Anyone who’s ever submitted an award entry or works in the marketing industry will know, the key to winning an award is the emotional journey the case study video takes you on! And the Case Study Song of the Year is the ultimate soundtrack of success. The song will be

Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by 360i, United States for Watch Dogs, within the category: Gaming.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Film advertisement created by Publicis, Israel for Union Bank, within the category: Finance.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.

Film advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Digital advertisement created by Serviceplan, Italy for Rolling Stone, within the category: Media.

Film advertisement created by Grey, Israel for Alrin, within the category: Pharmaceutical.

In the chaos of life, we often forget who we are and what the calling of our soul is. Sometimes all we need to do is, take a step back and introspect. This is exactly what fuelled our latest project ‘Home’ for Royal Enfield - it makes us ponder about the very nature of our existence, and question if we are missing a point when we say we need to go the distance. Maybe sometimes going forward could also mean taking a step back - to our roots.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

A campaign for suicide awareness and prevention in British Columbia, Canada. Film advertisement created by Redline Interactive, Canada for Canadian Mental Health Association, within the category: Public Interest, NGO.

Film advertisement created by Nishiko, Japan for Oita, within the category: Transport.

More than a simple banner, Visa's Portal Entertainers performed several live shows turning news and tweets into lots of music and interaction. Art Director Tiago Marcondes Digital advertisement created by BBDO, Brazil for Visa, within the category: Finance.

Film advertisement created by HD Group, Hungary for ORIGO, within the category: Media.

Kevin Anderson Film advertisement created by R&R Partners, United States for SNWA, within the category: Public Interest, NGO.

In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. Not only are they violated in the name of religion or gender but many times even their basic rights of education, health and safety are not with them. To change this and throw light on how a society fails if the queen is powerless, WAT Consult in association with Nanhi Kali has created a chess game wherein one player's queen cannot move at all, rendering it powerless while the other player's queen would have all her powers. Tania Sachdev, Chess Grandmaster was brought upon to deliver this message via the campaign video. She is seen challenging people to play the digital version of the chess game by taking the Powerless Queen Challenge on the website - www.powerlessqueen.com Film advertisement created by WATConsult, India for Nanhi Kali, within the category: Public Interest, NGO.