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Digital advertisement created by M&C Saatchi, United States for Epson, within the category: Electronics, Technology.

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Vital Voices Global Partnership is a leading non-governmental organization that identifies, invests in and brings visibility to extraordinary women leaders around the world. An international staff and team of over 1,000 partners, pro bono experts and leaders, including senior government, corporate and NGO executives, have trained and mentored more than 8,000 emerging women leaders from 127 countries in Asia, Africa, Latin America and the Middle East since 1997. These women have returned to their communities to train and mentor more than 500,000 additional women and girls.

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Film advertisement created by LLYC, Spain for Multiópticas, within the category: Professional Services.

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Design advertisement created by Wieden + Kennedy, Netherlands for KFC, within the category: Food.

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Film advertisement created by We Make Art, France for Prand, within the category: Fashion.

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To provide help to the starving ones during the night, Granola invents the #NightAssistance, an exceptional service allowing you to find Granola bar wherever you are every night from 10 pm to 4 am in April. Dedicated website: http://www.granolassistance.fr Film advertisement created by Marcel, France for Granola, within the category: Confectionery, Snacks.

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Hello! We are Dmitry and Oleg, or Oleg and Dmitry, as you like. We are copywriter and art director. We've met 33 most creative people all over the world: gold and grand prix Cannes Lions winners, members of Cannes jury. And we asked them to write just one letter on a sheet of paper and put their signatures. Now we have the best recomendation ever! Ambient advertisement created by Oleg and Dmitry, Russia for Oleg and Dmitry, within the category: Agency Self-Promo.

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Pass the Plate website: http://thedonationplate.org Digital advertisement created by Leo Burnett, United States for Greater Chicago Food Depository, within the category: Public Interest, NGO.

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Film advertisement created by Story, United Kingdom for Scottish Government, within the category: Public Interest, NGO.

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Film advertisement created by VML, United States for NAPA Auto Parts, within the category: Automotive.

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The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

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Film advertisement created by Johannes Leonardo, United States for Google, within the category: Electronics, Technology.

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Outdoor advertisement created by Ogilvy, France for Allianz, within the category: Finance.

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Film advertisement created by Sigma, United States for Panasonic, within the category: Electronics, Technology.

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To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated. Film advertisement created by Vitro, United States for ASICS, within the category: Fashion.

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Do you ever go on YouTube just to watch a music video then 5 hours later you find yourself watching a tutorial on how to talk to a giraffe? And as YouTuber users say – I have found myself watching the very “bottom” of the YouTube. But in fact, YouTube is bottomless. And yes – that randomness costs subscribers a lot. So, the idea of this commercial spot is based on the literal comparison of the YouTube with the bottomless water well. And the main hero as the consumer literally pulls buckets full of content out of it. This is a clean, understandable and literal metaphor for Slavs people. Film advertisement created by Grey, Belarus for MTS, within the category: Electronics, Technology.

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Film advertisement created by BBDO, United States for Herdez, within the category: Food.

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Are executives happy? Even though happiness remains a personal matter, professional life influences necessarily the personal one. In a full employment and « war of talents» context, executives get the possibility to ask themselves the right questions, they get the chance to consider other professional horizons and get the power to choose their employers. That is the message Cadremploi wishes to address to executives through their new signature « Have the ambition to be happy » and its powerful communication campaign executed by Gloryparis that handles with humour resignation and its benefits. Film advertisement created by Gloryparis, France for Cadremploi, within the category: Professional Services.

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Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.




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