of our celebrity dog-crew. Results and Effectiveness: • 6 Google pages in Ukrainian with unique links, photos etc. • Top news sites http://korrespondent.net/, http://www.natali.ua/, http://kino.open.ua/,http://www.telekritika.ua/, http://www.ukrbiz.net, http://kiev.afisha.ua/, http://odessa.info/ • National TV show “Good morning, Ukraine!” • 9 most popular offline magazines («Liza», «Telenedelya», «TV Park», «ТV Ekran», «Serial», «Ukraina Moloda», etc.). • For 5K$ and 0 media investment we made Cartoon Network Channel launch a big deal! The subscriptions sales plan for September, 2010 was fulfilled at 129%. Cartoon Network in Ukraine became the The first TV channel ever launched by pets. Scooby-doooby-doooooo! Ambient advertisement created by Tabasco Ukraine, Ukraine for Cartoon Network, within the category: Media.

OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. The agency’s goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems. Film advertisement created by BBDO, Russia for OBI, within the category: Retail Services.

see the work at http://drivenbybacon.com The first-ever, custom built, bacon-fueled motorcycle, and its bacon-loving rider, left Austin, MN on Aug. 4, blazing a path across the States, where it arrives Aug. 29 for the International Bacon Film Festival in San Diego, CA. Digital advertisement created by BBDO, United States for Hormel, within the category: Food.

From the beginning the Team of Us sponsorship has been about bringing fans and the Irish rugby team closer together. With the latest round of creative we deepen this notion through our “Who we are is how we play” campaign. The campaign gives a rare glimpse into the childhoods and upbringings of Rory Best, Tadhg Furlong, Conor Murray and Tiernan O’Halloran, showing how like all of us their surroundings have defined who they are as people – and who we are is how we play. Most of the scenes in the ads are based on actual events in the players’ lives. For example, the scenes with Tadhg Furlong and Conor Murray as kids, came for anecdotes that the players shared with us. Film advertisement created by Target McConnells, Ireland for Vodafone, within the category: Electronics, Technology.

The Smok-Ink exhibition is an innovative project half way between art and science, conceived by Moreno De Turco and Mirco Pagano, a creative team at TBWA\Italy and made with the artistic support of street artist Ozmo. It is a project by First Floor Under, digital publishing house and event venue, created under the artistic direction of Francesco Guerrera and Nicola Lampugnani. Humanitas, center of excellence for treatment and research, has supplied the creative team with scienfic information and has supported the project together with Fondazione Humanitas. The result is a 60 square meter canvas entirely hand painted, with an artistic infographic scientific twist. Numbers, images and words are combined together and tell, with a very understandable but particular language, what happens to the lungs of a smoker. Smok-Ink (#smokink) is an installation that literally involves the visitors showing "from within" the damages caused by cigarette smoke. The result, therefore, turns the perspective upside down and it is an experience that leaves its mark. Producer: Federico Fornasari Creative director (Digital): Michele La Fiandra Web developer: Chiara Villotta Ambient advertisement created by TBWA, Italy for Smok-Ink, within the category: Public Interest, NGO.

Ambient advertisement created by Ageisobar, Brazil for British Airways, within the category: Transport.

Film advertisement created by Serviceplan, France for Auchan, within the category: Retail Services.

Film advertisement created by Havas, United Kingdom for Citroën, within the category: Automotive.

Digital advertisement created by Jung von Matt, Germany for Hanseatisches Wein & Sekt Kontor, within the category: Alcoholic Drinks.

Film advertisement created by PPM, Brazil for Habib's, within the category: Food.

Albion, the digitally-led creative agency, has produced an integrated pan-European campaign to launch Epson’s new range of inkjet printers aimed at small businesses who demand great value highly reliable products. To test the speed of the flagship model in the range, the Epson Stylus Office BX625FWD, Albion created the ultimate product test, bringing it together with one of the world’s fastest accelerating cars – an Ariel Atom (0 to 60mph in 2.7 seconds) – creating a fully customised ‘inkjet car’. The new range of Epson inkjet printers offer not only the high quality printing and versatility normally associated with Epson inkjet printers, but also the fast printing capabilities of a laser printer, with print speeds of up to 38 pages per minute*. Engineers from Epson and Ariel worked together to form a unique partnership, and then raced the printer against the car around Rockingham race track in the UK to see whether the Epson printer could print a map of the track faster than the car could drive it. Film advertisement created by Albion, United Kingdom for Epson, within the category: Electronics, Technology.

Film advertisement created by Dare, United Kingdom for Sony Ericsson, within the category: Electronics, Technology.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

On the 8th of March - International Women's Day - here are 8 steps decision makers must take to support women and girls fighting for their rights in the most difficult places on Earth.