Every three seconds the world loses a child. Again, this year many children will not see their fifth birthday. The reasons for this tragedy are diverse; hunger, malnutrition, dirty water or the absence of vaccine protection. Every single one of these problems can weaken the immune system so much that avoidable diseases lead to life-threatening danger. Universal Children's Day was on November, 20th Ambient advertisement created by Grey, Germany for International Children's Fund, within the category: Public Interest, NGO.

Film advertisement created by Spice, Hungary for Cofidis, within the category: Finance.

Film advertisement created by Leo Burnett, Israel for BBF, within the category: House, Garden.

In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news. Digital advertisement created by !Mooz, Latvia for National Radar, within the category: Public Interest, NGO.

You can't beat real, can you? Real photos, real face time and definitely real food. That's why Kettle Chips only use 100% real food ingredients in their crisps. Really. Film advertisement created by Joint, United Kingdom for Kettle, within the category: Food.

Film advertisement created by Artplan, Brazil for Etna, within the category: House, Garden.

A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment. Film advertisement created by VML, United States for First Call, within the category: Public Interest, NGO.

Film advertisement created by Arnold, United States for Santander, within the category: Finance.

Film advertisement created by M&C Saatchi, Germany for Oxfam, within the category: Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

We needed to launch a development in an old industrial area, the 4th District in Porto Alegre. An important neighborhood in the past, but today it´s abandoned and degraded by time. How to attract people to know a real estate development in an area such as this? We promoted rediscovering the neighborhood in an interactive and different way, starting a new history for the place. We Outdoor advertisement created by Leo Burnett, Brazil for Rossi, within the category: Industrial, Agriculture.

Film advertisement created by Voskhod, Russia for ForexClub, within the category: Finance.

Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual Canadians have insight into. According to a recent study from Egale Canada, over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied. To bring attention to this issue, we created a film made entirely of user submitted footage that looks like it’s speaking to the challenges of the Covid-19 pandemic. But in reality, it highlights the emotional struggles we’ve all had during the COVID-19 quarantine, in order to show its parallel with the much more challenging isolation LGBTQ+ people go through when they can’t come out as who they are. Film advertisement created by Taxi, Canada for Egale Canada Human Rights Trust, within the category: Public Interest, NGO.

Film advertisement created by Martpet, Brazil for Hope, within the category: Health.

The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most “unsophisticated” moments from the internet coming back to life. The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience. Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe. The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever. Integrated advertisement created by BBDO, Australia for DrinkWise, within the category: Public Interest, NGO.

Executive Producer :Mehernosh Dastoor Digital advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

‘Crying at the Discotheque’ which was filmed in empty venues across London to raise awareness of #WeMakeEvents and the lack of support for the live events industry during the Covid-19 pandemic. Taken from her upcoming new album ‘Songs from the Kitchen Disco’, Sophie Ellis-Bextor’s Greatest Hits, Sophie’s recent single is a sparkling Studio 54 take on Alcazar’s 1990’s hit, The video, created by long-term collaborator Sophie Muller, was filmed recently in empty venues across London and sees Sophie ‘Crying in the “empty” Discotheques’ to raise awareness of the #WeMakeEvents initiative and the lack of support for the live events industry due to Covid-19. The venues included are Bush Hall, Apollo Theatre, St Moritz, Clapham Grand, Heaven, Omeara and The O2.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country. Ambient advertisement created by Voskhod, Russia for Rehau, within the category: House, Garden.

Direct advertisement created by BBDO, United Kingdom for The Outside Project, within the category: Public Interest, NGO.