People know when they make a difference, but their generosity often lacks a story. To commemorate these sorts of charitable narratives, TOMS engraved shoes with messages of peace so people can see altruism in every step. Film advertisement created by Miami Ad School, United States for Toms, within the category: Fashion.

When we think about our New Year wishes we use to have positive ones, to change for the best or for a good future. But, if we had the wish of the opposite? With this message we try to make the people conscious about the biggest threat of the planet: the climate change. Film advertisement created by Indira, Spain for Greenpeace, within the category: Public Interest, NGO.

IR magazine will never have as huge advertising space as political parties do. But we want as many voters as possible to know the information politicians are never going to put on their posters – their true deeds, unfulfilled promises, unadvertised connections. So together with the Latvian startup, Overly we created an augmented reality app that enables anyone to hack political ads and see the whole picture.

El Cronista Comercial launched its new institutional campaign enabling an audience less specialized in finances to experience economics as never before. The stars in each piece are some of the new followers on El Cronista’s Facebook fanpage. Called to an aerodrome in the outskirts of Buenos Aires, they were invited to partake in flights aboard aerobatic aircrafts 5000 meters AMSL. Stock going up and down, figures, percentages, and interest rates traditionally expressed into charts were reproduced in flights through vertical drops and ascents at 150 kph. At the same time, the participants received earphones over which they were explained what each movement represented, so they would feel the tension caused by numerous crises, namely that of Greece, 2001, and the dot-com crisis, among others. Ambient advertisement created by Grey, Argentina for El Cronista, within the category: Media.

Film advertisement created by Glow, Germany for Blush, within the category: Fashion.

Digital advertisement created by Escola Cuca, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Tudo, Brazil for Atrium Shopping Mall, within the category: Retail Services.

Film advertisement created by McCann, United States for USPS, within the category: Professional Services.

No matter the problem of your Toyota, use TMO car products and all will be smooth like mayonaise. Film advertisement created by Dentsu, Indonesia for TMO, within the category: Automotive.

As part of a heat pump campaign for ELON Richardsons we installed a custom made heat pump on a bus shelter to warm up people waiting for the bus. ELON Richardsons is a store chain that sells white goods, household appliances etc. The idea was to promote the benefits of heat pumps in a not so traditional way and to catch attention were it was not expected. Ambient advertisement created by Bacill, Sweden for ELON Richardsons, within the category: Retail Services.

August 3rd. International Beer Day. What better way to celebrate, than to spend a moment with the people who really make us the best beer in the world? How did we create that moment? By challenging our drinkers to open a Corona with whatever ordinary object they had lying around. The braver, the crazier, the better! The Problem. Mexico laws regulate against any form of advertisement where a beer is opened, touched, or the words 'drink a beer' are used. We pretty much hand our hands tied, but look what happened when we invited a few people who love challenges, and our beer, to answer our call. Digital advertisement created by Element, Mexico for Corona Beer, within the category: Alcoholic Drinks.

We could all use a break from shooting zombies, defeating dragons, and blowing up buildings. While most games focus on violence and destruction, it’s about time we use this platform for positive change. RARE wants us to create a game that’s a force for good, that not only makes players feel good but also does good. But one game can’t address all the issues the world is facing. So we created dozens. Introducing XBOX Game Changers: A self-sustained platform for bringing real-world impact. Through gamers, XBOX and Rare will develop a game series that tackles a multitude of causes. By getting gamers to do what they do best, and put their creativity and problem-solving skills to the test, they will take part in a gaming experience that encourages conversation and action around important causes. Experiential advertisement created by Miami Ad School, United States for Xbox, within the category: Gaming.

Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top Mcdonald's Creative Directors from around the world. Film advertisement created by DDB, South Africa for McDonald's, within the category: Food.

Film advertisement created by Wongdoody, United States for The Coffee Bean & Tea Leaf, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Artegence, Poland for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

A live, primetime request show was hijacked by callers, each one dedicating love songs to the same woman, leaving the poor RJ very confused. Audio advertisement created by JWT, Singapore for Lux, within the category: Health.

Film advertisement created by Saatchi & Saatchi, United States for Mended Little Hearts, within the category: Public Interest, NGO.

Film advertisement created by VSA Partners, United States for CME Group, within the category: Finance.