Ambient advertisement created by Soda, Russia for Viasat, within the category: Media.

Film advertisement created by Ogilvy, India for Blue Star, within the category: Non-Alcoholic Drinks.

Digital advertisement created by N2, Finland for Helen, within the category: Industrial, Agriculture.

The first art exhibit by kids who have passed away from cancer. To help kids who are living with it. In 2016, Casa Facci wanted to create a blood bank, so less children died because they could not get blood on time in case of emergency, which is very frequent during cancer treatment. Donations were desperately needed. We decided to create awareness with an art exhibit at the Dominican Republic’s Museum of Modern Art of the last drawings of children that had passed away from cancer. We invited the media, art dealers, potential buyers and opinion leaders and auctioned the kids work among famous artists who donated some of their pieces to be auctioned off during the exhibit. Experiential advertisement created by Ogilvy, Dominican Republic for Casa Facci, within the category: Public Interest, NGO.

Outdoor advertisement created by The Electric Factory, Uruguay for Lifebuoy, within the categories: House, Garden, Pharmaceutical.

Audio advertisement created by Saatchi & Saatchi, Germany for Sony Ericsson, within the category: Electronics, Technology.

It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final. Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by la comunidad, Argentina for Verizon, within the category: Electronics, Technology.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

Film advertisement created by The Escape Pod, United States for EGO Power+, within the category: House, Garden.

Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.

Film advertisement created by BBH, United States for Fan Duel, within the category: Gambling.

Film advertisement created by FCB, Italy for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Havas, United States for JC Penney, within the category: Retail Services.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by The Fuel Agency, Australia for Department of Education and Early Childhood Development, within the category: Public Interest, NGO.

Ronald McDonald House BC & Yukon provides accommodations for parents to stay close to their seriously ill children going through medical treatment far from home. Film advertisement created by Cossette, Canada for Ronald McDonald House Charities, within the category: Public Interest, NGO.