Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments. For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work. Digital advertisement created by Cramer-Krasselt, United States for Paper and Packaging Board, within the category: Industrial, Agriculture.

With this, we want to get the world's biggest signatures bank for human rights petitions. And the idea is quite simple. A man is running through the city and we listen to him remembering what he went through. He comes to a stop and uncovers his torso, showing his skin covered in names from those who signed his freedom. At the end, we direct people to sign our petitions on the microsite attached on the Portuguese Amnesty Website: http://www.amnistia-internacional.pt/daoteunome Digital advertisement created by McCann, Portugal for Amnesty International, within the category: Public Interest, NGO.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Production HouseTemple Productions Film advertisement created by TBWA, Canada for TBWA, within the category: Agency Self-Promo.

Film advertisement created by Zulu Alpha Kilo, Canada for ParticipACTION, within the category: Public Interest, NGO.

Keyless Era Social Content Digital advertisement created by Young & Laramore, United States for Schlage, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Film advertisement created by Serviceplan, France for BMW, within the category: Automotive.

Film advertisement created by Bcube, Italy for Campari, within the category: Alcoholic Drinks.

Film advertisement created by TBWA, Netherlands for Nissan, within the category: Automotive.

Film advertisement created by Futatsu Industries, Norway for Soft Flora, within the category: Food.

Imagine you're binge-watching a product shot that is going for 10 days in a row 24/7. Instead of working, going out, or anything else. Sounds crazy, but that is what people in Moscow were doing in August 2016. For 10 days they watched a livestream of nothing but a pair of adidas Originals NMD sneakers and the only thing they wanted was to get these sneakers. Experiential advertisement created by Friends, Russia for Adidas, within the category: Fashion.

Film advertisement created by BBDO, Italy for Gyproc, within the category: Industrial, Agriculture.

Subito.it is an Italian online platform that connects people willing to sell objects with those wishing to buy them. The aim of the campaign is primarily to educate users to a more responsible and safety usage of the platform (and of course secondarily to be also an educational campaign for everyone who usually buys online). Experiential advertisement created by Publicis, Italy for Subito, within the category: Electronics, Technology.

Audi releases quattro coaster, the world’s first AR experience to interact with a TV commercial. Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience. On watching the TV commercial, viewers’ chosen device recognize the film, at which point the car bursts out of the TV and into the user’s environment. Users can then explore the four Audi quattro models scaled between miniature or actual size, by freely moving their device without having to keep the marker in view. And finally, in life imitating screen, the AR experience allows people to create and test-drive a personalized test-track imitating all four seasons in their own living room or anywhere else they choose. Digital advertisement created by POL, Norway for Audi, within the category: Automotive.

At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe. Digital advertisement created by BBDO, Chile for El Ciudadano, within the category: Media.

Integrated advertisement created by Possible, Russia for Modi, within the category: Retail Services.

Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman. To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Film advertisement created by Caldas Naya, Spain for Carnet Jove, within the category: Finance.

Showing the two sides of healthcare in one shot In order to promote the new 'Hybrid Healthcare Services' by Meuhedet, BBR Saatchi & Saatchi & director Shushu E. Spanier created a crafty ad With a two-sided set and two-sided wardrobe, in order to show The two ways that consumers can enjoy healthcare services- By going to the clinic or simply chat with the doctor on a video chat. Film advertisement created by Saatchi & Saatchi, Israel for Meuhedet Healthcare Services, within the category: Health.