Outdoor advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.

Film advertisement created by The Martin Agency, United States for Timberland, within the category: Fashion.

Digital advertisement created by Artegence, Poland for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by Yard, United States for Isopure, within the category: Non-Alcoholic Drinks.

Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections. To make the world’s largest virtual exhibition of all time and art available to almost every citizen, we gathered the biggest Serbian advertisers: Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen bank. Digital advertisement created by McCann, Serbia for Museum of Contemporary Art Belgrade, within the category: Recreation, Leisure.

Film advertisement created by Monkeys in Tuxedos, Egypt for OLX, within the category: Public Interest, NGO.

Media agency OMD Director Guy Manwaring Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

A great idea rarely comes easily. It takes hours of brainstorming and staring at the ceiling before inspiration strikes, but when it does, there’s no hiding the rush of exhilaration. It’s written all over your face. So we thought it was only fitting for Microsoft to honor the hard-won ‘Idea Faces’ that look into Surfaces every day. Film advertisement created by Miami Ad School, United States for Microsoft, within the category: Electronics, Technology.

Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.

Film advertisement created by Think, Germany for Audi, within the category: Automotive.

Outdoor advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

Digital advertisement created by OneWG, Brazil for DPPD, within the category: Public Interest, NGO.

Film advertisement created by Wongdoody, United States for The Coffee Bean & Tea Leaf, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, New Zealand for YWCA, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Film advertisement created by Y&R, Peru for UVK Theaters, within the category: Media.