Kelly Tarlton’s SEA LIFE Aquarium and animal trainer Mark Vette taught an octopus to take photos on a Sony TX30 underwater camera in New Zealand. Rambo, a female octopus, was a quick learner too. It only took three attempts for her to understand the process, that’s faster than a dog, actually it’s faster than a human in some instances. The Octographer currently lives at Kelly Tarlton’s SEA LIFE Aquarium in Auckland, New Zealand where visitors will be able to make a $2 donation, with all proceeds going back to the SEA LIFE Conservation Fund, an organization dedicated to the protection of marine wildlife and conservation. Digital advertisement created by FCB, New Zealand for Sony, within the category: Electronics, Technology.

Walk This Way is an Instagram site for exploring work, life and play at Next. It's primary objective is to attract graduates to join as trainees through a scrolling flat lay that launched with 204 original pieces of content with a few hidden challenges thrown in too. An original shoot that was nearly 30 metres long and used hundreds of Next products. View it for yourself @nextwalkthisway. Digital advertisement created by Havas, United Kingdom for Next, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Film advertisement created by Mother, United Kingdom for LateRooms.com, within the category: Hospitality, Tourism.

Ambient advertisement created by McCann, Israel for Eran, within the category: Public Interest, NGO.

Let's face it, it sucks to be born in December. Every year Christmas and New Year steamroll your birthday, leaving you shortchanged on gifts and attention. That's why Chupa Chups' mascot Chuck and sidekick Carl have dedicated this mash-up carol to December babies everywhere. It's just one of the festive oddities from BBH Asia Pacific's Christmas social media campaign for Chupa Chups, which also includes ginger h Film advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Film advertisement created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Film advertisement created by Leo Burnett, United States for Envo Water, within the category: Non-Alcoholic Drinks.

In over 60 countries in the world, changing your gender is illegal. Which makes being who you are are crime. So to raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives voice to transgender rights all over the world. Welcome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are. Audio advertisement created by Åkestam Holst, Sweden for Europride, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Slovenia for Amnesty International, within the category: Public Interest, NGO.

Content advertisement created by Ketchum, United States for U.S. Cellular, within the category: Electronics, Technology.

Film advertisement created by Idealistas, Chile for Juciane Da Cruz Beauty Studio, within the category: Beauty.

This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

Zenonade is the only relaxing drink on the market, which is full of energy drinks. It has one small disadvantage. Zenonade has never been tested, so no one knows what relaxing effect it has on people. That is why our new communication recommends to drink it at your own risk. Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

Scalapay is the latest Italian fintech that offers a split payment solution in 3 monthly installments, all without having to pay any fees or interest. Built for both online or in-store purchases, this payment method will allow you to improve your daily life with quality products and services without breaking your monthly budget. Through this first brand campaign, Scalapay wants to show instalment payments in a different light – instead of compulsive purchases, the brand promotes a more sophisticated vision. Buying in 3 instalments without fees means giving yourself the means to buy better: high quality products that you really enjoy. The campaign shows just that, a series of characters caught in the midst of contemplating their purchases. This moment of contemplation is imagined visually as a slowing down of time in the middle of the surrounding frenzy. Film advertisement created by Buzzman, France for Scalapay, within the category: Finance.

Outdoor advertisement created by Daehong, South Korea for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Rain, Canada for Freedom Mobile, within the category: Electronics, Technology.

IR magazine will never have as huge advertising space as political parties do. But we want as many voters as possible to know the information politicians are never going to put on their posters – their true deeds, unfulfilled promises, unadvertised connections. So together with the Latvian startup, Overly we created an augmented reality app that enables anyone to hack political ads and see the whole picture.

Film advertisement created by Anew, Denmark for Stryhn's, within the category: Food.