Everybody Deserves to Be Seen

Stitch Fix launched its first brand campaign this February, tying into award season's major fashion moments in order to talk to consumers about what Stitch Fix does, why it’s relevant, and how its service (personal styling) can help them feel that red carpet confidence every day of the year. The campaign launched with a Stitch Fix Red Carpet activation in LA and NYC—complete with handlers, agents and paparazzi—to give everyday people the 'red carpet treatment.' Then, just before the curtain rose at the Oscars, the company launched a :60 spot celebrating and elevating the reasons people get dressed for all of life’s moments, big and small. Film advertisement created by The Many, United States for Stitch Fix, within the category: Fashion.