Everyone uses electricity, it is central to our daily lives. But there is little thought put to its actual value and how it is made. To help get people thinking harder about energy, we opened the world’s first “pay with energy” café. In this unique space, you could not pay with cash, or credit card. The only accepted form of currency was energy. Customers generated their own energy by using pedals installed on the bar stools or stepping on special energy-capturing floor tiles. They could then exchange that energy for a sustainable cold brew coffee. 

During its duration, the cafe generated millions of joules, on top of sparking a greater social conversation that spread far beyond the café itself. Digital advertisement created by Digitas, France for Nissan, within the category: Industrial, Agriculture.

Film advertisement created by 50000feet, United States for Sour Punch, within the category: Confectionery, Snacks.

The global campaign aims to inspire and educate every runner to get faster. The simple message is with ASICS Flytefoam, 'Don't run, fly'. Digital advertisement created by 180 Amsterdam, Netherlands for ASICS, within the category: Fashion.

Film advertisement created by The Hive, Canada for Ontario Power Generation, within the category: Industrial, Agriculture.

Portrait of a Dreamer is the story of Fidencio Fifeld-Perez, an undocumented artist who comes to the US at age seven. Fidencio documents his journey to America though papal picados (Mexican papercutting) made of maps. Through this medium, he completes the iconic George Washington Athenaeum portrait on the dollar bill with a road map from Mexico to the United States. In his words: “I think about the parallel of the portrait and of America representing the journey that all of us are still in... and by choosing to add another material to this portrait, I see it as an act of freedom.” Film advertisement created by TBD, United States for Welcoming America, within the category: Public Interest, NGO.

The refugee crisis has touched many corners of the globe and Canada is no exception. The country has become a safe haven for newcomers looking to rebuild their lives while preserving their identity and culture. The Afghan Woman’s Organization (AWO) is on the front lines of this important settlement work, helping more than 100 landed immigrations and refugees per month. Film advertisement created by send+receive, Canada for Afghan Woman’s Organization, within the category: Public Interest, NGO.

Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving. Digital advertisement created by Leo Burnett, Portugal for Brisa, within the category: Public Interest, NGO.

Traditions can emerge from anywhere. Especially when you have an Abuela. In these radio spots, we trace various Hispanic traditions back to their origin. Audio advertisement created by República, United States for Sedano's Supermarket, within the category: Retail Services.

Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.

Georgia is a guest of honour at the Frankfurter Buchmesse 2018. For this matter Georgian Artists created unique illustrations to create the 4 minute film that would introduce Georgia through its unique alphabet. Film advertisement created by JWT, Georgia for Georgian National Book Center, within the category: Public Interest, NGO.

Inspired by the highly-anticipated Wonder Woman feature film, design studio, Scorch Motion, have created an animated trailer that showcases the powerful and inspirational female figureheads of today. The trailer includes women who have made a positive impact to society, spanning politics and social equality through to arts and sciences. Film advertisement created by Scorch Motion, United Kingdom for Scorch Motion, within the category: Public Interest, NGO.

Film advertisement created by Lielens, Belgium for Golden Palace, within the category: Recreation, Leisure.

Digital advertisement created by Red Pepper, Russia for Mumiy Troll, within the category: Music.

Outdoor advertisement created by Café Communications, Hungary for Audi, within the category: Automotive.

Between fake news and malfunctioning AI devices, we hear more things said with authority that don’t sound quite right. So we created a character and a spoof that we can extend almost indefinitely across situations and media platforms. Film advertisement created by Greatest Common Factory, United States for SafeAuto, within the category: Finance.

Ambient advertisement created by Åkestam Holst, Sweden for Stockholm Arlanda Airport, within the category: Transport.

Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.

Film advertisement created by Uncle Unicorn, Sweden for Sveriges Radio, within the category: Media.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.