Film advertisement created by The Rocket Science Group, United States for Deal Market, within the category: Professional Services.

Direct advertisement created by DDB, Spain for Herokid, within the category: Public Interest, NGO.

Film advertisement created by CP+B, United Kingdom for Letgo, within the category: Professional Services.

The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.

Film advertisement created by FCB, United Kingdom for Department for Education, within the category: Public Interest, NGO.

Purely iconic is a journey along 20 years in which Serial Cut™’s creative process is deconstructed in a very conceptual fashion. Film advertisement created by Serial Cut, Spain for Serial Cut, within the category: Agency Self-Promo.

A fast-paced, time-reversed construction retrospective. A huge solar energy plant of technological uniqueness. A daring pioneer breaking ground. And finally, a van capable of adapting to the most versatile conditions. For the birth of the best Sprinter ever Sehsucht together with Markenfilm stage a ground-breaking ceremony of its own kind literally taking us back in time to the very first cut of the spade. The team took great efforts to realize director Ole Peters vision making both, the 30 second TVC and the massive 4-minute imagefilm, a cinematic experience. The result is paying tribute to the basic idea of 'Pioneers at Work' proving that good things come to those who … get stuff done. Image film at http://vimeo.com/73123774. Film advertisement created by Lukas Lindemann Rosinski, Germany for Mercedes, within the category: Automotive.

AP Thailand and CJ WORX Bangkok challenge social-ready photography norm, with PARENTOGRAPHER, the first ever photography lessons for the elderly to close the generation gap in Thai society. Integrated advertisement created by CJ WORX, Thailand for AP Thailand, within the categories: House, Garden, Industrial, Agriculture.

Film advertisement created by Ogilvy, Netherlands for WWF, within the category: Public Interest, NGO.

Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor. Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

Digital advertisement created by Ogilvy, India for Amazon, within the category: Retail Services.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

Film advertisement created by Dare, United Kingdom for Diageo, within the category: Alcoholic Drinks.

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist. Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage. Film advertisement created by Saatchi & Saatchi, Serbia for B92 Fund, within the category: Public Interest, NGO.

Red Bull and JCDecaux Norge have brought passengers at Oslo S back to the 80's with a pinball table. People who won the game got a cold can of Red Bull Organics! Outdoor advertisement created by JCDecaux, Norway for Red Bull, within the category: Non-Alcoholic Drinks.

Film advertisement created by Havas, Switzerland for Action Innocence, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United States for National Collegiate Athletic Association, within the category: Education.

Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.