Wechat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. We try to combine people’s scattered time to address a big problem. We set up a Wechat account named “The Voice Donor” and then invite users to donate voice by reading the words in the system through the voice function in WeChat. Every one of 6 hundred million people just needs to contribute only one minute, the reading problem of 12.63 million blind people in China will be solved. Digital advertisement created by Publicis, China for WeChat, within the category: Electronics, Technology.

The world's first stop motion commercial with real dogs! The video is taken for Russian mobile operator Beeline and talks about how to recharge your phone account directly from your phone. But what's the trick? (Rus. aphorism: Where is the dog buried?) How to recharge your phone account directly from your phone? The instruction and the flying dog are in the video. Film advertisement created by mfive, Russia for Beeline, within the category: Electronics, Technology.

Film advertisement created by Yard, United States for Isopure, within the category: Non-Alcoholic Drinks.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Exotic cooking with Yelli became easier. It almost registered in the home kitchen. And now you don’t have to go to a restaurant to have an American chowder or Indian masurdal. But it was difficult for customer to put up with this fact because of the barrier: exotic means hard to cook. That’s what we were working on in the video., We found out a funny insight: when you’re cooking something complicated you’re standing at the stove for a long time, you’re cleaning, cutting, crushing, pouring in, grinding, brewing– you’re sweating as you’re working out. That’s why we decided to show that cooking an exotic soup with Yelli would be such a simple exercise. At the same time we associated with a healthy lifestyle where our product was a full first course. And a friendly crazy chef in the lead role not only became a source of joy for the agency but also increased the viewing time of the pre-roll. Film advertisement created by Arriba!, Ukraine for Yelli, within the category: Food.

Refinancing — a banking product designed to reduce the financial burden of users on a loan. Refinancing repays an existing client loan with disadvantageous terms in another bank and provides a new one at a lower interest rate. Film advertisement created by Adsapience, Ukraine for Kredobank, within the category: Finance.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

Account Supervisor: Michael Henry Film advertisement created by The Martin Agency, United States for Morgan Stanley, within the category: Finance.

TV ad promoting Wrocław- European Capital of Culture 2016 in collaboration with Telewizja Polska S.A. Sound: Michał Baczuń Mix: Jarosław Yaro Płocica Jazzda Music Mastering: Michał Mielnik

Creative Director Doug Finello Associate Creative Director Mark Naparstek Film advertisement created by R&R Partners, United States for LVCVA, within the category: Transport.

Film advertisement created by Publicis, Ireland for Energie Fitness Clubs, within the category: Recreation, Leisure.

Film advertisement created by Philipp und Keuntje, United Kingdom for DontForgetAids.de, within the category: Fashion.

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Americans went crazy when the twinkies was discontinued. So since, Bimbo Bakeries Mexico bought the brand to sell them in Mexico, we couldn't sit idly and watch our neighbors suffer their loss. We created a fake non-governmental organization to actually donate twinkies to Americans... Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.

Film advertisement created by M&C Saatchi, Germany for European Maccabi Games, within the category: Recreation, Leisure.

Film advertisement created by FCB, Canada for Toronto Jewish Film Festival, within the category: Recreation, Leisure.

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