Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook. Ambient advertisement created by Grand Union, France for Orange, within the category: Electronics, Technology.

The woman deceived by Don Juan. Ambient advertisement created by JWT, Ecuador for Teatro Sánchez Aguilar, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, United Kingdom for BT, within the category: Media.

Film advertisement created by Grey, United Kingdom for Pringles, within the category: Confectionery, Snacks.

IX International Advertising Festival White Square, Belarus, one of the leading creative events in advertising and communications industry of Eastern Europe, has launched a campaign with famous advertisers shot in unexpected images. The key idea of Festival’s corporate identity this year has become the image of boxing ring. On April 27-29 White Square Festival will turn to a prestigious tournament and invites professionals involved in advertising, branding, design, communications activity to participate in this tournament, to show their best pieces of work and to challenge each other in this fair fight. «Creativity Wins» – is the tagline of IX White Square. The idea of the campaign is to show advertisers in the images of fighters at the moment of their victory. After all, advertising is a battle, an everyday fight for ideas and their realisation, for tenders and festival awards. White Square goes further and calls to the victory of creativity in all spheres of life. Recognized experts of advertising and communications industry, holders of prestigious international awards, White Square Jury members have become the faces of the campaign. They are Andrey Logvin, Creative Director of BORSCH Studio, Russia; Vitaliy Bykov, CEO, co-founder of Red Keds, Russia; Dmitry Apolenis, Creative Director at AIDA Pioneer, Belarus; Lola Tehver, Director of Estonian Association of Marketing and Communications Agencies, Estonia; Vladimir Kobets, Creative Director of digital-centric agency AdPro, Ukraine; Marko Edfelt, CEO, Partner at Satumaa Family Business, Finland. Film advertisement created by AIDA, Belarus for White Square, within the category: Professional Services.

We launched the world’s first ever Instagram auction to help Heart Research UK heal broken hearts this Valentine’s Day. Using Valentine’s Day to kick off the Heart Research UK campaign, we created an Instagram led social experiment platform. Once heartbroken, but now mended people can post all those trinkets and gifts given by former lovers, sat languishing at the back of a drawer, shoebox or wardrobe, into cash donations for Heart Research UK. #InstaHeartAuction enables people to easily help heal broken hearts by doing what they do best: sharing a photo on Instagram and using the hashtag #InstaHeartAuction. Taking part couldn't be simpler: take an Instagram photo of the unwanted item using the hashtag #InstaHeartAuction, and the item will be added to the online auction. By listing items the owner will help Heart Research UK by donating the proceeds of their auction to the charity, helping to fund research into the prevention, treatment and cure of heart disease which, is still the UK’s biggest killer. Following the success of the #InstaHeartAuction launched on Valentine’s day, Heart Research UK has decided to continue the online instagram marketplace. so broken hearts will continue healing another. Digital advertisement created by McCann, United Kingdom for Heart Research UK, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, Brazil for Dorina Nowill Foundation for the Blind, within the category: Public Interest, NGO.

Film advertisement created by DDB, China for Volkswagen, within the category: Automotive.

This Mother’s Day, Martin Starr helps Mother New York remind us all how lucky we are to have human moms. Take a second (or 30) to truly appreciate how good you and your human mom have it versus, say, the beetle who gives birth inside an animal corpse. Yup, that actually happens. ‘Silicon Valley’ star and comedian, Martin Starr, lends his voice as narrator of the series. Film advertisement created by Mother, United States for Mother, within the category: Agency Self-Promo.

In the music sector, many artists collaborate with one another on duets. But with “Be The Meister” this idea of collaboration is taken one step further. The idea was to merge 2 songs and 2 music videos from 2 different artists so that, when they are put together, they create a new song and a new music video. In this way, Jägermeister could transmit its new positioning through an unpublished piece in audiovisual format, and with voices that its audience would be willing to listen to: two urban music artists. Rels B, one of the most successful Spanish hip hop and trap musicians, and Deva, an emerging artist who mixes different styles of urban music, are the artists chosen to compose 2 songs, “Ballin'” (Rels B) and “Quién Quieres Ser” (Deva). These songs have been independently released in the Spanish market, and following the strategy of musical releases, included the production of their music videos. In addition, based on the consumption trends of the target market, the two videos have been shot in vertical format so that, when they come together, a third video is discovered: a piece full of visual games and symmetries that also complements the individual stories. The stories of both the individual music videos and the third, joint video, tell stories of overcoming hardships. Through these videos it was possible to illustrate the concept of “Irreverent perfectionism,” which celebrates their effort, ambition and style through a content that does not appear to be advertising. Digital advertisement created by Proximity, Spain for Jagermeister, within the category: Alcoholic Drinks.

Launch of Yamaha MT 15 in India, using the MT brand’s global platform of ’The Dark Side of Japan’ and using a Japanese icon well known to Indian audiences: the Samurai. Film advertisement created by DAIKO FHO, India for Yamaha, within the category: Automotive.

Digital advertisement created by John St, Canada for Miami Ad School Toronto, within the category: Education.

Film advertisement created by Deutsch, United States for Foster Farms, within the category: Food.

Flying Blue, Air France KLM loyalty programme, offered one of its influent members to send cameras to collect the memories of the trip he was unable to make in 2020. We documented this project and shared the story of this trip with his community and our 20 million members to take them on an emotional journey. Content advertisement created by Dentsu, France for Air France-KLM, within the category: Transport.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Ambient advertisement created by Saatchi & Saatchi, Italy for T-Mobile, within the category: Electronics, Technology.

Film advertisement created by FCB, Peru for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.

Digital advertisement created by TKT, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.