Film advertisement created by JWT, Egypt for Dolceca, within the category: Food.

Usually, what you live in a game, stays in the game. But for the launch of The Crew 2, we decided to change that. We invited gamers to download the beta version of the game and we then asked them to ride all over the open world and try to manage their best race and their most incredible stunts.

They then had to simply share their race with us directly, using the “share” button of their video game console, and we selected the most amazing one.

The player’s race was carefully studied and we spent time reproducing the exact map of his track in the real world. We had to pay attention to every background detail, in order to make it as similar as possible, so the player felt like he was living the exact same race. Finally, the chosen player had to face his IRL ride, with world record Red Bull pilot, Bryce Menzies.

Film advertisement created by Brave Spark, United Kingdom for Thomas & Friends, within the category: Gaming.

SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

Film advertisement created by BBDO, Israel for Cellcom, within the category: Electronics, Technology.

Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.

Digital advertisement created by BBDO, United States for Bacardi, within the categories: Alcoholic Drinks, Music.

Now, your DNA can help you select the color of your new car. From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic color? That’s the idea behind Nissan Altima Bio-Color, the latest initiative recently launched by Nissan Middle East. DNA is the bio-molecule that stores our genetic information. It’s distinctive, different and unique for everyone. There are thousands of genes in the human genetic code, so in order to pinpoint the Nissan Altima Bio-Color, a group of 15 genes related to vision and color recognition were selected and analyzed. These genes were grouped into two main genetic markers, called ‘Color Vision’ and ‘Night Vision’. These two markers form the basis of the ‘Gene Color Map’: a chromatic grid that classifies all the available colors for your Nissan Altima in the largest and most exclusive color range ever used for a new car. To create an accurate table, the swatches have been organized in accordance with the characteristics of the tested genes. On the Y-axis, the colors have been set from the least common (black) to the most common (yellow) on the scale of color blindness predisposition statistics. The X-axis runs from those colors hardest to perceive at night (dark colors) to the easiest to perceive in low lighting (light colors). After taking a DNA test, every individual will receive different numeric scores for each pre-selected gene, based on the analysis of their own specific genetic information. This data will be translated into a unique personal color according to the positions of the main markers and the discrete individual scores on the color map. Prospective car buyers will now have their chance to pick the color of their Nissan Altima in the most innovative and cutting-edge way. How? Participating is simple: just visit the Nissan Showrooms on Sheikh Zayed Road or in Khalidiya starting from July 10th, test drive a Nissan Altima, take the DNA test for free at the mini-labs inside the showrooms and wait for the results. Email notifications will inform participants of the outcome, inviting them to discover everything behind their DNA analysis in an interactive website that explains the details of the color selection by showcasing data infographics personalized for each customer. Afterwards, new customers can request their exclusive genetic color and apply it to their new Nissan Altima when closing the purchase, on a first come-first serve basis. Integrated advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Two young people are riding side by side on trendy bikes. The weather is warm and nice. Then, a woman stretches her arms in front of her window, a beautiful sun is shining in the sky. We quickly switch from a happy face to another, young people smiling and enjoying a moment together. A can of soda is opened. In a series of quick sequences, happiness is still shared between young people, with a direction that reminds us of teen-movies and music video. They are drinking sodas in wonderful places, cheering and laughing. But at the very end a voice-over reveals that this is not an advertising for any soda brand. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Argentine films enjoy an excellent reputation among filmmakers and movie buffs. As for Argentines themselves, their reputation is slightly more – complicated. “Transplant” takes a light-hearted look at these contrasting perceptions for the Argentina New Cinema (ANC) film festival, held December 2-4 at Hollywood’s Egyptian Theater. Film advertisement created by Conill, United States for Argentina New Cinema, within the category: Recreation, Leisure.

Film advertisement created by Don't Panic, United Kingdom for ONE, within the category: Public Interest, NGO.

Film advertisement created by Lg2, Canada for Penningtons, within the category: Retail Services.

Advertising agency Humanaut launched a national ad campaign for Brooklyn, New York based home furnishings retailer West Elm. The integrated effort debuted Oct. 9 and features a 30-second TV commercial, five 15-second web spots, banner ads and social media. This is West Elm’s first-ever TV campaign and Humanaut’s first work for the brand. Get “House Proud” is about celebrating those seemingly small moments in your life that actually feel like huge victories on your journey to expressing your personal style at home, as an adult. In the tongue-in-cheek TV spot, a narrator leads viewers through a series of slow-motion scenes where homes—and West Elm customers—are transformed by key furniture pieces, such as a mid-century modern dresser, white-linen sofa and a sustainably sourced coffee table. “People suddenly think they should take their shoes off when they walk in to your house,” she notes as a host appears bewildered by her guest’s gesture. In another scene, a woman relishes her new living room piece as we’re told: “Your couch has another couch for your feet—it’s called a chaise.” Social media will carry the hashtag #mywestelm, which customers regularly use when sharing pictures of their homes proudly featuring their West Elm furniture and decor. “There comes a moment in everyone’s life when they buy an item for their home that gives them a true sense of pride—it’s like you've crossed over and finally become an adult,” said David Littlejohn, Humanaut’s Chief Creative Director. “We wanted to capture those genuine moments and encourage everyone to get ‘House Proud’ thanks to West Elm's affordable assortment of modern, artful designs, handcrafted pieces and sustainably sourced products.” West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands. Headquartered in Brooklyn, NY, West Elm harnesses the power of design and human connection to enrich lives. Everything West Elm does is designed to make an impact, from creating unique, affordable designs for modern living, and commitments to Fair Trade Certified, from LOCAL and handcrafted products to community-driven collaborations and events. It currently operates 103 stores in the U.S., Canada, UK and Australia, ships internationally to customers worldwide and has unaffiliated franchisees operating stores in Mexico, the Middle East, Philippines and South Korea. Film advertisement created by Humanaut, United States for West Elm, within the category: House, Garden.

The campaign introduces five extraordinary figures from Generation Z to a wider audience. The actions of young activists, who create mostly on the Internet, are often downplayed while their voice is not heard. Zalando has decided to empower their voices and help them reach the public traditionally, but also unconventionally: by capturing the heroes of the campaign in very special portraits, painted by artist Justyna Grodecka - a representative of Generation Z herself. Physical images don’t fade away - they stay forever. Just like the values held by these young activists. Paintings were used in an OOH campaign, as well as in five murals created in three cities in Poland: Warsaw, Gdynia and Cracow. Integrated advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the category: Fashion.

Film advertisement created by White Dog Media, Hungary for Gallio, within the category: Food.

Digital advertisement created by Brand Arc, United States for Brand Arc, within the category: Agency Self-Promo.

Film advertisement created by Leo Burnett, Israel for BBF, within the category: House, Garden.

Film advertisement created by BÜRO, Turkey for Honda, within the category: Automotive.

Outdoor advertisement created by Jung von Matt, Germany for OBI, within the category: Retail Services.