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In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. Not only are they violated in the name of religion or gender but many times even their basic rights of education, health and safety are not with them. To change this and throw light on how a society fails if the queen is powerless, WAT Consult in association with Nanhi Kali has created a chess game wherein one player's queen cannot move at all, rendering it powerless while the other player's queen would have all her powers. Tania Sachdev, Chess Grandmaster was brought upon to deliver this message via the campaign video. She is seen challenging people to play the digital version of the chess game by taking the Powerless Queen Challenge on the website - www.powerlessqueen.com Film advertisement created by WATConsult, India for Nanhi Kali, within the category: Public Interest, NGO.
Digital advertisement created by The Oddshop, Netherlands for Be brave, within the category: Fashion.
Budweiser wanted a film to communicate that their beer is now brewed with renewable electricity from wind power. Piece of work shortlisted in this year's CLIO Awards in the category Budweiser Emerging Creative Award.
Direct advertisement created by Artplan, Brazil for Domino's Pizza, within the category: Food.
Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.
Outdoor advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.
Durex's Farewell Elizabeth campaign is directed at men throughout Turkey and began in January 2014. The commercial parodies the television program Oobi and features a man humorously dating one of the show's hand-puppet characters. Digital advertisement created by Havas, Turkey for Durex, within the category: Health.
Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.
Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.
Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.
Integrated advertisement created by Cutwater, United States for Unison, within the category: Finance.
Slavery, Isis, beheadings and crucifixions. Just a few of the nightmares Syrian families are fleeing their homes from. In just three days, Turkey took in more Syrian refugees than Europe has in three years. Violence from the Assad regime has forced ten million people from their homes - that’s half the country - and more than 3 million out of the country itself. There are now 3.3 million refugees, and over half are children. Syria’s neighboring countries have bore the brunt of the war's effects by taking in millions. But now, they can’t keep up. In some of the poorest communities in the Middle East, the strain on resources has made life unbearable. Lebanon has welcomed 1,600,000 refugees, swelling its population by 36%. While at last count the UK had only resettled 54.
The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.
Film advertisement created by TBWA, United States for Michelin, within the category: Automotive.
Film advertisement created by Bcube, Italy for Campari, within the category: Alcoholic Drinks.
Digital advertisement created by Teenk, Israel for Oreo, within the category: Confectionery, Snacks.
Direct advertisement created by BBDO, Brazil for Billboard, within the category: Media.
Making God a pro-active protector by enabling car idols to narrate safety instructions. Direct advertisement created by Miami Ad School, India for Volvo, within the category: Automotive.
Film advertisement created by POL, Norway for DnB, within the category: Finance.
Ambient advertisement created by Grey, Turkey for Grey Istanbul, within the category: Agency Self-Promo.