Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”. Film advertisement created by BBH, United Kingdom for Johnnie Walker, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Australia for Fantastic Noodles, within the category: Food.

Direct advertisement created by Accademia di Comunicazione, Italy for Coca-Cola, within the category: Non-Alcoholic Drinks.

The Spanish Christmas Lottery goes back more than 200 years and has now become a tradition that every Spaniard looks forward to, as much as they do for Christmas Eve or New Year’s Day. Unlike any other lottery in the world, people prefer sharing their lottery tickets with others rather than playing in their own, because it represents that special bond that brings them together. Integrated advertisement created by BBDO, Spain for Spanish Christmas Lottery, within the category: Gambling.

The creative concept "I've got Repower" is inspired by one of the best-known soundtracks in international pop music, and which in 1990 went to the top of the UK charts in just three months: The Power by Snap, rearranged ad hoc for Repower to celebrate the power of energy that infuses entrepreneurs and workers. The film enacts the most energetic side of entrepreneurs, startuppers, freelancers and workers in general, in an engaging and surprising way that, to the rhythm of music, are imbued with the positive and winning energy of Repower, a solid and reliable partner of the Italian companies. Film advertisement created by True Company, Italy for Repower, within the category: Industrial, Agriculture.

Film advertisement created by BMB, United Kingdom for Farrow & Ball, within the category: House, Garden.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Who says virtual assistants can't fall in love? On Valentine's Day, Samsung Romania supports impossible love stories and tells the story of Bixby, its own virtual assistant, who falls in love with another virtual assistant belonging to a different operating system. This Valentine's, no love story is impossible. Make yours happen. Digital advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

See the work at https://futureself.orange.com/ Digital advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Digital advertisement created by MOST Creative Club, Russia for Downside Up, within the category: Public Interest, NGO.

Film advertisement created by Shots, Ukraine for Kolesa, within the categories: Professional Services, Public Interest, NGO.

Digital advertisement created by Serviceplan, Italy for Rolling Stone, within the category: Media.

Film advertisement created by Grey, Israel for Alrin, within the category: Pharmaceutical.

Digital advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Film advertisement created by Milk, Lithuania for Valdorfo, within the category: Food.

Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.

1 facebook post. 1mom. 1 newborn. Over 1 million exposures in less than 1 week. Instead of going with traditional media, Huggies decided to touch ONE random mother, and give her an experience that EVERYONE will be talking about. This is how we did it: We asked our fans on our facebook page if they know of a soon to be mom. We made a list of all the names we got, and followed them on facebook until the first one gave birth. Then the big surprise happened. We wanted moms to know about Huggies Newborn diapers, the baby's FIRST diaper. Because every first moment is important. So we decided to strike on their FIRST moment outside the hospital. The ride home. A limousine turned into a nursery, waited outside the hospital to give her and her new born baby their first ride home together. The ride was accompanied with surprises all the way home. Giant billboards greeted her, people on the street held signs. Even the street signs were customized into baby signs and greetings from her friends and family were sent straight to the limo. And when she got home, another big surprise waited for her. The whole ride was filmed, and the video got over 1 million exposures within 1 week. Ambient advertisement created by smoyz, Israel for Huggies, within the category: House, Garden.

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.