Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Fuel Adwise Group, Russia for Lada Granta, within the category: Automotive.

Digital advertisement created by MUH-TAY-ZIK | HOF-FER, United States for Oxo, within the category: House, Garden.

Film advertisement created by CP+B, United States for Xbox, within the category: Gaming.

Ambient advertisement created by Jung von Matt, Slovakia for Sushi Time, within the category: Food.

Ambient advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Ambient advertisement created by Mescalina, Mexico for Morelia City Transit Department, within the category: Public Interest, NGO.

Film advertisement created by Armando Testa, Italy for Alfa Romeo, within the category: Automotive.

Domina is a shopping mall whose positioning statement is “The most comfortable shopping in Riga”. This clip was meant to capitalize this claim. Film advertisement created by Ogilvy, Latvia for Domina, within the category: Retail Services.

Digital advertisement created by Acne, Sweden for Max Burgers, within the category: Food.

Film advertisement created by Bench, Canada for Bench Accounting, within the category: Professional Services.

Whatever your scream is, we've got a blend for it. Introducing the new premium blends from TBS.

Film advertisement created by BMB, United Kingdom for Farrow & Ball, within the category: House, Garden.

Shouldn’t the delivery of a gaming computer be just as thrilling as using it? Lenovo thought so. In this campaign they had characters from the gaming world deliver the gaming products from the company, in commercials and in real life during the campaign period. Dramatic and sometimes violent - but always on time. Film advertisement created by BBDO Nordics, Sweden for Lenovo, within the category: Electronics, Technology.

Digital advertisement created by Blink, India for KFC, within the category: Food.

Mitoys is a cultural startup that wants to connect the new generation through design and technology with paraguayan culture. With Mitoys, we recreate the mystical stories about the paraguayan myths. Indigenous art was our inspiration to create the identity of the project. We designed the stories of guarani myths with the Mby’a Guarani Community from the Paraguayan Chaco. The process was 100% handmade. We simply used paper and black ballpoint pen to create the artistic work and typographies. Film advertisement created by TBWA, Paraguay for Mitoys, within the category: Public Interest, NGO.

Film advertisement created by Kemper Kommunikation, Germany for Porsche, within the category: Automotive.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.