Associate Creative Directors: Cinzia Crociani, Sudhir Pasumarty Head of Design: Sudhir Pasumarty Regional Director, PR & Corporate Communications: Huma Qureshi Regional Corporate Communications Executive: Yanrong Pang Digital advertisement created by Grey, Australia for MPAN, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, United States for Mended Little Hearts, within the category: Public Interest, NGO.

Film advertisement created by M&C Saatchi, Lebanon for Kunhadi, within the category: Public Interest, NGO.

Film advertisement created by JOAN Creative, United States for SafeAuto, within the category: Finance.

62% of paraguayans tend to ignore their own culture. And the figure is even higher among young people. “Recuerdo de Ypacarai”, the most famous guarania song in the world, turned 70 years old in 2019. Guarania is a musical genre created in Paraguay. This anniversary was an opportunity to reconnect Paraguayans with their culture. “Paseo del Recuerdo” is a musical installation that allows anyone to play the notes of “Recuerdos de Ypacarai”, just by passing the palm of the hand over the keys. This is a permanent installation made by artist Fernando Ambere Feliciangeli donated to the city of San Bernardino, Paraguay. It stands at Ypacarai Lake, the inspiration for the song and the summer capital. Experiential advertisement created by TBWA, Paraguay for Itau, within the category: Public Interest, NGO.

A majority of us think the maximum one can trace their ancestry back to is two countries. In reality, we are much more diverse. A new DNA project by momondo reveals exactly how much: 67 people from all over the world took part in the project by taking a DNA test to find out more about their ancestry. The results prove that we are more connected to the rest of the world than we realise. Digital advertisement created by &Co, Denmark for Momondo, within the category: Electronics, Technology.

„Like a Bosch“ is the name of the 90- second spot, which is a remake of the song „Like a Boss“. A young man with a cool mustache manages his daily routine with Bosch’s Smart Home solutions. It begins with the connection between the alarm clock and the shutters and continues with the control of the coffee machine. His home starts to be a „Future Zone“ and the protagonist is always the master of the situation - a real „Bosch“. Film advertisement created by Jung von Matt, Germany for Bosch, within the category: Electronics, Technology.

Digital advertisement created by Bandara, Switzerland for Homegate.ch, within the category: House, Garden.

Digital advertisement created by Leo Burnett, France for Noémi, within the category: Public Interest, NGO.

Photographer & 3D: fluxif.com Digital advertisement created by BBDO, Switzerland for Travel Book Shop, within the category: Transport.

Film advertisement created by Preston Kelly, United States for Catholic Health Initiatives, within the category: Public Interest, NGO.

Film advertisement created by Rosbeef!, France for Danao, within the category: Non-Alcoholic Drinks.

Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

Film advertisement created by Arnold, United Kingdom for Cineworld, within the category: Recreation, Leisure.

The bars are back...and there's nothing better than being able to go back more than once! From air hugs to elbow bumps to 1.5m cheers, there are plenty of ways to #SocialiseResponsibly to keep the bars open. Film advertisement created by Publicis, Italy for Heineken, within the categories: Alcoholic Drinks, Public Interest, NGO.

Portugal's premiere of Tupac's biopic "All Eyez On Me" was the starting point for the new Social Animals campaign for NOS Audiovisuais. Tupac is a legend for the older target, yet it is a complete unknown for the younger generations that fill the theaters. That's why we challenged Rui Unas, one of the greatest portuguese influencers, to tell the story of the Rap God through a music video homage with the sound and the visual of the 90's. Once again, the social media agency created, directed and produced the entire campaign internally, including the music production. Content advertisement created by Social Animals, Portugal for Nos Audiovisuais, within the category: Media.

Outdoor advertisement created by Publicis, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event. In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers. Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011. Digital advertisement created by Y&R, Israel for Latet, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Digital advertisement created by FCB, New Zealand for Vodafone, within the category: Electronics, Technology.