Film advertisement created by HarrimanSteel, Netherlands for Toms, within the category: Public Interest, NGO.

Digital advertisement created by RA Kombinat, Kazakhstan for ForteBank, within the category: Finance.

Reading out loud for others can be a scary thing for children. They are often met with prejudice and comments. We wanted to show them that they are good enough as they are and lift them up. Therefore we invited them to participate in what they thought was a normal audition to be a host at ARK’s annual children books award. What they didn’t know was that we had a surprise for them at the end. Film advertisement created by Something Good, Norway for ARK BookStore, within the category: Recreation, Leisure.

The Swedish Civil Contingencies Agency is responsible for issues concerning civil protection and public safety. With this campaign they want people to become more careful when it comes to sharing sensitive information on the Internet. We raised the question: “Why do we share information on the Internet, that we would never share elsewhere." Film advertisement created by Le Bureau, Sweden for Swedish Civil Contingencies Agency, within the category: Public Interest, NGO.

McDonald's is saying goodbye to Maestro by transforming a burger box into a music box. On the 25th of September, the Maestro, a sale success in Portugal, will give its place to a new range of products. To mark this depart, surprise consumers and allow everybody to say goodbye to their favorite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes. A lighting sensor and a small sound system were placed in a fake box top. When open, the box played Mozart’s classics. Direct advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

When you receive the news that your child will be born with Down Syndrome, there are a lot of reasons to worry, and many people tell us that. What no one tells us, is that people with Down Syndrome also bring unique contributions to society, and to their families' and friends' lives. This is a story about what people tell us about Down Syndrome, and about what we want to say to them, in return. Film advertisement created by Mojobrands, Portugal for World Down Syndrome Day, within the category: Public Interest, NGO.

Film advertisement created by Black Cherry, Greece for Chipita, within the category: Confectionery, Snacks.

A miserable sushi, a sad t-bone steak with mashed potatoes, a lousy made eggs Benedict, these are the failed food's featured in three short-videos shot by Swedish education company Lernia together with Swedish independent agency Volontaire, mimicking the style of Facebook food-tutorials. Digital advertisement created by Volontaire, Sweden for Lernia, within the category: Education.

In Brazil, on the date when the 1964 Military Coup completed 53 years, the stunt wanted to raise awareness in a bid to eliminate streets names that honor Brazilian’s torturers and murderers. Film advertisement created by Cheil, Brazil for Núcleo Memória, within the category: Public Interest, NGO.

Experiential advertisement created by Will Creative, Canada for Will Creative, within the category: Agency Self-Promo.

Film advertisement created by Leo Burnett, Canada for Enbridge, within the category: Industrial, Agriculture.

Film advertisement created by Rosetta, United States for Samsung, within the category: Electronics, Technology.

Produced by: Allenby.co.il and Periscope Productions ltd. Film advertisement created by Allenby, Israel for Maccabee, within the category: Alcoholic Drinks.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

The summer-2019 in Ukraine was hot. The ice cream market was hot too. Several brands launched a high-budget campaigns with celebrity. So, how could a little brand “Laika” draw your attention? hhh We decided to catch you with an out-of-box video in digital. Because the right targeting allows getting the greatest results with our budget. In the pre-rolls, we played with the meme of animals with human hands. We made alive our logo. And it is impossible to skip a brand-hero, like us. llll We made this to say, that ice-cream is so delicious! So delicious, that you would like any situation with it! Even the heat. Even a cat, despite you, are a dog. Even pre-rolls. Try it, like it. Film advertisement created by Saatchi&Saatchi, Ukraine for Laika, within the category: Food.

A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment. Film advertisement created by VML, United States for First Call, within the category: Public Interest, NGO.