Film advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

Experiential advertisement created by FCB, Brazil for O Estado de S. Paulo, within the category: Public Interest, NGO.

Audio advertisement created by Leo Burnett, Ukraine for Delo.ua, within the category: Media.

Bath time for baby mouse. Film advertisement created by SNAP LDN, United Kingdom for Hometree, within the category: Professional Services.

Canon Brazil and Dentsu Brazil have developed a technology to allow a Canon camera “to talk” to a blind photographer. The prototype brings an unprecedented technological innovation and becomes a revolution in​​ accessibility. The Christmas gift was given to João Maia, Brazilian first blind photographer to cover the Paralympic Games in Rio 2016. The moment of the surprise was recorded and become the film of Canon’s Christmas campaign, called “A Christmas to believe”. Digital advertisement created by Dentsu, Brazil for Canon, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for BNP Paribas, within the category: Finance.

Digital advertisement created by Saatchi & Saatchi, Thailand for Electrolux, within the category: Electronics, Technology.

Film advertisement created by Innocean, India for Hyundai, within the category: Automotive.

They work in the shadows to make football shine ever brighter. Enter backstage and meet the backbone of football with the new Nissan NV300. Through a documentary-like series, People Raising the Game sheds light on the employees of Manchester City FC who accepted to become ambassadors for a day. Moments leading to a match, we meet Lee the gardener, Lewis the handyman, Victoria the photographer and also Brandon the kitman. We discover their lives between passion for football and drive for excellence as they give us the keys to what makes them raise the game everyday. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

Two girls Neha and Jyoti from a small Indian village, Banwari Tola, challenged destiny and took on everything that came with doing so. But in their fight for survival, little did they know that their actions would have a far-reaching and profound impact. Meet the Barbershop Girls of India and the village of Banwari Tola who are together inspiring the next generation of men by breaking stereotypes, one shave at a time. Gillette is actively involved towards shaping their future at www.safaltaapnimutthimein.org Film advertisement created by Grey, India for Gillette, within the category: Health.

The Human Sushi is a performance group who interprets sushi recipes in their own way. The Council's mission is to make people eat more fish. Film advertisement created by Apt, Norway for Godfisk, within the category: Food.

Film advertisement created by DDB, Netherlands for Volkswagen, within the category: Automotive.

Integrated advertisement created by McCann, Romania for Bihor Couture, within the category: Fashion.

Digital advertisement created by TBWA, United States for Nissan, within the category: Automotive.

Film advertisement created by Jandl, Slovakia for Jandl, within the category: Agency Self-Promo.

Film advertisement created by Publicis, Brazil for Nestle, within the category: Food.

Film advertisement created by Blackriver FC, South Africa for Mazda, within the category: Automotive.

Walk This Way is an Instagram site for exploring work, life and play at Next. It's primary objective is to attract graduates to join as trainees through a scrolling flat lay that launched with 204 original pieces of content with a few hidden challenges thrown in too. An original shoot that was nearly 30 metres long and used hundreds of Next products. View it for yourself @nextwalkthisway. Digital advertisement created by Havas, United Kingdom for Next, within the category: Public Interest, NGO.