The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

Film advertisement created by Philipp und Keuntje, United Kingdom for DontForgetAids.de, within the category: Fashion.

El Cronista Comercial launched its new institutional campaign enabling an audience less specialized in finances to experience economics as never before. The stars in each piece are some of the new followers on El Cronista’s Facebook fanpage. Called to an aerodrome in the outskirts of Buenos Aires, they were invited to partake in flights aboard aerobatic aircrafts 5000 meters AMSL. Stock going up and down, figures, percentages, and interest rates traditionally expressed into charts were reproduced in flights through vertical drops and ascents at 150 kph. At the same time, the participants received earphones over which they were explained what each movement represented, so they would feel the tension caused by numerous crises, namely that of Greece, 2001, and the dot-com crisis, among others. Ambient advertisement created by Grey, Argentina for El Cronista, within the category: Media.

Audio advertisement created by Saatchi & Saatchi, Germany for Sony Ericsson, within the category: Electronics, Technology.

Audio advertisement created by Iris, Indonesia for Artika Condoms, within the category: Health.

Digital advertisement created by Mistress, United States for VH1, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Spain for Caser Seguros, within the category: Finance.

Experiential advertisement created by Rosapark, France for Thalys, within the category: Transport.

Digital advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Australia for Whiskas, within the category: House, Garden.

Award winning Brand identity created by Banda Agency, Ukraine for Eurovision Song Contest. Best of the Best in Communication design at Red Dot 2017. Design advertisement created by Banda, Ukraine for Eurovision, within the category: Media.

When we think about our New Year wishes we use to have positive ones, to change for the best or for a good future. But, if we had the wish of the opposite? With this message we try to make the people conscious about the biggest threat of the planet: the climate change. Film advertisement created by Indira, Spain for Greenpeace, within the category: Public Interest, NGO.

This isn't friendship, this is fanship.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Film advertisement created by BMB, United Kingdom for Farrow & Ball, within the category: House, Garden.

Film advertisement created by VSA Partners, United States for CME Group, within the category: Finance.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

Film advertisement created by The Martin Agency, United States for Timberland, within the category: Fashion.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.