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Europeans’ first home appliance brand choice Beko produced one of the most efficient dishwashers to date and wanted to make sure that everybody knows about it. How could we materialize the “efficiency”? How could we show people the actual efficient amount of water that Beko dishwasher uses? Because people only believe something, when they see it. Outdoor advertisement created by McCann, Turkey for Beko, within the category: House, Garden.

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Film advertisement created by Brandhouse, Denmark for Interflora, within the category: Professional Services.

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Digital advertisement created by FamousGrey, Belgium for Ketnet, within the category: Electronics, Technology.

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With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill. Digital advertisement created by Miami Ad School, United States for Stopbullying.gov, within the category: Public Interest, NGO.

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The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts. Film advertisement created by Electric Sheep Film, Ukraine for Parimatch, within the category: Gambling.

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Film advertisement created by Odysseus Arms, United States for Foster Farms, within the category: Food.

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Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo
Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme.
Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations​
Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ?​
L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.

WVA

Film advertisement created by Publicis, Russia for Neo, within the category: Health.

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Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.

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Ambient advertisement created by FCB, Peru for San Juan, within the category: Alcoholic Drinks.

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Digital advertisement created by Tribal, Peru for LAN, within the category: Transport.

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Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

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Digital advertisement created by McCann, Paraguay for Tigo, within the category: Electronics, Technology.

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Film advertisement created by Dunn&Co., United States for Valpak, within the category: Retail Services.

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Digital advertisement created by FCB, Sweden for Bukowskis Auction House, within the category: Professional Services.

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Film advertisement created by Colossus, United States for Archer Roose, within the category: Alcoholic Drinks.

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Film advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

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Film advertisement created by Creativeland Asia, India for MTS, within the category: Electronics, Technology.

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Film advertisement created by ARQQA, Egypt for Fawry, within the category: Finance.

WVA

The iconic trams of Lisbon do not go unnoticed to anyone. Neither they nor the wires that provide them with energy and that are spread across the city's most charismatic neighborhoods. Still, Leo Burnett Lisboa looked at these in a different way and saw a typography in its complex mesh. And like that, with the support of the Lisbon City Council, the official font Lisbon was born. On the website lxtype.pt, where it can be explored and downloaded for free, everyone can test the font and find out a place associated with each letter, transforming words in spontaneous and personalized guides of the city. To spread the idea, a film was created and directed internally by Hugo Lage and with a soundtrack kindly provided by Dead Combo. Digital advertisement created by Leo Burnett, Portugal for Lisbon City Council, within the category: Transport.




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