Honda Motorcycle launched its ad campaign for the new CBR 1000RR-R Fireblade SP, the brand's super sports model intended at riding on circuits and race tracks. The film, signed by Publicis, stars the brand's pilot and four-time SuperBike Brazil champion Eric Granado. With the creative concept "Beat Your Best", the film features Eric Granado competing with a "pebble" and showing all the speed and power of the motorcycle, which was renewed with strong participation from HRC - Honda Racing Corporation and reaches 2022 version to continue the Fireblade legend. Film advertisement created by Publicis Brasil, Brazil for Honda, within the category: Automotive.

Film advertisement created by Ron Foth, United States for California Academy of Sciences, within the category: Recreation, Leisure.

Digital Production: Brave.ag Digital advertisement created by FCB, Brazil for CNA, within the category: Education.

Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.

Film advertisement created by Funworks, United States for ESPN, within the category: Media.

Digital advertisement created by M&C Saatchi, United States for Epson, within the category: Electronics, Technology.

We recalled real skeptics from history and proved them progress and working Mobile Financial Services from Beeline. Film advertisement created by FCB, Kazakhstan for Beeline, within the category: Electronics, Technology.

Direct advertisement created by DDB, Spain for Herokid, within the category: Public Interest, NGO.

Nursery signs, animated nursery rhymes rewritten to raise awareness among parents and kids to learn & detect the early signs of childhood cancer. Highlighting the symptoms in a friendly and non-threatening way to take away the fear and soften this overwhelming subject. We used this friendly tool to open a dialogue between families, because “Early detection, is the best prevention”. Re-imagining nursery rhymes as a new language and normalizing conversation about child cancer. Film advertisement created by Saatchi & Saatchi, United Arab Emirates for C Positive, within the categories: Health, Professional Services, Public Interest, NGO.

For its first TV campaign since handing Steve the reigns to its communication, PicWicToys presents a crazy Christmas race in the one place that makes all the difference in the industry: its play stores. Christmas is of course the most expected time of the year for a toy retailer such as PicWicToys. And because its 45 stores are not just stores like any other, but actual playgrounds, Steve decided to make this differentiating asset the centre of its Christmas campaign. The PicWicToys store is turned into the set of a frenetic chase… on 12-Watts racing cars! A TVC that takes inspiration from blockbusters and makes us dive into a vor- tex of pure childhood fun. Film advertisement created by Steve, France for PicWic Toys, within the category: Retail Services.

Ambient advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.

Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

A little over a month ago, the American Super Bowl took place – the NFL final and the biggest sporting event in the US. On March 23rd, the Swedish bandy final will be played, the sports final with the biggest attendance in Sweden. To highlight this and to tongue-in-cheek play on the (few) similarities between the two games, the Bandy Final is now releasing the film ”A regular American presents: The Swedish *****Bowl”, where the Bandy Final gets some unexpected help with promoting the event. Film advertisement created by Backroad, Sweden for The Swedish Bandy Final, within the category: Sports.

Film advertisement created by 4creative, United Kingdom for Channel 4, within the category: Media.

Ambient advertisement created by Silent, Iceland for Kronan, within the category: Retail Services.

Film advertisement created by Red Urban, Canada for Richmond Optometry, within the category: Professional Services.

Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Film advertisement created by MSTF, Portugal for EDP, within the category: Industrial, Agriculture.