Digital advertisement created by Studio Output, United Kingdom for PlayStation, within the category: Gaming.

Film advertisement created by Karmarama, United Kingdom for Hartley's, within the category: Food.

Ambient advertisement created by Jung von Matt, Germany for Deutsches Kinderhilfswerk, within the category: Public Interest, NGO.

Film advertisement created by Havas, United States for Segura Viudas, within the category: Alcoholic Drinks.

Ambient advertisement created by Wunderman, Singapore for Lien Aid, within the category: Public Interest, NGO.

The video/commercial is a rap music video parody that was shot on a set made entirely of gummy bears. We used about 900 pounds of gummy bears to create a gummy "brick" wall, sofa, tables, lamp, "beaded" curtains, and plenty of bling.

blindmeters.com is a radical new take to help preventing texting & driving. It turns Google maps into a text editor and allows you to type on any road. A custom-made font connects to the speed limitations of the road you are typing on and stretches to the exact number of meters you miss when texting and driving. Try it for yourself: www.blindmeters.com Digital advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

In Brazil's largest economic crisis, unemployment reached 12.7 million people. Most of the unemployed are women and many of them think that makeup is one of the most important things in a job interview. But what if Brazil's most popular makeup brand said just the opposite? We invited a few women to have their makeup done by a professional on the day they had a job interview, with the help of one of the largest recruitment companies in Brazil (Mappit). But we had one condition: they couldn’t look in a mirror until the interview was over. We made a video and released it online the day before Labor Day (May 1). Film advertisement created by BETC, Brazil for Jequiti, within the category: Beauty.

Film advertisement created by FCB, United States for Battlefield Hardline, within the category: Gaming.

Film advertisement created by Hello World, South Africa for Beechies, within the category: Confectionery, Snacks.

Ambient advertisement created by McCann, Israel for Yes MaxHD, within the category: Electronics, Technology.

Film advertisement created by DDB, Spain for Audi, within the category: Automotive.

Childish advertising from the bank of IKEA. The target group for the advertising is small businesses that want to develop, but lack the funding. Traditionally advertising towards business owners features good-looking models, posing in flashy offices, boasting about their own success. Ikano Bank chose to focus on the feeling of being too small in the world of business. Instead of regular models, a group of one-year-old babies were dressed in costume made business suits and adult wigs. Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

Executive Director of Integrated Production: Liza Near Film advertisement created by Mullen, United States for truTV, within the category: Media.

Digital advertisement created by Brother Ad School, Argentina for Missing Children, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Netherlands for KLM, within the category: Transport.

To promote the core range of Tuborg brands, Danish Brewery Tuborg has launched a nationwide beer lottery. The center of the show is a special built lottery machine, with ice cold beer cans in stead of lottery balls. To walk away with the cash prize you need a lottery ticket with the right combination of 6 beers. Every Tuborg sold in the campaign period gives access to a ticket. The draw is hosted by an original Tuborg draft horse, commented by legendary Danish sports commentator Svend Gehrs and airs on prime time tv every Friday in May. Film advertisement created by Wibroe, Denmark for Tuborg, within the category: Alcoholic Drinks.

On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan 'The World is in Play'. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels' biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team. Ambient advertisement created by TBWA, Belgium for PlayStation, within the category: Gaming.