In the past years, countless historic buildings in the Middle East have been destroyed by countless wars. This huge cultural loss has an even greater impact for the next generations, which will never be able to see or visit these places. Having this in mind, the History Blocks project was created with the support of UNESCO. It is an initiative that takes place inside Minecraft Education Edition, a Microsoft platform with a pedagogical purpose used in schools around the world. The project counted on the participation of teachers who guided – through a pedagogical plan – the collaborative building of monuments that had been destroyed in the Middle East and that had already been projected in the platform. Experiential advertisement created by Africa, Brazil for UNESCO, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Reggae Reggae Sauce, within the category: Food.

Digital advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate's paper wrapper. This trend had been celebrated in TV commercials for decades. A recent change to a plastic wrapper, meant people couldn't use Lacta as a medium for love messages any more. Enter the mobile app by OgilvyOne Athens, that lets people compose messages on their smartphones and then send them to their loved ones, by selecting from their Facebook friends. The recipient gets notified to download the app in order to see the "hidden" message displayed on a Lacta chocolate through Augmented Reality, thus recreating the tradition in the modern age, while also driving sales of chocolates! Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Digital advertisement created by Liquid, Peru for Rexona, within the category: Health.

Film advertisement created by Y&R, Peru for LAN, within the category: Transport.

Film advertisement created by DDB, Latvia for Air Baltic, within the category: Transport.

Film advertisement created by Odysseus Arms, United States for Foster Farms, within the category: Food.

Film advertisement created by Wieden + Kennedy, France for Medecins Sans Frontieres, within the category: Public Interest, NGO.

People know when they make a difference, but their generosity often lacks a story. To commemorate these sorts of charitable narratives, TOMS engraved shoes with messages of peace so people can see altruism in every step. Film advertisement created by Miami Ad School, United States for Toms, within the category: Fashion.

Vodafone presents Pro self employees, a tribute to those people who really do acrobatic things to maintain their business day by day. Ambient advertisement created by Tango, Spain for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

Direct advertisement created by Tudo, Brazil for Atrium Shopping Mall, within the category: Retail Services.

Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

Direct advertisement created by Accademia di Comunicazione, Italy for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by BBDO, United States for Foot Locker, within the category: Retail Services.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

With every food-related disease, the first challenge is always the diet. A bad food choice is enough to put our health at risk. Meet Apple Foodsense, a new feature in the Apple Health app that makes sure what we eat doesn't harm us. Backed by a comprehensive database of food images from all over the world, Foodsense uses deep learning and AI to quickly identify food items with precision. Every time we take a food pic, the app recognizes our meal and sends an alert in case we are eating something we shouldn't. Apple Foodsense, watch what you eat through us. Film advertisement created by Miami Ad School, Germany for Apple, within the categories: Electronics, Technology, Health.