As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battle of the Five Armies. Starring Elijah Wood and Sir Peter Jackson; we're thrilled to unveil The Most Epic Safety Video Ever Made. #airnzhobbit

Special cameos by Sylvester McCoy, Dean O’Gorman and Weta Workshop co-founder Sir Richard Taylor. Directed by Taika Waititi.

Check out the Air New Zealand Facebook page to see behind the scenes pics from ‘The Most Epic Safety Video Ever Made’ and see firsthand Hollywood stars on the set of Middle-earth including Elijah Wood, Sylvester McCoy, Dean O’Gorman, John Rhys-Davies (as Gimli) and New Zealand’s own Sir Peter Jackson.

Subscribe to Air New Zealand for more epic videos, and don’t forget to share this video with your friends. Enjoy!

Film advertisement created by Nomades, Mexico for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by Mortierbrigade, Belgium for Nationale Loterij, within the category: Gaming.

Every legal case has it’s own unique dynamics. Wijn & Stael lawyers - a Dutch law firm - know exactly how to adapt to those dynamics. They do it in preparation, but also during the case. These commercials are visual metaphors for those exceptional skills. Film advertisement created by True, Netherlands for Wijn & Stael, within the category: Professional Services.

In the spring of 2016 Henkell & Co released their non-alcoholic sparkling wine - Henkell Non alcoholic. An elegant and luxurious wine sold in ordinary grocery stores (ICA and Coop). We invited Martin Schmetzer to interpret the campaign “For life’s all festive moments” with a typographic illustration. With an artistic expression and craft we hope that Henkell Non-alcoholic will be the natural choice for the dinner, the party, the Swedish “Fredagsmys” and for life’s all other festive moments. We want to inspire the choice of a festive and non-alcoholic alternative. Film advertisement created by Bacill, Sweden for Henkell, within the category: Non-Alcoholic Drinks.

Film advertisement created by Therapy, United Kingdom for Arm & Hammer, within the category: House, Garden.

For the award winning design label ‘Brothers and Sons’, we digitally reproduced 5 of their iconic designs. This creative freedom produced amazing results that really embody the ‘Breaking Standards’ vision. The 5 videos were displayed during the launch of the ‘Brothers and Sons’ brand at Salone del Mobile 2017 in Milan. Digital advertisement created by Nohau, Netherlands for Brothers and Sons, within the category: House, Garden.

Film advertisement created by BYL, Germany for Mercedes, within the category: Automotive.

As part of a heat pump campaign for ELON Richardsons we installed a custom made heat pump on a bus shelter to warm up people waiting for the bus. ELON Richardsons is a store chain that sells white goods, household appliances etc. The idea was to promote the benefits of heat pumps in a not so traditional way and to catch attention were it was not expected. Ambient advertisement created by Bacill, Sweden for ELON Richardsons, within the category: Retail Services.

As the only fast food chain that flame grills their burgers, Burger King knows a thing or two about fire. To celebrate the fire, we took it away. Frankly, it’s just not the same. Film advertisement created by The Creative Circus, United States for Burger King, within the category: Food.

Film advertisement created by Chemistry, United States for Family Orthodontics, within the category: Professional Services.

Film advertisement created by 180 Kingsday, Netherlands for Amstel, within the category: Alcoholic Drinks.

In occasion of 70th anniversary of Porada, his founder Luigi Allievi (interpreted by Silvestro Sammaritano) remembers how he fell in love with wood while sketching and producing a new chair.

There is no censorship and no problems in Russia. At least, that’s what they say officially in mass media. There is no other opinion in Russia, since TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers because of an order from ‘above’. TV Rain, however, hasn’t stopped covering the real state of affairs in Russia. Now one can get an access to truth only through paid subscriptions. In 2015 Vladimir Putin publicly declared to ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen. A week before the regular press conference we launched ‘Putin turns on the Rain’.Everyone could get access to TV Rains’s broadcast for 24 hours access for free if they demonstrated the president’s portrait to the web camera. Experiential advertisement created by Voskhod, Russia for TV Rain, within the category: Media.

For the 31st year of the dance festival Tanec Praha we prepared campaign "Curiosity is a chance for experience." Curiosity belongs to the basic human qualities. It's natural to discover something new, to learn new things. These moments expand our horizons, force us to get out of our comfort zone. The main visual was prepared together with photographer Bára Prášilová and is an expression of effort to oversee the horizon of everyday life in connection with extreme dance performance. Integrated advertisement created by Comtech, Czechia for Tanec Praha, within the category: Recreation, Leisure.

The campaign revolves around a young man named Mads and his battle against the peer pressure from his friends. However to show the absurdity of how Danish youth often pressure each other into consuming more alcohol and tackle how normalised this kind of behaviour has become, we have replaced all alcohol in the scenes with red sausages. We follow Mads through a range of different drinking (sausage) situations and the continuous pressure from his friends to consume more and more sausages. When Mads has finally had it with the pressure and takes a stand against his friends, he fails miserably as the peer pressure overwhelms him. The call to action in the end says: “Are you pushing the sausage?". Urging young people to stop peer pressuring each other into drinking more alcohol. Film advertisement created by Robert/Boisen & Like-minded, Denmark for TrygFonden, within the category: Public Interest, NGO.

Film advertisement created by Wunderman Thompson, Australia for Kellogg's, within the category: Food.

What happens when you merge a great insight in an industry with an internet phenomenon, put it on YouTube and target a business segment? You get a 13-minute-long pre-roll with just a piece of bacon being cooked. Doesn’t exactly sound like a recipe for success, but that is exactly what the danish meat exporter, Danish Crown did, and the results are clear. 993 hours spend on a single pre-roll. Digital advertisement created by Hjaltelin Stahl, Denmark for Danish Crown, within the category: Food.