Film advertisement created by Arnold, United States for Santander, within the category: Finance.

Film advertisement created by Voskhod, Russia for ForexClub, within the category: Finance.

Digital advertisement created by Publicis, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

Digital advertisement created by Grey, Belgium for Child Focus, within the category: Public Interest, NGO.

Film advertisement created by Martpet, Brazil for Hope, within the category: Health.

Film advertisement created by Banda, Ukraine for KIAF, within the category: Professional Services.

With the launch of its first women’s collection in April 2018 fashion brand PAISLEY is entering a new era. But it also wants to start a new era for women on a much bigger scale. The unadjusted Gender Pay Gap in Germany is 21%* (Federal Office Of Statistics, 2017). To change that, german creative hotshot MAYD, PAISLEYs Lead-Agency, started the next big campaign: FEM Currency. FEM is a new currency for women only, which is worth 21% more than any given currency. That means women who pay with FEM get 21% more. To start, Fem is available at the Paisley store where you can exchange your euros for FEM. Like any currency, FEM has its own notes. They are specially designed with several security features to avoid misuse. Each FEM note highlights a historic female figure like Marie Curie, Ada Lovelace, Amelia Earhart, Jane Austin, Rosa Luxemburg and Florence Nightingale, all who helped shape our society and pave the way for all women today. PAISLEY’S mission is to get as many partners on board to keep this project going until the gender pay gap is no longer a topic that needs addressing. And the interest is already overwhelming with the first stores already requesting to join the initiative. Direct advertisement created by MAYD, Germany for Fem Currency, within the category: Public Interest, NGO.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

Direct advertisement created by Red Pepper, Russia for Vatel, within the category: Food.

Film advertisement created by Art & Design Academy, Egypt for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by Grey, Israel for Alrin, within the category: Pharmaceutical.

Film advertisement created by DDB, Belgium for Duvel, within the category: Alcoholic Drinks.

Film advertisement created by Wunderman Thompson, Australia for KitKat, within the category: Confectionery, Snacks.

Advertising Agency: Carmichael Lynch, Minneapolis, USA Executive Creative Director: Marty Senn Copywriter: Nick Nelson Account Service Team:  Stacy Janicki, Jesse Simon, Sofya Guterman Production Company: CLiP VFX House / Online Artist: Drive Thru / Derek Johnson Digital advertisement created by Carmichael Lynch, United States for Jack Link’s, within the category: Food.

Direct advertisement created by Voskhod, Russia for Voskhod, within the category: Agency Self-Promo.

Film advertisement created by Three, United States for Shaw Floors, within the category: House, Garden.

With countless boring cars on the road, it can sometimes feel like everything just blends into the background. But with Rukus by Toyota, this is never the case. Thanks to its sharp angles and head-turning looks Rukus always stands out, as demonstrated in this spot by Oddfellows, Sydney. Film advertisement created by Oddfellows, Australia for Toyota, within the category: Automotive.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.