Film advertisement created by MullenLowe Group, United States for Navy Federal Credit Union, within the category: Finance.

Film advertisement created by The Escape Pod, United States for Claussen Pickles, within the category: Food.

Film advertisement created by Buzzman, France for Burger King, within the category: Food.

Digital advertisement created by Grey, Belgium for Child Focus, within the category: Public Interest, NGO.

Digital advertisement created by Wander, United States for EWG, within the category: Public Interest, NGO.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

The challenge was to remind teens milk is a great addition to their snacks when they’re relaxing at home. However when teens are relaxing at home they aren’t exposed to most traditional media channels. They spend a lot of time watching online videos so we created a cartoon webseries called “Snack Time.” It’s a fun, quick and irreverent show about a carton of milk named ‘Carlton’ and his friends who all happen to be snacks that taste great with milk. Digital advertisement created by DDB, Canada for Milk West, within the category: Non-Alcoholic Drinks.

Sauter is the leading brand for cooking and baking in israel. Meet the new team of masters that will you the power of Sauter Film advertisement created by CRACKER, Israel for Sauter, within the category: Electronics, Technology.

Production House: UPFilms.tv Film advertisement created by Grey, Indonesia for Polident, within the category: Health.

Hello! We are Dmitry and Oleg, or Oleg and Dmitry, as you like. We are copywriter and art director. We've met 33 most creative people all over the world: gold and grand prix Cannes Lions winners, members of Cannes jury. And we asked them to write just one letter on a sheet of paper and put their signatures. Now we have the best recomendation ever! Ambient advertisement created by Oleg and Dmitry, Russia for Oleg and Dmitry, within the category: Agency Self-Promo.

Film advertisement created by Brave Spark, United Kingdom for Thomas & Friends, within the category: Gaming.

SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

You won't be able to watch this case film for even a minute without skipping, but there are children who watch these things for days. Digital advertisement created by McCann, Israel for Elifelt, within the category: Public Interest, NGO.

Film advertisement created by JWT, Egypt for Dolceca, within the category: Food.

Usually, what you live in a game, stays in the game. But for the launch of The Crew 2, we decided to change that. We invited gamers to download the beta version of the game and we then asked them to ride all over the open world and try to manage their best race and their most incredible stunts.

They then had to simply share their race with us directly, using the “share” button of their video game console, and we selected the most amazing one.

The player’s race was carefully studied and we spent time reproducing the exact map of his track in the real world. We had to pay attention to every background detail, in order to make it as similar as possible, so the player felt like he was living the exact same race. Finally, the chosen player had to face his IRL ride, with world record Red Bull pilot, Bryce Menzies.

Film advertisement created by Don't Panic, United Kingdom for ONE, within the category: Public Interest, NGO.

Film advertisement created by Lg2, Canada for Penningtons, within the category: Retail Services.

Film advertisement created by BBDO, Israel for Cellcom, within the category: Electronics, Technology.

Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.

Digital advertisement created by BBDO, United States for Bacardi, within the categories: Alcoholic Drinks, Music.