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Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2,000,000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come. Digital advertisement created by Ogilvy, Croatia for Jana, within the category: Non-Alcoholic Drinks.
Ambient advertisement created by Ageisobar, Brazil for TNT, within the category: Media.
Executive Producer: T.K. Knowles Film advertisement created by Attik, United States for Scion, within the category: Automotive.
Digital advertisement created by Dentsu, Japan for Mesocare-Plus, within the category: Health.
Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.
The well-known European song contest is a truly outstanding event that is always a festival of emotions for hundreds of millions of spectators all over the world with the exception of hard of hearing people. The society is capable of changing the situation. In Ukraine one of the first steps towards changes became the idea of social initiative by Saatchi & Saatchi agency to create a video in which the song by the Ukrainian representative on the contest would be entirely performed in the international sign language. The idea caused public outcry and from words in a presentation quickly transformed into a team of concerned people who got together and made it true. Film advertisement created by Saatchi & Saatchi, Ukraine for Ukrposhta, within the category: Public Interest, NGO.
Ambient advertisement created by MSTF, Portugal for Sabado, within the category: Media.
Digital advertisement created by CLV, Spain for Aponiente, within the category: Food.
Film advertisement created by Fahlgren Mortine, United States for Donate Life Ohio, within the category: Public Interest, NGO.
Film advertisement created by BMF, Australia for ALDI, within the category: Food.
Budweiser wanted a film to communicate that their beer is now brewed with renewable electricity from wind power. Piece of work shortlisted in this year's CLIO Awards in the category Budweiser Emerging Creative Award.
Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.
Late on Thursday night last week a group of crafty guerrillas hijacked six billboards around Auckland city as well as in Hamilton, Wellington, Christchurch and Dunedin, making other businesses' billboards their own. Stay tuned, we hear more hijacking is in the pipeline. Ambient advertisement created by DDB, New Zealand for Crafty Beggars, within the category: Alcoholic Drinks.
Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Public Interest, NGO.
Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.
Film advertisement created by BBDO, United Kingdom for Lotto, within the category: Gaming.
Film advertisement created by Bullpen Integrated, United States for SurveyMonkey, within the category: Professional Services.
Film advertisement created by la comunidad, Argentina for ESPN, within the category: Media.
Film advertisement created by CLV, Spain for Rochas, within the category: Beauty.
Advertising Agency: Ogilvy Brazil Chief Creative Officer: Aricio Fortes Executive Creative Directors: Paulo Coelho, Paco Conde Art Directors: Alexandre Fernandes, Ale Koston Copywriter: Bruno Brux Head of Broadcast Production: Rafael Rosi RTV: Andréa Consoleto / Sônia Cremerius Account Executives: Luis Carlos Franco, Ana Paula Perdigão, Mauro Frota, Luiza Varges Production Company: Academia de Filmes Director: Caio Rubini Director of photography: Felipe Meneghel Montador: German Espiaut Finalização: Academia de Filmes Ambient advertisement created by Ogilvy, Brazil for Sport Club do Recife, within the category: Recreation, Leisure.