New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Fuel Adwise Group, Russia for Lada Granta, within the category: Automotive.

When around you feel that ferment that only the Christmas atmosphere can give, your heart knows that anything can happen. This is the message that Idea Bellezza wants to convey to its customers. Sometimes fate is mocking, and what a moment before was the beginning of a wonderful love story, is now a happy reminder of a missed opportunity. But all is not lost, here is a signal, a small excuse to be able to meet again. Even more in this Christmas, the protagonist is love. No gift is better than the right gift. Film advertisement created by Turne Adv, Italy for Ideabellezza, within the categories: Beauty, Retail Services.

See the work at https://futureself.orange.com/ Digital advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by TBWA, Australia for David Jones, within the category: Retail Services.

Direct advertisement created by VML, United States for Legoland, within the category: Recreation, Leisure.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

With a digital campaign based on the motto "Better to have than need" SIGNAL IDUNA, one of Germanys leading insurance and financial services provider, presents itself as a strong partner for supplementary dental insurance. At the center of the campaign are three digital spots where quirky misadventures create an entertaining sense of need for supplementary dental insurance. Digital advertisement created by KNSK Group, Germany for Signal Iduna, within the category: Health.

Film advertisement created by JWT, Netherlands for Bridgestone, within the category: Automotive.

Digital advertisement created by Cossette, Canada for Alzheimer Society, within the category: Public Interest, NGO.

Film advertisement created by CP+B, United Kingdom for Letgo, within the category: Professional Services.

Film advertisement created by Lowe, Spain for Magnum, within the category: Food.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

Maths are everywhere... Film advertisement created by JWT, Turkey for TEB, within the category: Finance.

Executive Producer: T.K. Knowles Film advertisement created by Attik, United States for Scion, within the category: Automotive.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

Film advertisement created by David, Argentina for MACMA, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for YWCA, within the category: Public Interest, NGO.

Ambient advertisement created by Don, Argentina for Zurich, within the category: Finance.