Canada’s unions created an immersive virtual reality experience of a refugee's journey, because they wanted Canadians to feel a deeper connection to the refugees we are welcoming, and to have a better understanding of the challenges they face. Now you can interact with this 360º video version of the experience. Digital advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

Christmas during the winter is something Brazilians can only dream about. In fact, in Brazil, Christmas takes place during the hottest part of the summer. A boy wishes he could enjoy a snowy Christmas, and his mother finds out an ingenious way of fulfilling her son's Christmas wish. Film advertisement created by REF+T, Brazil for Mercado Livre, within the category: Retail Services.

To celebrate Queer Lisboa 17 - the International Queer Film Festival, Fuel Lisboa created a TV commercial inspired by one of the most famous clichés on film history: the “Battle Speech”. Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Outdoor advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?” Integrated advertisement created by BBDO, Belgium for Fairtrade, within the category: Finance.

Ambient advertisement created by Duval Guillaume, Belgium for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Alma, United States for McDonald's, within the category: Food.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Joe Public, South Africa for Nedbank, within the category: Finance.

Film advertisement created by Ogilvy, Netherlands for DELA, within the category: Finance.

Direct advertisement created by Leo Burnett, Ukraine for Ping-Pong.ua, within the category: Professional Services.

KLM committing little acts of kindness. Also see: http://surprise.klm.com/

Film advertisement created by Grey, Indonesia for Jointfit, within the category: Health.

Digital advertisement created by The Viral Factory, United Kingdom for Obergurgl/Hochgurgl, within the category: Recreation, Leisure.

Ingame: Young boys open up about life struggles and mental health in Fortnite. Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems. Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss. This resulted in five episodes on Noobwork’s YouTube channel. Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda. Digital advertisement created by Hausmann, Norway for Mental Helse Ungdom, within the category: Public Interest, NGO.

Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

Viasat Nature HD - the favorite broadcasts about the nature and animals in HD resolution. To emphasize the realistic quality of the channels's picture, we will entice the real birds to the image of a billboard. Film advertisement created by Soda, Russia for Viasat Nature, within the category: Media.

Film advertisement created by gnet, United States for Call of Duty, within the category: Gaming.