Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

UK Celebrity Jenny Éclair breaks the taboo of vaginal dryness by showing how to use Vagisan MoistCream. Film advertisement created by Driven, United Kingdom for Vagisan, within the category: Health.

Film advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Lala, the biggest milk brand in Mexico, transformed itself into the beer of the FIFA World Cup 2018. Integrated advertisement created by Circus, Mexico for Lala, within the category: Non-Alcoholic Drinks.

Creative branding agency loyalkaspar has produced an installation of five colorful murals in New York City for ESPN’s US Open, with each mural depicting a participating athlete – Serena Williams, Roger Federer, and Naomi Osaka among them. The installation was used as the basis for a public event in the Dumbo neighborhood of Brooklyn, resulting in an anthem TV spot. This work comes off the back of several successful ESPN branding projects by loyalkaspar, including brand identities for College Football and Get Up. The mural project allowed the agency to shift focus from its strategic expertise and highlight their design and production capabilities. Working to a tight deadline, loyalkaspar sought to fuse artistry and sports fandom into a unique experience for New Yorkers that could then be shared on screens around the country. A sense of place Chief Creative Officer at loyalkaspar, Beat Baudenbacher wanted to ensure that the murals and spot positioned the US Open as a uniquely New York moment in contrast to tennis events in Wimbledon, Paris or elsewhere. “We wanted to create work that gave the US Open a sense of place, really capturing New York’s urban, eclectic dynamic and infusing the Open with that epic feel,” says Baudenbacher. So, once the murals had been assembled on site in Dumbo, with a picturesque view of the East River, visitors were invited to interact with the installation during loyalkaspar’s film shoot. The resulting spot shows New Yorkers of all types posing in front of the murals on a sunny day. Dynamic and joyful footage in front of the murals includes families and groups of friends posing for selfies, dogs chasing balls, and plenty of adorable children. A particularly powerful sequence sees two young girls twirling before the Serena Williams mural, then cuts seamlessly to ESPN footage of Serena performing her signature twirl on the tennis court. Using multiple filming tactics to capture the public interaction with the murals, loyalkaspar aimed to incorporate the vibe of the city and the US Open on as many levels as possible. A time lapse photographer captured the onslaught of visitors throughout the day and a crane camera was used for the spot’s final shot: the city skyline at sunset. The crane offered, in Baudenbacher’s words, a “dynamic and super epic scope.” Meanwhile small handheld devices allowed the loyalkaspar team to tap into the more intimate moments individuals had with the murals. Footage of the athletes was spliced in during post-production, always cleverly mirroring the action at the installation. Cutting through the noise For Baudenbacher and his team, perhaps the most exciting element of the brief was the chance to make the public part of the project. Not only did constructing the murals in a public space provide an opportunity for the anthem spot’s local vibe, it genuinely offered a chance for local audiences to connect with the ESPN brand. The event shut down the Dumbo pier on the day, generating curiosity even among New Yorkers who didn’t actively participate. Baudenbacher hoped the event would engage fresh audiences of all ages, genders, and races through the specific, personalized experience. To expand the activation’s reach, the murals have moved to the South Street Seaport through the end of the tournament for additional fan engagement. “Experiential events are becoming such a tool for connecting with audiences,” he says. “Being smart about putting on an event can serve as the foundation for a promotional campaign. Rather than a single experiential event, ESPN got the most fan engagement out of the campaign by hosting the installations in multiple neighborhoods and capturing footage to promote their US Open coverage as a TV spot. It elevates the work and cuts through the noise.”

Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon. Ambient advertisement created by CJ WORX, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Film advertisement created by DDB, United Kingdom for Skittles, within the category: Confectionery, Snacks.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

To promote the 4th season premiere of Game of Thrones on premium SKY TV cable channel SoHo, we wanted to demonstrate we were just as fanatical about good programming as the fans who watched it. So we gave them the one thing they all wanted - the chance to bring down King Joffrey. We erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to bring him down via a massive winch that was activated every time the hashtag #bringdowntheking was used on Twitter. The stunt immediately trended on Twitter, and stayed trending the entire duration of the campaign. Thousands of photos and videos were shared online by those who came to see the statue, and our own daily videos garnered hundreds of thousands of views. By the 5th day the winch had the statue at breaking point. Thousands of fans gathered for hours leading up to the moment, tweeting and watching, while those overseas could watch the whole thing via our live streaming website. Finally, at around 6pm on the night of the premiere, after 875,000 direct interactions with our campaign and a global reach of 66 million people, the statue was brought down. The campaign was the largest live stream in Australasian history, and of all conversations about Game of Thrones worldwide on the night of the premiere, one in twenty was about #bringdowntheking, and SKY TV. Digital advertisement created by DDB, New Zealand for Game Of Thrones, within the category: Media.

On average Radio Hosts of popular radio stations ask their listeners to call-in, text or post, 46 times a day. But in Belgium 80% of the people listen to the radio while driving. Instead of coming up with yet another one-off awareness campaign, we came with a more permanent solution: The Safety Jingle. A short (8 second) audio message radio hosts can play right after they ask their listeners to call, text or tweet, to remind everybody not to use their phone behind the wheel. The Safety Jingle was recorded with the voices of actual parents who lost a child in a road traffic accident and sounded like this: “but please, no phone behind the wheel. A request by Parents of Road Victims. Like us.” The music contains the names of the 155 children who died in a traffic accident last year. Digital advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Germany for Saatchi & Saatchi, within the category: Agency Self-Promo.

Digital advertisement created by 180LA, United States for Virgin Mobile, within the category: Electronics, Technology.

This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations around our biggest fears about the environment. This year, keeping up with United Nations theme of ‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to support the cause they have also planted over 1 million saplings across the group. The campaign focuses on the adverse effects of air pollution and how it affects everything around us - from heritage monuments and wildlife to human health and flora & fauna. Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it, as we too have the power to #FilterTheFuture. The campaign features four eco-conscious influencers from different walks of life, who talk about the adverse effects of air pollution and their biggest fears about the environment. They include renowned influencers – heritage enthusiast Akshay Shetty, wildlife photographer Nishank Joshi, fashion designer Jeena Gupta and environmentalist Sumaira Abdulali. Each of them shares their unique stories and their take on the future that awaits Mother Nature. At the end, each of their fears is presented in the form of sketches made by Air Ink, the first ink made from recycled air pollution. The underlying message is to urge people to fight air pollution by extracting the best out of the worst. Integrated advertisement created by Tonic, India for Aditya Birla Group, within the categories: Industrial, Agriculture, Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Film advertisement created by FCB, United States for PFLAG, within the category: Public Interest, NGO.

Film advertisement created by Santo, Argentina for Sprite, within the category: Non-Alcoholic Drinks.

He thought the birds would bring him luck and take him closer to his dreams. But luck had other plans... Follow the journey of this brave man and his ambitions to make his one true dream a reality. Calm and resolved, his life takes a sharp turn when he discovers his life goals; but what measures will he take to make them materialize? Will Lady Luck favor him or will he have to take aid of something superior? Film advertisement created by Dentsu, India for Aditya Birla Capital, within the category: Finance.

ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep. The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into a dream day. They will be offered a custom-tailored shirt during their stay in an ibis hotel. A professional tailor will take guests’ measurements on their arrival at the hotel and will present their handmade shirt to them the following day. Film advertisement created by Gloryparis, France for IBIS, within the category: Hospitality, Tourism.

Digital advertisement created by OneWG, Brazil for DPPD, within the category: Public Interest, NGO.