Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Film advertisement created by Cutwater, United States for Axos Bank, within the category: Finance.

Outdoor advertisement created by thjnk, Germany for IKEA, within the category: House, Garden.

Experiential advertisement created by Will Creative, Canada for Will Creative, within the category: Agency Self-Promo.

International music agency MassiveMusic has teamed up with War Child, In Case of Fire, Sony and Universal to create a timely and powerful new film that highlights the plight of young refugees.

Digital advertisement created by Ogilvy, United States for DonateLife America, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Colgate, within the category: Health.

Digital advertisement created by Ogilvy, India for Amazon, within the category: Retail Services.

When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance? http://www.facebook.com/bridgestonesa Production Company: contentmintcrew.com In partnership with: dwf.co.za Ambient advertisement created by tinMan Digital, South Africa for Bridgestone, within the category: Automotive.

Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

Outdoor advertisement created by Ogilvy, France for Allianz, within the category: Finance.

Our film tells two stories, side by side. The first is of a worker in the Collins factory - who spends all day, every day, putting together the buses his own son rides to school. The second is a day in the life of the son himself. Digital advertisement created by Maxime Photo and Video, United States for Collins, within the category: Transport.

This year, THORPE PARK Resort has partnered with AMC’s global TV series The Walking Dead to create a series of unmissable events throughout the season. At the centre of this is The Walking Dead: The Ride, the first ever rollercoaster experience themed on the TV show. Film advertisement created by TBWA, United Kingdom for Thorpe Park Resort, within the category: Recreation, Leisure.

Audio advertisement created by Leo Burnett, Ukraine for Delo.ua, within the category: Media.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Sid Lee, Canada for Adidas, within the category: Fashion.

Ambient advertisement created by Havas, Italy for Durex, within the category: Health.

Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Outdoor advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Professional Services.