We merged both virtual and real world to create Coca-Cola’s first ever in-game advertising spot for use on external marketing platforms. When playing EA Sport’s FIFA ’18 in Journey mode, players experienced Alex Hunter, star of the game, signing a sponsorship contract with Coca-Cola becoming the brand’s first virtual ambassador; and were able to watch him shoot a TV commercial. This TV commercial came to life in the real world as the TV spot to globally launch the new Coca-Cola Zero Sugar on social channels, cinemas and displayed on out of home sites including the recently installed Coca-Cola Times Square sign. This way we used as a platform the world’s undisputed #1 sports video game and a virtual influencer to recruit our new generation of drinkers. Digital advertisement created by McCann, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are. Daniele DelNero Direct advertisement created by Serviceplan, Germany for Fyffes, within the category: Public Interest, NGO.

Ambient advertisement created by McCann, United States for Xbox, within the category: Gaming.

Film advertisement created by BBDO, United States for Macy's, within the category: Retail Services.

Ambient advertisement created by Publicis, Brazil for Maggi, within the category: Food.

A game for english students to practice their pronunciation skills with Google's speech recognition service. Check it out at http://www.easywaytest.com Digital advertisement created by Loducca, Brazil for Easy Way, within the category: Education.

Digital advertisement created by FCB, Venezuela for Banplus, within the category: Finance.

Digital advertisement created by BBDO, Japan for Hiroshima Tourism Board, within the category: Transport.

Film advertisement created by Johannes Leonardo, United States for Google, within the category: Electronics, Technology.

Digital advertisement created by Y&R, Brazil for Miami Ad School, within the category: Education.

The Poop Emoji just turned 10. Yes, it’s true. Everyone’s favorite little poop pile has been with us for a decade. And to celebrate, Toronto-based photographer and visual artist Justin Poulsen worked with Rethink to recreate the Poop Emoji in 50 different ways.

Digital advertisement created by DM9Rio, Brazil for Amaral Carvalho Hospital, within the category: Public Interest, NGO.

App download: http://Ole.com.ar/hisker Developers: Networktech S.A. / Quadion Technologies Digital advertisement created by Y&R, Argentina for Olé, within the category: Media.

Advertising Agency: Carmichael Lynch, Minneapolis, USA Executive Creative Director: Marty Senn Copywriter: Nick Nelson Account Service Team:  Stacy Janicki, Jesse Simon, Sofya Guterman Production Company: CLiP VFX House / Online Artist: Drive Thru / Derek Johnson Digital advertisement created by Carmichael Lynch, United States for Jack Link’s, within the category: Food.

Direct advertisement created by Publicis, Italy for Renault, within the category: Automotive.

Audio advertisement created by Publicis, Venezuela for Asociación Civil Voluntarios por los animales, within the category: Public Interest, NGO.

Film advertisement created by David&Goliath, United States for Universal Studios, within the category: Recreation, Leisure.

Digital advertisement created by MVNP, United States for First Insurance Company of Hawaii, within the category: Finance.

It is more quiet than usual in the streets of Norway due to the lockdown. To thank all the people who are staying home, and inspire more people to do the same, we have been out in the streets of Oslo to document the results of the ongoing work to stop the coronavirus, COVID-19. Thank you for staying home, thank you for contributing. Film advertisement created by AVIA, Norway for AVIA Produksjon, within the categories: Agency Self-Promo, Public Interest, NGO.