Film advertisement created by BETC, France for Canal+, within the category: Media.

Film advertisement created by Fuel, Portugal for Worten, within the category: Electronics, Technology.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

URL: http://allforbear.com A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. Allforbear.com aims to increase public awareness of the issue and involve many users. Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region. Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media. Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region. Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000. Digital advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.

Virgin Australia Show Your Colours Australian TV Commercial 2016

When colours unite, together we fly.


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Ambient advertisement created by Brother Ad School, Argentina for Diesel, within the category: Fashion.

Digital advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

Digital advertisement created by CLV, Spain for Aponiente, within the category: Food.

Around annual billing time, Yorkshire Water experiences a dip in customer satisfaction and positive brand perception. The ‘Course it's better’ campaign by Cogent draws on the heritage and folklore of Yorkshire, and rallies regional pride and positivity towards the brand. Living across outdoor, social media, press advertising, giveaways and more, Cogent created a range of content that the people of the county could really get behind. Film advertisement created by Cogent, United Kingdom for Yorkshire Water, within the category: Professional Services.

Experiential advertisement created by Miami Ad School, Mexico for Partners Global, within the category: Finance.

Happy Talk Like a Pirate Day. Wiggle Your Toes Day. National Ship in a Bottle Day. Thanks to social media, there's one of these not-so-special days, pretty much every single day of the year—and millennials can't get enough of them. So, we invited this penny pinching generation to celebrate all these small days they love so much, with a treat at a small price. Digital advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Cartoon Network has always been an inspiration for kids everywhere. So much so, that even many grown-ups who work in animation do it exactly because of how much they loved Cartoon’s creations when they were young. That’s why it was such a gigantic honor for us at Le Cube, after we too were not so long ago just kids sitting in front of the TV amazed by what we saw, to create the channel’s 25th-anniversary celebration film.

Film advertisement created by Platige Image, Poland for Smilegate, within the category: Gaming.

Film advertisement created by Cheil, India for Samsung, within the category: Electronics, Technology.

Three stories about how a glass of fresh milk, which in the list of simple life joy can be put together in a row with the smell of freshly squeezed herbs, the noise of the sea and a children's smile, at least for a few moments, but makes us kinder. Better both to himself and to others. Film advertisement created by ANGRY, Ukraine for Dobrynia, within the category: Non-Alcoholic Drinks.

Through the use of visually sophisticated and conceptual animations, the ad campaigns capture the essence of Dell's three new product launches: the new OptiPlex 7071 Tower – a premium business desktop designed for maximum VR performance in a sleek, compact design; the OptiPlex 7070 -- a new form factor providing a fully modular desktop experience; and the 5300/5400 Dell Latitude 2-in-1 with Chrome Enterprise OS. Integrated advertisement created by Dell Blue, United States for Dell, within the category: Electronics, Technology.

Integrated advertisement created by St. Luke's, United Kingdom for Ocado, within the category: Retail Services.

Even today, during summer, social media is full of topless bias: hate comments, harassment, Instagram's censorship... To fight against this, GC Aesthetics created The Boobstickers: Instagram stickers to protest against Instagram’s censorship and other forms of topless bias. Digital advertisement created by be sweet, Spain for GC Aesthetics, within the category: Beauty.

Direct advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by DDB, New Zealand for Cadbury, within the category: Confectionery, Snacks.