Digital advertisement created by Escola Cuca, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.

A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter. Film advertisement created by Torke, Portugal for Oceano Azul Foundation, within the category: Public Interest, NGO.

Media agency OMD Director Guy Manwaring Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Every island has a story. If you listen, it will speak to you. Beneath the breathtaking natural wonder and exotic beauty unique to each of the Hawaiian Islands, there are vital roots. These are the stories of the people who tend to them. Who cultivate ancient ways of living in harmony with the environment and embrace local and Hawaiian culture with equal parts aloha and responsibility. For the next generation. And for Hawaii to stay rooted. Content advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

Film advertisement created by Auge, Italy for Cabrioni, within the category: Food.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Anyone who’s ever submitted an award entry or works in the marketing industry will know, the key to winning an award is the emotional journey the case study video takes you on! And the Case Study Song of the Year is the ultimate soundtrack of success. The song will be

Direct advertisement created by McCann, Romania for Mega Image, within the category: Retail Services.

Digital advertisement created by Humanaut, United States for Blowfish, within the category: Pharmaceutical.

Film advertisement created by David, Argentina for MACMA, within the category: Public Interest, NGO.

Film advertisement created by Villarrosas, Spain for Estrella Damm, within the category: Alcoholic Drinks.

Ambient advertisement created by DDB, Brazil for SuperBonder, within the category: Industrial, Agriculture.

Digital advertisement created by The Oddshop, Netherlands for Be brave, within the category: Fashion.

Running counter to society’s message that success is the steady march toward predetermined milestones, in this animated fable Costa shares an alternate perspective on the value of exploration, and the life-altering experiences that come with it. Digital advertisement created by McGarrah Jessee, United States for Costa Sunglasses, within the category: Personal Accessories.

Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Film advertisement created by JWT, United Kingdom for Reggae Reggae Sauce, within the category: Food.