Digital advertisement created by 180LA, United States for Virgin Mobile, within the category: Electronics, Technology.

Outdoor advertisement created by dim&canzian, Brazil for AES Eletropaulo, within the category: Industrial, Agriculture.

Ambient advertisement created by Tsjee, Netherlands for House of shoes, within the category: Fashion.

Smart Group has ambitions to become the most innovative distributor of electronics in eastern Europe. But partners know nothing about company's R&D activities and innovations, they perceive it as an average small importer. We decided to help the business to step out of the shadow and look as bold as they feel. To illustrate this we used the undiscovered negative space behind the letters of «Smart Group», which helped us to find new sharp and strong geometrical figures. The idea is implemented in brand identity, website design and animations. Design advertisement created by ONCE, Ukraine for Smart Group, within the category: Electronics, Technology.

Film advertisement created by Lucky Generals, United Kingdom for Paddy Power, within the category: Gaming.

Film advertisement created by Anomaly, United States for Motorola, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for ICM, within the category: Public Interest, NGO.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

Film advertisement created by Philipp und Keuntje, United Kingdom for DontForgetAids.de, within the category: Fashion.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Brief On 25th of August 2010 AIK played a match against Gothenburg. AIK wanted a campaign to promote the match, whilst allowing all Swedish AIK fans to participate. Insight The insight that led to the idea was that football players are often superstitious. Idea Is it possible to affect a football team by using superstition? The idea for a psychological experiment was born, and we involved AIK fans all over Sweden. Campaign The campaign was centered around the site jinxgoteborg.com. Here we asked AIK fans for bad luck symbols; black cats, ladders and mirrors. Fans could lend us their own, or donate symbols via SMS. With trucks full of symbols and voluntary AIK supporters, we travelled to Gothenburg - and set up bad luck-installations around the city. The Gothenburg citizens walked under ladders, broke mirrors and saw black cats crossing the street. Everything was filmed and streamed live to the site. Fans who donated symbols saw their own names tagged on the symbols. And finally, before a training session at Kamratgården we showed the Gothenburg players footage of the project. Ambient advertisement created by Jung von Matt, Sweden for AIK, within the category: Recreation, Leisure.

Peace and quiet is a luxury these days. All of us need those calm moments for ourselves from time to time, but everyday noises and worries are a huge distraction. That's where Karl comes in – to serve you those moments of peace. Karl is calm but not boring. Karl loves nature. Karl is Simple. Karl is Sincere. Karl is Genuine. Therefore, a perfect company for those moments of silence. These are the reasons we like to call Karl the calmest beer in the world. All this peace and calm had to find its way to a TVC in a way every Estonian would understand it. That’s why we packed our bags and wandered away from civilization and city noises. After all, every Estonian knows that if you don’t escape the city at least once in a summer, you had no summer. And that’s how our TVC was born – almost effortlessly. Just a few guys were grilling fish over the bonfire, hanging around the fire, heating up the sauna and having a beer or two while doing it. All that was accompanied by a well-known Estonian indie rock singer Marten Kuningas and his atmospheric piece “Tagurpidi vaal” (“Backwards Whale”). The results? The calmest beer got itself the calmest campaign ad which also happens to be the perfect portrayal of the ideal getaway of the most usual Estonian guys. Film advertisement created by Division, Estonia for Saku Brewery, within the category: Alcoholic Drinks.

Film advertisement created by Cactus, United States for ManTherapy.org, within the category: Professional Services.

Direct advertisement created by Beats Below the Line, Brazil for Klein Bier, within the category: Alcoholic Drinks.

It's one of the most powerful forces on earth – but is it good or evil? Film advertisement created by Common Ventures, Australia for Australian Ethical, within the category: Finance.

Flytoget is the fastest way to travel from Oslo Airport. Being official partner of Oslo Pride, they wanted to contribute to this year's festival in order to celebrate diversity and universal love. Digital advertisement created by Geelmuyden Kiese, Norway for Flytoget, within the category: Transport.

Film advertisement created by Huxley Quayle von Bismark, Canada for Toronto Community Foundation, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.