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Outdoor advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

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Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.

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Film advertisement created by Grey, Indonesia for Jointfit, within the category: Health.

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Digital advertisement created by The Viral Factory, United Kingdom for Obergurgl/Hochgurgl, within the category: Recreation, Leisure.

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Ingame: Young boys open up about life struggles and mental health in Fortnite. Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems. Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss. This resulted in five episodes on Noobwork’s YouTube channel. Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda. Digital advertisement created by Hausmann, Norway for Mental Helse Ungdom, within the category: Public Interest, NGO.

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We all know a person who, one evening, even as recently as last night, took the wheel for us and brought us home safe and sound. We all have a Sam in our lives. We all have a Sam in our nights. And as long as that person exists, the party can go on. Today, french road safety and its agency la chose decided to express him their gratitude and respect. Respect to you who saves, you who protects, you who puts others before yourself, you for whom this is the first time, you for whom this is the hundredth. Respect to you Sam, because you are a real-life hero, a hero of today. Film advertisement created by La Chose, France for Securite Routiere, within the category: Public Interest, NGO.

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Title Design: Laundry! Digital advertisement created by RPA, United States for Newport Beach Film Festival, within the category: Recreation, Leisure.

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Production House: UPFilms.tv Film advertisement created by Grey, Indonesia for Polident, within the category: Health.

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WTF is mobile operator exclusively for under 25ers. Besides free data on several apps and cheaper plan that includes plenty more of data, it stroke a partnership with UBER to offer discounts on rides. To announce this promo, we create a song and its music video under the concept: “Who you gonna call? Uber or mommy?” Content advertisement created by Havas, Portugal for WTF, within the category: Electronics, Technology.

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Experiential advertisement created by FCB, Portugal for Royal Canin, within the category: Pets.

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Film advertisement created by The Escape Pod, United States for Claussen Pickles, within the category: Food.

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Film advertisement created by Leo Burnett, Israel for BBF, within the category: House, Garden.

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Film advertisement created by Observatory, United States for VCA, within the category: Pets.

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Outdoor advertisement created by Jung von Matt, Germany for OBI, within the category: Retail Services.

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Digital advertisement created by RA Kombinat, Kazakhstan for ForteBank, within the category: Finance.

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Film advertisement created by Oakwood, United Kingdom for K'Nex, within the category: Gaming.

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KLM committing little acts of kindness. Also see: http://surprise.klm.com/

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More than a year ago, Movistar+ asked us to undertake what we most love: a challenge. They were just starting out on the production of their own series and needed a transmedia project that was on par with the great content. We decided to confront this challenge head on, taking ourselves out of our comfort zone, and so we began to investigate new forms of story immersion and the result was the creation of an interactive storytelling game for La Zona. Film advertisement created by FLUOR, Spain for Movistar+, within the category: Gaming.

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Film advertisement created by McKinney, United States for Columbia, within the category: Fashion.

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Executive Director of Broadcast Production: Chanse Chanthalansy Film advertisement created by PP+K, United States for Bright House Networks, within the category: Electronics, Technology.




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