Motorcyclists are 6 times more likely to be killed on or roads than any other road user. Why? Well, there's a rebellious streak in them, they like going fast, and they absolutely hate being told what to do. That's why they ride a bike in the first place. This spot examines what it means to hate being told what to do. And if you won't take it from us, take it from those who've lost their lives on two wheels before you. Film advertisement created by BBDO, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

Film advertisement created by Miami Ad School, Spain for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.

Film advertisement created by CJ WORX, Thailand for Wacoal, within the category: Fashion.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

Right before summer holiday, Volkswagen Belgium holds its stock sales. For consumers this is an ideal time to buy a new car: they don’t have to wait months for it since most models are immediately available. Based on that USP, DDB Brussels created a notable campaign in which, for once, a Volkswagen is faster than a Lamborghini. The campaign was rolled out across different media: out of home posters, print and magazine ads, radio commercials, online bannering and an online movie to top it all of. In the latter, a Volkswagen Polo takes on a Lamborghini in a drag race. The outcome features an unexpected winner. Integrated advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Direct advertisement created by Machine, South Africa for Heat Magazine, within the category: Media.

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Public Interest, NGO.

When we think about our New Year wishes we use to have positive ones, to change for the best or for a good future. But, if we had the wish of the opposite? With this message we try to make the people conscious about the biggest threat of the planet: the climate change. Film advertisement created by Indira, Spain for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Blackpool & the Fylde College, United Kingdom for Burger King, within the category: Food.

Direct advertisement created by VML, United States for Legoland, within the category: Recreation, Leisure.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

A little girl finds out that she shares the same passion with her little friend. Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: House, Garden.

Audio advertisement created by Iris, Indonesia for Artika Condoms, within the category: Health.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Droga5, United States for Johnsonville, within the category: Food.

Film advertisement created by Leo Burnett, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Amélie, United States for Coloradans Against Auto Theft, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Italy for Jagermeister, within the category: Alcoholic Drinks.