Outfielder Ben Gamel is known for making some spectacular catches, which he often punctuates with a stylish flip of his long hair. When Ben finds Kyle Seager, not known for lustrous locks, practicing his own version of the hair flip, the master shows him how it’s done. Film advertisement created by Copacino+Fujikado, United States for Seattle Mariners, within the category: Sports.

Europeans’ first home appliance brand choice Beko produced one of the most efficient dishwashers to date and wanted to make sure that everybody knows about it. How could we materialize the “efficiency”? How could we show people the actual efficient amount of water that Beko dishwasher uses? Because people only believe something, when they see it. Outdoor advertisement created by McCann, Turkey for Beko, within the category: House, Garden.

Film advertisement created by Brandhouse, Denmark for Interflora, within the category: Professional Services.

Digital advertisement created by FamousGrey, Belgium for Ketnet, within the category: Electronics, Technology.

Monterrey's pioneer in mixology makes a stand for every other cocktail bar in town, leading the way with a uber-detailed approach to mixology we call Fixology. Film advertisement created by Analog, Mexico for Maverick, within the category: Alcoholic Drinks.

With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill. Digital advertisement created by Miami Ad School, United States for Stopbullying.gov, within the category: Public Interest, NGO.

Film advertisement created by Odysseus Arms, United States for Foster Farms, within the category: Food.

Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo
Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme.
Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations​
Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ?​
L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.

Film advertisement created by Publicis, Russia for Neo, within the category: Health.

Usually, what you live in a game, stays in the game. But for the launch of The Crew 2, we decided to change that. We invited gamers to download the beta version of the game and we then asked them to ride all over the open world and try to manage their best race and their most incredible stunts.

They then had to simply share their race with us directly, using the “share” button of their video game console, and we selected the most amazing one.

The player’s race was carefully studied and we spent time reproducing the exact map of his track in the real world. We had to pay attention to every background detail, in order to make it as similar as possible, so the player felt like he was living the exact same race. Finally, the chosen player had to face his IRL ride, with world record Red Bull pilot, Bryce Menzies.

Film advertisement created by Kairo, Egypt for Shave Code, within the category: Health.

Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children. Ambient advertisement created by Mosaicoon, Italy for Assolatte, within the category: Non-Alcoholic Drinks.

Fernando Pessoa is an absolute icon in Portugal. Although he was only acknowledged as such after his death in 1935, at the age of just 47, nowadays he’s considered by many to be one of the greatest poets that ever lived. The American critic Harold Bloom, even places him in the 20th Century Western Literature canon, alongside names such as Shakespeare and Kafka. However, besides being a poet, he was also a philosopher, playwright, essayist, translator, astrologer, advertising copywriter (he created the first brand signature for Coca-Cola in Portugal), inventor, business correspondent, literary critic, political commentator and — plot twist — screenwriter. Something that very few people knew until now. Cut to 2021 where, almost 100 years later and for the first time in cinema history, one of his movies is taken into production. Based on the manuscript “Note for a thriller, or film”, 'The Idol' is the first film written by Fernando Pessoa and it was directed by Pedro Varela and entirely shot with a Samsung Galaxy S21. https://www.samsung.com/pt/idol/ Content advertisement created by Uzina, Portugal for Samsung, within the category: Electronics, Technology.

Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Portugal for IndieJunior, within the category: Recreation, Leisure.

Film advertisement created by Creativeland Asia, India for MTS, within the category: Electronics, Technology.

Film advertisement created by DDB, France for McDonald's, within the category: Food.

Montréal has plenty of space and room for everyone! As the city is surrounded by water and nature, it can breathe. That’s a big draw when you’re looking for a new home on a human scale. Film advertisement created by Gimmick Studio, Canada for Montréal International, within the category: Hospitality, Tourism.

To first launch the brand in red ocean market like Thailand where big local competitors are competing over users of mobile banking apps, the brand needs to differentiate themselves by stating the purpose clearly as the bank that was born exactly for Gen Ys. So instead of following the same pattern of how other brands in the market have been projecting Gen Ys’ lifestyles in similar shallow executions, TMRW reached deeper into the target’s real insight. According to today’s social situation, the generation gap has been Gen Y’s biggest barrier especially in Asean where seniority lays deep in cultures and traditions. Being judged by the elders as nonsense generation, the Gen Ys in this region are being forced to accept the opinions of their older generations in all levels from family, society to organization. Same goes to financial services, as other banks in the market were designed for older generations as well. As the bank designed for Gen Ys, TMRW decided to communicate through true understanding behind the brand purpose: different generation, different solution.” Digital advertisement created by Rabbit's Tale, Thailand for TMRW, within the category: Finance.

On 17th June 2021 in St Petersburg on the territory of Sevkabel Port - the new urban space in the city where modern trends and technology are combined, the world’s first ever sculpture that creates musical compositions aided by the wind and artificial intelligence for the Saint Petersburg Electrotechnical University "LETI" online radio station was unveiled. Radio LETI BIT is the first online radio statio in the world where the music is created by the sculpture itself, weather conditions and complex neural network algorithms. The sculpture is modeled like an d radio, from which 144 fine rods emerge, ranging in height from 4 - 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound. Inside the monument is a computer with neural networks, as well as piezoelectric transducers which measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such, that just like the music the variations are endless, and therefore it never repeats itself. Experiential advertisement created by Decembrist, Russia for Saint Petersburg Electrotechnical University, within the category: Education.