Top videos
Executive Producer: S.T. Fah Digital advertisement created by Lowe, Malaysia for Rexona, within the category: Health.
Film advertisement created by MercerBell, Australia for RSVP Online Dating, within the category: Professional Services.
More than a year ago, Movistar+ asked us to undertake what we most love: a challenge. They were just starting out on the production of their own series and needed a transmedia project that was on par with the great content. We decided to confront this challenge head on, taking ourselves out of our comfort zone, and so we began to investigate new forms of story immersion and the result was the creation of an interactive storytelling game for La Zona. Film advertisement created by FLUOR, Spain for Movistar+, within the category: Gaming.
Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.
Film advertisement created by JWT, Italy for Forevermark, within the category: Personal Accessories.
Now, your DNA can help you select the color of your new car. From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic color? That’s the idea behind Nissan Altima Bio-Color, the latest initiative recently launched by Nissan Middle East. DNA is the bio-molecule that stores our genetic information. It’s distinctive, different and unique for everyone. There are thousands of genes in the human genetic code, so in order to pinpoint the Nissan Altima Bio-Color, a group of 15 genes related to vision and color recognition were selected and analyzed. These genes were grouped into two main genetic markers, called ‘Color Vision’ and ‘Night Vision’. These two markers form the basis of the ‘Gene Color Map’: a chromatic grid that classifies all the available colors for your Nissan Altima in the largest and most exclusive color range ever used for a new car. To create an accurate table, the swatches have been organized in accordance with the characteristics of the tested genes. On the Y-axis, the colors have been set from the least common (black) to the most common (yellow) on the scale of color blindness predisposition statistics. The X-axis runs from those colors hardest to perceive at night (dark colors) to the easiest to perceive in low lighting (light colors). After taking a DNA test, every individual will receive different numeric scores for each pre-selected gene, based on the analysis of their own specific genetic information. This data will be translated into a unique personal color according to the positions of the main markers and the discrete individual scores on the color map. Prospective car buyers will now have their chance to pick the color of their Nissan Altima in the most innovative and cutting-edge way. How? Participating is simple: just visit the Nissan Showrooms on Sheikh Zayed Road or in Khalidiya starting from July 10th, test drive a Nissan Altima, take the DNA test for free at the mini-labs inside the showrooms and wait for the results. Email notifications will inform participants of the outcome, inviting them to discover everything behind their DNA analysis in an interactive website that explains the details of the color selection by showcasing data infographics personalized for each customer. Afterwards, new customers can request their exclusive genetic color and apply it to their new Nissan Altima when closing the purchase, on a first come-first serve basis. Integrated advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.
Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.
Digital advertisement created by BBDO, United States for Bacardi, within the categories: Alcoholic Drinks, Music.
To launch the Huawei p9 lite 2017 we created an interactive music video album from Facebook, exclusive to see joining 3 cell phones. Digital advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.
Audio advertisement created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.
Application production: Yarr! Direct advertisement created by Geometry Global, Russia for Get Well Kit, within the category: Health.
Digital advertisement created by Wander, United States for Coexist, within the category: Public Interest, NGO.
LAPIS is a new brand of high quality natural Egyptian cosmetics, crafted especially for your skin to make it look more natural and healthy, edgy with a luxuries experience. The Branding is luxuries, modern with the ancient Egyptian vibe, reflecting global communication by the Egyptian queens. The concept developed with the brand soul: woman are precious, in order to transfer precious into visual elements, gems and gold are considered as a keywords , that became the main inspiration behind the name of the brand Lapis, a dark blue gemstone. However, the concept was to create a logo that will withstand time. So in order to reflect luxury, modern and edgy feel and tone to the logo.
Film advertisement created by 180 Kingsday, United States for DHL, within the category: Professional Services.
In Colombia more tan 300 human rights defenders had been murdered to silence their ideas. And our solution is took the ideas of 11 threatened social right defenders and put them in national trending topic, spotify, unexpected places, outdoor places, billboards and more. Integrated advertisement created by BBDO, Colombia for United Nations, within the category: Public Interest, NGO.
Content advertisement created by Cairo Ad School, Egypt for Peugeot, within the category: Automotive.
Proud moms invade agencies and shower their kids in compliments. To promote Young Lions Portugal, a competition for young creatives, we came up with a simple, awkward and good humored solution. Mockumentary-style, we followed moms coming through an agency to meddle on their children's work, proudly praising them while at it. The result is a couple of spots. One focused on an art director and the other on a marketeer. All in support of the concept: “Being mommy's pride is easy. Winning a Young Lion is hard." Integrated advertisement created by FullSIX, Portugal for Young Lions, within the category: Professional Services.
What decides when a family is normal? When the Norwegian minister of family affairs decided to remove the responsibility for equality from the ministry, the signal that was sent was that not all families are equal. A family should be judged by how they treat each other, not who they love. The Norwegian Humanist Association wanted to use their voice and speak out against this, and asked different families about their family values. See to the end. Film advertisement created by Something Good, Norway for Norwegian Humanist Association, within the category: Public Interest, NGO.