Imagine thousands of children in need, needing to tell their life stories. On the other hand, imagine that, for technical reasons, books are printed everyday with blank pages. Realize that these two worlds could cross each other was our insight. Direct advertisement created by 3A Worldwide, Brazil for ActionAid, within the category: Public Interest, NGO.

URL: http://pogromcylimitow.pl Limit Busters 2 is a second edition of campaign made in cooperation with Orange Poland and Discovery Channel Poland based on popular TV series ‘MythBusters’ and local Orange brand heroes called Heart and Mind. The center of the campaign is a dedicated website: pogromcylimitow.pl where Heart & Mind proves that the heart (or actually Heart) can be a servant, monkey mind is a good thing, and the way to the heart does not have to pass through the stomach. In addition they will face with the conviction that LTE has an unlimited data transfer. Limits are routed by a form of six straight games available on the website. The user is asked to help in overthrowing limits. Heart and Mind repay with virtual badges, which player can share on Facebook or put on a profile picture, but also users can play for special prizes – mascots and t-shirts. Digital advertisement created by Lemon Sky, Poland for Orange, within the category: Electronics, Technology.

A new traffic sign, just for the winter, to identify not the colder places, but the places with more people with cold, that is, street people and charities that need clothes. Ambient advertisement created by Mark+, Brazil for Renault, within the category: Automotive.

Breaking TechRewards challenges, a novice programmer becomes an experienced developer and get a prestigious job in a large corporation. Animation for Microsoft Tech Rewards conference in San Francisco, USA. ​​ Digital advertisement created by BeaversBrothers, Russia for Microsoft, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Australia for Whiskas, within the category: House, Garden.

Ambient advertisement created by Publicis, Brazil for Dorflex, within the category: Health.

Outdoor advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League. This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible. “It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said. Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.” The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others. Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

Film advertisement created by &Barr, United States for Bealls, within the category: Retail Services.

Digital advertisement created by Ogilvy, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Content advertisement created by Publicis, France for Renault, within the category: Automotive.

Direct advertisement created by McCann, Romania for Mega Image, within the category: Retail Services.

Digital advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

This film tells a real story about a father who always wanted to have a son to help him run the farm, but he only had daughters. After some challenges his youngest daughter revealed herself as a good farmer and a really good partner that her dad can trust to do the hard work in the farm, just like a Ford Ranger. Film advertisement created by GTB, Brazil for Ford, within the category: Automotive.

When the news about uniform European tariff plans appeared, not all the clients of Latvian mobile operators were happy about the raising prices. But Zelta Zivtina (ZZ) always stands for those who doesn’t want to overpay. Therefore, ZZ supported the fans of Latvia by creating tariff plans only for Latvia and by opening tourism agency ZZ Tours and exploring tourism destinations similar to the world-famous ones on the interactive map, internet, radio and TV. Even Egypt, Malta, Niagara Falls and others! Integrated advertisement created by Not Perfect, Latvia for Zelta Zivtina, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Film advertisement created by TBWA, Australia for David Jones, within the category: Retail Services.

Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents. Digital advertisement created by Centro de Periodismo Investigativo, Puerto Rico for DDB, within the category: Media.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.