Film advertisement created by Forchets, Italy for Comix, within the category: Media.

Direct advertisement created by DDB, Belgium for Flemish Alzheimer League, within the category: Public Interest, NGO.

A campaign for suicide awareness and prevention in British Columbia, Canada. Film advertisement created by Redline Interactive, Canada for Canadian Mental Health Association, within the category: Public Interest, NGO.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”. Film advertisement created by BBH, United Kingdom for Johnnie Walker, within the category: Alcoholic Drinks.

Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the #SkinMemories posts themselves will contribute to a strong awareness effect and behavior change. Integrated advertisement created by BBDO, Belgium for Euromelanoma Foundation, within the category: Health.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2,000,000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come. Digital advertisement created by Ogilvy, Croatia for Jana, within the category: Non-Alcoholic Drinks.

To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, Beaphar and communication agency Gutzandglory set up a surprising social experiment. Beaphar asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were. The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family. The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign Experiential advertisement created by Gutzandglory, Belgium for Beaphar, within the category: Pets.

Outdoor advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Production Co: Hello & Co. Film advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Kevin Anderson Film advertisement created by R&R Partners, United States for SNWA, within the category: Public Interest, NGO.

Italian clothing company Diesel and Geometry Global Japan recently took on the challenge of localizing the apparel company’s global “Make Love Not Walls” campaign for that market. In this new spot, Geometry produced a Japanese interpretation to visualize invisible “walls” that need to be torn down vs. physical worlds. Film advertisement created by Geometry Global, Japan for Diesel, within the category: Fashion.

Audio advertisement created by Wax, Canada for Mitchell Eye Centre, within the category: Health.

Our film tells two stories, side by side. The first is of a worker in the Collins factory - who spends all day, every day, putting together the buses his own son rides to school. The second is a day in the life of the son himself. Digital advertisement created by Maxime Photo and Video, United States for Collins, within the category: Transport.

Film advertisement created by Milk, Lithuania for Valdorfo, within the category: Food.

Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.). In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala. At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression. Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger. TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018. Content advertisement created by ANGRY, Ukraine for International Organization for Migration, within the category: Public Interest, NGO.