Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

Film advertisement created by BBDO, Belgium for Cecemel, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Publicis, Brazil for Dorflex, within the category: Health.

Film advertisement created by HMDG, United Kingdom for International Alert, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen by the brand as the “garment of the future”. The garment called “CO2AT”, was produced as part of Azgard9’s recent repositioning “Future Before Fashion”, focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms – a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree. Direct advertisement created by Stream and Tough Guy, Portugal for Azgard9, within the category: Fashion.

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

A video clip to launch the new collection of nail lacquer Risque. The music was produced by Dudu Borges, winner of Grammy Latino. An performed by Jenni Mosello, X-Factor final contestant. Film advertisement created by Ampfy, Brazil for Risque, within the category: Beauty.

UNICEF with this work aims to raise awareness within the Greek society for inclusivity in schools. Looking closely at the first day of school and how stressful that is for children to enter a new environment, UNICEF focuses on sharing that emotion with the viewer. With all the pressure of making new friends, going to a new environment and doing well in the new classes, the kids have a lot on their plate. Being kind to each other and supportive is probably the most important thing. Inclusivity in schools is important for kids not to feel left out, being together makes them stronger! Film advertisement created by Socialab, Greece for Unicef, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Soho Square, India for Wild Stone, within the category: Beauty.

Christmas during the winter is something Brazilians can only dream about. In fact, in Brazil, Christmas takes place during the hottest part of the summer. A boy wishes he could enjoy a snowy Christmas, and his mother finds out an ingenious way of fulfilling her son's Christmas wish. Film advertisement created by REF+T, Brazil for Mercado Livre, within the category: Retail Services.

Film advertisement created by CP+B, United Kingdom for Letgo, within the category: Professional Services.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.