Film advertisement created by Serviceplan, Germany for The One Club, within the category: Professional Services.

URL: http://www.romaniansaresmart.com/ If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

Many wars are happening in the world, but not all of them are noticed. So we went to the street with real audios of war, asking where the sounds came from. Then revealed the answer: the audios are from slum Complexo do Alemão, in Rio de Janeiro. The reactions show the reality. Experiential advertisement created by Voz das Comunidades, Brazil for Voz das Comunidades, within the category: Agency Self-Promo.

For the annual Winter Clothing Drive, a new way of collecting donations. Bring clothes to the shop instead of taking them from the shop. Ambient advertisement created by Loducca, Brazil for VillaLobos, within the category: Retail Services.

Film advertisement created by Publicis, France for Carrefour, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Hindquarters, within the category: House, Garden.

Digital advertisement created by Ogilvy, Brazil for Fanta, within the category: Non-Alcoholic Drinks.

Content advertisement created by FP7, Lebanon for Murr Television, within the category: Media.

Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms - a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos. Film advertisement created by Leo Burnett, Portugal for ControlArms.org, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Ambient advertisement created by Ogilvy, India for Fevicol, within the category: House, Garden.

Film advertisement created by Mechanica, United States for Seniorlink, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for GMF, within the category: Finance.

Film advertisement created by Spark44, United States for Land Rover, within the category: Automotive.

Film advertisement created by Y&R, United States for Dell, within the category: Electronics, Technology.

We took 8 football legends from some of the fiercest international rivalries in the world of football and gave them a DNA test. Our Goal? To find out if they have more in common than they think. Content advertisement created by Peach Content, Israel for MyHeritage DNA, within the category: Public Interest, NGO.

Peru is among the 5 countries in Latin America with the highest inequality index towards women in the region. Unfortunately this reality is not known by Peruvians. That is why Inca Kola, the most iconic soft drink in Peru, that for more tan 40 years has announce the time with it emblematic radio slot: “The Inca Kola Hour” decided turn every minute of the day into a statistics to raise awareness of the gender inequality that exist in Peru on International Women’s Day. 1440 kinds statistics were released in various medias under the slogan “It is time for a change." Integrated advertisement created by Wunderman, Peru for Inca Kola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.

Normally the German aid organization Caritas fights for inclusion. This Christmas they make an exception. Digital advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.

Ambient advertisement created by Paim, Brazil for Polar Beer, within the category: Alcoholic Drinks.