Mercurio Cinematografica srl Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.

The Air Canada Foundation helps sick children living in remote areas reach the medical care they need by flying them to hospitals outside of their hometowns. To share Keisha's experience − a story of bi-weekly flights between New Brunswick and Montreal − we decided to contrast it with the experiences of other travelers. As a backdrop, we used the architecture of an airport as a screen to project travelers' memories, including Keisha's, as this space is the starting point for their adventures. Keisha's story is one of strength and hope, showing us the more profound and ultimately more inspiring side of travel. Film advertisement created by FCB, Canada for Air Canada Foundation, within the category: Public Interest, NGO.

Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual Canadians have insight into. According to a recent study from Egale Canada, over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied. To bring attention to this issue, we created a film made entirely of user submitted footage that looks like it’s speaking to the challenges of the Covid-19 pandemic. But in reality, it highlights the emotional struggles we’ve all had during the COVID-19 quarantine, in order to show its parallel with the much more challenging isolation LGBTQ+ people go through when they can’t come out as who they are. Film advertisement created by Taxi, Canada for Egale Canada Human Rights Trust, within the category: Public Interest, NGO.

FCB Inferno launch their first campaign for the Home Office since being appointed in October 2017. Knife crime is a priority area for the Government, which is launching its Serious Violence Strategy in the Spring, placing a new emphasis on steering young people away from crime, while continuing to promote the strongest possible law enforcement approach. Film advertisement created by FCB, United Kingdom for Home Office, within the category: Public Interest, NGO.

The campaign introduces five extraordinary figures from Generation Z to a wider audience. The actions of young activists, who create mostly on the Internet, are often downplayed while their voice is not heard. Zalando has decided to empower their voices and help them reach the public traditionally, but also unconventionally: by capturing the heroes of the campaign in very special portraits, painted by artist Justyna Grodecka - a representative of Generation Z herself. Physical images don’t fade away - they stay forever. Just like the values held by these young activists. Paintings were used in an OOH campaign, as well as in five murals created in three cities in Poland: Warsaw, Gdynia and Cracow. Integrated advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the category: Fashion.

Outdoor advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by AJF, Australia for Dare Cold Pressed, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Outdoor advertisement created by BBH, United States for Google, within the category: Electronics, Technology.

Avon is trying to be a brand with a purpose, by supporting and creating campaigns for women rights. In Costa Rica, most violence against women occurs during and after the national tournament soccer matches. Alcohol consumption and anger fuel an already male chauvinist society, as the number of aggression reports skyrockets at those times. During the most followed game of the season ("The Classic", Saprissa-Alajuela) we aired the commercial several times. It had a huge impact which was immediately shown in social media, where people used the hashtag #NiUnaMenos (#NotOneLess) to praise the brand for its courage. #NiUnaMenos is an already established movement which demands the end of violence against women. Film advertisement created by Havas, Costa Rica for Avon, within the category: Beauty.

Film advertisement created by Alafortanfoni, Turkey for Turkish Airlines, within the category: Transport.

Film advertisement created by Nail, United States for Lifespan, within the category: Health.

A new sea food brand was created and put on the shelves of supermarkets in Anapa, a coastal city. However, instead of actual food there was a rubbish, caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. The design of the package was created using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging. Integrated advertisement created by Possible, Russia for Bloknot Anapa, within the categories: Media, Public Interest, NGO.

The initiative is part of Bisto’s Together Project to bring people together, and follows Bisto’s “Spare Chair Sunday” campaign in 2015, also devised by McCann London, which encouraged people to volunteer to invite a lonely older person for Sunday lunch. The campaign is inspired by research commissioned by Bisto that shows more than one in three (35%) of British adults feel their neighbourhood does not have enough community spirit, and 1 in 4 think that community spirit has decreased in the last five years. Currently 29% of people don't say hello to their neighbours and half don’t know their neighbour’s name. However, 43% would like to see the level of community spirit and interaction increased.Web: http://www.bistotogetherproject.com/ Content advertisement created by McCann, United Kingdom for Bisto, within the category: Food.

www.timex.com/25thhour/

With May the official month of Mental Health Awareness and much of America re-entering the world following the height of the global pandemic, Mayo Clinic Health System is reaffirming its belief that making health a priority is one of the most important things in life. However, despite health being more top of mind than ever, almost 75%* of Americans (18-49) do not have a primary care physician, nor do they see the benefit in having a trusted healthcare partner. Why? Because when it comes to day to day health concerns — like a questionable mole or a painful knee— many people often let others and responsibilities take precedence. Film advertisement created by TBWA, United States for Mayo Clinic Health System, within the category: Health.

Bank of America is presenting a unique event at Fenway Park on October 4th. Harvard Professor Michael Sandel is going to be interviewing an all-star panel on moral, civic and ethical topics. Digital advertisement created by Sleek Machine, United States for Bank of America, within the category: Finance.

Duracell and Star Wars join forces this holiday season to spread some cheer to Children’s Miracle Network Hospitals in Duracell’s latest spot “How the Rebels Saved Christmas.” Edited by Arcade’s Jeff Ferruzzo, the new spot highlights how the magic of imagination can give true meaning to the holidays. Film advertisement created by Anomaly, United States for Duracell, within the categories: Electronics, Technology, Toys.