Everything’s better with cherries. Everyone who travels with airBaltic already knows that tickets with cherries are better – they mean discounts for flights and probably a champagne 11 kilometers up in the air. Panic studio brought those small, hard- to-find, but widely loved cherries to life, gave them a tiny dose of common sense and a large portion of humour – this way creating series of videos for airBaltic where cherries are waiting for the right moment to go on juicy adventures. Film advertisement created by Panic, Latvia for Air Baltic, within the category: Transport.

Subito.it is an Italian online platform that connects people willing to sell objects with those wishing to buy them. The aim of the campaign is primarily to educate users to a more responsible and safety usage of the platform (and of course secondarily to be also an educational campaign for everyone who usually buys online). Experiential advertisement created by Publicis, Italy for Subito, within the category: Electronics, Technology.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

Say hello to Octomonk – The perfect study app for school kids Young people are bombarded with impulses from all directions, all the time, making it really hard to focus when they study. This was something Gothenburg Symphony – the National Orchestra of Sweden – wanted to change, so they created Octomonk, a fun and playful app that helps children to study better with classical music (and some high jinks). Digital advertisement created by Stendahls, Sweden for Gothenburg Symphony, within the category: Education.

In Mexico the holidays are not over after Christmas. We celebrate “El Día de Reyes” every January 6th as a Mexican extension of Christmas, it commemorates the visit of the Wise Men bearing gifts to Jesus a few days after his birth to welcome him. Mexican kids, send their letters full of hope telling the Wise Men what they wish for, presents or toys. We wanted to celebrate this special holiday. With (Anónimo) and Hasbro, we portray the real insomnia and excitement that thousands of Mexican kids live the night before they find their gifts under the tree. This spot was released in México the night of January 5th, to share with the Mexican kids the emotion and insomnia of that night. Film advertisement created by Anónimo, Mexico for Hasbro, within the category: Toys.

Every top athlete is surrounded by specialists, to help them perform on the highest level possible. Mechanics, dietitians, trainers, team mates etc. This is where “Sengespecialisten” ("the bed-specialist") helps Jakob Fuglsang to perform - his restitution, a key element in every athletes performance both professionally and as a father and husband. Film advertisement created by envision, Denmark for Sengespecialisten, within the category: House, Garden.

Ambi Pur, in collaboration with CJ Worx, released a new online film, “THE INNOCENT” under the campaign, “Stink Don’t Drive” talking about stinks that Thai drivers tend not to notice in their car. This is because when they are in their car for a long period of time, they eventually become familiar with smelly car. As a result, their sense of smell is unable to detect any hidden stinks in their car. Ambi Pur and CJ Worx, thus, utilize this insight to remind every Thai drivers of “Stink Don’t Drive” through the online film, THE INNOCENT. The story revolves around an innocent man who has no clue what he has committed. In the end, the film will reveal the answer and in the process, reminding Thai drivers of the stinky car smells that they could be so familiar with. Content advertisement created by CJ WORX, Thailand for Ambi Pur, within the category: House, Garden.

The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments. Film advertisement created by Future Bakery, Czechia for Staropramen, within the category: Alcoholic Drinks.

A newspaper made out of 241.095 names of children. Direct advertisement created by Serviceplan, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Direct advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Editorial Company: David Inc. Film advertisement created by Goodby Silverstein & Partners, United States for HP, within the category: Electronics, Technology.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

Digital advertisement created by Change, Poland for Empik, within the category: Retail Services.

Film advertisement created by Contagion, New Zealand for Orcon, within the category: Electronics, Technology.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance. Film advertisement created by Rabbit's Tale, Thailand for Syn Mun Kong, within the category: Finance.

Smart Group has ambitions to become the most innovative distributor of electronics in eastern Europe. But partners know nothing about company's R&D activities and innovations, they perceive it as an average small importer. We decided to help the business to step out of the shadow and look as bold as they feel. To illustrate this we used the undiscovered negative space behind the letters of «Smart Group», which helped us to find new sharp and strong geometrical figures. The idea is implemented in brand identity, website design and animations. Design advertisement created by ONCE, Ukraine for Smart Group, within the category: Electronics, Technology.

Film advertisement created by Lucky Generals, United Kingdom for Paddy Power, within the category: Gaming.