It is a well known fact that stepping on a LEGO brick can be a painful experience that sticks in your memory. Using that fact, Socialab, a digital first advertising agency, is building memories for LEGO in Greece and at the same is more than proud to present the LEGO campaign "Building Memories"! This campaign presents the LEGO life of a parent. Because being a parent can sometimes be painful. But it’s always worth it! Film advertisement created by Socialab, Greece for Lego, within the category: Toys.

Walk This Way is an Instagram site for exploring work, life and play at Next. It's primary objective is to attract graduates to join as trainees through a scrolling flat lay that launched with 204 original pieces of content with a few hidden challenges thrown in too. An original shoot that was nearly 30 metres long and used hundreds of Next products. View it for yourself @nextwalkthisway. Digital advertisement created by Havas, United Kingdom for Next, within the category: Public Interest, NGO.

The iconic trams of Lisbon do not go unnoticed to anyone. Neither they nor the wires that provide them with energy and that are spread across the city's most charismatic neighborhoods. Still, Leo Burnett Lisboa looked at these in a different way and saw a typography in its complex mesh. And like that, with the support of the Lisbon City Council, the official font Lisbon was born. On the website lxtype.pt, where it can be explored and downloaded for free, everyone can test the font and find out a place associated with each letter, transforming words in spontaneous and personalized guides of the city. To spread the idea, a film was created and directed internally by Hugo Lage and with a soundtrack kindly provided by Dead Combo. Digital advertisement created by Leo Burnett, Portugal for Lisbon City Council, within the category: Transport.

Rusty, a 100-year-old landmark water tower, proudly sits on the roof of Minneapolis-based advertising agency, Carmichael Lynch. The agency utilized this ubiquitous yet often-ignored city element as a way to project public art to the community. This year they partnered with the Minneapolis College of Art and Design to create a new loop of mapping projections. These unique experiences of light and vision are now open for the public’s viewing pleasure. Ambient advertisement created by Carmichael Lynch, United States for Carmichael Lynch, within the category: Agency Self-Promo.

Film advertisement created by Made, Mexico for FIAT, within the category: Automotive.

Film advertisement created by The Royals, Australia for The Sydney Morning Herald, within the category: Media.

Film advertisement created by Voskhod, Russia for ForexClub, within the category: Finance.

Digital advertisement created by Grey, Belgium for Child Focus, within the category: Public Interest, NGO.

Film advertisement created by String Theory, New Zealand for Good Books, within the category: Retail Services.

Film advertisement created by Lucky Generals, United Kingdom for Amazon, within the category: Retail Services.

Now, your DNA can help you select the color of your new car. From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic color? That’s the idea behind Nissan Altima Bio-Color, the latest initiative recently launched by Nissan Middle East. DNA is the bio-molecule that stores our genetic information. It’s distinctive, different and unique for everyone. There are thousands of genes in the human genetic code, so in order to pinpoint the Nissan Altima Bio-Color, a group of 15 genes related to vision and color recognition were selected and analyzed. These genes were grouped into two main genetic markers, called ‘Color Vision’ and ‘Night Vision’. These two markers form the basis of the ‘Gene Color Map’: a chromatic grid that classifies all the available colors for your Nissan Altima in the largest and most exclusive color range ever used for a new car. To create an accurate table, the swatches have been organized in accordance with the characteristics of the tested genes. On the Y-axis, the colors have been set from the least common (black) to the most common (yellow) on the scale of color blindness predisposition statistics. The X-axis runs from those colors hardest to perceive at night (dark colors) to the easiest to perceive in low lighting (light colors). After taking a DNA test, every individual will receive different numeric scores for each pre-selected gene, based on the analysis of their own specific genetic information. This data will be translated into a unique personal color according to the positions of the main markers and the discrete individual scores on the color map. Prospective car buyers will now have their chance to pick the color of their Nissan Altima in the most innovative and cutting-edge way. How? Participating is simple: just visit the Nissan Showrooms on Sheikh Zayed Road or in Khalidiya starting from July 10th, test drive a Nissan Altima, take the DNA test for free at the mini-labs inside the showrooms and wait for the results. Email notifications will inform participants of the outcome, inviting them to discover everything behind their DNA analysis in an interactive website that explains the details of the color selection by showcasing data infographics personalized for each customer. Afterwards, new customers can request their exclusive genetic color and apply it to their new Nissan Altima when closing the purchase, on a first come-first serve basis. Integrated advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Title Design: Laundry! Digital advertisement created by RPA, United States for Newport Beach Film Festival, within the category: Recreation, Leisure.

With May the official month of Mental Health Awareness and much of America re-entering the world following the height of the global pandemic, Mayo Clinic Health System is reaffirming its belief that making health a priority is one of the most important things in life. However, despite health being more top of mind than ever, almost 75%* of Americans (18-49) do not have a primary care physician, nor do they see the benefit in having a trusted healthcare partner. Why? Because when it comes to day to day health concerns — like a questionable mole or a painful knee— many people often let others and responsibilities take precedence. Film advertisement created by TBWA, United States for Mayo Clinic Health System, within the category: Health.

Outdoor advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Digital advertisement created by BBDO, Peru for Supermanco, within the category: Media.

Bank of America is presenting a unique event at Fenway Park on October 4th. Harvard Professor Michael Sandel is going to be interviewing an all-star panel on moral, civic and ethical topics. Digital advertisement created by Sleek Machine, United States for Bank of America, within the category: Finance.

Duracell and Star Wars join forces this holiday season to spread some cheer to Children’s Miracle Network Hospitals in Duracell’s latest spot “How the Rebels Saved Christmas.” Edited by Arcade’s Jeff Ferruzzo, the new spot highlights how the magic of imagination can give true meaning to the holidays. Film advertisement created by Anomaly, United States for Duracell, within the categories: Electronics, Technology, Toys.

Being born a Thai woman, there’s a lot to worry about. All these endless stress and worries causes them to suffer from something they never noticed.

Film advertisement created by Lg2, Canada for Penningtons, within the category: Retail Services.