Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

URL: https://thecallthatcomesafter.com ​The project is called "The Call That Comes After" and what's interesting about it is how technology is used to bring the targeted teen into the narrative of the campaign - they receive personalized text message from their parent at a crucial point in watching a customized video. It targets teens on the device they use most - their phones. The goal of the campaign is to start a conversation between the teen and their parent about the dangers of high driving. Studies show that driving high nearly doubles the risk of an accident, but a recent study commissioned by Drug Free Kids Canada found that nearly one third (32%) of teens feel driving high is not as risky as drunk driving, while one in four high school seniors say they have ridden in a car with a high driver. Although more parents are speaking more frequently to their kids about drugs, Drug Free Kids Canada’s research showed that over 40% of parents say their conversation lasted only a few minutes or less which seems to indicate a reluctance to engage in a meaningful conversation.​ ​The tool that is being offered with the “CallThatComesAfter” provides an easy opportunity for parents to get a message across and open the dialogue all this with a few clicks. Experiential advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Outdoor advertisement created by Lapiz, United States for Mexico Tourism Board, within the category: Transport.

Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

Poor people of Ecuador are marginalized and suffer the drama of not having basic services like water, health services and roads. The government ignores them and the world are invisible as if ghosts were. "Fantasmas del Chimborazo" is a campaign of the NGO Codespa that seeks to give visibility to some of the stories that show that they have not disappeared and need your help to get out of the shadows. Experiential advertisement created by Good Rebels, Spain for Codespa, within the category: Public Interest, NGO.

Digital advertisement created by BEE Environmental Communication, Hungary for BEE Environmental Communication, within the category: Agency Self-Promo.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

Staatsloterij, the largest lottery in the Netherlands is wheeling out a massive 30 million win for its 2019 New Year’s Eve jackpot. Yet the 2019 campaign isn’t all about money, it’s about the happiness that comes from helping one another. Yes, even hedgehogs! The film shows Freddie the hedgehog vulnerably crossing a road at night. His rescuer is on his way to see if he has the winning ticket when he just manages to avoid hitting Freddie. Instead of driving off again he stops to take Freddie back to his home to recover. Ultimately, they both find happiness in helping one another and we see no amount of money in the world can top that. Film advertisement created by TBWA, Netherlands for Staatsloterij, within the category: Gambling.

Ambient advertisement created by DDB, New Zealand for BMW, within the category: Automotive.

Film advertisement created by Shackleton, Spain for Carrefour, within the category: Retail Services.

Film advertisement created by Fuel, Portugal for Worten, within the category: Electronics, Technology.

Film advertisement created by Fast Horse, United Kingdom for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

Film advertisement created by BBDO, New Zealand for Trade Me, within the category: Professional Services.

Film advertisement created by Leo Burnett, Canada for Enbridge, within the category: Industrial, Agriculture.

Film advertisement created by Y&R, Mexico for Special Olympics, within the category: Recreation, Leisure.

Digital advertisement created by Decembrist, Russia for Nochlezhka, within the category: Public Interest, NGO.

Europeans’ first home appliance brand choice Beko produced one of the most efficient dishwashers to date and wanted to make sure that everybody knows about it. How could we materialize the “efficiency”? How could we show people the actual efficient amount of water that Beko dishwasher uses? Because people only believe something, when they see it. Outdoor advertisement created by McCann, Turkey for Beko, within the category: House, Garden.