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Ambient advertisement created by Red Pepper, Russia for Talitsa, within the category: Non-Alcoholic Drinks.
Film advertisement created by Spice, Hungary for Cofidis, within the category: Finance.
To celebrate the World Radio Day, Ogilvy teamed up with Rádio SIM to recover the memories of the old radio days, by deconstructing time, piece by piece. With it, we created something new, something to remember the past, remember the songs and the artists that made those days, the Radio days. Digital advertisement created by Ogilvy, Portugal for Radio Sim, within the category: Media.
Film advertisement created by Havas, United Kingdom for Durex, within the categories: Health, Personal Accessories.
In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage with an amendment that explicitly defines marriage as between a man and woman. 77% of the country’s population supported the change. At the same time, Gay Propaganda law passed in 2013 actively functions in Russia. It notoriously criminalises representations of LGBTQIA+ community and their relationships, supposedly to protect children from being exposed to homosexuality. It has also encouraged a wave of hate crimes including beatings, rape and torture that continue to this day. One year on from the constitutional change, the film ‘We Will Become Better has been released in order to challenge these offensive, narrow portrayals of same-sex relationship with a simple message: ‘Love is everyone’s right’. This is the first Russian LGBTQIA+ film in years that actually portrays a gay relationship and the country’s first anti-homophobic project aimed at decreasing the amount of hatred towards the community. Content advertisement created by Voskhod, Russia for Russian LGBT Network, within the category: Public Interest, NGO.
A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?” Integrated advertisement created by BBDO, Belgium for Fairtrade, within the category: Finance.
Avon is trying to be a brand with a purpose, by supporting and creating campaigns for women rights. In Costa Rica, most violence against women occurs during and after the national tournament soccer matches. Alcohol consumption and anger fuel an already male chauvinist society, as the number of aggression reports skyrockets at those times. During the most followed game of the season ("The Classic", Saprissa-Alajuela) we aired the commercial several times. It had a huge impact which was immediately shown in social media, where people used the hashtag #NiUnaMenos (#NotOneLess) to praise the brand for its courage. #NiUnaMenos is an already established movement which demands the end of violence against women. Film advertisement created by Havas, Costa Rica for Avon, within the category: Beauty.
Executive Director of Broadcast Production: Chanse Chanthalansy Film advertisement created by PP+K, United States for Bright House Networks, within the category: Electronics, Technology.
Ambient advertisement created by TBWA, France for SNCF, within the category: Transport.
Audio advertisement created by Grey, Kazakhstan for Ozz, within the category: House, Garden.
Film advertisement created by Voskhod, Russia for ForexClub, within the category: Finance.
Digital advertisement created by Publicis, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.
Direct advertisement created by Dentsu, Japan for Mainichi Newspapers, within the category: Media.
Film advertisement created by Idea Studio, Canada for Electrical Safety Authority, within the category: Public Interest, NGO.
Digital advertisement created by Torke, Portugal for Lisbon's City Hall, within the category: Recreation, Leisure.
The IT service provider T-Systems Switzerland celebrated the first digital day in Switzerland somewhat differently from its industry colleagues: with a personal “thank you” to the nerds – the heroes of digitalization. A microsite and a film capture the action. On November 21, 2017, T-Systems employees surprised IT professionals at their workstations with the motto "THANK YOU NERDS" in Basel, Aarau and Zurich. From an eye-catching magenta-coloured truck, the team brought them personal gifts: T-shirts with digital designs, fresh pizzas, energy drinks, hot coffee. The aim of the live action, conceived and accompanied by the Bern-based creative agency Republica, is to show personal appreciation for the daily makers of digitalization – from person to person, in a completely analogous way. The action was accompanied by the hashtag #thankyounerds on Facebook, Youtube, Twitter and others.
Ambient advertisement created by Achtung!, Netherlands for KLM, within the category: Transport.
Ambient advertisement created by Publicis, Italy for Yovis Viaggio, within the category: Pharmaceutical.
Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.