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Go Back To Africa
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WVA
5 subscribers
Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. www.gobacktoafrica.com/ Digital advertisement created by FCB, United States for Black & Abroad, within the category: Hospitality, Tourism.
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