Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Ambient advertisement created by Publicis, Brazil for Maggi, within the category: Food.

To download the plug-in: http://goo.gl/1XJuW A new browser plug-in suggests alternatives to offensive words on social networks. A short while ago BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization – a program for nurturing technology-oriented youth, in order to try and find a solution to a national (and worldwide) problem – cyber-bullying: boycotts, harassments and offensive messages causing dozens of children emotional damage which in many cases pushes them to end their lives tragically. Out of dozens of ideas, we chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forum: We have created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones. Digital advertisement created by Saatchi & Saatchi, Israel for Clean Up the Internet, within the category: Public Interest, NGO.

Content advertisement created by Wunderman Thompson, Singapore for Lux, within the categories: Beauty, Personal Accessories.

Digital advertisement created by Triad, Slovakia for Kozel, within the category: Alcoholic Drinks.

Direct advertisement created by Saatchi & Saatchi, Ukraine for Andrey Lobov, within the category: Professional Services.

Ambient advertisement created by JWT, Argentina for CUCAIBA, within the category: Public Interest, NGO.

Film advertisement created by JWT, India for The Times of India, within the category: Media.

Film advertisement created by JWT, Argentina for Fabogesic, within the category: Pharmaceutical.

Film advertisement created by Jung von Matt, Germany for Simfy, within the category: Electronics, Technology.

Film advertisement created by McCann, United States for National Geographic, within the category: TV Promos.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, United States for NYPD, within the category: Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Film advertisement created by Fuel, Portugal for Worten, within the category: Electronics, Technology.

One of India's largest online furniture stores, Urban Ladder opened its first physical store in July 2017. These radio spots were released to let people know of our on-ground presence.

The Stepan Razin brand, owned by Heineken since 2005, is a St. Petersburg beer with a rich history. For many generations of Leningrad and St. Petersburg natives, it was synonymous with trusted local beer. At the beginning of the 21st century, Stepan Razin had about a quarter of the beer market in St. Petersburg, but gradually, under the pressure of competitors and legislative restrictions, its market share began to decline, especially among the active young audience. By 2020 we have almost completely relaunched the brand. A recognizable feature of "Stepan Razin" became the regularly released collectible series of cans with original designs associated with St. Petersburg and FC Zenit. The can has become the basis of our communication under the limitations of the dark market. But in 2020, a pandemic was added to the restrictions of the dark market, complicating the situation for "Stepan Razin". How can we get marketing bonuses from FC Zenit sponsorship if the stadium is closed to fans? "You will never be alone" — this line of the Zenit anthem became especially important during the pandemic when the stadiums became closed to spectators. The fans support their team as passionately and emotionally as before, but how to get that support across to the team? How to make sure that Zenit and the fans are still "not alone"? Our creative idea is "Beer can shout for team: support Zenit at home like you would do at the stadium, together with "Stepan Razin". It was clearly reflected in the mechanics — the fans, who could not support the team in the stands because of the pandemic, collected new versions of chants from our cans, photographed them, and posted them with a hashtag on social networks. Submitted chants, written in the brand typeface, appeared on the huge LED panel between the first and second tiers of the Zenit Stadium during matches. This, firstly, provided the team with the necessary support on the way to the championship, and secondly, allowed the brand to bypass the restrictions of the dark market and get into the TV broadcasts of matches. Integrated advertisement created by Great, Russia for Stepan Razin, within the category: Alcoholic Drinks.

Film advertisement created by Arnold, United Kingdom for Cineworld, within the category: Recreation, Leisure.