In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. Not only are they violated in the name of religion or gender but many times even their basic rights of education, health and safety are not with them. To change this and throw light on how a society fails if the queen is powerless, WAT Consult in association with Nanhi Kali has created a chess game wherein one player's queen cannot move at all, rendering it powerless while the other player's queen would have all her powers. Tania Sachdev, Chess Grandmaster was brought upon to deliver this message via the campaign video. She is seen challenging people to play the digital version of the chess game by taking the Powerless Queen Challenge on the website - www.powerlessqueen.com Film advertisement created by WATConsult, India for Nanhi Kali, within the category: Public Interest, NGO.

Access to credit or financial institutions is not a given for everyone everywhere in the world. But the desire to build something for oneself still exists. By investing in microcredit we can all help entrepreneurial individuals achieve their dreams. This is the message Fitzroy wants to communicate in the new commercial for Oikocredit. Film advertisement created by Fitzroy, Netherlands for Oikocredit, within the category: Finance.

Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.

Fingering Stories is the first sex trainer where people can practice their skills to stimulate certain areas of the female body through Instagram Stories. Digital advertisement created by September, Spain for Control, within the category: Health.

Film advertisement created by Sid Lee, Canada for Adidas, within the category: Fashion.

The American Independence Day is a good chance to celebrate technology's ability to create independence for those who normally can’t enjoy it. Autonomous vehicles have many advantages, but maybe the most heartwarming one is this ability to create equality on the road – for those who can’t drive today. We are proud to take part in the exciting field of AI because, Artificial Intelligence needs the most Intelligent Interconnect solutions.

Film advertisement created by Voskhod, Russia for Vici, within the category: Food.

Film advertisement created by Buzzman, France for Canalplay, within the category: Media.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Israel for Union Bank, within the category: Finance.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Domestic abuse is a longtime problem in Italy. A 2012 United Nations report called it "the most pervasive form of violence" in the country. Former Prime Minister Enrico Letta called it femicide—the killing of women at the hands of current or former lovers.

Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

Digital advertisement created by VML, Poland for Project:Poland, within the category: Public Interest, NGO.

Film advertisement created by Mistress, United States for World Surf League, within the category: Public Interest, NGO.

Experiential advertisement created by Will Creative, Canada for Will Creative, within the category: Agency Self-Promo.

Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.

The creative concept "I've got Repower" is inspired by one of the best-known soundtracks in international pop music, and which in 1990 went to the top of the UK charts in just three months: The Power by Snap, rearranged ad hoc for Repower to celebrate the power of energy that infuses entrepreneurs and workers. The film enacts the most energetic side of entrepreneurs, startuppers, freelancers and workers in general, in an engaging and surprising way that, to the rhythm of music, are imbued with the positive and winning energy of Repower, a solid and reliable partner of the Italian companies. Film advertisement created by True Company, Italy for Repower, within the category: Industrial, Agriculture.

Digital advertisement created by BYU AdLab, United States for Google, within the category: Electronics, Technology.

Direct advertisement created by Artplan, Brazil for Domino's Pizza, within the category: Food.