Film advertisement created by Wunderman, Brazil for Shell, within the category: Industrial, Agriculture.

Digital advertisement created by Buzzman, France for Canalplay, within the category: Media.

‘Nice One!’ is a popular phrase, but too often it’s used to express annoyance and frustration. Deep RiverRock wants to reclaim it and take it back to what it really means: a simple, pure expression of happiness. With ‘Nice One!’, Deep RiverRock wants to celebrate positivity and decent acts without being sanctimonious about it. Nothing ground-breaking or game changing; just something that makes someone’s day that bit better in a small but noticeable way. Deep RiverRock’s commitment to 100% recycled bottles is one such small thing. It’s time to celebrate the fact that it’s the little things that add up to a better world. Integrated advertisement created by Edelman, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

José Mourinho has revealed his Euro 2016 tips as well as joking about England’s penalty prowess in a new prank video for a football management game Top Eleven. In the film Mourinho uses his expert knowledge to trick the presenters of The Football Daily YouTube show by having their cleaner school them in football knowledge while the cameras are rollin! Digital advertisement created by B-Reel, United Kingdom for Top Eleven, within the category: Gaming.

Digital advertisement created by Mistress, United States for Finlandia Vodka, within the category: Alcoholic Drinks.

Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Digital advertisement created by BBDO, Slovakia for Lay's, within the category: Confectionery, Snacks.

To promote the launch of the new Bauer Supreme 2S Pro stick, three hockey superstars are running election campaigns to vie for the title “The Mayor of Boomtown.” Vote at https://boomtownmayor.bauer.com/

Thanks to the partnership with HomeAway, Leroy Merlin chose some holiday homes with negative reviews and transformed them into new showrooms for its products, helping hosts to rent them more easily. This way Leroy Merlin’s logo became a guarantee of quality and style. Experiential advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

At first sight, the doctor looks pretty trustworthy. Until unintentionally he turns out to be a KISS fan with tongue piercing and facial tattoo. Don’t Hide the Guitar Hero! This spot's message is also a wake-up call for all those who cannot be satisfied anymore by air-guitars. Film advertisement created by Miami Ad School, Germany for Guitar Hero, within the category: Gaming.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by The Garage Soho, United Kingdom for Camden Town Brewery, within the category: Alcoholic Drinks.

Will legendary Range Rover capability be enough to help the Evoque rise to the occasion when ‘city planners’ install the mother of all speed bumps? Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

Digital advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

Film advertisement created by Humanaut, United States for Organic Valley, within the category: Non-Alcoholic Drinks.

Digital advertisement created by DDB, United States for Ronald McDonald House Charities, within the category: Public Interest, NGO.