One of the main objectives was to get as many people as possible to taste Coca-Cola and to remind the ones who may have forgotten how good it is. Consequently, a first-of-its-kind interactive television commercial was made in a way that would offer consumers the chance to taste Coca-Cola practically "straight from the television screen" in the easiest, most immediate way. A television commercial that prompts smartphones, thus enabling consumers to order a couple of free cold Coca-Colas straight to their doorstep. Ambient advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Usually, what you live in a game, stays in the game. But for the launch of The Crew 2, we decided to change that. We invited gamers to download the beta version of the game and we then asked them to ride all over the open world and try to manage their best race and their most incredible stunts.

They then had to simply share their race with us directly, using the “share” button of their video game console, and we selected the most amazing one.

The player’s race was carefully studied and we spent time reproducing the exact map of his track in the real world. We had to pay attention to every background detail, in order to make it as similar as possible, so the player felt like he was living the exact same race. Finally, the chosen player had to face his IRL ride, with world record Red Bull pilot, Bryce Menzies.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

Viva Rio is a Brazilian NGO that works with social inclusion and peace cherishes, to stimulate donation to families who lost all its belongings across Rio de Janeiro state due to flooding. Film advertisement created by dim&canzian, Brazil for Viva Rio, within the category: Public Interest, NGO.

Direct advertisement created by FCB, United States for Change the Ref, within the category: Public Interest, NGO.

Digital advertisement created by FCB, Switzerland for Refugees Welcome, within the category: Public Interest, NGO.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Film advertisement created by AnalogFolk, United Kingdom for a2 Milk Company, within the category: Non-Alcoholic Drinks.

Film advertisement created by Herezie, France for David Lynch Foundation, within the category: Public Interest, NGO.

Digital advertisement created by JMW, Sweden for Absolut, within the category: Alcoholic Drinks.

URL: http://www.fucksgiving.net On november 8th, the world celebrates Fucksgiving. KISS created a website that gives people from all around the world the opportunity to say why they give a fuck about this election. How it affects them direct or indirectly. All they have to do is use the hashtag #fucksgiving on Twitter. The kickstart of this project is a video with people of different race, age, gender, etc., reading a manifesto on camera. Digital advertisement created by KISS, Portugal for KISS, within the category: Agency Self-Promo.

Film advertisement created by Ogilvy, China for NetEase Lottery, within the category: Gaming.

Drawing on a history of innovation in scientific and naturopathic expertise, Red Seal develops effective natural remedies that help the body heal itself and boost well being. Film advertisement created by Sugar, New Zealand for Red Seal, within the category: Pharmaceutical.

Film advertisement created by Cactus, United States for ManTherapy.org, within the category: Professional Services.

Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.

Film advertisement created by Tongal, United States for Lucky Charms, within the category: Food.

Bank of America is presenting a unique event at Fenway Park on October 4th. Harvard Professor Michael Sandel is going to be interviewing an all-star panel on moral, civic and ethical topics. Digital advertisement created by Sleek Machine, United States for Bank of America, within the category: Finance.