Film advertisement created by BBDO, United Kingdom for Department For Transport, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Germany for Stiftung Artenschutz, within the category: Public Interest, NGO.

Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

"Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON. Film advertisement created by Grey, Germany for Iceland's Soccer Team, within the category: Sports.

Digital advertisement created by Barton F. Graf, United States for Little Caesars, within the category: Food.

With set off in Invita's new pay off “Dedicated to your dream” off we set out to visualize the dream of a kitchen. In this film, it is all about a man’s dream of a kitchen, and his passion for cocking. In his dreamworld he turns into a conductor or a warlock controlling the fire and heat, while preparing a meal. Film advertisement created by envision, Denmark for Invita, within the category: House, Garden.

Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.

To promote the 4th season premiere of Game of Thrones on premium SKY TV cable channel SoHo, we wanted to demonstrate we were just as fanatical about good programming as the fans who watched it. So we gave them the one thing they all wanted - the chance to bring down King Joffrey. We erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to bring him down via a massive winch that was activated every time the hashtag #bringdowntheking was used on Twitter. The stunt immediately trended on Twitter, and stayed trending the entire duration of the campaign. Thousands of photos and videos were shared online by those who came to see the statue, and our own daily videos garnered hundreds of thousands of views. By the 5th day the winch had the statue at breaking point. Thousands of fans gathered for hours leading up to the moment, tweeting and watching, while those overseas could watch the whole thing via our live streaming website. Finally, at around 6pm on the night of the premiere, after 875,000 direct interactions with our campaign and a global reach of 66 million people, the statue was brought down. The campaign was the largest live stream in Australasian history, and of all conversations about Game of Thrones worldwide on the night of the premiere, one in twenty was about #bringdowntheking, and SKY TV. Digital advertisement created by DDB, New Zealand for Game Of Thrones, within the category: Media.

Film advertisement created by Dare, Canada for BC Children's Hospital Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Jung von Matt, Slovakia for Sushi Time, within the category: Food.

Film advertisement created by POL, Norway for DnB, within the category: Finance.

Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.

No matter the problem of your Toyota, use TMO car products and all will be smooth like mayonaise. Film advertisement created by Dentsu, Indonesia for TMO, within the category: Automotive.

Film advertisement created by la comunidad, Argentina for Verizon, within the category: Electronics, Technology.

Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections. To make the world’s largest virtual exhibition of all time and art available to almost every citizen, we gathered the biggest Serbian advertisers: Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen bank. Digital advertisement created by McCann, Serbia for Museum of Contemporary Art Belgrade, within the category: Recreation, Leisure.

Film advertisement created by M&C Saatchi, France for ebay, within the category: Retail Services.

Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another. Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains. Design advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Ambient advertisement created by Havas, United States for JC Penney, within the category: Retail Services.

Outdoor advertisement created by Ogilvy, Argentina for La Voz del Interior, within the category: Media.