Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time. Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

"Distracted driving" is what they call it. It's a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier, right down to taking your eyes off the road to scroll down your Facebook feed and check who's liked your latest profile pic. And let's be honest, that happens way more often than anything else. But worst of all it's killing people. Lots of them. That's why Mazda decided to launch a new campaign: smack in the middle of people's social feed, right as they were scrolling down it. Digital advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.

Outdoor advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

In the Internet age, where information is free and accessible to everyone, citizens and foreigners who are living in China are still under strict media censorship. They are able to access censored information through VPNs. However, the most commonly used VPN ‘Freegate’ is also censored.This campaign is a Monotype solution to provide easy access to the Freegate VPN. Integrated advertisement created by Miami Ad School, Germany for Monotype, within the categories: Media, Professional Services, Public Interest, NGO.

People are generally unaware about psychological abuse: 1 of 2 Ukrainians unable to recognize manifestations of psychological violence according to InMind research for UNICEF Ukraine. However, 75% of children in Ukraine are regularly subjected to violent discipline, as well as 1 100 000 Ukrainian women are facing domestic violence every year. Anti-violence campaigns in Ukraine have usually targeted victims of physical abuse, rarely – the abusers themselves. Thought, the domestic violence situation hasn’t got any better. Striving to make a positive impact we went to the problem’s roots: psychological abuse. We aimed at engaging with everyone, since anyone can be a victim, an abuser or a witness of psychological violence during their lifetime. Violence triggers people, and while trying to stop psychological violence having no idea of how to do it properly, many people start fighting it, practicing and provoking even more violence. We decided not to fight, but to talk against violence. In order to motivate people to have a talk with their families, and thus not to let violence in their relations in future we did a real neuroscience experiment to show people what psychological violence is and why it is so destructive for people. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun. Film advertisement created by DDB, Belgium for IKEA, within the category: House, Garden.

With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. Integrated advertisement created by Beta Collective, Brazil for Patagonia, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Australia for DB Export Dry, within the category: Alcoholic Drinks.

Title Design: Laundry! Digital advertisement created by RPA, United States for Newport Beach Film Festival, within the category: Recreation, Leisure.

IW Group launched McDonald’s Bacon event with a groundbreaking spot that utilized Asian American Influencers as the stars, the director and the content producers—a first for a McDonald’s broadcast commercial. This quirky spot captures an authentic voice for the brand, the target and the influencers (Amber Liu, Mike Bow, Wesley Chan and Wong Fu Productions). Unique content was also created for Amber and Mike’s respective YouTube channels. Film advertisement created by IW Group, United States for McDonald’s, within the category: Food.

The Jeep with the help of actor Juliano Cazarreresgatou and reformed "Renegades" by its former owners to donate them to the Association Castelhanos Vive, support group of an isolated region located in Ilha Bela. Left out of their natural habitat by those who did not have the time or possibilities to surf, the re-surfboards traveled inside the Jeep Renegade 2019 from São Paulo to the bay of Castelhanos to be used by local children, who also had the opportunity to learn to surf. Film advertisement created by DDB, Brazil for Jeep, within the category: Automotive.

Ambient advertisement created by Vitro, United States for ASICS, within the category: Fashion.

With the aim of revitalizing the Tabernas Desert (Almería), the automotive brand ŠKODA created the campaign "The Desert Cowboys." A project that pays tribute to the people who still live in the desert, in which the citizens were asked to collaborate, in order to set up a transport service that will connect the villages of the region. After more than 5,000,000 likes on social networks, the service is already a reality. To start up the service, Tabernas Local Council launched a public tender to find the driver of the ŠKODA KODIAQ, who is currently providing the stagecoach service that connects the localities of Alcudia de Monteagud, Tahal and Senés with Tabernas free-of-charge three days a week. The launch of the service, on 20 September, was reported at the presentation of the 7th edition of the Almeria Western Film Festival. A film festival created to promote the Western genre and stimulate the film industry in the region, of which ŠKODA is one of the main sponsors. Coinciding with this, ŠKODA has also released the "The Desert Cowboys” documentary, directed by Paco Cabellero, in tribute to those who still live in the desert and whose day-to- day difficulties, due to the lack of transport, are expected to improve with the implementation of the service. The piece can be seen on ŠKODA’s social networks and on the project’s website www.thedesertcowboys.com. After helping the inhabitants of Valdelinares and the Tabernas Desert, the brand continues in its fight against isolation and depopulation in remote locations with mobility solutions. Film advertisement created by Proximity, Spain for Skoda, within the category: Automotive.

Film advertisement created by M&C Saatchi, Lebanon for Kunhadi, within the category: Public Interest, NGO.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

ON-LINE EDIT MUSIC/SOUND DESIGN MIX Film advertisement created by 180 Amsterdam, Netherlands for Amstel, within the category: Alcoholic Drinks.

One of the enduring stereotypes about manliness that has been passed down generations, is that crying is a sign of weakness. When in fact, it takes real strength to show vulnerability and emotions. As a responsible male brand, Gillette believes that even if you express your pain through tears, you are #ManEnough. By presenting the real-life story of Lt Col M K Sinha SM (Retd) and his father, we want to pave the way for a new understanding of manliness and strength, that the next generation of men should aspire to. As part of the Gillette Achievers Academy, we’re committed to inspire men across the country to rethink their notions of manliness at http://www.safaltaapnimutthimein.org Integrated advertisement created by Grey, India for Gillette, within the categories: Beauty, Personal Accessories.

Film advertisement created by Propaganda, Brazil for Movimento Bandeiras Brancas, within the category: Public Interest, NGO.

Have you ever been informed by a mechanic that an oven mitt was found in your engine compartment? How about a dog bone or circus peanuts? Chances are… you haven’t. However, a few unsuspecting customers at an automotive repair shop, based in Buffalo, NY, can't say the same. Experiential advertisement created by Gelia, United States for Purolator, within the category: Automotive.

Digital advertisement created by Leo Burnett, France for Noémi, within the category: Public Interest, NGO.