Domestic violence affects 1 in 4 women in Germany, and millions of others around the world. But because people don’t pay much attention to statistics we used one of Berlin’s icons to raise awareness for this problem: the photo booth. Experiential advertisement created by DDB, Germany for Terre Des Femmes, within the category: Public Interest, NGO.

Film advertisement created by Genna, Turkey for Republic Of Turkey Ministry Of Culture and Tourism, within the category: Hospitality, Tourism.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

Film advertisement created by FCB, India for Mumbai Traffic Police, within the category: Public Interest, NGO.

The phone-condom looks like a regular condom and is packaged in the same way - but it’s larger and firmer, so that it fits around a mobile phone, blocking it from being used. The idea behind it is to show that people can have more real fun in bed by not being distracted by mobile phones. Film advertisement created by Etcetera, Netherlands for Ben, within the category: Electronics, Technology.

Film advertisement created by Bensimon Byrne, Canada for Tennis Canada, within the category: Education.

Ambient advertisement created by Miami Ad School, China for Department Of Health, within the category: Public Interest, NGO.

Zuzu and Mouf are graffiti artists with Austin based SprATX, who were tasked with creating new artwork for Bud Light bottles to be distributed during SXSW. This is their story of how they developed the art, and what inspires them. Film advertisement created by The Infinite Agency, United States for Bud Light, within the category: Alcoholic Drinks.

Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best. Digital advertisement created by Tether, United States for Bulletproof, within the category: Non-Alcoholic Drinks.

Film advertisement created by Droga5, United States for Under Armour, within the category: Fashion.

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

The film was created for a brand new model from KIA - Stonic. Since Stonic is a new subcompact city crossover, the creators decided to show the car through the prism of the city. Here is our real city car manifest.

When the young artist Lil Peep died of an overdose, he was mourned far beyond the SoundCloud rap scene. Our idea is to let his songs end with a voiceless minute. A minute of tribute for every lost opioid victim, on the day of his death. Digital advertisement created by Berghs School Of Communication, Sweden for SoundCloud, within the categories: Health, Music.

Ambient advertisement created by Crispin Porter + Bogusky, Sweden for Sony, within the category: Electronics, Technology.

Film advertisement created by Stack, United Kingdom for We Buy Any Home, within the category: Professional Services.

Every year, BMW wishes its customers a new year of exhilarating and safe driving pleasure. But this time it is not just a wish. With a special Christmas card, BMW and Air want to ensure there is extra safety on the road. AIR developed the ‘Christmas Safety Card’ in collaboration with electronics company Selectron. It’s a Christmas card that shouldn’t be put on the mantelpiece but hung in the car. The micro sensor in the card measures driving behaviour and reacts with a spoken message (Ho! Ho! Hooo! just like Santa) when the car is driven unsafely. The sensor measures the G-forces and reacts when the car accelerates too much, or when it brakes or drives too quickly through bends. This technical prowess took quite some time to organise, and required much testing and reprogramming. The limited edition Christmas card was sent to members of the BMW M LEAGUE who recently bought their car and participated in the BMW Track Days. Drivers who we know want to get the most out of their cars in a responsible manner. We hope our ‘Christmas Safety Card’ will help them drive safely through the winter and beyond. Direct advertisement created by Air Brussels, Belgium for BMW, within the category: Automotive.

In order to demonstrate how inaction correlates with domestic violence, we decided to use the most widespread symbol of ignoring the problem - the act of closing eyes. Our AI powered interactive web-platform uses the simplest of mechanics to deliver the message - You close your eyes - violence goes On, you open them - it stops. Digital advertisement created by Redberry, Georgia for Antipfund Georgia, within the category: Public Interest, NGO.

This year is not looking like the best for Mexico. Aiming to rescue the optimistic side of Mexicans, the renowned artisanal ice cream franchise, Pantera Fresca, together with Grey Mexico, launch this campaign based on humor, with a strong digital component and social networks communication, which will last all year. Every month or for special dates, the brand will announce a new flavor from “The 2018 Bittersweet Collection” whose name will aim to encourage consumers to take tough moments with grace and its flavour will add sweetness needed to combat bitterness. Integrated advertisement created by Grey, Mexico for Pantera Fresca, within the category: Food.

We merged both virtual and real world to create Coca-Cola’s first ever in-game advertising spot for use on external marketing platforms. When playing EA Sport’s FIFA ’18 in Journey mode, players experienced Alex Hunter, star of the game, signing a sponsorship contract with Coca-Cola becoming the brand’s first virtual ambassador; and were able to watch him shoot a TV commercial. This TV commercial came to life in the real world as the TV spot to globally launch the new Coca-Cola Zero Sugar on social channels, cinemas and displayed on out of home sites including the recently installed Coca-Cola Times Square sign. This way we used as a platform the world’s undisputed #1 sports video game and a virtual influencer to recruit our new generation of drinkers. Digital advertisement created by McCann, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.