Film advertisement created by FCB, Italy for Samsung, within the category: Electronics, Technology.

Film advertisement created by Auge, Italy for Cabrioni, within the category: Food.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Anyone who’s ever submitted an award entry or works in the marketing industry will know, the key to winning an award is the emotional journey the case study video takes you on! And the Case Study Song of the Year is the ultimate soundtrack of success. The song will be

Direct advertisement created by McCann, Romania for Mega Image, within the category: Retail Services.

A video clip to launch the new collection of nail lacquer Risque. The music was produced by Dudu Borges, winner of Grammy Latino. An performed by Jenni Mosello, X-Factor final contestant. Film advertisement created by Ampfy, Brazil for Risque, within the category: Beauty.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

Every island has a story. If you listen, it will speak to you. Beneath the breathtaking natural wonder and exotic beauty unique to each of the Hawaiian Islands, there are vital roots. These are the stories of the people who tend to them. Who cultivate ancient ways of living in harmony with the environment and embrace local and Hawaiian culture with equal parts aloha and responsibility. For the next generation. And for Hawaii to stay rooted. Content advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

To promote the 4th season premiere of Game of Thrones on premium SKY TV cable channel SoHo, we wanted to demonstrate we were just as fanatical about good programming as the fans who watched it. So we gave them the one thing they all wanted - the chance to bring down King Joffrey. We erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to bring him down via a massive winch that was activated every time the hashtag #bringdowntheking was used on Twitter. The stunt immediately trended on Twitter, and stayed trending the entire duration of the campaign. Thousands of photos and videos were shared online by those who came to see the statue, and our own daily videos garnered hundreds of thousands of views. By the 5th day the winch had the statue at breaking point. Thousands of fans gathered for hours leading up to the moment, tweeting and watching, while those overseas could watch the whole thing via our live streaming website. Finally, at around 6pm on the night of the premiere, after 875,000 direct interactions with our campaign and a global reach of 66 million people, the statue was brought down. The campaign was the largest live stream in Australasian history, and of all conversations about Game of Thrones worldwide on the night of the premiere, one in twenty was about #bringdowntheking, and SKY TV. Digital advertisement created by DDB, New Zealand for Game Of Thrones, within the category: Media.

Watch the first ever ballet performed by an airplane. AirBaltic teamed up with experimental ballet choreographer to rehearse world’s first ballet “The Nutcracker” with Bombardier CS300. Experiential advertisement created by Cube, Latvia for airBaltic, within the category: Transport.

Content advertisement created by Publicis, France for Renault, within the category: Automotive.

In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news. Digital advertisement created by !Mooz, Latvia for National Radar, within the category: Public Interest, NGO.

Ambient advertisement created by INNORED, South Korea for The North Face, within the category: Fashion.

Digital advertisement created by Escola Cuca, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.