Ambient advertisement created by JWT, United Arab Emirates for Pink Caravan, within the category: Public Interest, NGO.

Film advertisement created by Tongal, United States for Lucky Charms, within the category: Food.

Film advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Film advertisement created by Johannes Leonardo, United States for Mary Katrantzou, within the category: Fashion.

Film advertisement created by DDB, Netherlands for Centraal Beheer, within the category: Finance.

Film advertisement created by Arnold, United States for Santander, within the category: Finance.

Digital advertisement created by Ogilvy, France for Water for Africa, within the category: Public Interest, NGO.

Film advertisement created by Peter Mayer, United States for Arlington Convention & Visitors Bureau, within the category: Recreation, Leisure.

Traditionally, restaurant visitors perceive wine as a light drink. It seems that you can easily drive a car after a glass or two with your dinner. However, such behaviour leads to road accidents. We conducted a unique social experiment in ‘Jean-Jacques’ restaurants, with a bottle of wine as the centrepiece. Unusual bottle of wine. Direct advertisement created by Leo Burnett, Russia for Uber, within the category: Professional Services.

Ambient advertisement created by Ogilvy, India for Lifebuoy, within the category: Health.

The Challenge: V/Line is Australia's major regional train operator. Our task was to encourage family and friends living in the city to visit their loved ones in the country. Execution: Instead of us doing the talking, we recruited those who knew them best and harnessed the most powerful force in the universe- a mother’s guilt. We invented the Guilt Trip. It was a pre-paid ticket that could be purchased by parents and friends. It all started with a microsite. On the microsite abandoned loved ones could create a personalised guilt inducing message, then purchase a ticket. This was then sent directly to the guilty party in the form of an eDM. We also created booklets to help refine their guilty messages, and print, web banners and radio all worked together to drive traffic to the microsite. Tickets wallets and posters in stations reinforced the campaign from a regional perspective. The travel experience as we knew it was completely rebranded. People no longer went home to visit their parents, they went on a Guilt Trip. Results: 
11% increase in ticket sales 400% return on investment. Ambient advertisement created by McCann, Australia for V/Line, within the category: Transport.

Film advertisement created by Powell, United States for Giphy, within the category: Electronics, Technology.

During May, all brands tell you how much moms strive for their family. However, none has shown physical proof of them, until now. Experiential advertisement created by Independencia, Peru for Triathlon Sport, within the category: Retail Services.

The annual piece we make to advertise the in game gifts each Christmas, using staff in every role.

URL: http://www.MentosFreshNews.com Mentos Fresh News is a Facebook application that creates a personalised News Report all about you. It has been built using the latest technology platforms to deliver an individual experience that embodies Mentos' brand positioning of 'Freshness'. Every News Report uses data available from Facebook and Foursquare in a smart way, matching it against behaviour rules to derive satirical stories all about the user. Our news readers then deliver the stories in a humorous way with added personalisation through the use of text-to-speech software. With 45 minutes of customisable footage behind the site, there are literally millions of possible unique video combinations that can be made using the App, and millions of different videos that people will want to share. Stay Fresh people. Executive Producer:Tessa Christou Film advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.