Ambient advertisement created by Soda, Russia for Viasat, within the category: Media.

Film advertisement created by Ogilvy, India for Unilever, within the category: Public Interest, NGO.

Content advertisement created by Publicis, France for Renault, within the category: Automotive.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

Film advertisement created by Leagas Delaney, Germany for one2like.com, within the category: Professional Services.

Tourism New Zealand is inviting the world to PLAY NZ, emulating an open world-style gaming experience, developed by TBWA\Sydney, that lets people explore some of New Zealand’s greatest attractions in a completely new way. PLAY NZ effectively brings to life New Zealand as a game. As Australians are spending more time indoors engaging in online or virtual experiences, game usage has skyrocketed with a 75% increase since March. Designed to engage the growing online gaming audience, PLAY NZ shows off New Zealand as the ultimate place to come PLAY by gamifying the experience of visiting New Zealand. Digital advertisement created by TBWA, Australia for Tourism New Zealand, within the category: Hospitality, Tourism.

Film advertisement created by Hitparade, Germany for PlayStation, within the category: Gaming.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by JWT, Argentina for Fabogesic, within the category: Pharmaceutical.

Outdoor advertisement created by DDB, New Zealand for Sky Sport, within the category: Media.

Film advertisement created by Sra Rushmore United, Spain for Coca-Cola, within the category: Non-Alcoholic Drinks.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Film advertisement created by Publicis, Germany for Greenpeace, within the category: Public Interest, NGO.

An adventure of a group of children to take a little baby to get vaccinated. A journey through African culture colored with joy and vibration in a fantasy and playful world where only a child could imagine. This is the first time that Guinea Ecuatorial have an animation campaign in TV. We create a unique fantasy world and original story and visual using African culture, exploring the exotic and beautiful graphics and patters from there. Everything to make appeal and convince young mothers to bring her babies to vaccinate. We mix fantasy, 3D and 2D graphics. Film advertisement created by Animare, Brazil for Unicef, within the category: Public Interest, NGO.

Lech Free has been promoting physical activity through unconventional campaigns for years. After a series of training sessions on Facebook dedicated for the current situation, time has come to take a step further, and according to the brand’s slogan show that Lechgends can do anything. Brand ambassadors equipped with mats, loudspeakers and lots of non-alcoholic Lech Free beer, moved out to one of Warsaw’s districts. Their goal: joint warm up, which will give the People of Warsaw the energy for the day and inspire them to workout systematically. The brand engaged the Olympic medalist Damian Janikowski, and Natfit, the personal trainer. Once again the Lech Free brand proves that physical activity in quarantine is not reserved for professional athletes - everyone needs it, to stay in shape regardless of the unfavorable conditions. Ambient advertisement created by Tailor Made PR, Poland for Lech Free, within the category: Non-Alcoholic Drinks.

A fast-paced, time-reversed construction retrospective. A huge solar energy plant of technological uniqueness. A daring pioneer breaking ground. And finally, a van capable of adapting to the most versatile conditions. For the birth of the best Sprinter ever Sehsucht together with Markenfilm stage a ground-breaking ceremony of its own kind literally taking us back in time to the very first cut of the spade. The team took great efforts to realize director Ole Peters vision making both, the 30 second TVC and the massive 4-minute imagefilm, a cinematic experience. The result is paying tribute to the basic idea of 'Pioneers at Work' proving that good things come to those who … get stuff done. Image film at http://vimeo.com/73123774. Film advertisement created by Lukas Lindemann Rosinski, Germany for Mercedes, within the category: Automotive.

Film advertisement created by Y&R, Mexico for Camimex, within the category: Industrial, Agriculture.

Film advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. Digital advertisement created by Y&R, Czechia for Doctors Without Borders, within the category: Public Interest, NGO.