Synesthesia is the joint assimilation of different senses in the same perceptive act. A person with synesthesia can hear colours, taste words or (even) feel a complete sensory journey through the air on the skin. Film advertisement created by THIS is UMAMI, Spain for Hitachi, within the category: Electronics, Technology.

Using the power of social media, Gucci and Fur for Animals will trick the world into caring. Gucci will tell the world they’re selling a new fashion line made from real Panda fur, knowing the world will go crazy, only to reveal 3 weeks later that it was all a sham—the Panda Collection was made from artificial fur, and from now on, so would all of Gucci’s other products as well. Gucci and Fur for Animals made people realize how cruel fur really is. Digital advertisement created by Miami Ad School, United States for Gucci, within the category: Fashion.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Digital advertisement created by BBDO, United States for Foot Locker, within the category: Retail Services.

Film advertisement created by Gruber Pictures, United States for Samsung, within the category: Electronics, Technology.

Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people. The campaign started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page “Mornings of banking poetry”. In the reveal phase some of the incomprehensible terms were explained and the slogan was introduced in the form of an easily understandable mathematical formula. Film advertisement created by Bruketa & Zinic, Croatia for Addiko, within the category: Finance.

IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Digital advertisement created by FCB, New Zealand for Cengage Learning, within the category: Electronics, Technology.

Ambient advertisement created by Mescalina, Mexico for Morelia City Transit Department, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Spain for Magnum, within the category: Food.

Digital advertisement created by Wunderman, China for ShanghaiPRIDE, within the category: Public Interest, NGO.

Meet the brand new TeleGIFs: We made the Telegraph the first newspaper to produce their own brand of GIFs. Reading an article you like? Simply click the share button to turn it into a GIF! This will really make news travel fast. Conversely, if you’re looking for a reference to a piece of news, all you’ll need to do is add a “t” to your GIF search, and you’ll find a wealth of related Telegraph articles at your disposal. Rather clever, isn’t it. Turns out nobody GIFs you the news like the Telegraph. Digital advertisement created by Miami Ad School, Germany for The Telegraph, within the category: Media.

Film advertisement created by CP+B, United States for Letgo, within the category: Professional Services.

We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before. Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. After average results throughout the season and with the year's most important game approaching, historical Tunisian team, C.S Hammam-Lif needed the support of their fans. To reconnect the fans with the Club, we allowed supporters to cheer for their team without being in the stadium. With a downloadable mobile application that connects every fan to 40 giant speakers placed inside the stadium during the game: The 12th Man app.The app enables fans to support their team inside the stadium while watching the game live on TV. A simple tap on sound icons is instantly turned into powerful support: cheering, clapping, drumming, singing... The more fans press on the icons, the louder the sound in the stadium. Digital advertisement created by Ogilvy, Tunisia for CS Hammam-Lif, within the category: Recreation, Leisure.

To promote the launch of the new Bauer Supreme 2S Pro stick, three hockey superstars are running election campaigns to vie for the title “The Mayor of Boomtown.” Vote at https://boomtownmayor.bauer.com/

Digital advertisement created by Isobar, Russia for Donstroy, within the category: House, Garden.

Ambient advertisement created by Publicis, France for Nissan, within the category: Automotive.

As the original warm cookie delivery service, Tiff's Treats is legendary. So, what better way to promote a legendary brand like Tiff's than with some legendary Texas Longhorns football stars? Film advertisement created by The Shop, United States for Tiff's Treats, within the category: Confectionery, Snacks.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.